These girls are really talented, and I love seeing a youthful, natural, age appropriate concept, but I just have such a hard time with their ages. Every time I see them, I worry about them. They're so young and I worry that they are being negatively impacted by this industry and this sudden extreme popularity. I really hope that their company and families are taking measures to make sure that they are being taken care of mentally/emotionally since they are still at such a fragile and impressionable age.
@@olblue3478 if i remember correctly there's only two that are 18 and one that's 16, the others are younger. i get that 18 is the legal age for a lot of places but that's still a long road to 25 & full brain development.
@@carlyn2775 Minji and Hanni are both 18, Danielle is 17, Haerin is 16 and Hyein is 14. But why are you talking about a full brain developement? 99% of the idols debuted before the age of 25 so this argument kinda doesn't make sense
As someone who is turning 24 soon I just can't see myself stanning a group where the members are all so young, but I can't deny they have incredible music and concept.
i'm the same age as you, and i love their songs, except cookie. i don't know why but i don't think it's weird to admit that the girls are super pretty and talented, add that they have a stage presence and a charisma that is superior to many older groups. i have a soft spot for Danielle and Hanni, and i watch their fancams. They sound very dedicated in what they do, and i hope they won't be problematic in the futur.
@@babycherry8103ight? I feel like watching girls much younger than me winning Olympic medals (there are a lot of early-teen girls winning Olympic gold medals nowadays , this generation is nuts, in a good way). On one hand, it makes me a bit anxious that literal kids are more successful than me, but on the other hand, it makes me feel so proud and hopeful for them. I’m an older Gen Z as well and they also make me feel some ingroup pride watching younger Gen Zs succeeding at such a young age. I don’t feel weird at all. People are so hyper conscious about “being weird” they forget that supporting an artist doesn’t mean you weird about them. When I stan adult artists I don’t feel sexually attracted to them at all so why world it be weird to stab underaged artists? Being a fan doesn’t have to be weird.
What’s so weird is that when groups like the Jackson 5 were a big thing in the US I didn’t see anybody saying “I just don’t feel comfortable being a fan of minors”. Like why not they are just singing and dancing. Y’all are weird. Lol
@@dojavillager5998 I'm not saying I don't appreciate their talent, but being a "stan" involves idolising them and watching everything they put out. Which, yes, I think is weird when you're dealing with people a decade younger than you.
Yes I loved New Jeans because of their concept and how they romanticized it , I keep telling people that they're marketed for people that are the same age as them being young and not giving a care in the world just having fun, it's too relatable. As a 22 yrs old it gave me a sense of nostalgia cuz I was once in that head space as well in Highschool, it's just so fun to vibe with.
The funny thing is that I the New Jeans Girls are so young, they have no nostalgia for the early 2000s because everything they were wearing in that era was toddler and baby clothes. I am one hundered percent certain that once in a while the staff hand them a prob and they have no idea what it is because it is outdated technology. That is of course not meant to insult them. Their age is nothing to insult them for and the concept clearly works for them. I just find it funny
the thing is tho, it's a trend, and trends always come back. so people reclaiming y2k basically makes this era, the new era of y2k. so it's not outdated technology, more like reused and modified. and they don't remember what previous y2k is, because they are living the actual new and modified y2k in this generation.
Exactly ! People give so much credit to kpop as if America hasn't done this before at all...like what?! They still deserve their praise obviously, but people should stop acting as if ador came up with the concept themselves.
oh also a lot of people love that they have natural long straight hair and that its healthy but what about my girl Danielle 😭 She has very curly hair but they keep straightening it like that is not natural-...She's prob the one with the curliest hair in kpop (as far as i know) because even with straightening, you can clearly see her curly baby hair.
@@roseluv3458 they probably do use heat protectant but a lot of kpop idols hair gets trashed both men and women you should look up kpop hair loss. They care more about the “look” or concept over hair health.
even if ador didnt have any bad intentions with cookie, its very obvious newjeans was marketed towards a western audience. one member is viet, two are australian, & all can speak english. they take inspiration from 90s/early 2000s' american aesthetics & they sing in english. it takes two seconds to look up cookie slang & see its' referring to women's private parts. they said they had a team of english professors so somebody was not doing they job. the excuses their fans make with the "its abt a cd" "theyre baking cookies for a crush" and its like YES they probably very much are talking abt their music & their crush & that's the entire point of a double entendre. also they say it's just ppl being weird when it's like how else do u want me to interpret "take it, don't break it, i wanna see you taste it" & how danielle sings "looking at my cookie"? the solution would be to change the lyrics entirely or delete it from their discography which would be hard bc ppl can still listen to it on physical.
@annaxmo Wtf, that's literally the whole point, that woman is freaking lying and she damn knew what cookie can also mean. The point here is that they knew what the slang was and despite that didn't care. Idc if the real context is that one, they knew what cookie means and I know that even more bc of the history of that woman.
shiiiiiiit this is EXACTLY the kind of video i’ve been looking for. newjeans is talented, their music is great, and they seem perfect. but in my opinion, they also tend to represent everything wrong with the trend in kpop today. people’s willingness to overlook problems in favor of burying their head in the sand worries me and how quickly we moved on from their ages
I think NewJeans are extremely strong competition. I've seen people cover / sing Hype Boy like x1000 times. In the beginning i stayed away from the group because they were so young, then I got captivated by how good they're music is. I don't even stan them but I've listened to their debut album like 4 or 5 times non stop, its so no skip. Surprisingly Cookie got stuck in my head for a while and I ended it up loving it for the beat and song NOT the lyrics tho because wtf. Then Hype Boy took me by storm. I ended up being a casual listener and now here i am questioning whether to stan or not.
the amount of p*d0ph*lic comments i've seen against them is so disgusting, especially hyein. it's so shocking how ador is responsible for cookie having dirty lyrics. cookie is like a wolf dressed in sheep's clothing 😭i like them but i hope things turn out better for them
i think another aspect about new jeans' aesthetic is their album design. their bag albums are very creative and innovative, and even the normal albums are gorgeous and perfectly boost their y2k vibes.
@@jobantokki the bag is limited edition so I don't think you'll be able to get it at this point since it was sold out on many websites within less than a month
the cookie situation reminds me of park jiyoon years later she was shocked to find out what her hit song coming of age ceremony meant and the same thing will happen to the new jeans members in the future and i feel really bad for them
FYI none of the NewJeans members are considered adults in South Korea until next year. I think thats a very important thing to note. Yes while 2 are 18, they are not considered adults in Korea until they are 19 internationally. Personally I can't get behind NewJeans. There's way too many questions about their ceo and company for me to comfortably listen to them. If the company couldn't see that cookie was a problem, even if it was an honest mistake/misunderstanding at the beginning, I dont even want to know what happens behind the scenes. That company statement they put out was so bad. I just hope the girls have people in their real lives protecting them. Now with your note about not knowing what to do with minors debuting. The rule I follow is, if any part of their concept/music/looks is not age appropriate I would actively/consciously not listen. If it toes that line, I wouldn't listen but also won't skip if it comes up. NewJeans firmly falls in the I will actively not listen because of cookie and everything surrounding their company. Will that change in the future? Maybe but unless I see changes I won't listen to their music.
my experience with newjeans: just scrolling on youtube, i see the attention mv which had dropped about 10 minutes ago. im a huge gg stand and hybe is my fav company; i had already been so excited ab lesserafim debut bc of those reasons and i was like... omg another one??? also the way they dropped the mvs with barely any warning or promotion was so exciting bc everyone was like WTF IS GOING ON. i watch the mv. im obsessed. the chill vibe of the song and appealing aesthetic of the mv has me floored bc it was original and fresh for kpop and i love krnb too. hyein rly caught my attention with her visuals. i wait for hype boy mvs to drop and watch all of them. at this point im invested in how good this group seems so i google them. every single member is younger than me. hyein, who i noticed first and was thinking 'wow she's stunning' is 14. 14. i then dig a bit deeper and find out ab min heejin. im DISGUSTED. im also upset bc i want to stan these clearly talented girls with great music but refuse to support the debut of such young children under such a questionable person. and that's where i am now. i cant deny that nj have put out the best music that kpop has heard in a long time, and although i do listen to their music, i dont stan them and i dont know if i ever will. the concept of nj is a nice idea: teens singing about relatable teen things for other teens to listen to. but that's the problem: they are teenagers. when their sevn year contract is up, the youngest members will only just have become of legal age (19 in korea). that's when idols should be starting their career. it's messed up and i cant get behind it.
the music is just too good, the members themselves are really stan worthy and the concept is really well thought out and chef's kiss. they're also really popular among locals as my non-kpop friends do listen to newjeans.
