What the hell is this!!😲 This one minute clip should get more respect than most Indian movie songs all combined (I'm talking about the cliche,repetitive and pointless visuals in movie songs 🤗) Kudos to the creators😘🥰
I watched more than 20times... A lot of meaning... Music, lyrics,singer everything is perfect. But if it is released in regional languages it would reach millions of people...
@@madhupornaganguly4564 that's great.. really hats off to you... it's really a beautiful song connected to real life... It would create more awareness to the people... Keep it up madam...
Among many adds, this concept this is different.nobody cares about their health ,all they care is outfits,jewels, accessories,studies ,job etc.but they forgot their own health.the line" these dhantheras invest in gold .you invest in the iron "it's true .in South India parents bearing daughters works hard to earn more money to buy gold ,for paying this as a dowry for their daughters marriage .this agenda must be corrected .Hatts off to this add.thanks for the creaters .BGM is totally addictive and mersmerizing
This is very informative add . Indian government should promote such adds. Song is very beautiful. This add actually tells us, which is real ornament for woman..Hatts off to the guy whose concept is this
Makers of this ad has done quite appreciative work. They've made this so captured that initially you'll feel that it's "other" type of ad. But in the end, the real and important message has been delivered. Beautifully executed, seriously!
The cinematography is fabulous. I mean, every frame exhibits artistic excellence. The models, the soundtrack, was so engaging, i didn't expect it to be an anaemia awareness ad. The idea is spellbinding. Good job guys.
I never knew an ad can be this mesmerising! Kudos to everyone behind this Holy Grail! I'm in love and awe of this masterpiece... Never have I ever commented on an ad film, but this blew my mind on so many different levels!!! #JUSTWOW I'm sure gonna invest in my IRON from now on, and that's a promise! THANK YOU...
I guess this is the only ad I have come across where women actually eat, that too eat for nutrition and not for some sensuous product selling purpose. Kudos to all the minds behind this masterpiece.
Why they are eating like a condom advertisement. Come on! That is not how anyone eats food. I feel women's are objectified here. The focus here should be on awareness.
@@foodlife4397 As I see it, they are subverting the image of sexualized women that advertisements typically sell to push products for mostly the male-dominated markets. In this ad, it's refreshing and quite powerful to see women being portrayed as sexual for their own sake.
@@pixiedustinajar I see no difference between two, being sexual for opposite gender or being sexual for oneself; here what the audience see is just a fantasizing women. I would rather appreciate an ad that shows women as a normal human being.
Oh my my, such classic beauty conveying what's most important. Splendidly, wonderfully done. Kudos to all those who are behind this project and the creative campaign.
It's awesome, gr8 concept, everyone is loving this, it has gone viral ,don't know why still less subscriber in your channel, well it will increase soon, gr8 job guys lyrics, music, idea everything gets 5star
Awesome ad! just awesome! When another human being wants everybody to be just happy and healthy, that's the peak of humanity! Another tip is making dosa, chapati, roti on cast iron pan (such as a karahi), food tastes natural and better than non stick tawas also iron gets into the body!
I don’t remember seeing anything this beautifully impactful. Sadly, some of us tag this ad as sexualised. But I think that's exactly what the video is subverting. That women are sexualised in ads but here instead of carrying that glass of milk for her husband, the bride drinks it herself. It's a very powerful image. Thumbs up to Onions Creative Media. 👍
Old gen traditional indian women were like this strong, energetic, healthy and motivating as they eat only healthy food not western fast food. Yet they were beautiful.
Extra ordinary .. great and more than that .. well shoot.. Good song with nice voice ... Totally mind blowing .. Great advertisement in recent times ... rare among rare videos ..
This is also for me but after watching this vdo I really felt like wow. I really loved it and that music just chilled me and this vdo is shared to and by my friends 😍
Brilliant aid ....nice effort ... Abhi Hal hi me Maine apna check kraya ..to iron ki tables khane pdhe ab sb thik h .. now I am good.. but this aid will really helpful for all women
We are advising for this diet everything to patients, there is no much awareness even in 2nd,3rd tier cities, I think This is the new way to convey messages! Simply awesome! I hope This video will go viral! Tag Ur team mail id !!
