Designing a Brand Identity: From Start to Finish

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  • Опубликовано: 21 ноя 2024

Комментарии • 163

  • @StrangeFredyKing
    @StrangeFredyKing 8 месяцев назад +214

    A 18 minute video that is better than two semesters in graphic design and branding combined.

    • @shashankhebbar581
      @shashankhebbar581 8 месяцев назад +1

      Exactly bro 😁

    • @joycue4560
      @joycue4560 6 месяцев назад +1

      For real, i think my best friend would’ve liked this more than her graphic design program combined

    • @SementesdeFelicidade
      @SementesdeFelicidade 3 месяца назад

      Also Illustrator 😅

  • @AloysiusRodrigues
    @AloysiusRodrigues 8 месяцев назад +19

    Abi, you're a blessing to the design community. Thank you for all your effort. It encapsulates so much, so precisely.

    • @abiconnick
      @abiconnick  8 месяцев назад

      ah thank you, I appreciate it!

  • @innoaustin
    @innoaustin 8 месяцев назад +9

    Every Abi video teaches me Branding and indirectly, Content creation

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Love to hear it! Glad I could help :)

  • @samidfx
    @samidfx 8 месяцев назад +28

    Abi consistently guides us in the art of becoming proficient brand designers... heartfelt gratitude for your invaluable guidance❣

    • @abiconnick
      @abiconnick  8 месяцев назад +2

      Happy to help! 😊

  • @kamico01
    @kamico01 8 месяцев назад +4

    I really do love how it turned out 🌹🥺🔥🔥
    Sometimes, I wish it is possible to skip the initial stage of learning, and just get into the fun part of designing strong IDs 😅
    Thank you for this Abi 🎉🎉

  • @shimailapinto2584
    @shimailapinto2584 8 месяцев назад +2

    This is truly a coincidence!!!! I was literally designing a mock Cafe brand for my portfolio and Abi posts this video 😮😮🎉🎉🎉🎉 I hv got so much more to uncover, putting my detective 🕵️‍♀️ hat on!!

  • @SL-dn6rn
    @SL-dn6rn 8 месяцев назад +1

    Your channel is what I wished my professors in multimedia had taught us instead of generalized lectures alone. I got to learn while practice which helped me a lot to improve my designing skills after graduation and on my freetime. Thank you so much, Abi! ❤

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      So glad to hear this :) Glad I could help!

  • @maryamwajid21
    @maryamwajid21 8 месяцев назад +2

    Mark my words “you have reallly good teaching skill” and you are working soooooo hard from Day one.

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      I appreciate that, thank you :)

  • @mooski.
    @mooski. 8 месяцев назад +1

    Thank you so much!! You are really a lifesaver in my darkest time on graphic where i was so clueless & at lost of systematic process when designing. I am really thankful to your contents because now, i have seen significant changes on how i plan out my design compared to when i do it as a hobby. lots of love here.

    • @abiconnick
      @abiconnick  8 месяцев назад

      So great to hear this! 😊

  • @rakshaslog3058
    @rakshaslog3058 8 месяцев назад +2

    It's really amazing how the brand turned out ❤

  • @leila1
    @leila1 2 месяца назад

    Trying to brand my own company from scratch here and your videos have beem incredibly informative. Thank you x

    • @abiconnick
      @abiconnick  2 месяца назад

      Glad it was helpful! and wish you all the best with the company :)

  • @Gallarcie
    @Gallarcie 8 месяцев назад +6

    This girl is amazing!! You really help me with remembering and applying certain concepts through my design process. PS. I got the client questionnaire and it's a life saver ♥

    • @abiconnick
      @abiconnick  8 месяцев назад

      Love to hear this! Thank you 😊

  • @blessthismayroad9397
    @blessthismayroad9397 4 месяца назад

    Wow! “Talented”, is an understatement.

  • @samparkins7567
    @samparkins7567 8 месяцев назад

    Thought you’d be interested to know I searched “branding” and your video was the second in RUclips’s results! Great vid btw.

    • @abiconnick
      @abiconnick  8 месяцев назад

      Great to know, thank you! :)

  • @prexytheartist
    @prexytheartist 8 месяцев назад +3

    This might be my new favorite of your projects! It's so cohesive and clean. Amazing customization of the typography as always! ❣❣

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Thank you 😊I appreciate it!