One thing that i felt weird abt was that in the hype boy mvs, the guys who were their love interests just seemed wayyy older than them. Like the guy from Danielle and Haerin MV looked 19-20ish which kinda irked me but i haven't seen anyone talk abt it.
the thing is they always get actors to play teens like that…it’s not new. they needed a “model like”person to be included ofc regardless that’s how the industry is
The thing is, is that that’s pretty much not uncommon at all. Take for instance ITZY’s Yuna and Ryujin participating as apart of the female actors in BTS’s Love Yourself reels. Yuna was 14 when she debuted so she was probably around 12 when those were recorded, and Ryujin was probably around 16.
20ish??? Haven’t you seen kids thais days?! And hes a basketball player. He’s gonna be tall. And even if he was older…what’s the deal? Is literally what happens in RL. The rest of the kids look young enough. Aaaand…they’re ACTING, so even if they were 18 or 20 is not a big deal
@@kant.68 his face looked old. It's not just his height. The guy looked like he could be 21, which is weird since most of New Jeans members are minors and they look like minors.
i did get into newjeans at first, when their MVs were released. i enjoyed hype boy & attention the most....until i found out about their ages & i distanced myself from the group for some while until i came back for the music, because their songs are good (except cookie, i have my reasons). i'm just concerned about them because they're so young...
@@KOREATAIWANJAPAN But know we know how his dad abused him and forced him to sing dance and make money while other kids played outside. And then he grew up to have sleepovers with children and be accused on being a child molester (we will never know if he was or not) - but if he had a proper childhood, he would not have regressed into that childlike behaviour and he would not have been in that situation as an adult
While I like that the Y2K aesthetic is popular right now, what makes me worried w/ NewJeans is that having a trend as your main concept (even making the group name kind of related to it) and making it a part of your identity as a group, might limit their future comebacks. Trends come and go. When they have an image or concept change in the future, a lot of people may not be happy about it. For me, as someone who grew up in the 2000s, I admit that I find it hard to relate to them as they are so young even if they have the aesthetic that I had in my childhood. That said, I liked Attention a lot, even if I will never probably connect with the group or support them directly (i feel too uncomfortable regarding MHJ) but good music is good music. Btw, regarding the title of nation's first love, it's not just sth that's given to the prettiest pure-looking idol. Suzy was actually the first idol to have that title, and that's more because of her acting jobs (Architecture 101, specifically) and not her idol career. The previous ones are actresses, and all of them are household names in SK. It has to be universally acknowledged by the GP and not because a news outlet said so. Though from what I can see Minji(?) maybe can become an actress, she has the vibe, and if she gets the right roles she'll probably get it.
(Edit: update at the bottom) The thing to me is that there’s this weird clash where I can tell it’s supposed to be a youthful concept…..but they still make the girls behave and hold themselves in such a weird old-soul, “you’re so mature for your age” type way. I rewatched Attention recently and the way they look at the camera is deeply unsettling to me. And when I heard about the whole Lolita accusations about Min Heejin…yeah, I can see it. That’s exactly how the predatory narrator of Lolita views Dolores aka “Lolita.” He views her as “more mature” than her actual age and fetishized and sexualized her. Some of the fashion in Attention is age appropriate-graphic tees and butterfly clips and jerseys and sundresses-but there are definitely pieces that are not, like the bandeau bras and one very mini skirt in the clothing store scene (edit: and the waist chains). We have to remember that these aren’t just teenage girls going through their own wardrobe and hanging out with their friends-these clothes were picked by adults, adults who knew that they’d be filming these girls to be at the very least aesthetically attractive in order to market them. (Edit: I’m okay with the 18 y/o’s wearing some more mature pieces, but they need to curb it for the younger girls) And don’t even get me started on the opening scene of Attention. Yeah, they’re at a concert-but it so clearly was made to look like they’re out clubbing, like adults, not at a concert. TXT also debuted with a youthful, relatable concept, but even though half of them were adults at debut, their concept was far more genuinely youthful than NewJeans, with poignant lyrics that focused on emotional connection, loneliness, feeling outcast, and then….okay they also have Cat & Dog but that’s more (loveable & iconic) cringe than noticeably sexualized. But NewJeans has Cookie. And I know people will defend that song to the ends of the world, but if a company wants to create a “global group” than they need to be aware of the implications of their lyrics, and if the members were all adults when this song came out and nothing changed about the lyrics, everyone would be calling it sexy. That’s just reality. Besides, why would they make a song for fans when there was no hype for them when the song was written? Most groups take at least a year after debut to release a song dedicated to fans. I actually liked Attention; I really loved the style of the song. But I can’t rewatch the video because it makes me so uncomfortable. And I do like the idea of the natural hair and simple makeup look. I also think the marketing strategy of releasing the music video out of nowhere was genius especially from a HYBE group, since HYBE has such a dedicated following. There just feels like *something* sus about how the concept is being handled. I’m so uneasy. I think it’s the way the camera “looks at” the girls and the way the girls have been directed (because they are being directed, let’s remember that-none of this is the girls’ fault) to look at the camera. Like, there’s a difference between looking at the camera in a “enigmatic” way or a “I’m pretty” way versus looking at the camera in a “mature” or “I’m such an old soul-I know a lot for my age” way. It feels…like how the narrator of Lolita thinks that Dolores is looking at him. It’s so uncomfortable to me. Disclaimer: I’m ace and sex repulsed so if anyone tries to accuse me of having a dirty mind in the replies I’m gonna laugh until I float to the ceiling a la Mr. Banks in Mary Poppins
So trueeeeee I’ve been saying this since they debuted their entire concept just gives me major Lolita vibes and it’s to the point where I simply cannot to see or listen to anything from them cause it makes me so uncomfortable again no hate to the girls at all the people in charge definitely should’ve known better and I really hope the girls are doing ok
@@something6510 exactly!! Gosh I’m glad I’m not the only one who’s getting this vibe. My theory right now is that HYBE genuinely wanted a global girl group with a relatable & youthful concept, but that Min Heejin’s control and direction has given it that underlying Lolita-ness, since she does have paraphernalia in her home that references Lolita and the fetishization of underage people. HYBE is still at fault for not reining her in or putting someone else in charge, but if Min Heejin has a certain idea of how youth “should be portrayed” and has certain “aesthetic” preferences (🤢) influenced by predatory works like Lolita, then that is 100% going to bleed through. It’s, again, very much the way the narrator in Lolita looks at Dolores-she’s a child but he “matures” her in his mind and fetishizes both her youth and his warped, perceived “more mature for her age”-ness that isn’t actually there, that’s he’s projecting onto her.
@@thylionheart yeah that's what I mean. Like, their concept is fresh, it's relatable and definitely marketable that's for sure. But between some of the styling and the whole cookie thing, along with choices made in their mvs like the lollipop thing makes the creep factor feel very subversive.
What's scary is that new jeans target audience is the next generation and it's working well, so many children that listen to kpop have been saying that people are just jealous of their success and that there is nothing predatory about their songs like cookie. It's so funny to me because when they're at that age where they think they know everything nothing will change their ignorance They think everyone is jealous of them and that older kpop fans are bitter when really they're noticing the red flags that younger fans were not around yet to spot.
I can count the number of Kpop ceos, chairmens and founders who don't crep me out with one hand and I don't need all fingers of that hand to do it. Its just personally disapoints me when said ceo is a woman because I would expect a fellow woman to be just.... I don't really know, maybe more aware
You were speaking facts on facts throughout but especially during the minji part, how can one be so fine??? i hope she officially gets the 'nation's first love' title one day, she suits it so muchhh
My experience with New Jeans: I am subscribed to Hybe's RUclips Channel. Attention MV drops. I like it put I do realize that The early 2000s aesthetic (which I am sick of at this point) will become even stronger in Kpop with this monster rookie. I look them up on Kpop profil ("2004 is a bit young for an oldest member, but I guess Jungwon from Enhypen is also that age so its okay." "Another 2004" "2005, I can live with that" "2006, still younger than Leeseo from IVE" "2008!!! God, I thought we had moved on from such young debuts.) Cookie MV drops and I am not happy about it. I accept ador's explaination because it does seem reasonable to me. And now, a few months later, I stan the girls. I don't ult them or anything, there many groups I would put above them in my stan list. They are funny, their varity show is fun and the songs are just Bops, there is no denying it. And I am weak, I act the way a companies wants me to act and not liking a popular Girlgroup isn't good for my mental health.
