fyi, the font is called Futura font if anyone was interested. Barbara Kruger initially used it because the Nazi party in (I believe) 1942-1943 changed to this font because their old serif font was illegible at long distances, and Futura became synonymous with authoritarian regimes, conformity and this idea of "the establishment." Her usage of the font is an ironic nod to this, since her messages are all about questioning/tearing down the establishment while using the same typeface as perhaps the most infamous regime in history.
People hold so much hate for a brand that serves teenagers at affordable retail prices. I don't hear anyone complaining about Gucci and Louie and Channel and Prada and Guess and Zara clothes are made from abused animals. But oh no a 13 year old with more money than you make in a month is the face of a terrible generation. People need to get lives and mind their own business, what you spend your money on and what you like to wear is your own business and your own right.
Yes actually, I can buy a shirt that's 50$ where not only s it trendy-its instagramable, everyday wear, that never gets old and matches with whatever your wearing. That's what Supreme does for people. That's why so many people like it
Artists take inspiration from everywhere. Apparently Barbara only used that font because it was used by the Nazi's and made synonymous with rebellion and power because of them. I see nothing wrong with what Supreme did apart from not paying her, but that's business. If you don't have to pay someone then you don't do it. Sleazy but that's how business works.
Kaizer-Man That's not how business works, that's more of a corrupt method of getting what you want at the expense of others misfortune. Heartless people like you are not needed on this earth js.
Thats sadly true. I like it for the skate culture. Its also happening to other artist as well. Kaws for example, I recently bought a SS x Kaws elmo plush and I already knew about the artist already. The cashier told me that I was one of the very few customers who ACTUALLY KNOW who Kaws was. Its all hype now. Highly ridiculous.
I mean supreme has their own skate team. It’s not the brand itself “not becoming a skate brand.” It’s more like the people that begin wearing it. It’s the same thing with thrasher
I love Supreme , but I would only cop for retail , it’s a great investment . Buy a box logo hoodie , wear for 5+ years , and still sell it for at least 5x profit lol
Only 10 year olds and hypebeast that have been wearing Supreme for 2 years care about the box logo still. Shits been played out. If you not rocking prints from before ‘10 you can’t be taken seriously.
yes, i do, because fuck niggas like you dont fuck with anything other than box logos so it leaves all the unhyped prints and pieces to people that actually appreciate the brand.
The only reason why Supreme got known and blew up more was because of Nike Collaborations and Tyler the Creator and OF along with some other skaters and then hypebeast.com hopped on the bandwagon train.
The irony that they try to protect a brand identity which they didn't even come up with, only to utilize other's work without consent... That LV collab is hype though.
It's funny how people call people who don't skate and wear supreme "culture vultures" but supreme has pictures of Raekwon, Nas and other rappers so they obviously wanted their brand to be worn by us "culture vultures" get y'all life‼️
They have been around since 1994 because of how minimalistic and clean it looks, the only way i can see it going down hill is if they abandon their sales tactic and sell at malls
"Supreme's box logo is one of the most recognisable logos of all time" Wow really? totally nothing to do with the fact that it says SUPREME in all caps.
Supreme is a big staple in skateboarding culture, they impacted the new york skateboarding scene in the 90's and almost all of the skaters on their skate team are legends. Eric Koston, Mark Gonzales, Jason Dill and Dylan Rieder have made an impact in skating.
The fact that the god damn supreme logo is inspired by Anti Captialsit art is just abouyt the most ironic thing ive ever heard.
fyi, the font is called Futura font if anyone was interested. Barbara Kruger initially used it because the Nazi party in (I believe) 1942-1943 changed to this font because their old serif font was illegible at long distances, and Futura became synonymous with authoritarian regimes, conformity and this idea of "the establishment." Her usage of the font is an ironic nod to this, since her messages are all about questioning/tearing down the establishment while using the same typeface as perhaps the most infamous regime in history.
