Case Study walk through: Uber Eats Stories

Поделиться
HTML-код
  • Опубликовано: 23 сен 2024

Комментарии • 120

  • @khadijabari
    @khadijabari 2 года назад +57

    I honestly learned so much on presenting design concepts based on this alone, thank you Femke!

    • @femkedesign
      @femkedesign  2 года назад

      Yay! So glad to hear that :)

  • @meep9683
    @meep9683 2 года назад +27

    As a person who learn and thrive from examples, I really, truly, appreciate the content you share on your channel!

  • @NyakzOTSD
    @NyakzOTSD 2 года назад +7

    Your vides are golden.. I landed jobs paying over $150,000 taking your advice!! Appreciate you sharing your knowledge

    • @femkedesign
      @femkedesign  2 года назад

      That's amazing! Congratulations!!!!

  • @Sofia0S0S
    @Sofia0S0S Год назад +2

    Going through your content and I just want to say THANK YOU! This is the best design channel I’ve seen. To actually see real work, not only video descriptions of how to do things is amazing. Great work!

  • @kwamestar
    @kwamestar 4 месяца назад

    Although old this video is the best video on how to structure a case study for interviews specifically. Regardless of your level as a designer, I am a senior and I will be taking inspiration from this. Thank you so much Femke for everything you do for the design community! 🖤

  • @richardottley4611
    @richardottley4611 2 года назад +9

    Hi Femke.. I like how you explain your team's process for coming up The Stories feature. The Stories feature are so overused in most of the apps that we use today, but I like how you all arrived at this concept without obviously picking this concept.. if that makes sense 😅 all the best

    • @femkedesign
      @femkedesign  2 года назад

      Yes it makes sense! Thank you Richard!

  • @lavetadhis7581
    @lavetadhis7581 2 года назад +1

    I loved everything about this presentation! Your communication skills >>>

  • @OsvaldoOsorio
    @OsvaldoOsorio 2 года назад +2

    Thank you Fem, you really inspire me!. The way you present the ideas, the tone voice. Love your clarity and the confident while you explain the concepts. Thanks again.

  • @madebydeji
    @madebydeji 2 года назад +1

    Love how you've simplified presenting Case Studies, Femke. Learnt a great deal from this. Thank you!

  • @pascalpascal2044
    @pascalpascal2044 Год назад +2

    Link to slides?

  • @TheRiyazAhamad
    @TheRiyazAhamad 2 года назад +4

    Your an amazing person.
    Enjoyed every second of it.

  • @muhammadammar7849
    @muhammadammar7849 2 года назад +2

    Loved every part of it femke

  • @Itstherealrandy
    @Itstherealrandy 2 года назад +3

    Thank you for your videos Femke, they really help me learn :)

  • @dianaalvarado1451
    @dianaalvarado1451 2 года назад +1

    Femke, this is SO helpful. Thank you for guiding us through the entire process and thank you so much for sharing!

  • @allisonchiu8660
    @allisonchiu8660 2 года назад

    This is my first time commenting on a youtube video and I just wanted to say thank you so much fore sharing! This is truly helpful. I learned so much from all your videos.

  • @ninifufufufufu
    @ninifufufufufu Год назад

    Thanks Femke!!!I will watch this video repeatedly to learn how to do make a presentation/storytelling.I think I will learn a lot~❤❤❤

  • @joaquinm1733
    @joaquinm1733 2 года назад

    Femke, this is a great use case that demonstrates a real life example and that helps me to put learnings into context. I have learned a lot from your video and I like how it aligns with the double diamond design framework that you discussed in another video.

  • @liamtanis4163
    @liamtanis4163 Год назад +1

    What a great case sudy presentation. Really clear story and process. Definitely getting my hands dirty on my next case presentation to come up with such a great one as yours! 🎉
    I'm wondering, is the MVP based on assumptions, or did you also performed research upfront? And if so, what types of research did you perform and how did you come to the problem statement? 😊

  • @walterchidike6394
    @walterchidike6394 Год назад

    Thank you so much femke. You are such a blessing.

  • @luciochen123
    @luciochen123 Год назад

    Super inspiring as I am struggling with how to structure my case study. Thanks Femke!

  • @Ghanesh1986
    @Ghanesh1986 2 года назад +2

    Thanks for this beautiful presentation!
    Was curious to know
    1. At what point of time did you start documenting these and how do you go about it? How long did it take to make this case study presentation
    2. How and when did you measure the impact after shipping the feature ?

    • @femkedesign
      @femkedesign  2 года назад +2

      Hey! I created this presentation specifically for an internal presentation. As for impact, it can depend on the experiment timeline as this can vary per project. For this one I think it was 6 weeks.

  • @yvonnezhan6990
    @yvonnezhan6990 2 года назад +1

    really love your content. But i dont know why i cannot register your mentor session, seems like fully booked on your calendly.