I think them dropping an my rather than introducing the members is way more strategic for the long run rather then normal. The reason I think this is because often especially in Korea propeller will prejudge a group based on looks rather then talent. By them dropping an mv people can listen to the music first and then get to know the group. It works better in the long run to bc it’s a right away yes or no rather then people expecting something and not getting what they want. Here ist just “Here is there music. You like it or you don’t” and I think that works very well
That's right. Plus, the mv is in hybe youtube channel. It will get so much exposure without the need to introduce members one by one. Great marketing indeed
I love them so much as you said they are visual pleasing and very much *ear* pleasing. Love their concept. They are like fresh air of breathe in this kpop industry for me
There's no such thing as 'youthful glow'. I've seen elderly people who have a glow and young people in their teens/20s looking drab and washed out. When people say 'youthful glow' - they usually mean no wrinkles- so they should just say smooth face, instead of 'glow'
I hate people saying things like “i WORRY their age MAY be an issue” it is an issue, right now. All members are strictly dieting and will be for years, so all, but especially Danielle, Haerin, and Hyein, will likely suffer from temporary or permanent infertility, osteoporosis, and brain shrinkage. Not to mention mental side effects (depression, anxiety) of having MILLIONS of eyes on you judging your body, and the pressure of being the Next Biggest Girl Group of the 4th gen. And of course sexual harassment, people already make porn of them and say disgusting things when they’ve barely been around for one month. The reality that there’s no way to “safely” debut a child has sunk in after Yeojin opened up about her dieting predebut in Loona. Like there’s no way i can support this group existing no matter how Awesome their aesthetic is.
I love New Jeans. They have everything I like about kpop. Great music. Great music vids. Great visuals. Great fanservice. Great additional content, vlogs, post etc
I know I will slowly adjust to them, but I wish they could have a place to enjoy and grow away from adults. Because being a teenager and a school kid are normal parts of growing up, but due to their producer and Cookie, I am unable to see any direction given to NewJeans by their company as innocent. Like to a ///certain population/// the fact that NewJeans' youth is so emphasized and they all have natural black hair is very appealing, seemingly leading to their overflowing uncle fan population, which is not the girls' fault but the company's. With all kpop groups, in every generation as it is not unique to 4th gen, though we are discussing it more now, I wish kids under 18 could take singing and dancing lessons for their dreams sure, but be protected and not debut until they are adults.
im definitely in the minority, but i rlly dislike newjeans' styling. especially the pool party outfits in hype boy. some outfits are cute, but too much layering & combing certain pieces that don't make sense together nor do they look good.
i don’t understand why y2k is making a comeback. most of it was HIDEOUS imo, let’s leave it in the past 😅 the moment 2010s aesthetic comes back, i’m leaving kpop…
here are my opinions abt newjeans. the name is giving t1419 a run for its' money, jen! or some sort of reference to 90s/y2k sayings wouldve been better. if the girls were itzy's or stayc's age (22-17) they would be in my ults. like good music & music videos & marketing, but idk i dont rlly wanna stan anyone who's born in 2008. & the min heejin stuff is very much keeping me away from streaming, but i do like their songs. 1. hurt WALL 2. hype boy BIG WALL 3. attention and i've only heard bits & pieces of cookie. i reccomend sumin's version. their styling is JUST OKAY, they have some cute & interesting outfits but there's a lot left to be desired. i think they will mark a shift in the industry. i think we'll see a lot of groups doing this "teenage fresh" vibe with y2k/90s aesthetics & rnb music. if that happens, let's start debuting women in their 20s okay? but yea, very interested to see how they evolve.
I just love your video essays so much!! I love hearing your opinions, and I love the way you edit your videos! And you have a super nice voice! Basically, I just think you’re so cool lol
The girls are all so stunning and i love watching their youtube series and seeing their personalities, but i just hope they don't get taken advantage of in the industry 😭 . Especially because of their ages, like i was so shocked at Hyein's age. But i also have noticed that i find the girls alot more relatable than other groups because of their age and me being a pretty similar age to the girls, which i think helps their popularity. Great video essay!
Lapillus debuted with a 13 yr old. But I think she's awesome. I can't remember what was I doing when I was 13. These girls are so dedicated. Anyway, I like listening to your analysis. So not boring. I can't believe I finished the entire over 20mins. Your next topic is interesting as well. Can't wait.
this was so well put together, everything was explained well and i've been looking for something like this explaining their aesthetic, i hope you can make a video about le sserafim explaining their aesthetic too
I've been listening to kpop and jpop for about 15 or 16 years now, I've seen many many young artists/groups debut. Personally I didn't mind the ages too much and I did initially want to stay away from being a fan of girls nearly 10 years younger than me, but I ended up falling in love with them. They remind me of groups I loved growing up, and groups I always return to. I want to encourage them to do their best, and support them, but I don't want the toxicity of these industries to hurt them. Cookie made me uncomfortable, and reminds me a lot of groups like C-UTE, who I loved growing up, but those girls were young, some of them a little bit older than me when I discovered them at 11 years old. They also had many uncomfortable songs and concepts, I noticed it then as well, but I hope that the girls don't end up going down that route any further. Also regarding Cookie I think part of the problem is that two of the girls are fairly older, and it isn't all that wild of a song for an 18 year old in my opinion but when the youngest member is 14 the ages of ALL members needs to be considered. I don't know many 18 year olds who haven't considered or engaged in risque acts, but I don't think that song is appropriate for younger members, and I think that was an oversight on the company and team.
11:32 and that is also a reason I think they kept the young look and why they always seem to be in school uniforms when they perform Cookie. Its to give off that vibe to "creepy uncles"
i remember the day attention mv dropped, it was actually on my birthday lol ! but i was super surprised because it was so out of nowhere and lesserafim had just debuted, but i fell in love with the mv’s aesthetics and the song itself was so amazing and different for kpop. but when i searched them on kprofiles i was shocked to see hyein, the member who stood out to me the most was younger than me ! the rest of the members was also really young but it’s so sad that every group debuting recently has at least one member the same age as me now. it was even creepier when i found out about min heejin, and i was so upset that everyone was trying to defend her even tho it’s obvious that this groups entire concept is innapropriate for the girls to be in. i think the thing is it is a “youthful” concept, but it’s youthful as in early 20s/late teens. it feels a lil weird to watch them go clubbing and partying in attention, and even worse how in hype boy their crushes/love interests are all pretty obviously adults or at least much older than them. i hate how they don’t treat them their age. cookie would be called a sexy concept if it was made by any other group, and they’d probably even get hate like black pink got for ice cream even if they were grown
i really like NewJeans and i hope they continue to rise in fame in k-pop. but i can't help but feel jealous sometimes cause i want to be a k-pop idol too and they are almost the same age as me living my dream😮💨( i am an 09) . i feel like a bad person for getting jealous but i would never want to hate on them or pray for their downfall. (i kinda just needed to get this off my chest lol)
I like the songs and aesthetic, i wish cookie wasn't so creepy bc the melody is good. It makes me mad that they're doing that to the girls. Getting into the industry at such a young age is already damaging a person's ability to grow mentally healthy. Sexualization takes it ten steps further. I firmly believe minors should never debut, regardless of concepts bc the power dynamics between them and all the people they deal with is so unhealthy. Successful idols like Jungkook and Hyuna who started as minors and are now grown have talked about how the industry took their youth from them.