  • @XDrumble3
    @XDrumble3 2 дня назад

    Oh Abi your video continue to inspire and fuel my excitement into developing myself as a Designer! Thank you so much for this video, I could not stop smiling at all! :)

    • @abiconnick
      @abiconnick  2 дня назад

      This was such a lovely read, thank you! You're more than welcome. I'm glad you enjoyed it! :)

  • @pelangos
    @pelangos 8 месяцев назад +2

    Is that Sherlock Holmes?! Your staff is really getting impressive

  • @weAreMoulak
    @weAreMoulak 4 месяца назад

    You r really helping people with a creative honorable way , such a great person hope the best in your life and thanks for the tips

    • @abiconnick
      @abiconnick  4 месяца назад +1

      So nice of you, thank you :)

  • @alejandras28
    @alejandras28 8 месяцев назад +1

    I can’t thank you enough for all the information in your channel. Truly inspiring.

    • @abiconnick
      @abiconnick  8 месяцев назад

      I appreciate that!

  • @momo-xh3bm
    @momo-xh3bm 4 месяца назад

    Your process breakdown of ideas and practical tools-using is really brilliant to watch ❤Thank you so much for such inspiration ❤

  • @vinchygraphics
    @vinchygraphics 8 месяцев назад

    Best from scratch video i have ever seen

    • @abiconnick
      @abiconnick  8 месяцев назад

      Well thank you very much!

  • @DrTosin
    @DrTosin 5 месяцев назад

    Thank God for you Abi!

  • @qristomaich1809
    @qristomaich1809 8 месяцев назад +1

    wow excellent😍😍👏👏👏

    • @abiconnick
      @abiconnick  8 месяцев назад

      Thank you so much :)

  • @teodoraivanovaivanova3156
    @teodoraivanovaivanova3156 8 месяцев назад

    Hi Abi! I love your attitude towards design, it`s like a game and it`s still professional! I`m making my course brand design project on your brand and i`m inspecting you in such way!

    • @abiconnick
      @abiconnick  8 месяцев назад

      Thank you, I'm glad I give that impression :)

  • @designandvibes
    @designandvibes 8 месяцев назад +4

    Ok, I'm few minutes in but I have to say, I love this editing style😂, that detective scene too😂😂❤

    • @abiconnick
      @abiconnick  8 месяцев назад

      Glad you appreciate it 😊 takes a little longer to film but makes it more fun!

  • @TobiAdereti
    @TobiAdereti Месяц назад

    Absolute gem of a video, I loved the illustrations of the castle and coffee cup created at 12:00. Could you please create a video on how you create illustrations

    • @abiconnick
      @abiconnick  Месяц назад +1

      Thank you so much. They're so fun aren't they! I'll add it to my list, thank you :)

  • @hannahisabellelenck
    @hannahisabellelenck 8 месяцев назад

    Loooved this! The brand design from scratch videos are by far my fav videos of yours! Would love to see more❤ only missed the first class brand reveal video in the end

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Thank you :) I have plenty more to come! I'm thinking about bring the brand reveal back (just takes a lot of time in the edit!)

    • @hannahisabellelenck
      @hannahisabellelenck 8 месяцев назад

      @@abiconnick oh I can imagine! It’s just so fun to watch and really makes the design come to life ❤️

  • @rishabh6676
    @rishabh6676 8 месяцев назад

    A nice and detailed video.. Loved the concept of Castle as the brandmark. And a lot to learn from the statement - 'If it's your initial idea, chances are it's everyone else's too.' Thank you Abi for this amazing video..✌🏼🤗

  • @georgiacooper3672
    @georgiacooper3672 8 месяцев назад

    im taking graphic design in school and this is so helpful!!!

    • @abiconnick
      @abiconnick  8 месяцев назад

      Glad to hear! Good luck with school :)

  • @kethecreator
    @kethecreator 8 месяцев назад +2

    When I’m giving a brief in class to create designs for a made up company, I instantly think of your content. Your advice has really helped me develop my skills. 🤗

    • @abiconnick
      @abiconnick  8 месяцев назад

      This is so nice to hear 😊 glad I’ve been able to help!

  • @iamtheoartdesigns
    @iamtheoartdesigns 8 месяцев назад

    The effort and planning that went into this🔥🔥❤️ And it isn't anything near a waste! ❤️

  • @mickeeva
    @mickeeva 8 месяцев назад

    my mind is blown. seriously so so helpful! thanks abi! ❤

    • @abiconnick
      @abiconnick  8 месяцев назад

      So glad to hear :) Thank you

  • @lhphi
    @lhphi 8 месяцев назад

    Fantastic job with a super unique Brand Identity! Great jog Abi!