    • @femkedesign
      @femkedesign  2 года назад

      Hey! Yes I'm currently booked out for the next 2 months. If you subscribe to my monthly tier on Superpeer you get access to earlier sessions :)

  • @ruonanyan4839
    @ruonanyan4839 2 года назад

    Can't believe there are only 742 likes, (I'm being the 743rd one) this video is worth 100x likes. Your sharing is so valuable. Thank you so much, Femke!

  • @danieladvertising
    @danieladvertising 2 года назад +1

    This was really great to see, Thank You!!

  • @you_are_welcome97
    @you_are_welcome97 2 года назад

    Thanks Femke your channel continues to be so helpful and very educational, keep up with the great content :)

  • @iamjanekim
    @iamjanekim 5 дней назад

    Did you ever need to leave some time for Q&A after each case study?

  • @derekwang3821
    @derekwang3821 Год назад +2

    Super helpful content Femke! I'm a junior designer trying to learn more about quantifying impact, so I just wanted to ask how did you know that the increase in orders came from your project and not some other variable (e.g. aggressive discount promotions)?

  • @ksy8168
    @ksy8168 2 года назад

    So much to learn from this video! Thank you Femke!

  • @pes1109
    @pes1109 2 года назад

    Amazing video!
    These videos really motivate me to keep trying to make the transition to ux design.
    Thank you!

  • @srushtisalgaonkar2116
    @srushtisalgaonkar2116 2 года назад

    Loved this case study walkthrough!

  • @lukefrayling6792
    @lukefrayling6792 2 года назад

    Thanks for sharing this Femke - whilst people scoff at the spread of "stories", ultimately its now become a familiar pattern for users to interact with, and it absolutely seems like it was the right solution for the problem you described. Thank you again for the informative video! :)

  • @MoritzFischer
    @MoritzFischer 2 года назад

    These case studies are awesome. Thank you for sharing.

  • @klementinasavi5633
    @klementinasavi5633 2 года назад

    Thank you so much for this and your other videos, extremely useful and insightful!

  • @emmasandberg4363
    @emmasandberg4363 2 года назад +2

    So impressive! I have two questions, how long did you spend on this project and do you always create the high fidelity versions of your explorations, as in this presentation? Thanks in advance. Love your content, it has helped me a lot lately ❤

    • @femkedesign
      @femkedesign  2 года назад +4

      This project was about 8 months from start to launch. As for hi-fi explorations, not always but sometimes it was easier to use the design system when exploring which naturally meant our explorations were in hi-fi.

  • @alessandrospiridigliozzi7943
    @alessandrospiridigliozzi7943 2 года назад

    This was so informative and interesting!!! Thank you for sharing it with us!!!

  • @hediefakharzadeh954
    @hediefakharzadeh954 2 года назад

    Thank you so much, Femke.

  • @uxdesignsensei7977
    @uxdesignsensei7977 2 года назад

    very well done, and implemented flawlessly.

  • @JH-qq4st
    @JH-qq4st 2 года назад

    it's very useful. Thank you for making this kind of video,
    I always struggling with presenting case that would be great if you can keep making this kind of videos

  • @ooomos
    @ooomos 2 года назад +1

    Really great content, support from another Product Designer from Toronto. Just wondering what kind of research you guys did to validate the concept, also were you the only designer for this project? Just curious. Thanks and looking forward to more great content from you.

    • @femkedesign
      @femkedesign  2 года назад +4

      There was a lot of existing, supporting foundational research that influenced this project. This project came about from hearing in other research that customers and merchants were looking for more connection.

    • @underscoreroa
      @underscoreroa Год назад

      @@femkedesign came here for this info. thanks!

  • @rachelfang8017
    @rachelfang8017 2 года назад

    thx for sharing! inspired me to improve my portfolio deck!

    • @femkedesign
      @femkedesign  2 года назад

      Yay! That's awesome to hear Rachel. Good luck!

  • @manasweechandwaskar615
    @manasweechandwaskar615 3 месяца назад

    Hello! Great presentation. I wanted to ask that I am currently a college student and have worked only with small startup but do have some hypothetical UX case studies made. How can I add those in my portfolio highlighting the impact or the changes those would bring in the overall experience.

    • @femkedesign
      @femkedesign  3 месяца назад +1

      This video might help! ruclips.net/video/i-b7_acZcAg/видео.html

  • @valerialovato4717
    @valerialovato4717 2 года назад

    Thank you for sharing this valuable content, I really appreciate it!!

  • @warderto
    @warderto 2 года назад

    Amazing Content! Love this use case walk through video :)

  • @Erro13
    @Erro13 2 года назад

    awesome work and very well presented, thanks for sharing ✌🏻

  • @marcussmith6088
    @marcussmith6088 2 года назад

    Love the video! How do you come up with the principles? Do you do some sort of workshop?

    • @femkedesign
      @femkedesign  2 года назад +1

      OOh good question! I might save this for a future video, but generally they evolve from the user research phase.