Like you said in the intro, I'll listen to the songs but I won't be giving money to them. Not because the members don't deserve fame. They do, but not at this age and not when a percentage goes to that woman. I'll play Hype Boy on repeat but you'll never see me contribute any streams to Cookie. There is no explanation to justify the song. People lost their minds when BP, all adults, sang Ice Cream. Cookie is the same style of song except the beat makes it honestly worse. It's such a sensual sounding beat and the lyrics are so gross
At first I didn't like them and the fact that they drop their songs on my birthday! days later till now their album is still on my playlist. I'm playing it every single day nonstop! & I love the support koreans giving to hanni. & that one actress who supported & post hanni on her story when they attended that fashion night event where there was a bunch of other idols & artists & the girls perfomed😭
I really love NewJeans but every time I see them and their youthful concept, I can't stop thinking there's a weirdo ceo behind them. I want to support them and maybe bought their Album but I also don't want to support their weirdo ceo😥
i cant be the only one that was slightly weirded out by the Hype Boy candy scene. Mayb it has some meaning behind it, which i doubt. But seeing young girls do that is so weird. And when i found out that it potentially cld be a reference or took inspo from lolita, i felt sick. And none of yall can attack or gaslight me for saying im sexualising them because im younger than danielle and haerin 💋💋😘😘
What caught me is their songs. They are getting some next-level repertoire. No one else is doing songs with that style, those influences. In an era when pop songs are full of basic, repetitive chord structures, New Jeans is using jazz chords. If every other group isn't going to their company saying "Give us songs like these", they should be.
I teach English at a Korean public school and the kids love to randomly sing "cookie" omg. I just... act like I don't hear anything because idk how else to react LOL. The song is so catchy and I love the choreo, it's a shame the lyrics have to be so awkward for minors!
I love the playful, youthful and somewhat childish but well-meaning concept. The girls are amazing singers and dancers at such a young age. Their sp is outstanding as well. We can forget about cookie but their discography is one of the best things that happened in kpop. They have a dozen Raks and different awards, they're already ambassadors for luxury brands. Aside from Izone, Newjeans would've dominated the 4th gen if they debuted earlier. They would've sweep mama if they debuted earlier. The only thing that's getting me is the ages. Mhj is a huge creep and she should've let at least 2 20+ members in the group because this is so creepy. Especially cookie. But anyway, their songs are all hits and are dominating and breaking the charts. I super love the members too they aren't boring. They may be simple but you can tell they have personalities. Kpop groups don't necessarily have to be crackheads. Maybe because they're young, but the members' personalities are so genuine top tier. Especially Minji and Hanni. It'll takr Haerin a little bit ti break out of her shell but she's not boring. One of the best groups that debuted. They probably have the best debut among 4th gen. Everything about their concept is so refreshing. I love them
1:43 No offense but you do realize that listening to the songs on RUclips is still financially supporting them..? Of course it's not a lot but it's not like you're "not giving hybe money"
unfortunately i think the youth of the members is part of their concept, so its very hard ro separate their age from their music and other stuff. Im very conflicted because I dont think minors should be put in this position.
People love them. Their debut was a hit, the concept, the vibe, the refreshing feeling of everything. They aren’t making trends, they are simply shining the main reason the trend was made and popular. They came out of nowhere which I loved and immediately staned right away. Currently while they were growing, I was streaming Talk That Talk. I like how the stuff they make isn’t new, the y2k, the songs are new though. I mean that, their concept is unique yet their is still some min heejin crumbs to it, a vibe that has f(x) and rv has, cause again, Min Heejin worked with those groups. Their group isn’t new and what I meant by that is that the base of it isn’t new at all. Imagine the K-pop field as a soccer field and the groups are players. Other groups play the field as normal soccer, making up new techniques to score a goal (successful cb) but New Jeans, as a player they use what I like to call “Spacial Awareness” so as the other players play and use various techniques; New Jeans uses the players instead. Making the players pass the ball right to them intending to score. A steal you would say. I’m not saying their stealing, I’m saying, that they use the player’s signatures and alter it into their own concept that is y2k. They are making their own technique by capturing and bettering the other techniques of the other players. So the chorus that is of Attention, it feels like Lilac by IU doesn’t it? So they made IU’s famous “signature technique” that is a fun long breeze melody and turned it into their own y2k concept. People already loved IU, and her songs are a spring breeze vibe, so New Jeans added that part into their chorus. There’s more. Hype Boy, a song that fights back. The chorus. The “Your my-y-y-y chemical hype boy” is kind of similar to Royal, having a repetitive melody when it comes to the chorus. The “ Let you know you know you know” is repeating just like the “My-y-y-y chemical hype boy”. New jeans turned that into their y2k concept, using their Spacial Awareness and altering it so the girls’ voice can be used to the fullest extent. So that’s what I’m talking about them. It isn’t new cause of that, but it is new cause they are refining it to fit their concept which is another field and then using the girls’ main weapon to its fullest extent. Another metaphor for New Jeans is a oven or a smith. They take the raw and uncooked materials and they refine or make it into whatever they want. That’s why their so successful. I love them for this! As a proud bunny I love how the girls’ have great personality and coexist with each other. A great and solid group and having a potential that I and others could never imagine, the limit for this group is space itself. I hope to grow along with them and I will cheer for them. I get how people are with Min Hee-Jin also, which is a meh for me. I see people criticizing New Jeans do similar concepts form F(x) and Red Velvet. But I think netizens need to know that Min Hee-Jin has made that group! Made their most popular comebacks, their concepts are imprinted by Min Hee-Jin. Min Hee-Jin leaves crumbs of her concept. She is a great leader in entertainment but as a person, I have not made up my mind yet. So far, I think New Jeans is in safe hands. Now, for cookie, as we are of internationalist fans, we don’t have the full knowledge of Cookie’s metaphorical message, Ador is kind of sketchy for doing this, which sucks cause ima give you guys a video that explains it in a POV of a Korean native. Again, Ador should’ve heavily included the CD as in the MV only the cookie and CD popped in. Here is the video: ruclips.net/user/shortsnfNPXx-6gL8?feature=share Now, I thank you for reading this. As you know, people have their own opinions, but please keep in mind that there are different cultures and different language inside meanings. Again, we are in a world that media shares everything so Ador knows, but they really don’t care about international media, yes, I know, they care in some way but in the end, charts in Korea matters more. Korea looks into other country medias, but majority of Koreans only look and care for their own media. So in the end it’s how you perceive the world. New Jeans is group you and everyone should be scared. Who cares if they just debuted, they made your fandom feel intimidated, they made your favs have favs, which is them. New Jeans is here to take the crown.
Here is the thing, I'm a native English speaker and I had no idea about the cookie thing. So it's possible that Ador was telling the truth but who knows
I agree with the age thing but people always forget about BoA Wonyoung Jungkook and so many more cause people supported them and didn’t care about their age as much. And sometimes I wonder if more people will support them as they get older 🤷🏽♀️ but cookie did throw me off but it’s still a very good song. Loved the video xx
I like the song cookie but I agree it’s really weird to be hearing minors singing this stuff. Like when I heard the chorus and innuendos I just think back to how one of the members is just a bit older than my baby cousins and it makes me sick 😭
since I'm about their age, I don't really mind watching them. unfortunately it’s true that starting at such a young age can be bad for them. especially if we look in the details: the lyrics of cookie, this scene in hype boy (i think it was hype boy) when danielle gives the lollipop to haerin (i was like wtf what are they trying to do)+all the shit with min hee jin... so yes I stan them, they are one of my favorite groups, but I hope that all of this will not go further. I hope they will not have enormous pressure and will be well surrounded. (sorry for my english, it's not my base language)
i love their music and concept but i can't get behind supporting this group. min heejin's weird obsession with minors, the cookie situation and the ages of the girls, all this together is just a glaring red flag to me.
All the girls in girls generation were teenagers… they just looked way older than they actually were… we were just younger. Their age matches their target audience, I don’t see a problem. Just like I stan blackpink, blackpink is around my age lok
There are no allegations about MHJ, just a bunch of lies that people didn't bother looking for the sources lmao. Because if they did, they would see that basically none of the things a random person on the internet started saying about MHJ is true. I honestly don't care about her *personal* taste for art because it's art. I like plenty of fucked up stuff and this has absolutely nothing to do with the fact that I'm teacher. Did people read her first interview talking about NewJeans? Or did people read two sentences out of context and jumped on the whole "MHJ is a p* creepy" train? Did people bother looking for the info on some of the pictures she has on her house? Seriously... And yeah, it's fine to criticize minors debuting in K-Pop but is it anything new? Krystal and Sulli were 14 when they debuted, and both Luna and Amber were still minors as well. Like, it happened several times and it will keep happening (unfortunately I guess?). And honestly many people have an incredible hard time looking at women without sexualizing them, they don't know what to do when they are not supposed to do it lmao. Every video about NewJeans I've seen so far that decides to "talk" about MHJ always has the same bunch of misinformation... Very disappointing and yet not surprising at all.
