Seth Godin's Timeless Marketing Strategies & Entrepreneurship Lessons
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- Опубликовано: 9 июн 2024
- 🎯 Whether you’re an entrepreneur looking to build a niche audience, a writer struggling with writer’s block, or a business leader aiming to standardize your business, there’s something in this video for you.
🧠 Seth Godin, a globally recognized marketing guru, is the author of 20 best-selling books and the creator of altMBA, a transformative online workshop.
💡 Learn from Seth’s insights and experiences to become indispensable at work, hire curious people, and even become a better at speaker.
📚 Plus, don’t miss out on Seth’s book recommendations and his introduction to the Carbon Almanac.
For more insights & resources watch more from • Trainual | Playbook 2022
👉 Ready to scale your business efficiently? Learn how Trainual streamlines your business processes, visit our website hubs.li/Q02cHQSD0
CHAPTERS
00:00 Intro
01:30 Seth’s book recommendations
02:17 Early days of the internet
04:24 Teaching entrepreneurs
08:53 The scarcity of attention
12:56 Building a niche audience
18:05 Marketing to your core customer
23:03 Overcoming writer's block
27:18 Documenting business processes
34:12 Being indispensable at work
39:34 Standardizing a business
44:29 Hiring curious people
45:38 Biggest failures
50:20 Becoming a better speaker
54:46 The future of Netflix binging
59:43 Introducing the Carbon Almanac
Feel like noting every sentence this man speaks what a legend of our time and industry titan thanks for motivating me to leave my 9-5 to start my Agency. I don't like to follow the map, I like to develop my own - Bravo!
Me too!
Love Seth! He gave me the best advice, what if the business doesn’t grow as big as others think it should! Its about impacting the ones that need your services!
Loved the interview - Seth Godin is one of my idols! The whole interview is about wisdom, especially his philosophy on how he hires people by giving them projects & selects those who have curiosity and challenge the status quo to do things better-nice tactic!
Thank you so much, this was really good! it might be better if you could also attach a list of the books Seth underlined..thanks❤
I love this and just what I needed to hear as I’m stuck in a fear of putting my work out there for all the wrong reasons… of course Seth speaks the truth I needed to hear 🙏🏼 marketing genius
What a great first question and answer! Sheesh! Thanks for this, guys! 🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼
Giving real value, like that 👍.
This is a great conversation with Seth. I like how bring out new insights from some of the works we know. And very interestingly, the idea that social influence doesn't always lead to impactful connections with audiences is one to think about.
Seth is as wealth of knowledge! Glad you liked to conversation! 🙌
Great job keep it up 😊
Please make video on how to do marketing of retail pharmacy
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Don't chase an NFT scam. That hits hard nowadays for some marketers :)
We’re happy you got valuable takeaways from the video.
I would suspect that all of you guys involved in creating this content and many following you probably have a pretty good idea or at least their own opinions that are pretty close to the mark. But I’ll throw my two cents into the hat just because I love this kind of stuff. I would assume that Netflix got traction because their purpose was to provide a product / service to the public with the least amount of resistance as possible. They seem to have followed that course along the way to where they are now. When you speak of change, I think it’s remarkable what Netflix has provided to the culture of watching films and video. Now episodic television that is available to binge is a culture and a new psychology of watching. So much to the point that and I don’t know this for a fact, but being involved in the process of creating larger form content, would suspect that the material is created specifically for that purpose. Meaning the wire frame structure is designed to allow for denser content because they don’t have to spend as much time closing a piece and then opening the next one in a way that keeps people, in suspense for the gap of time between which they can watch each episode. I know people now that will not get involved in a series if they are not able to binge watch. And I suspect it is because the structure of the material provides the opp for them being able to watch everything at once, but also in a denser content form that they enjoy. All of this has created a space for Netflix to be a leader as a “ broadcast”operation in a form that didn’t exist. Hence “CHANGE” and now have specific built for Netflix material being created. As for the part where they are losing a lot of money on this process, I would suspect that they along with many other people in the world have realized that there are other ways to create streams of revenue off of an entire model beyond the original intention of how that model creates revenue. Meaning, I would think that there are great many businesses that are willing to partner with Netflix in order to be involved in the process of being available on Netflix. Sorry for the long comment. One of my favorite things to do is to white space these types of things. And thank you very much Seth for doing the work that you do. It is immeasurably valuable to people in business of any shape or form and thanks to you guys for creating a space for him to Have another opportunity to provide his mind. Thank you.
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Thanks for tuning in. We’re glad you enjoyed the video.
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48:16
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Laws of physics don’t depend on your political party. Unless it’s MAGA.
My answer to Seth’s question: People won’t come back and watch the show if no binging available. It has to do with the illusion that people have the freedom to consume content at any point, not controlled by Netflix. @sethgodin
Thanks for your enthusiasm. We’re glad you liked the video.