JordanStuff because kruger is a well known artist?
I think it’s actually Futura Bold Oblique, Futura Bold _Italic_, or Futura Heavy Oblique.Which ever one i forgot
extremely well known.
that's cool info, thanks for sharing
footage at the end was cringy as can be.
It wasn’t really that cringy honestly.
It was a good wrap up for what Supreme gas become. It's reality
Nothing cooler than that 13 year old 'millennial' flashing his 100 dollars
Tom Paterson-Jones You mean his allowance? “Hey sport, I’ll pay you $500 a week if you wash the dishes every Thursday!”
Those were fifty and hundred notes people outside supreme don’t go there with $100. More like 1-3 racks
you mean his moms money that he stole out of her wallet?
Roan C. Wrong that kid makes his own money selling clothes or else there’s no reason why he would be waiting if he could just steal it from his mom.
Roan C. I’m 14 and made $10k and bought a computer and put some to college, and I’m already further from that.
MUM WHERE IS YOUR CREDIT CARD? I NEED TO FLEX AGAIN!!
You can pay with $100 bills too
SCOOTER GANG!!!
People hold so much hate for a brand that serves teenagers at affordable retail prices. I don't hear anyone complaining about Gucci and Louie and Channel and Prada and Guess and Zara clothes are made from abused animals. But oh no a 13 year old with more money than you make in a month is the face of a terrible generation. People need to get lives and mind their own business, what you spend your money on and what you like to wear is your own business and your own right.
FreedomKing4568 preach dude, so much hate in this comment section
FreedomKing4568 You can't even compare the quality of Gucci and lv to supreme lmao and Zara is affordable as fuck.
Affordable retail?
Yes actually, I can buy a shirt that's 50$ where not only s it trendy-its instagramable, everyday wear, that never gets old and matches with whatever your wearing. That's what Supreme does for people. That's why so many people like it
FreedomKing4568 “affordable t shirt for $50” “instagramable” you definitely sound like you spend your parents money on supreme lol
here come all the fw17 bois
Adian Alvarado you probably got into supreme in 2016 lol
santiago perez once heard a LV boi say fw17 boi.
Bruv i hate the new supreme white kids
Daniel The Human facts bro white kids ruin everything and I’m not even joking everything cool gets cringed out by them
Kyle Toussaint fr
I will never understand why people spend 80$ on a simple tee-shirt that's no better than a 10 dollar cotton shirt.
cuz supreme is cooler
34$ is the price of a supreme T and their collaboration t's can go up to like 50 or 40$
Have you ever worn an off white t shirt ? They feel so much nicer then $30-80 tshirts . Definitely worth the price tag.
I saw a 60 dollar plant T but idk supreme just seems to expensive. If you want nice quality then go buy from a company that specializes in quality.
welcome to economic 101. It isn't just supreme. Look at the shoe market, phones, cars, etc. The list can is very long
My problem with Supreme is the quality. Everything feels so cheap
Captain Tsubasa 10 the shirts are but other than that everything is on point
ikr ive been living in this house for about 2 years and these supreme bricks havent cracked at all.
Have you ever worn a Supreme hoodie? Coziest shit ever wym
If you buy any cut & sew pieces you'd know that's not the case. T shirts are poor but knitwear and outerwear is great.
The champion color block jacket quality is trash. Should of came with a lint roller cause the insulation keeps coming out.
1:41 she also said that people should just chill and that she didn't care if sb ripped off her art
Supreme literally stole her art form
AM Productions “Fake it till you make” they say
And they steal logos from every other company/artist in the world too. Barbara isn’t anything special.
Artists take inspiration from everywhere. Apparently Barbara only used that font because it was used by the Nazi's and made synonymous with rebellion and power because of them. I see nothing wrong with what Supreme did apart from not paying her, but that's business. If you don't have to pay someone then you don't do it. Sleazy but that's how business works.
Khareemo Another sentence for "I can't handle shit at all."