Where I'm from -short skirt and thigh high (nylon) socks is considered s*xual and "lolita". But I see it so much on minors on kpop-shows. Is that only in my country..??
Honestly guys I'm sorry I'm not hating them but these younger girls are so beautiful and charming and I have a younger sister she is 17 and she totally cried when newjeans debuted because she also wanted to be k pop idol but we aren't allowed to her Now she is crys sometimes and also told me she feels not good about herself she also wants to be pretty like these girls even sometimes she wants to kill her self She is totally unstable 💔I'm so worried about her And also these younger girls they have a future but these ages like 17,14 ,18 aren't for kpop idols they are so young 🙏 It's to earlier for them 🙏💔💔💔
Let your sister follow her dreams otherwise she might become worse. Every job has its disadvantages and I get why you might not want her to be an idol because she's young, but if you prevent her from reaching her dreams she will become depressed.
I feel like newjeans are in trouble because they are competition i can alleardy see fake rumors and scandals being pushed from behind and even this entire cookie thing was blown out of proportion , most likeli someone behind the scenes . When i first listened to cookie nothing dirty came to mind , i Guess i'm not dirty minded enough .sorry If i sound off but english is not my first language.
@@PrincessMeganLeigh ohhhhh so what proof do You have about your allegations , some articles i asume ,do You have any actual evidence for what you're saying , not just She said he said .
These girls are really talented, and I love seeing a youthful, natural, age appropriate concept, but I just have such a hard time with their ages. Every time I see them, I worry about them. They're so young and I worry that they are being negatively impacted by this industry and this sudden extreme popularity. I really hope that their company and families are taking measures to make sure that they are being taken care of mentally/emotionally since they are still at such a fragile and impressionable age.
exactly i adore them but i worry for them too
Isn't it only two of them extra young.. the other three are pretty much adults
@@olblue3478 if i remember correctly there's only two that are 18 and one that's 16, the others are younger. i get that 18 is the legal age for a lot of places but that's still a long road to 25 & full brain development.
@@carlyn2775 Yeah, 18 is still young. But an 18 year old can be more emotionally/mentally prepared than a 16 and especially a 14 year old.
@@carlyn2775 Minji and Hanni are both 18, Danielle is 17, Haerin is 16 and Hyein is 14. But why are you talking about a full brain developement? 99% of the idols debuted before the age of 25 so this argument kinda doesn't make sense
i actually loved the kcon japan outfits as they were obviously harujuku and jfashion inspired
yeah they are cute and a bit camp
As someone who is turning 24 soon I just can't see myself stanning a group where the members are all so young, but I can't deny they have incredible music and concept.
i'm the same age as you, and i love their songs, except cookie. i don't know why but i don't think it's weird to admit that the girls are super pretty and talented, add that they have a stage presence and a charisma that is superior to many older groups. i have a soft spot for Danielle and Hanni, and i watch their fancams. They sound very dedicated in what they do, and i hope they won't be problematic in the futur.
Im 29 and stanning them....
@@babycherry8103ight? I feel like watching girls much younger than me winning Olympic medals (there are a lot of early-teen girls winning Olympic gold medals nowadays , this generation is nuts, in a good way). On one hand, it makes me a bit anxious that literal kids are more successful than me, but on the other hand, it makes me feel so proud and hopeful for them. I’m an older Gen Z as well and they also make me feel some ingroup pride watching younger Gen Zs succeeding at such a young age.
I don’t feel weird at all. People are so hyper conscious about “being weird” they forget that supporting an artist doesn’t mean you weird about them. When I stan adult artists I don’t feel sexually attracted to them at all so why world it be weird to stab underaged artists? Being a fan doesn’t have to be weird.
What’s so weird is that when groups like the Jackson 5 were a big thing in the US I didn’t see anybody saying “I just don’t feel comfortable being a fan of minors”. Like why not they are just singing and dancing. Y’all are weird. Lol
@@dojavillager5998 I'm not saying I don't appreciate their talent, but being a "stan" involves idolising them and watching everything they put out. Which, yes, I think is weird when you're dealing with people a decade younger than you.
Yes I loved New Jeans because of their concept and how they romanticized it , I keep telling people that they're marketed for people that are the same age as them being young and not giving a care in the world just having fun, it's too relatable. As a 22 yrs old it gave me a sense of nostalgia cuz I was once in that head space as well in Highschool, it's just so fun to vibe with.
i'm 25 so it definitely made me feel nostalgic
Yesss I'm also 22 and the music is naturally pleasing to my ears
The funny thing is that I the New Jeans Girls are so young, they have no nostalgia for the early 2000s because everything they were wearing in that era was toddler and baby clothes. I am one hundered percent certain that once in a while the staff hand them a prob and they have no idea what it is because it is outdated technology.
That is of course not meant to insult them. Their age is nothing to insult them for and the concept clearly works for them. I just find it funny
haha yeah
i mean many groups have done "retro" 70s 80s and 90s concept so ig its like that
the thing is tho, it's a trend, and trends always come back. so people reclaiming y2k basically makes this era, the new era of y2k. so it's not outdated technology, more like reused and modified. and they don't remember what previous y2k is, because they are living the actual new and modified y2k in this generation.
Exactly ! People give so much credit to kpop as if America hasn't done this before at all...like what?! They still deserve their praise obviously, but people should stop acting as if ador came up with the concept themselves.
@@katgreer6113 when did people said that?
oh also a lot of people love that they have natural long straight hair and that its healthy but what about my girl Danielle 😭 She has very curly hair but they keep straightening it like that is not natural-...She's prob the one with the curliest hair in kpop (as far as i know) because even with straightening, you can clearly see her curly baby hair.
She's worn her curls a lot tho they don't look damaged (coming for a kinky curls girl) so I'm pretty sure they invested in a good heat protection.
@@roseluv3458 they probably do use heat protectant but a lot of kpop idols hair gets trashed both men and women you should look up kpop hair loss. They care more about the “look” or concept over hair health.
even if ador didnt have any bad intentions with cookie, its very obvious newjeans was marketed towards a western audience. one member is viet, two are australian, & all can speak english. they take inspiration from 90s/early 2000s' american aesthetics & they sing in english. it takes two seconds to look up cookie slang & see its' referring to women's private parts. they said they had a team of english professors so somebody was not doing they job. the excuses their fans make with the "its abt a cd" "theyre baking cookies for a crush" and its like YES they probably very much are talking abt their music & their crush & that's the entire point of a double entendre. also they say it's just ppl being weird when it's like how else do u want me to interpret "take it, don't break it, i wanna see you taste it" & how danielle sings "looking at my cookie"? the solution would be to change the lyrics entirely or delete it from their discography which would be hard bc ppl can still listen to it on physical.
THIS
Someone had to say it. 🤷 Took the words right out of my mouth.
@annaxmo Bye, stop being delusional. Do you even know about Min Hee Jin pedophilia scandal??? That's just disgusting and I don't trust that woman.
@annaxmo Wtf, that's literally the whole point, that woman is freaking lying and she damn knew what cookie can also mean. The point here is that they knew what the slang was and despite that didn't care. Idc if the real context is that one, they knew what cookie means and I know that even more bc of the history of that woman.
@annaxmo Stop defending, the song can be about that but the ppl that chose it damn know there's a double entendre to it and just went with it.
shiiiiiiit this is EXACTLY the kind of video i’ve been looking for. newjeans is talented, their music is great, and they seem perfect. but in my opinion, they also tend to represent everything wrong with the trend in kpop today. people’s willingness to overlook problems in favor of burying their head in the sand worries me and how quickly we moved on from their ages
yeah, ppl still talk about it but nobody cares anymore.
I think NewJeans are extremely strong competition. I've seen people cover / sing Hype Boy like x1000 times. In the beginning i stayed away from the group because they were so young, then I got captivated by how good they're music is. I don't even stan them but I've listened to their debut album like 4 or 5 times non stop, its so no skip.