Recently there was a blood camp in our medical college and most of the students wanted to donate blood.....males donated blood females couldn't.... because out of the 15 female donors of only 2 girls were eligible....this brings to my surprise that even students studying in medical colleges are anaemic 😓
Beautiful song and concept...i shared this on page everywhere on dhanteras..and yea i promised that I will invest in Iron only from this dhanteras ..love streedhan team ❤
We need more of content and execution like this. Great job at both. Team take a bow. Would love to know more on this... Which PH and agency and writer behind this?
Project Streedhan is CSR initiative by DSM. India ranks the highest in the world for prevalence of anemia among its women. The truth is >50% of women in urban India are also anemic. Healthy Women playing critical role in creating healthy generation and stronger India. Proud to be working for DSM - Purpose Led and Performance Driven Company.
A simple change in the food habits will be a good idea for having iron in diet like eating jaggery instead of sugar as snacks taking peanuts and dates not all these things will cost a family more because these all r alternatives. Eat regional and traditional foods thats all we hvae to do.
Wrong thinking due to mensual cycle women loose lot of blood but due to bad food habits she is not able to replenish the lost minerals. So any girl could be anaemic get your gf, mother and sister checked
Woahhhhhh ...... I’m a fan guys... and u are awesome..... and this is awesome work done , I pray that your motives succeed and you achieve your goals , you are lionesses of women 🦁🦁🦁
@@madhupornaganguly4564 Thank You...Yes I had seen that in the earlier posts...but the similarity of the song with O Womaniya is what caught my ears...especially the O..O..OO....and Aa ..Aaa...Aaa part... Appreciate you taking pains in answering the song credits... In today's instant gratification days its lost somewhere... Cheers
This video is Sooooooooooo amazing !!!!and it's completely legit, most women are anemic, our culture doesn't teach women to take care of their nutrition. And this is true for women of all ages and from all regions. Even women from affluent families can be anemic. Why isn't this video viral yet 🙄🙄🙄🙄🙄
Those ladies didn't wear ornaments.. ("pennayaal ponnu venam.."nanallo parasyavm TV serial mokke nammalod padikkondeyirikkunnath🙄)But they are gorgeous in their natural looks...OMG so Devine....so why we run behind that mere yellow shining??😊 Time for an "iron revolution"💪💪
Before i start praising the concept. I must say the soundtrack gave me an eargasm.
I wonder who are the singer and the composer here...Any idea anyone?
@@DrSayanChattaraj COMPOSER IS DEBASISH SHOME FEMALE VOCALS BY MADHUPARNA GANGULY AND MASTER ADITYA SHOME DID THE MOUTH PERCUSSION
Is it composed for this advertisement or it is a song?
Sounded like Sneha Khanwalkar's trademark style of music composition, quirky, earthy and very folksy.. really cool
Singer is Madhupourna Ganguly..
The best advertisement I’ve ever seen in my life
No Rajasthan tourism ad is The best
U should see Waaah Taj ad the one on self-love
Hatsoff to the one who directed this ad.
All the actors and the one who sung this song have done their job perfectly 💓💓💓 congrats to the whole team
Ironically
This ad is gold!
Love it 💯❤️
❤️
Very punny
This ad is really mind blowing! And every woman should understand that Gold tarnishes your life but Iron wont!
What the hell is this!!😲
This one minute clip should get more respect than most Indian movie songs all combined (I'm talking about the cliche,repetitive and pointless visuals in movie songs 🤗)
Kudos to the creators😘🥰
Madhuparna Ganguly is the singer. U can follow her on facebook.com/madhupournaganguly/
Brilliant! I'm really curious whose brainchild is this! 🙌🏼♥️
It's my brain 😎
@Neha Santwani, the ad has been cconcepptualised and created by the agency Onion Creative Media
ruclips.net/channel/UCK3wSSWkmby4fhG1viOahlAfeatured
The ad is conceptualized by FCB Ulka, Delhi and the ad is made by Onions Creative
DSM
@@vishakhakhattri8907 thanks for sharing!
I watched more than 20times... A lot of meaning... Music, lyrics,singer everything is perfect. But if it is released in regional languages it would reach millions of people...
Music composed by Debasis shome and singer Madhupourna Ganguly from kolkata
@@madhupornaganguly4564 oh thak you.. how about actor in that vedio...
No idea...i m the singer..music has been done in Kolkata...but the director isVinit raj bagga..
@@madhupornaganguly4564 that's great.. really hats off to you... it's really a beautiful song connected to real life... It would create more awareness to the people... Keep it up madam...
Thanks..