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Glad you like it! Thank you 😊

  • @tharchit8692
    @tharchit8692 8 месяцев назад +1

    You are a life saver abi , thank you so much ❤

    • @abiconnick
      @abiconnick  8 месяцев назад

      No problem, glad I could help :)

  • @karolinaskarpetowska3096
    @karolinaskarpetowska3096 7 месяцев назад

    Omg Dustin's thinking cap!!! 😄😄

  • @miaamoo1860
    @miaamoo1860 8 месяцев назад +1

    Hi! I created my first logo (practice for school) It's a monogram.

  • @Sliman_Design
    @Sliman_Design 8 месяцев назад +1

    Thanks you very much from 🇲🇦

  • @josephinejasmine.designs
    @josephinejasmine.designs 7 месяцев назад

    Wow so amazing!! I love the illustrations and want them printed on a tshirt lol

  • @toorura722
    @toorura722 8 месяцев назад

    This is amazing, I love it!! I learn a lot from your content as a junior graphic designer

    • @abiconnick
      @abiconnick  8 месяцев назад

      Happy to hear that! Thank you 😊

  • @garyfodor854
    @garyfodor854 8 месяцев назад

    Awesome!!! Really valuable and professional video as always, Abi. 🔥😊 Loved the detective part of the video. 😄😄

  • @heshwanali2548
    @heshwanali2548 8 месяцев назад

    Your brand design process amazed me always keep going❤

  • @delilahkinny
    @delilahkinny 8 месяцев назад +1

    Waited so much for a nice new video...!!! Wooohoooo❤❤❤

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Hope you enjoyed it!😊

  • @radekfoukal1
    @radekfoukal1 7 месяцев назад

    I really loove your designs and behind the scenes! Thanks for sharing your ideas it's very inspiring. :)

    • @abiconnick
      @abiconnick  7 месяцев назад

      Thank you! Glad it was helpful :)

  • @imjakedeason
    @imjakedeason 8 месяцев назад +1

    i loved this video. very well made. I laughted when you did THE interview 😭😂

    • @abiconnick
      @abiconnick  8 месяцев назад

      Haha 🤣 had to try and mix it up a little! Glad you enjoyed it

  • @Sadman_sakib
    @Sadman_sakib 8 месяцев назад

    Very nicely explained, loved it Abi! ❤

  • @djkuroneko
    @djkuroneko 8 месяцев назад

    Absolutely love this one.

  • @krissyk354
    @krissyk354 8 месяцев назад

    love the twead hat and mustache abi. 😅 now it makes sense why you had that in your instagram story hehe. also, love the customization font. looks alot better than the original. keep more of these videos coming. ❤

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      😂 haha, yes! Thank you, always appreciate your kind words 😊

    • @krissyk354
      @krissyk354 8 месяцев назад

      @@abiconnick 🫶

  • @tooooooooooooota
    @tooooooooooooota 8 месяцев назад

    You’re the best! Thank you 🤍

  • @danielusmanoz
    @danielusmanoz 8 месяцев назад

    💜 👏 You use the mouse better than most do with a stylus

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Taken a lot of practice 😅

  • @waheedjawwad354
    @waheedjawwad354 8 месяцев назад

    Your videos make it look so simple but when I try this with my client I just get stuck in some of the places.
    I guess I will learn by doing it myself.

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Bear in mind, I’ve worked with a lot of clients, so this process was a work in progress for years. You’ll get there you just need to keep gaining experience

  • @SECRETAILED
    @SECRETAILED 4 месяца назад

    Great video! ☺ what's the name of the font you used?

  • @Lasseer16
    @Lasseer16 8 месяцев назад

    Hi Ms. @Abi, i been watching your videos for a long time, :) i really like the way you present your process, I'm been a in-house graphic designer for 5 years and i decided to resigned and start pursuing my passion in brand identity design as a freelancer this year, can you share some advice? :) Thank you very much!

