How to Create an AI Marketing Persona
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- Опубликовано: 2 окт 2024
- Creating marketing personas is a lot of work. You need to find the right people, schedule interviews, ask the right questions and then capture the insights in a way that make your customer insights actionable. Not easy, even for persona experts.
But creating an AI marketing persona is very simple. It’s fast and it costs virtually nothing. But it does take practice and a bit of planning.
This video shows how to create AI marketing personas starting with a few very detailed prompts in Chat GPT and Bing. We share those specific prompts in this video.
Of course, some of the information you’ll get back is very high-level. Naturally, ChatGPT is trying to be correct and summarize information from a huge number of sources.
But you’re sure to find at least a few gems, such as:
🔹 What are the top concerns of your target audience?
🔹 How do your services align with their basic needs?
🔹 What professional resources might your target audience use get insights?
🔹 What is the initial trigger for your audience that sends them looking for your help?
🔹 How to use an AI to write a draft webpage that aligns with buying triggers
🔹 How to use an AI persona to find gaps on an existing webpage
The beauty is that you can save this persona and go talk to it anytime you want, day or night. It never gets tired of pretending to be your target audience. It will answer every question you can think of.
Note: we recommend that you validate your AI marketing persona before putting the insights into action. Map the characteristics (beyond just the demographics) with your own research and experience. That’s the best way to confirm that your AI persona uses that language and has those buying considerations.
You can get the full post with the detailed step-by-step process here on the Orbit blog... bit.ly/45r9zxT
I would have concern about the accuracy of the AI’s recommendations. I agree it could be good for ideas, but it could also be highly misleading - especially the early prompts. It seems ripe for hallucination.
Killer video from Orbit on crafting AI marketing personas! In cold emailing, DoYouMail stands out for me. Unlimited email sending from unlimited domains and email IDs makes a huge difference. Its easy email ID creation is perfect if you need scalability. And did I mention dedicated IPs? My deliverability has never been higher. Would be great to see a collab video on this topic.
Thanks for walking through the process. I believe it will help me better communicate with our audiences.
Great stuff - thanks for your presentation.
Lovely content. Educational, comical and relevant. Keep it up.
great informatipon ... thanks for posting