The creativity just blew me away. I can't handle this much perfection in one frame😭
Never thought sources of iron could be presented in such a mindblowing and interesting way!❤
Kudos to the creators! A great way to spread awareness❤
Impressive! Try this in other regional languages too, for wider reach.
Bhojpuri me gaa Rahi hai aur kitna regional karoge.
@@newsratna2597 this is not bhojpuri
@@NotSoChaotic02 it is Rashmi ji
This song seems so much like the child of "O Womaniya" from Gangs of Wasseypur and "Yaro Yarodi" from Alaipayuthe...
Among many adds, this concept this is different.nobody cares about their health ,all they care is outfits,jewels, accessories,studies ,job etc.but they forgot their own health.the line" these dhantheras invest in gold .you invest in the iron "it's true .in South India parents bearing daughters works hard to earn more money to buy gold ,for paying this as a dowry for their daughters marriage .this agenda must be corrected .Hatts off to this add.thanks for the creaters .BGM is totally addictive and mersmerizing
Wow what a reply
Just an awesome ad. I am in love with it's soundtrack, i am listening this in repeat mode 😍😬
Thanks composed by Debasis shome singer Madhupourna ganguly
This is very informative add . Indian government should promote such adds. Song is very beautiful. This add actually tells us, which is real ornament for woman..Hatts off to the guy whose concept is this
Makers of this ad has done quite appreciative work. They've made this so captured that initially you'll feel that it's "other" type of ad. But in the end, the real and important message has been delivered. Beautifully executed, seriously!
It's seriously awesome👏✊👍 I am a type of girl who do not concentrate on gold but on my health and fitness it's nice urging every woman to do so
The cinematography is fabulous. I mean, every frame exhibits artistic excellence. The models, the soundtrack, was so engaging, i didn't expect it to be an anaemia awareness ad. The idea is spellbinding. Good job guys.
Madhuparna Ganguly is the singer. U can follow her on facebook.com/madhupournaganguly/
I never knew an ad can be this mesmerising! Kudos to everyone behind this Holy Grail! I'm in love and awe of this masterpiece... Never have I ever commented on an ad film, but this blew my mind on so many different levels!!! #JUSTWOW I'm sure gonna invest in my IRON from now on, and that's a promise! THANK YOU...
I felt exactly in the same way. It motivates me too every time I watch. It's such a masterpiece.
I guess this is the only ad I have come across where women actually eat, that too eat for nutrition and not for some sensuous product selling purpose. Kudos to all the minds behind this masterpiece.
Why they are eating like a condom advertisement. Come on! That is not how anyone eats food. I feel women's are objectified here. The focus here should be on awareness.
@@foodlife4397 As I see it, they are subverting the image of sexualized women that advertisements typically sell to push products for mostly the male-dominated markets. In this ad, it's refreshing and quite powerful to see women being portrayed as sexual for their own sake.
@@pixiedustinajar I see no difference between two, being sexual for opposite gender or being sexual for oneself; here what the audience see is just a fantasizing women. I would rather appreciate an ad that shows women as a normal human being.
Oh my my, such classic beauty conveying what's most important. Splendidly, wonderfully done. Kudos to all those who are behind this project and the creative campaign.
This is the only ad in youtube I nvr skip..its so good and the concept is fantastic
It's awesome, gr8 concept, everyone is loving this, it has gone viral ,don't know why still less subscriber in your channel, well it will increase soon, gr8 job guys lyrics, music, idea everything gets 5star
My compliments to everyone who was a part of making this video. Simply wonderful work. I hope it gets very famous. :)
After a loooong while, a concept so brilliant!!! And d music, I agree, eargasm!
Awesome ad! just awesome! When another human being wants everybody to be just happy and healthy, that's the peak of humanity! Another tip is making dosa, chapati, roti on cast iron pan (such as a karahi), food tastes natural and better than non stick tawas also iron gets into the body!
It's about time someone said it.. I applaud the creators.
What an ad. THIS IS BRILLIANTLY MADE! LOVE IT!
Cause + cinematography + Music = 😍❤❤
Govt. should play this video or audio clip on PHC centres
I don’t remember seeing anything this beautifully impactful. Sadly, some of us tag this ad as sexualised. But I think that's exactly what the video is subverting. That women are sexualised in ads but here instead of carrying that glass of milk for her husband, the bride drinks it herself. It's a very powerful image. Thumbs up to Onions Creative Media. 👍
And creatively conceptualised by FCB Ulka
Disha Bhattacharya Great, keep shooting the meteors!