  • @lifeuplift
    @lifeuplift 8 месяцев назад

    That mustache and hat look very cute.😂❤abi detective

    • @abiconnick
      @abiconnick  8 месяцев назад

      haha, thank you 😂

  • @NANAROCK07
    @NANAROCK07 8 месяцев назад

    wow thank u so much, i learned a lot of tricks

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Glad to hear! 😊

  • @AC_Blanco
    @AC_Blanco 8 месяцев назад

    Your videos keep on improving

  • @mariamangion21
    @mariamangion21 8 месяцев назад

    Can’t wait to watch ❤

    • @abiconnick
      @abiconnick  8 месяцев назад

      Hope you enjoyed it 😊

  • @kamilwaszewski
    @kamilwaszewski 2 месяца назад

    Nice video and the final brand identity 🎉
    Could you tell me how long it took to create this whole? Like the full time, 2 days / more / less? ;)

    • @abiconnick
      @abiconnick  2 месяца назад +1

      I didn't time myself so I can't tell you exactly! Typically projects like this take 4-5 weeks of on and off work :)

    • @kamilwaszewski
      @kamilwaszewski 2 месяца назад

      @@abiconnick Ok, I get it :)

  • @mohitpanamoottil2200
    @mohitpanamoottil2200 7 месяцев назад

    Abi one question!? How do you find inspiration for your moodboards, I mean how exactly you know that this will work? because they are so amazing and resembles to your final designs. I tried trillion times before but failed miserably..

  • @astraldrop95
    @astraldrop95 7 месяцев назад

    You are too good

  • @Adityakittoo
    @Adityakittoo 8 месяцев назад

    You are actually a Plastic Surgeon of Fonts ! 😅🤟🏼 btw do you also think the craze of Unwanted Minimal Logo is declining because people are bored with it ? I mean look at your logo and also few designers to this looks great.

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      haha! Well thank you 😊 One thing I will say is future trends are always dictated by what the opposite of whatever is trending currently. Skinny jeans were a trend for years, now it's all bootleg jeans. 3d logos were a trend in corporate logos for years, now it's all minimalistic.

    • @Adityakittoo
      @Adityakittoo 8 месяцев назад

      @@abiconnick true !

  • @murshidgaming
    @murshidgaming 8 месяцев назад

    Awesome video so informative❤

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Glad it was helpful! 😊

  • @shashankhebbar581
    @shashankhebbar581 8 месяцев назад

    Amazing ❤

    • @abiconnick
      @abiconnick  8 месяцев назад

      Thank you, really appreciate it :)

  • @zeinaabouorm4776
    @zeinaabouorm4776 8 месяцев назад

    please I have a question:
    Is the "Elevate your biz with these FREE resources" totally free to use commercially or personal?
    I'm new and self teaching graphic design and I'm at loss.
    Much appreciated on a detailed explanation, I'm inspired by your videos.

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      All the free resources are fine to use commercially :) Wish you all the best!

    • @zeinaabouorm4776
      @zeinaabouorm4776 8 месяцев назад

      @@abiconnick thank you! you too!😁

  • @biplobmajumdar4988
    @biplobmajumdar4988 8 месяцев назад

    YOU ARE BOSS!

  • @jieunkwon638
    @jieunkwon638 8 месяцев назад

    do you think we should work on CMYK color mode from the start? Because the branding always need printing on a certain paper. I'm struggle every time I choose the color brand, as you know, some bright colors can not be printed. I used to do a project that the chosen bright colors represent brand values exactly but just on RGB mode, there aren't any alternative CMYK colors that can do the same. Hope you see this cmt and give me an advice. Appreciate all the things you have done!

  • @prettichroniclesco
    @prettichroniclesco 8 месяцев назад

    can you design a luxury stationery brand from start to finish?

  • @nida_razzaq
    @nida_razzaq 8 месяцев назад

    Hi abi I always get confused about color palette you do. Like exploring color palette contrast etc. if you have chosen the palette at moodbord time then why to explore more?? Really confuse my 😥

  • @reflectionsbydesignkc
    @reflectionsbydesignkc 6 месяцев назад

    How do you create the pencil sketch effect used in many of your thumbnails? 🙏

  • @servanehmx8420
    @servanehmx8420 8 месяцев назад +1

    Hey Abi! I was wondering how did you transform the eraser tool in a rectangle shape? (or if somebody know ahaha)

  • @prachisinghal6678
    @prachisinghal6678 8 месяцев назад

    what is that software which you were using for your brand presentation??