Kaizer-Man That's not how business works, that's more of a corrupt method of getting what you want at the expense of others misfortune. Heartless people like you are not needed on this earth js.
1:03 got us
you are quite possibly the second smartest person to view this.... next to me :)....
Supreme ain't even a skate brand anymore, it's just worn by 15 year olds taking advantage of their parents money!
Leigh Gaffney lol
Couldn’t be anymore true
Thats sadly true. I like it for the skate culture. Its also happening to other artist as well. Kaws for example, I recently bought a SS x Kaws elmo plush and I already knew about the artist already. The cashier told me that I was one of the very few customers who ACTUALLY KNOW who Kaws was. Its all hype now. Highly ridiculous.
I mean supreme has their own skate team. It’s not the brand itself “not becoming a skate brand.” It’s more like the people that begin wearing it. It’s the same thing with thrasher
I'm going to wear a literal box and paint Supreme on it. Don't be jealous.
2:36 did Louis Vuitton no say anything about the one in the top left corner?
the last one is from the unknown vlog footage right?
I love Supreme , but I would only cop for retail , it’s a great investment . Buy a box logo hoodie , wear for 5+ years , and still sell it for at least 5x profit lol
i can listen to her talk all day
Forgot to mention the Commes de garcon collab. Hope to see supreme X ferrari, i think it'd be 🔥
What's the background music?
What's the beat playing in the background?
“They noticed the top with the box logo”
i cant look at it without *knowing*
Next vid should be on su🅱️rem
Great piece of work
Only 10 year olds and hypebeast that have been wearing Supreme for 2 years care about the box logo still. Shits been played out. If you not rocking prints from before ‘10 you can’t be taken seriously.
Nando's Activist word
Nando's Activist you wear obey and shop at zumiez. You ain’t shit
yes, i do, because fuck niggas like you dont fuck with anything other than box logos so it leaves all the unhyped prints and pieces to people that actually appreciate the brand.
Banging on my Chest while watching this
"Where did the logo come from?"
Me: Colgate.
I had honestly never heard of it until the past year when I started seeing memes with it.
damn I thought this was Vox for a sec there, the editing style is really similar
Is box logo copyrighted ? What if I have my own box logo is it okay ?
The only reason why Supreme got known and blew up more was because of Nike Collaborations and Tyler the Creator and OF along with some other skaters and then hypebeast.com hopped on the bandwagon train.
Anyone know the name of the background music?
nothing beats the motion logo that was an original staple at the ny store in the early 90's
I understand. I was talking about this season
Basically, what young hypebeasts wear...Next?
So basically if Walmart started selling their staff t-shirts.
I wanna leave this Planet.
Okay RUclips, I watched it, happy now?
how ironic
Might as well write “Look I got 50 bucks” on your shirt
0:07 what if someone confused it with the Colgate logo.....
what about palace?
Where can you buy supreme
Desirous k mart
Everything you need to know about the Supreme Box Logo : Its Overpriced
She was totally scrolling through ig while reading this
.... oh....... oh god...... is THIS what i have to look forward to......
Music?
the only thing you need to know about supreme is that supreme is life
Fuct, what a great name
Why doenst James jabbia promise that Supreme is a Skate Brand is affordable and able to get for skater dudes, who cant pay 1k for a hoodie?
Supreme is affordable, hoodies are around 140 and shirts are 34.
Gabriel its the resell price dude. Simple math : Demands > supply.
Rifqi Hamami they should Do more supply, If they want to be it a real skatebrand
Gabriel no it shouldn't supreme is brand you can wear and ylu don't have to worry about people wearing the same shit as you.
You can’t base a brands affordability on the aftermarket resale prices, Supreme is affordable, you just have to be lucky enough to cop for retail
3:02 she sound hot asf when she said Louis Vuitton
Supreme really came up
Y’all out there having 1 supreme hoodie worth 1 rack I’m out here with 20 stylish hoodies with about or less tan a rack
I think there might be something wrong but I have *never* hear of “Supreme”
The irony that they try to protect a brand identity which they didn't even come up with, only to utilize other's work without consent... That LV collab is hype though.