Surprisingly Cookie got stuck in my head for a while and I ended it up loving it for the beat and song NOT the lyrics tho because wtf. Then Hype Boy took me by storm. I ended up being a casual listener and now here i am questioning whether to stan or not.
the amount of p*d0ph*lic comments i've seen against them is so disgusting, especially hyein. it's so shocking how ador is responsible for cookie having dirty lyrics. cookie is like a wolf dressed in sheep's clothing 😭i like them but i hope things turn out better for them
yes their music is just so so good
my thoughts exactly.
bro wlc to black hole of new jeans
i think another aspect about new jeans' aesthetic is their album design. their bag albums are very creative and innovative, and even the normal albums are gorgeous and perfectly boost their y2k vibes.
omg do u know if i should buy the bag ver or the normal ver I cant decide and idk which one comes with more inclusions
yes their album packaging is also pretty noice
@@jobantokki the normal version comes with more inclusions, but the bag is cute if you think you'll use it 💞
@@jobantokki the bag is limited edition so I don't think you'll be able to get it at this point since it was sold out on many websites within less than a month
@@jobantokki The bag is also too little... It's not practical and doesn't even have a zipper..
NewJeans led me to TripleS AAA. Both good groups with great songs so far.
Can only agree on that one. Just hoping for tripleS to drop the NFT concept
tripleS is trash man come on
@@KOREATAIWANJAPAN No, generation ate. Triples S may be trash to you. But Acid Angel had such an amazing debut.
@@luvlydaytoday yea 20k vs new jeans 300k ok im sure you are right huh
@@KOREATAIWANJAPAN it’s sad how you’re so focused on numbers, you can enjoy both groups despite of the differences in popularity. yikes.
the cookie situation reminds me of park jiyoon years later she was shocked to find out what her hit song coming of age ceremony meant and the same thing will happen to the new jeans members in the future and i feel really bad for them
FYI none of the NewJeans members are considered adults in South Korea until next year. I think thats a very important thing to note. Yes while 2 are 18, they are not considered adults in Korea until they are 19 internationally.
Personally I can't get behind NewJeans. There's way too many questions about their ceo and company for me to comfortably listen to them. If the company couldn't see that cookie was a problem, even if it was an honest mistake/misunderstanding at the beginning, I dont even want to know what happens behind the scenes. That company statement they put out was so bad. I just hope the girls have people in their real lives protecting them.
Now with your note about not knowing what to do with minors debuting. The rule I follow is, if any part of their concept/music/looks is not age appropriate I would actively/consciously not listen. If it toes that line, I wouldn't listen but also won't skip if it comes up.
NewJeans firmly falls in the I will actively not listen because of cookie and everything surrounding their company. Will that change in the future? Maybe but unless I see changes I won't listen to their music.
same i can't listen to cookie at all it's so gross, i love newjeans but if they have more concepts like cookie i am not supporting it at all
it's kinda weird to me cause i always see a teenager as a teenager until 20
Agreed 100%
it’s something futuristic about them as well, it’s like i’m watching girls from a group in the future that was inspired by late 90s/2000s r&b.
my experience with newjeans:
just scrolling on youtube, i see the attention mv which had dropped about 10 minutes ago. im a huge gg stand and hybe is my fav company; i had already been so excited ab lesserafim debut bc of those reasons and i was like... omg another one??? also the way they dropped the mvs with barely any warning or promotion was so exciting bc everyone was like WTF IS GOING ON.
i watch the mv. im obsessed. the chill vibe of the song and appealing aesthetic of the mv has me floored bc it was original and fresh for kpop and i love krnb too. hyein rly caught my attention with her visuals. i wait for hype boy mvs to drop and watch all of them. at this point im invested in how good this group seems so i google them.
every single member is younger than me. hyein, who i noticed first and was thinking 'wow she's stunning' is 14. 14. i then dig a bit deeper and find out ab min heejin. im DISGUSTED. im also upset bc i want to stan these clearly talented girls with great music but refuse to support the debut of such young children under such a questionable person.
and that's where i am now. i cant deny that nj have put out the best music that kpop has heard in a long time, and although i do listen to their music, i dont stan them and i dont know if i ever will. the concept of nj is a nice idea: teens singing about relatable teen things for other teens to listen to. but that's the problem: they are teenagers. when their sevn year contract is up, the youngest members will only just have become of legal age (19 in korea). that's when idols should be starting their career. it's messed up and i cant get behind it.
the music is just too good, the members themselves are really stan worthy and the concept is really well thought out and chef's kiss. they're also really popular among locals as my non-kpop friends do listen to newjeans.
yes i adore their music and the concept as well
also i've seen some of your videos, surprised but glad to see u in the comments !!!
@@starxmon tyyy! i watch u a lot on my personal account when u were doing ur girls planet series. ur so funny.
One thing that i felt weird abt was that in the hype boy mvs, the guys who were their love interests just seemed wayyy older than them. Like the guy from Danielle and Haerin MV looked 19-20ish which kinda irked me but i haven't seen anyone talk abt it.
the thing is they always get actors to play teens like that…it’s not new. they needed a “model like”person to be included ofc regardless that’s how the industry is
@@bakedsoobs yea that makes sense
The thing is, is that that’s pretty much not uncommon at all. Take for instance ITZY’s Yuna and Ryujin participating as apart of the female actors in BTS’s Love Yourself reels. Yuna was 14 when she debuted so she was probably around 12 when those were recorded, and Ryujin was probably around 16.
20ish??? Haven’t you seen kids thais days?! And hes a basketball player. He’s gonna be tall. And even if he was older…what’s the deal? Is literally what happens in RL.
The rest of the kids look young enough.
Aaaand…they’re ACTING, so even if they were 18 or 20 is not a big deal
@@kant.68 his face looked old. It's not just his height. The guy looked like he could be 21, which is weird since most of New Jeans members are minors and they look like minors.
i did get into newjeans at first, when their MVs were released. i enjoyed hype boy & attention the most....until i found out about their ages & i distanced myself from the group for some while until i came back for the music, because their songs are good (except cookie, i have my reasons).
i'm just concerned about them because they're so young...
this was my experience with the group lol
its ok , we loved little michael jackson when he was in Jackson 5 right ? same thing
@@KOREATAIWANJAPAN But know we know how his dad abused him and forced him to sing dance and make money while other kids played outside. And then he grew up to have sleepovers with children and be accused on being a child molester (we will never know if he was or not) - but if he had a proper childhood, he would not have regressed into that childlike behaviour and he would not have been in that situation as an adult
@@Ri57490 thats true too
While I like that the Y2K aesthetic is popular right now, what makes me worried w/ NewJeans is that having a trend as your main concept (even making the group name kind of related to it) and making it a part of your identity as a group, might limit their future comebacks. Trends come and go. When they have an image or concept change in the future, a lot of people may not be happy about it.
For me, as someone who grew up in the 2000s, I admit that I find it hard to relate to them as they are so young even if they have the aesthetic that I had in my childhood. That said, I liked Attention a lot, even if I will never probably connect with the group or support them directly (i feel too uncomfortable regarding MHJ) but good music is good music.
Btw, regarding the title of nation's first love, it's not just sth that's given to the prettiest pure-looking idol. Suzy was actually the first idol to have that title, and that's more because of her acting jobs (Architecture 101, specifically) and not her idol career. The previous ones are actresses, and all of them are household names in SK. It has to be universally acknowledged by the GP and not because a news outlet said so. Though from what I can see Minji(?) maybe can become an actress, she has the vibe, and if she gets the right roles she'll probably get it.
(Edit: update at the bottom)
The thing to me is that there’s this weird clash where I can tell it’s supposed to be a youthful concept…..but they still make the girls behave and hold themselves in such a weird old-soul, “you’re so mature for your age” type way. I rewatched Attention recently and the way they look at the camera is deeply unsettling to me. And when I heard about the whole Lolita accusations about Min Heejin…yeah, I can see it. That’s exactly how the predatory narrator of Lolita views Dolores aka “Lolita.” He views her as “more mature” than her actual age and fetishized and sexualized her.
Some of the fashion in Attention is age appropriate-graphic tees and butterfly clips and jerseys and sundresses-but there are definitely pieces that are not, like the bandeau bras and one very mini skirt in the clothing store scene (edit: and the waist chains). We have to remember that these aren’t just teenage girls going through their own wardrobe and hanging out with their friends-these clothes were picked by adults, adults who knew that they’d be filming these girls to be at the very least aesthetically attractive in order to market them. (Edit: I’m okay with the 18 y/o’s wearing some more mature pieces, but they need to curb it for the younger girls)
And don’t even get me started on the opening scene of Attention. Yeah, they’re at a concert-but it so clearly was made to look like they’re out clubbing, like adults, not at a concert.