  • @ysaninja
    @ysaninja 8 месяцев назад

    Hi Abi! Long time fan of your content. Just want to point out that the "How to Streamline your Client Process like a Pro" freebie on your website does not work. I was hoping to download it :")

    • @sazzadhosen2437
      @sazzadhosen2437 8 месяцев назад

      After seeing your comment I just downloaded the file and it is working fine.

    • @abiconnick
      @abiconnick  8 месяцев назад

      Hey 👋 people seem to still be downloading it fine, what issue are you running in to?

  • @RamyaBhatt-h5s
    @RamyaBhatt-h5s 8 месяцев назад

    How to make sure that the logo you create will look good on any medium and in any sizes.i have been dealing with this problem in my design learning process recently.please help!

  • @Flowerykitsune
    @Flowerykitsune 4 месяца назад

    Hi Abi ! How do you keep the "round" pen ? Even when I select the round form, everytime that I made a new design with the pen it makes the design with the basic (angular) lines :( sorry for my bad english

  • @Zarouge
    @Zarouge 8 месяцев назад +2

    I read it as "Brow Land" and thought it was for a beauty business... Oops!

  • @majutechs143
    @majutechs143 8 месяцев назад

    Nice video I'm New in this field please explain me what I learn fast 😹

    • @abiconnick
      @abiconnick  8 месяцев назад

      Don’t try to learn fast, just be consistent over the years and you’ll get there

  • @daynewatkins653
    @daynewatkins653 8 месяцев назад

    Where do you create your presentations?

    • @abiconnick
      @abiconnick  8 месяцев назад

      Adobe Illustrator!

  • @MoreCreativeGFX
    @MoreCreativeGFX 8 месяцев назад

    NIce

  • @detr1n262
    @detr1n262 Месяц назад

    what's the website where you find the fonts on 5:01 ?

  • @MydasMedia
    @MydasMedia 7 месяцев назад

    Where would I find someone to do such a logo for me?

  • @shashankhebbar581
    @shashankhebbar581 8 месяцев назад

    Any course u have ab branding?

    • @abiconnick
      @abiconnick  8 месяцев назад

      www.abiconnick.co.uk/the-client-process

  • @sweetness371
    @sweetness371 8 месяцев назад

    Do you always design your work in RGB?

    • @abiconnick
      @abiconnick  8 месяцев назад

      Yes, then if the cleint needs it in CMYK I convert it

  • @Theprashantrao
    @Theprashantrao 8 месяцев назад

    Wow loved the video!.. really eager to buy your templates too.. not sure if you are running any promo codes though. Would surely help if you are.. thank you

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Thank you :) In terms of promo codes, I don't usually run any sales as I feel like it devalues the product, and I put a lot of time into developing the templates, hope you understand :)

    • @Theprashantrao
      @Theprashantrao 8 месяцев назад

      @@abiconnick no problem Abi absolutely understand the love and work that’s gone behind your work. I wouldn’t devalue them either. Gone ahead and bought the pro bundle :)

  • @MrMonkey0016
    @MrMonkey0016 8 месяцев назад

    Yo do you go to SFU ?

    • @abiconnick
      @abiconnick  8 месяцев назад

      No, I'm based in the UK and didn't go to university

  • @FlintWestwood489
    @FlintWestwood489 8 месяцев назад

    how is your hand not always hurting using that mouse?! Oke, gonna watch the video now :p Just can't get over the fact that you are doing all this great work with that uncomfortable, poorly designed mouse :)

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      Haha 🤣 my partner tells me this all the time, but I’ve grown to love the Magic Mouse 🐭

  • @Huynhducphat
    @Huynhducphat 8 месяцев назад

    Wait wait! You draw with a computer mouse??? Damnnn

    • @abiconnick
      @abiconnick  8 месяцев назад

      haha, i get this reaction a lot!

  • @xamyo
    @xamyo 8 месяцев назад +1

    1st

  • @HaychCe
    @HaychCe 8 месяцев назад

    No client has answers like this thoo

    • @abiconnick
      @abiconnick  8 месяцев назад

      They do if you ask the right questions

  • @sa.0lly
    @sa.0lly 7 месяцев назад

    You are incredible girl

  • @kezzy_kezzy
    @kezzy_kezzy 8 месяцев назад

    Loved and enjoyed every bit of this and I truly learnt from this🫶🏽

    • @abiconnick
      @abiconnick  8 месяцев назад +1

      This is always great to hear 😊Glad it was helpful