Gotta love supreme
All you have to do is get trasfer paper and iron on the logo on a white t-shirt lmao
wow so cool now i fit in with the cool people
Wow with that douche care you totally fit in
Hung Nguyen- clown ass bitch
3:59 Yeah I wear Supreme, I'm so cool! Yo check out all of these 1 dollar bills I got for my allowance from mom!
Ironic how the inspiration came from anti-capitalist works
Justin I was searching the comments so I wouldn’t have to Wright it
Internet Comment I know, Wright?
Wait, it is that easy? Time to put Money with a black background and charge for $200.
I don’t get pissed off when people wear supreme. It’s when they say it’s HIGH FASHION that fucking pisses me the fuck off.
Ah yes we were “”””””””””””””””inspired”””””””””””””””””” by her.
I prefer Lacoste. Worth the price and it's quality.
Background song ?
.
check the end credits
Thanks
I would rather a shirt or jumper from target
Slap it on anything and boom you’re rich
1. You can easily make it on spreadshirt and save several hundred dollars.
Here before a million views
*_Supreme_*
When I see Supreme I think Gangster mall kids lol
3:57 hahaha
1000 dollars for a box logo with LV pattern on it, fucking kill me
Why is supreme so famous? How are they selling t-shirts, backpacks, hoodies, for millions of dollars each?
I've walked into a supreme store in NY city and didn't know about the brand lol. btw im 15
It's funny how people call people who don't skate and wear supreme "culture vultures" but supreme has pictures of Raekwon, Nas and other rappers so they obviously wanted their brand to be worn by us "culture vultures" get y'all life‼️
Wow most ppl on here hate millennials 😂 ppl need to relax it is just FABRIC
What about the subscribe button?
SUPREME ACTUALLY DIDNT COLLAB WITH GUCCI
Recognizable logo of all time? The fuck?
[SUPREMELY OVERPRICED]
I got a legit bogo 20th edition from my friend for 30
2:08 your welcome
The tee is fresh but 1000 dollar is too much for me.
Bonus: its overpried
Stu-cey its Sta-se
168 retail price
ppl pay alottttt of money for it
Show love drop knowledge
Stoozy? I think you mean Stussee
10 years from now everyone who wears those basic af t-shirts are going to regret it 😂
They have been around since 1994 because of how minimalistic and clean it looks, the only way i can see it going down hill is if they abandon their sales tactic and sell at malls
bold text+italic text=supreme text SIMPLE AS THAT
oof white_ ur name funny af
OwenRulez is that a insult or naw?
oof white_ nah I’m a big fan of off white and it’s funny that u put oof white
OwenRulez oh
OwenRulez thx btw
"Supreme's box logo is one of the most recognisable logos of all time" Wow really? totally nothing to do with the fact that it says SUPREME in all caps.
If you honestly believe Supreme is expensive then you not built for it
just a bunch of kids with theirs parents money trying to fit-in with the "cool kids" at school lmao
lost. Not at all
Why even click on the video then
Cause I wanna b a kewl kid
Supreme is a big staple in skateboarding culture, they impacted the new york skateboarding scene in the 90's and almost all of the skaters on their skate team are legends. Eric Koston, Mark Gonzales, Jason Dill and Dylan Rieder have made an impact in skating.
Stoosy
That's how it's pronounced
Gustav Danielsbacka that's how u say it
Uneducated hypebeast detected
I say stussy (us) that's how it looks
AhhHaaa! But that's wavy af tho...
Supreme box logo t-shirt doesn't cost manufacturer even $10 and Kids today's are buying those for $400 and $500. WTF
I have a sticker with tht light skin girl and her hat says “Supreme Bitch”
Still not paying $148 for a fucking hoodie