TXT also debuted with a youthful, relatable concept, but even though half of them were adults at debut, their concept was far more genuinely youthful than NewJeans, with poignant lyrics that focused on emotional connection, loneliness, feeling outcast, and then….okay they also have Cat & Dog but that’s more (loveable & iconic) cringe than noticeably sexualized. But NewJeans has Cookie. And I know people will defend that song to the ends of the world, but if a company wants to create a “global group” than they need to be aware of the implications of their lyrics, and if the members were all adults when this song came out and nothing changed about the lyrics, everyone would be calling it sexy. That’s just reality. Besides, why would they make a song for fans when there was no hype for them when the song was written? Most groups take at least a year after debut to release a song dedicated to fans.
I actually liked Attention; I really loved the style of the song. But I can’t rewatch the video because it makes me so uncomfortable. And I do like the idea of the natural hair and simple makeup look. I also think the marketing strategy of releasing the music video out of nowhere was genius especially from a HYBE group, since HYBE has such a dedicated following.
There just feels like *something* sus about how the concept is being handled. I’m so uneasy. I think it’s the way the camera “looks at” the girls and the way the girls have been directed (because they are being directed, let’s remember that-none of this is the girls’ fault) to look at the camera. Like, there’s a difference between looking at the camera in a “enigmatic” way or a “I’m pretty” way versus looking at the camera in a “mature” or “I’m such an old soul-I know a lot for my age” way. It feels…like how the narrator of Lolita thinks that Dolores is looking at him. It’s so uncomfortable to me.
Disclaimer: I’m ace and sex repulsed so if anyone tries to accuse me of having a dirty mind in the replies I’m gonna laugh until I float to the ceiling a la Mr. Banks in Mary Poppins
This 100%! Like giving Danielle that lollipop...ew. They knew what they were trying to do in that scene.
i agree! i see it too :(
So trueeeeee I’ve been saying this since they debuted their entire concept just gives me major Lolita vibes and it’s to the point where I simply cannot to see or listen to anything from them cause it makes me so uncomfortable again no hate to the girls at all the people in charge definitely should’ve known better and I really hope the girls are doing ok
@@something6510 exactly!! Gosh I’m glad I’m not the only one who’s getting this vibe. My theory right now is that HYBE genuinely wanted a global girl group with a relatable & youthful concept, but that Min Heejin’s control and direction has given it that underlying Lolita-ness, since she does have paraphernalia in her home that references Lolita and the fetishization of underage people. HYBE is still at fault for not reining her in or putting someone else in charge, but if Min Heejin has a certain idea of how youth “should be portrayed” and has certain “aesthetic” preferences (🤢) influenced by predatory works like Lolita, then that is 100% going to bleed through. It’s, again, very much the way the narrator in Lolita looks at Dolores-she’s a child but he “matures” her in his mind and fetishizes both her youth and his warped, perceived “more mature for her age”-ness that isn’t actually there, that’s he’s projecting onto her.
@@thylionheart yeah that's what I mean. Like, their concept is fresh, it's relatable and definitely marketable that's for sure. But between some of the styling and the whole cookie thing, along with choices made in their mvs like the lollipop thing makes the creep factor feel very subversive.
What's scary is that new jeans target audience is the next generation and it's working well, so many children that listen to kpop
have been saying that people are just jealous of their success and that there is nothing predatory about their songs like cookie.
It's so funny to me because when they're at that age where they think they know everything nothing will change their ignorance
They think everyone is jealous of them and that older kpop fans are bitter when really they're noticing the red flags that younger fans
were not around yet to spot.
They’re the exact ages as Shinee at debut. They remind me of them
what do you guys think about newjeans and their ceo 👀?
EDIT: English subtitles have been added
✨
I can count the number of Kpop ceos, chairmens and founders who don't crep me out with one hand and I don't need all fingers of that hand to do it.
Its just personally disapoints me when said ceo is a woman because I would expect a fellow woman to be just.... I don't really know, maybe more aware
NewJeans name is actually well thought out considering they're also fashion icons in the making!
What I also really like about the group is the choreography. It’s not so perfect and clean, but more playful and chaotic
You were speaking facts on facts throughout but especially during the minji part, how can one be so fine??? i hope she officially gets the 'nation's first love' title one day, she suits it so muchhh
My experience with New Jeans:
I am subscribed to Hybe's RUclips Channel.
Attention MV drops.
I like it put I do realize that The early 2000s aesthetic (which I am sick of at this point) will become even stronger in Kpop with this monster rookie.
I look them up on Kpop profil ("2004 is a bit young for an oldest member, but I guess Jungwon from Enhypen is also that age so its okay." "Another 2004" "2005, I can live with that" "2006, still younger than Leeseo from IVE" "2008!!! God, I thought we had moved on from such young debuts.)
Cookie MV drops and I am not happy about it.
I accept ador's explaination because it does seem reasonable to me.
And now, a few months later, I stan the girls. I don't ult them or anything, there many groups I would put above them in my stan list. They are funny, their varity show is fun and the songs are just Bops, there is no denying it. And I am weak, I act the way a companies wants me to act and not liking a popular Girlgroup isn't good for my mental health.
The way this rookie group instantaneously skyrocketed to my top 5 K-pop groups of all time. Love these girls 🤩
I think them dropping an my rather than introducing the members is way more strategic for the long run rather then normal. The reason I think this is because often especially in Korea propeller will prejudge a group based on looks rather then talent. By them dropping an mv people can listen to the music first and then get to know the group. It works better in the long run to bc it’s a right away yes or no rather then people expecting something and not getting what they want. Here ist just “Here is there music. You like it or you don’t” and I think that works very well
That's right. Plus, the mv is in hybe youtube channel. It will get so much exposure without the need to introduce members one by one. Great marketing indeed
I love them so much as you said they are visual pleasing and very much *ear* pleasing. Love their concept. They are like fresh air of breathe in this kpop industry for me
all so perfectly manufactured , very catchy
"youthful glow"
I'm tired. I'm tired of the youthfulness beauty standard- I really am
Yeah where is the mature glow breath standard.
@@Momogamer9 LMAO UR ICON
There's no such thing as 'youthful glow'. I've seen elderly people who have a glow and young people in their teens/20s looking drab and washed out. When people say 'youthful glow' - they usually mean no wrinkles- so they should just say smooth face, instead of 'glow'
@@Ri57490 Exactlyyy!
Their music and concept is just chef's kiss
I hate people saying things like “i WORRY their age MAY be an issue” it is an issue, right now. All members are strictly dieting and will be for years, so all, but especially Danielle, Haerin, and Hyein, will likely suffer from temporary or permanent infertility, osteoporosis, and brain shrinkage. Not to mention mental side effects (depression, anxiety) of having MILLIONS of eyes on you judging your body, and the pressure of being the Next Biggest Girl Group of the 4th gen. And of course sexual harassment, people already make porn of them and say disgusting things when they’ve barely been around for one month. The reality that there’s no way to “safely” debut a child has sunk in after Yeojin opened up about her dieting predebut in Loona. Like there’s no way i can support this group existing no matter how Awesome their aesthetic is.
I love New Jeans. They have everything I like about kpop. Great music. Great music vids. Great visuals. Great fanservice. Great additional content, vlogs, post etc
I know I will slowly adjust to them, but I wish they could have a place to enjoy and grow away from adults. Because being a teenager and a school kid are normal parts of growing up, but due to their producer and Cookie, I am unable to see any direction given to NewJeans by their company as innocent.
Like to a ///certain population/// the fact that NewJeans' youth is so emphasized and they all have natural black hair is very appealing, seemingly leading to their overflowing uncle fan population, which is not the girls' fault but the company's.
With all kpop groups, in every generation as it is not unique to 4th gen, though we are discussing it more now, I wish kids under 18 could take singing and dancing lessons for their dreams sure, but be protected and not debut until they are adults.
im definitely in the minority, but i rlly dislike newjeans' styling. especially the pool party outfits in hype boy. some outfits are cute, but too much layering & combing certain pieces that don't make sense together nor do they look good.
i personally like it but i get it can't be for everyone
You told everything what I feel about NewJeans .
