How to Build Trust With Customers with Seth Godin

What are the best trust-building strategies for marketers? In this episode of Revenue Rockstars, Greg welcomes Seth Godin, best-selling author and entrepreneur, to talk about how to build trust with customers and how marketing, sales, and revenue growth tactics have fundamentally changed over the years.
Seth speaks on why customers have a lack of trust in brands these days and how to regain the trust of brands and consumers by making a better product/service. He explains what marketers can do to impact the product and integrate successful unique storytelling into your marketing strategy. Seth and Greg also highlight the importance of demonstrating empathy, trustworthiness, and deeply understanding your target market.
Plus, Seth shares his candid thoughts on the difference between being marketing-driven and being market-driven and why consistency is more important than authenticity.
“If you don’t have an experience, you don’t really have a customer.” - Seth Godin
Audience Questions Answered:
How do you find your authentic marketing voice to build trust?
How do you reach out to a cold contact?
In organizing marketing for growth, what is the biggest change in how marketing organizations are built?
What words should I use to brand myself? Quality? Unique? Luxury?
What is the role of thought leadership in a B2B marketing mix?
Why are CMOs’ tenures decreasing?
How can marketers involve cross-functional teams in their marketing strategy?
How can I get CEO buy-in on a marketing tactic?
How do you use personas to describe your target customers?
And more!
“Authenticity is nonsense.” - Seth Godin

[@honestlyDavey]

I feel like every sentence Seth says is basically a fucking mic drop moment. He has so much wisdom and insight, it's truly remarkable 🔥

[@Ryan-Fkrepublicnz]

"They are not a contact if they're cold, they are an innocent bystander"--- pure gold.

[@dianeledoux1064]

That was such a great ending : Will you choose to matter? I love it!!!

[@meeckemann5692]

Seth is a philosopher.

[@sunny666k]

most underrated man of our century!

[@MaxMuhr770]

Meh probably not

[@silent2oo3]

Thank you for sharing with us value lessons, Teacher.

[@williamhancock7600]

"Figure out how to get people to hear about you from someone they trust, as apposed to being bothered (by you)"
I think customers really want to communicate with businesses but, businesses have forgotten how to communicate with customers. In this digital world, time has become our most precious resource and currency. When businesses allow their representatives to take the time to communicate on a personal level with their customers, we feel valued and will tell people who trust us about their great experiences. I don't want a 3 minute conversation with a discount code for my troubles, I want to be heard, understood and reassured that a company will do better. I don't want a generic letter thanking me for my nice comments, I want someone to take the time to write back to me and feel like a personal connection has been created.

[@victorisyamba]

Brands must learn to combine brand journalism and marketing

[@shimoulton8490]

Wish I had seen this MUCH SOONER !

[@olovelofsson251]

Great interview!

[@devrajdumbre31a32]

34:30 Unique why competition is irrelevant when you are a brand

[@sljt8d2g7nfp4ua6ey]

Thanks for the truth 👍.

[@toldbyai]

Seth the best

[@devrajdumbre31a32]

48:30 what CMO must promise and must not

[@MichaelWilliams-lo3ix]

Awesome

[@timmanikam4334]

Good afternoon.Question:How do you sell a house for the most amount of money when the buyer wants to buy it for the cheapest or most ridiculous price? Thanks

[@boasnoticiaspravoce134]

Top

[@timothyappleseed2986]

Trust requires consistency.
Consistency requires authenticity.

[@devrajdumbre31a32]

39:28 CMO Tenures

[@Cdepisos]

great questions