AI-Powered Webpage Audit and Optimization

This video is your step-by-step guide for using artificial intelligence to audit and improve webpages, both in terms of search rankings and conversion rates.
Watch it and you will learn:
How to use AI to evaluate and score your webpage's performance.
Evaluate the page for both conversion optimization, search optimization, and competitiveness.
Leverage AI suggestions to craft a superior structure for your page.
The process goes something like this:
1:44 Create an AI-Powered Persona
3:03 Evaluate the page from the persona's viewpoint
3:45 Do competitive Analysis Using AI
5:30 Confirm Target Keyphrase for SEO
5:55 Research Semantically Related Phrases
7:15 Categorize Keyphrases into Topic Clusters
8:00 Score the Page for Optimization
10:00 Generate an Outline for Revisions
12:06 Totally Optional: AI-Generated Draft Content
13:00 Measure the Impact with Analytics:
Teach AI about your audience using personas or craft a new persona and get insights into your audience's roles, goals, challenges, and decision criteria and audit your content so you can then optimize.
You learn to compare your page's content with a leading competitor's page and Identify gaps, overlaps, and opportunities for differentiation using Chat GPT.
Next we’ll identify your primary target keyphrase and check the alignment with what's already working or most relevant and find the semantically related phrases and ask AI to organize them into topic clusters.
Next we’ll ask the AI to create a matrix that scores conversion and keyphrase relevance and prioritize content improvements based on scores and insights. It’s kind of amazing.
Now the audit is complete and we’re ready to optimize the webpage. Ask the AI to create an outline for a revised, high-performing page and then use this structure as a foundation for your content creation.
If you’d like, you can now have AI generate a draft based on the outline, then polish and expand the draft to meet your brand's voice and goals.
Of course, we’re focused on real outcomes. So use Google Analytics to track improvements in SEO, engagement, and conversions, confirming that your efforts translate to real-world audience responses.
You can read the full post here: bit.ly/47Cz6oN

[@RickeyGold]

SO incredibly thorough and helpful. Thanks, Andy.

[@MexieMex]

Why are you pasting content rather than just passing a URL to the AI?

[@IfTheresaWill.TheresAWay]

Great content, Andy; as always! Cheers & TY!

[@lauraalfonsin8796]

This is gold, thanks!

[@manojmaitydm]

Watched this on SEJ webinar with margarita

[@maxelbrig1315]

More stuff like this please - great content!

[@Orbitmedia]

You got it! Thanks for the comment.

[@jeremyweiss9922]

This is fantastic information!

[@raymondbest4752]

Brilliant, you are a must see.