  • @hakeemadjei2035
    @hakeemadjei2035 2 года назад

    This is so good. Thank you so much

  • @atomparish
    @atomparish 2 года назад

    Excellent presentation and solid work! However, I would like to understand what decisions/designs she made vs. the team and how they came to those decisions. Did they test prototypes with users, or was it created based on internal knowledge/hypotheses then beta tested? I'm always curious how teams handle this.

    • @femkedesign
      @femkedesign  2 года назад +2

      Hey! It can depend on the project and resourcing we have. This project was strongly based on internal hypothesis and past research we'd gathered which highlighted this as an area of opportunity.

  • @johnapple3471
    @johnapple3471 2 года назад

    The hair.... dayuuum 😍

  • @riddley4382
    @riddley4382 2 года назад

    Thanks so much!! I learned a lot about how to structure a case study. I am wondering, are there some differences between a case study deck and a deck for UX interview presentation?

    • @femkedesign
      @femkedesign  2 года назад

      Nope! I'd say they're the same.

  • @vishalanand96
    @vishalanand96 Год назад

    how to find those cute illustrations which you have used?

  • @rishabhsharma6188
    @rishabhsharma6188 2 года назад

    Hey femke, great presentation. Did you try integrating storefront stories on the profile picture kind of thing just like instagram does in form of profile picture strokes?

    • @femkedesign
      @femkedesign  2 года назад

      We had it as a future exploration - at the time Eats didn't have logos or profile pictures for stores, so that would have been a huge dependency.

  • @TheChristineVan
    @TheChristineVan Год назад

    curious if you guys did any usability test on this?

  • @mentadentp
    @mentadentp 2 года назад

    Hi Femke, I have enjoyed your video's and explanation around 'impact' of design. What would be the ideal duration for measuring the impact after the feature has gone live?

    • @femkedesign
      @femkedesign  2 года назад +1

      Hey Peter - in this case we had an experiment plan that was set to run for 6 weeks. There is not hard number, so it can vary per project.

  • @jestinmwilson6385
    @jestinmwilson6385 Год назад

    hey what's the font used??

  • @ajeyasharma26
    @ajeyasharma26 2 года назад

    Do you think the framework that you used in the video to present the design work is efficient & can be followed during case study interviews? By the way, this was really cool and the presentation delivery was on point!⭐

    • @femkedesign
      @femkedesign  2 года назад +1

      Thank you! Yes I think this format could work well for an interview setting also :)

  • @anasfrh
    @anasfrh 2 года назад

    If the designers design these experiences, engineers implement them and then PMMs market them. What do PMs do? I am so curious to hear what your perspective on the PM role as a designer.

  • @tofunwatoyinbo
    @tofunwatoyinbo 2 года назад

    Need to get me some of that background music

  • @martinui4892
    @martinui4892 2 года назад

    Donde podemos ver tu trabajo ?

  • @Joker-rj3nm
    @Joker-rj3nm 2 года назад

    Do you have a template? I'm working on a case study and this would be so helpful 😊

    • @femkedesign
      @femkedesign  2 года назад

      Here's a template that may help! ruclips.net/video/w-PoV_sIWos/видео.html

  • @freedmirza3919
    @freedmirza3919 2 года назад

    Hello love the videos ❤️. Do have a client presentation? (Figma file)

    • @femkedesign
      @femkedesign  2 года назад

      Hey! This video may be what you're looking for? ruclips.net/video/9pMuuzFC0FE/видео.html

  • @ajeesh3485
    @ajeesh3485 2 года назад

    do you have any video on how to create portfolio in figma?

    • @femkedesign
      @femkedesign  2 года назад

      Hi Ajeesh! This video may help: ruclips.net/video/w-PoV_sIWos/видео.html

  • @TrishhMakes
    @TrishhMakes Год назад

    i would like to know why uber eats failed in my country. we have rappi and its been the leader for a few years now. some others came and went out like glovo and uber eats.

  • @ying-hsichen5823
    @ying-hsichen5823 2 года назад

    Love it!

  • @greeniris17
    @greeniris17 3 месяца назад

    Did you need permission to share this publicly on RUclips ?

  • @doranpatrick76
    @doranpatrick76 2 года назад

    I have to ask..... I work for Shopify.... How dd you get that Green commerce pennant 😅😂

    • @femkedesign
      @femkedesign  2 года назад +1

      Hey Pat! My partner works at Shopify as a UX manager :)

    • @doranpatrick76
      @doranpatrick76 2 года назад

      @@femkedesign amazing. I'm currently studying UX Design and hoping to move into that team when I'm done after I get some experience. We may cross paths 😁

  • @unbornharbor
    @unbornharbor 2 года назад

    I was just on Uber Eats app today looking for food to order and saw this new stories. Not to offend you, but as a customer myself I found it super annoying and would not want to spend my time looking at them at all. I just want simple, straightforward, let's get this task done. Every app is starting to feel like Tiktok and I honestly hate all social media. It's all just more clutter to have to go around!