Beautiful advertisement and a beautiful meaning! Love it.❤️
The soundtrack is AMAZING. Thanks for raising this important problem is such an interesting way. 🏵️
Don’t just invest in gold
Invest in your iron
Very informative video
Excellent
Thanks for making this videos
Mind blowing concept... Much needed to aware people about iron..... It must go viral... ... Hattss off to the team🙌
Old gen traditional indian women were like this strong, energetic, healthy and motivating as they eat only healthy food not western fast food. Yet they were beautiful.
Damn good ad, cannot say better than this to any women out there with anemic
Amazingly done ad. I am watching it again and again. The music kinda grows on you. I hope the msg gets through entire nation.
God, I love this soo much. Music, lyrics, voice, video. Everything
Extra ordinary .. great and more than that .. well shoot.. Good song with nice voice ... Totally mind blowing .. Great advertisement in recent times ... rare among rare videos ..
Madhuparna Ganguly is the singer. U can follow her on facebook.com/madhupournaganguly/
Simple awesome it is really so impressive and pleasant to watch such awareness must be created in our society 👑👑
Wow.. mind-blowing..saw this as an ad and came here 😍😍
Excellent! More ads should be released like this for awareness!
Instead of national anthem, this song should be played in all cinema halls! What a great message and what a great ad!
Watching it for more than 20 times now 😄😄
Amazing concept, nice music too!!
This is also for me but after watching this vdo I really felt like wow. I really loved it and that music just chilled me and this vdo is shared to and by my friends 😍
Enjoying the music repeatedly...loved🥰 it.... nice concept..... Great (ad)idea..!!!
Brilliant aid ....nice effort ... Abhi Hal hi me Maine apna check kraya ..to iron ki tables khane pdhe ab sb thik h .. now I am good.. but this aid will really helpful for all women
Superb 😍😍..song, concept n everything is superb. Watched 30 times 😘
Addicted to this track man!!
This needs more attention I also dedicate this to Western women who suffer anorexia, starve to look like models.
Awesome concept with awesome song nd music👍..I really love it👏👏
Thanks music composed by Debasis shome and singer Madhupourna ganguly
I really really loved the idea, cinematography and how creatively they brought the entire concept and more specifically the song 😍
Thanks the track composed by Debasis shome and singer Madhupourna Ganguly
We are advising for this diet everything to patients, there is no much awareness even in 2nd,3rd tier cities,
I think This is the new way to convey messages!
Simply awesome!
I hope This video will go viral!
Tag Ur team mail id !!
Nice concept... actually a brilliant one..only request is to float it in regional language also..
Recently there was a blood camp in our medical college and most of the students wanted to donate blood.....males donated blood females couldn't.... because out of the 15 female donors of only 2 girls were eligible....this brings to my surprise that even students studying in medical colleges are anaemic 😓
Beautiful song and concept...i shared this on page everywhere on dhanteras..and yea i promised that I will invest in Iron only from this dhanteras ..love streedhan team ❤
Awesome cause, awesome direction, awesome actors, and mind blowing music. You guys have done more in one minute than full feature length films. Kudos
We need more of content and execution like this. Great job at both. Team take a bow.
Would love to know more on this... Which PH and agency and writer behind this?
Agency: Fcb Ulka, Delhi. PH: Onions Creative
For DSM, a Dutch mining company.
Project Streedhan is CSR initiative by DSM. India ranks the highest in the world for prevalence of anemia among its women. The truth is >50% of women in urban India are also anemic. Healthy Women playing critical role in creating healthy generation and stronger India. Proud to be working for DSM - Purpose Led and Performance Driven Company.
This is an inspirational video for all women out there.
"Iron"ically, women who suffer from Anemia don't even have money to buy 3 meals a day, let alone gold.
I am anemic and so are most women in my family and yes we do spend a lot on gold every dhanteras
A simple change in the food habits will be a good idea for having iron in diet like eating jaggery instead of sugar as snacks taking peanuts and dates not all these things will cost a family more because these all r alternatives. Eat regional and traditional foods thats all we hvae to do.
Wrong thinking due to mensual cycle women loose lot of blood but due to bad food habits she is not able to replenish the lost minerals. So any girl could be anaemic get your gf, mother and sister checked
Not true
Not true bro there are so many women in India who suffer from anemia are belong to middle class family
Woahhhhhh ...... I’m a fan guys... and u are awesome..... and this is awesome work done , I pray that your motives succeed and you achieve your goals , you are lionesses of women 🦁🦁🦁
It’s been an year since this ad came.. a true masterpiece
Don't invest in gold invest in iron 😘😘😘😘awesome my mother always say it I felt so happy when I watch it I show it to my mummy☺
The best advertisement in womens health...all the best guys
i love this song & bgm. the way you conveyed the msg was awesome
Madhuparna Ganguly is the singer. U can follow her on facebook.com/madhupournaganguly/
Very Creative and appreciable ......
Do share more videos like this
Presentation of the concept is superb
Appreciate the work of the entire team! The concept to visualization to the background music. The song is so beautifully written. Kudos.♥️
kindly any1 give details of the song..... its peppy.... and the ad is awe inspiring.......
Yeah..music composed by Debasis Shome and Singer Madhupourna Ganguly
@@madhupornaganguly4564 You did an awesome job.. Congratulations
In love with the Actors costume
Great costume stylist ❤️❤️
Project streedhan very very happy with your Ad. Thank you project streedhan
Impressive, Informative, music👌thank you
Sounded like Sneha Khanwalkar's trademark style of music composition, quirky, earthy and very folksy.. really cool
Singer is Madhupourna Ganguly and composed by Debasis shome from kolkata
Great initiative guys
Must reach to maximum audience
Really incredible idea guys...hats off!!!!🥳
Wowwwww what an excellent video with great message to the society , it's amazing 👏❤ concept and making
Streedhanam in Malayalam means dowry.. wow this is such a beautiful pun!
Brilliantly done . Who has given the music ? Very Sneha Khanwalkar type
Exactly, sounds so much like O Womaniya from Gangs of W
Singer Madhupourna Ganguly composer Debasis shome
@@pkv8498 music by debasis shome n singer Madhupourna ganguly
@@madhupornaganguly4564 Thank You...Yes I had seen that in the earlier posts...but the similarity of the song with O Womaniya is what caught my ears...especially the O..O..OO....and Aa ..Aaa...Aaa part...
Appreciate you taking pains in answering the song credits...
In today's instant gratification days its lost somewhere...
Cheers
This video is Sooooooooooo amazing !!!!and it's completely legit, most women are anemic, our culture doesn't teach women to take care of their nutrition. And this is true for women of all ages and from all regions. Even women from affluent families can be anemic. Why isn't this video viral yet 🙄🙄🙄🙄🙄
Wow superb, music & singing and concept 👍👌👏👏👏👏👏👏👏👏
Thanks composed by Debasis shome and Singer Madhupourna ganguly
Brilliant work and very creative . The sound track is amazing 😍 . Oh heer yeah loha chak le .....
Thanks composed by Debasis shome and singer Madhupourna ganguly
Great initiative by Project Streedhan.
Every woman in this ad is more than beautiful 💓
Kya yeh gana itna hi hai?? Kaash bada gana hota😍😍😍😍
Very attractive way to spread awareness... Simply amazing 👌👌
Mujhy bas ab tak aisa lag raha tha ke Zindagi main kisi ko kisi ki perwa nahi hoti
Just thank you 😊
This needs to go viral , awesome concept for song ♥️♥️
Music composed by Debasis shome and singer Madhupourna ganguly
Can I please use the track in my vlogs... please.
P.S. Awesome...
Its time that people should take care of women of their housw😊
What brilliance! I'm in love ♥️
Really awesome..ad...Informative..
😍So simple yet so powerful
Best inspired video ever watched. Innovator..it might be your best brainchild
Mindblown ! Brilliant work team. Music is sensational
Madhuparna Ganguly is the singer. U can follow her on facebook.com/madhupournaganguly/
Those ladies didn't wear ornaments.. ("pennayaal ponnu venam.."nanallo parasyavm TV serial mokke nammalod padikkondeyirikkunnath🙄)But they are gorgeous in their natural looks...OMG so Devine....so why we run behind that mere yellow shining??😊
Time for an "iron revolution"💪💪
അതിനും മാത്രം വിലയുള്ള തുണിയാണല്ലോ ഉടുത്തിരിക്കുന്നത്. People who can afford to wear such clothes can eat nutritious food or take supplements.
@Que Then it is mostly a matter of choice. I don't care much about such people.
Wow! What an amazing way to spread the msg.
Ads aise ho toh log skip ny krenge instead they will search for it separately
Wow!! We need more like this..😍