My bias is Minji too .I love her voice .It's so soothing like a lullaby .
thank you for watching
i don’t understand why y2k is making a comeback. most of it was HIDEOUS imo, let’s leave it in the past 😅 the moment 2010s aesthetic comes back, i’m leaving kpop…
here are my opinions abt newjeans. the name is giving t1419 a run for its' money, jen! or some sort of reference to 90s/y2k sayings wouldve been better. if the girls were itzy's or stayc's age (22-17) they would be in my ults. like good music & music videos & marketing, but idk i dont rlly wanna stan anyone who's born in 2008. & the min heejin stuff is very much keeping me away from streaming, but i do like their songs. 1. hurt WALL 2. hype boy BIG WALL 3. attention and i've only heard bits & pieces of cookie. i reccomend sumin's version. their styling is JUST OKAY, they have some cute & interesting outfits but there's a lot left to be desired. i think they will mark a shift in the industry. i think we'll see a lot of groups doing this "teenage fresh" vibe with y2k/90s aesthetics & rnb music. if that happens, let's start debuting women in their 20s okay? but yea, very interested to see how they evolve.
so so true
I'm born in 2006 and I feel like I'm still a fetus then I see New Jeans
I just love your video essays so much!! I love hearing your opinions, and I love the way you edit your videos! And you have a super nice voice! Basically, I just think you’re so cool lol
omg thank u so much, this is the sweetest comment
The girls are all so stunning and i love watching their youtube series and seeing their personalities, but i just hope they don't get taken advantage of in the industry 😭 . Especially because of their ages, like i was so shocked at Hyein's age. But i also have noticed that i find the girls alot more relatable than other groups because of their age and me being a pretty similar age to the girls, which i think helps their popularity. Great video essay!
Ok I KNOW minji is gorgeous but when I first saw the MVs and the stage presentations minji didn’t catch my attention much, more so hyein and hanni
Lapillus debuted with a 13 yr old. But I think she's awesome. I can't remember what was I doing when I was 13. These girls are so dedicated. Anyway, I like listening to your analysis. So not boring. I can't believe I finished the entire over 20mins. Your next topic is interesting as well. Can't wait.
this was so well put together, everything was explained well and i've been looking for something like this explaining their aesthetic, i hope you can make a video about le sserafim explaining their aesthetic too
UHH thank you so much for watching, I'm looking forward to diving more into le sserafim since they are my fave out of all the 2022 4th gen girls
I've been listening to kpop and jpop for about 15 or 16 years now, I've seen many many young artists/groups debut. Personally I didn't mind the ages too much and I did initially want to stay away from being a fan of girls nearly 10 years younger than me, but I ended up falling in love with them. They remind me of groups I loved growing up, and groups I always return to. I want to encourage them to do their best, and support them, but I don't want the toxicity of these industries to hurt them. Cookie made me uncomfortable, and reminds me a lot of groups like C-UTE, who I loved growing up, but those girls were young, some of them a little bit older than me when I discovered them at 11 years old. They also had many uncomfortable songs and concepts, I noticed it then as well, but I hope that the girls don't end up going down that route any further. Also regarding Cookie I think part of the problem is that two of the girls are fairly older, and it isn't all that wild of a song for an 18 year old in my opinion but when the youngest member is 14 the ages of ALL members needs to be considered. I don't know many 18 year olds who haven't considered or engaged in risque acts, but I don't think that song is appropriate for younger members, and I think that was an oversight on the company and team.
11:32 and that is also a reason I think they kept the young look and why they always seem to be in school uniforms when they perform Cookie. Its to give off that vibe to "creepy uncles"
almost debuted with them 😮💨😮💨💪
I think minji actually has a very similar face to nayeon from twice so I’m not surprised she’s popular
i remember the day attention mv dropped, it was actually on my birthday lol ! but i was super surprised because it was so out of nowhere and lesserafim had just debuted, but i fell in love with the mv’s aesthetics and the song itself was so amazing and different for kpop. but when i searched them on kprofiles i was shocked to see hyein, the member who stood out to me the most was younger than me ! the rest of the members was also really young but it’s so sad that every group debuting recently has at least one member the same age as me now. it was even creepier when i found out about min heejin, and i was so upset that everyone was trying to defend her even tho it’s obvious that this groups entire concept is innapropriate for the girls to be in.
i think the thing is it is a “youthful” concept, but it’s youthful as in early 20s/late teens. it feels a lil weird to watch them go clubbing and partying in attention, and even worse how in hype boy their crushes/love interests are all pretty obviously adults or at least much older than them. i hate how they don’t treat them their age. cookie would be called a sexy concept if it was made by any other group, and they’d probably even get hate like black pink got for ice cream even if they were grown
basically a ripoff of black culture and latino fashion but since they're Korean everyone eats it up and its different
isn’t that just kpop in general
i really like NewJeans and i hope they continue to rise in fame in k-pop. but i can't help but feel jealous sometimes cause i want to be a k-pop idol too and they are almost the same age as me living my dream😮💨( i am an 09) . i feel like a bad person for getting jealous but i would never want to hate on them or pray for their downfall. (i kinda just needed to get this off my chest lol)
I like the songs and aesthetic, i wish cookie wasn't so creepy bc the melody is good. It makes me mad that they're doing that to the girls. Getting into the industry at such a young age is already damaging a person's ability to grow mentally healthy. Sexualization takes it ten steps further. I firmly believe minors should never debut, regardless of concepts bc the power dynamics between them and all the people they deal with is so unhealthy. Successful idols like Jungkook and Hyuna who started as minors and are now grown have talked about how the industry took their youth from them.
Like you said in the intro, I'll listen to the songs but I won't be giving money to them. Not because the members don't deserve fame. They do, but not at this age and not when a percentage goes to that woman. I'll play Hype Boy on repeat but you'll never see me contribute any streams to Cookie. There is no explanation to justify the song. People lost their minds when BP, all adults, sang Ice Cream. Cookie is the same style of song except the beat makes it honestly worse. It's such a sensual sounding beat and the lyrics are so gross
At first I didn't like them and the fact that they drop their songs on my birthday! days later till now their album is still on my playlist. I'm playing it every single day nonstop! & I love the support koreans giving to hanni. & that one actress who supported & post hanni on her story when they attended that fashion night event where there was a bunch of other idols & artists & the girls perfomed😭
I really love NewJeans but every time I see them and their youthful concept, I can't stop thinking there's a weirdo ceo behind them. I want to support them and maybe bought their Album but I also don't want to support their weirdo ceo😥
i cant be the only one that was slightly weirded out by the Hype Boy candy scene. Mayb it has some meaning behind it, which i doubt. But seeing young girls do that is so weird. And when i found out that it potentially cld be a reference or took inspo from lolita, i felt sick. And none of yall can attack or gaslight me for saying im sexualising them because im younger than danielle and haerin 💋💋😘😘
U mean the heart lollipop thing right? I was kinda weirded out cause it was out of nowhere
@@ceniceroo yupp
What caught me is their songs. They are getting some next-level repertoire. No one else is doing songs with that style, those influences. In an era when pop songs are full of basic, repetitive chord structures, New Jeans is using jazz chords. If every other group isn't going to their company saying "Give us songs like these", they should be.
I teach English at a Korean public school and the kids love to randomly sing "cookie" omg. I just... act like I don't hear anything because idk how else to react LOL. The song is so catchy and I love the choreo, it's a shame the lyrics have to be so awkward for minors!
Omg that sounds like a nightmare
I love the playful, youthful and somewhat childish but well-meaning concept. The girls are amazing singers and dancers at such a young age. Their sp is outstanding as well. We can forget about cookie but their discography is one of the best things that happened in kpop. They have a dozen Raks and different awards, they're already ambassadors for luxury brands. Aside from Izone, Newjeans would've dominated the 4th gen if they debuted earlier. They would've sweep mama if they debuted earlier. The only thing that's getting me is the ages. Mhj is a huge creep and she should've let at least 2 20+ members in the group because this is so creepy. Especially cookie. But anyway, their songs are all hits and are dominating and breaking the charts. I super love the members too they aren't boring. They may be simple but you can tell they have personalities. Kpop groups don't necessarily have to be crackheads. Maybe because they're young, but the members' personalities are so genuine top tier. Especially Minji and Hanni. It'll takr Haerin a little bit ti break out of her shell but she's not boring. One of the best groups that debuted. They probably have the best debut among 4th gen. Everything about their concept is so refreshing. I love them
1:43 No offense but you do realize that listening to the songs on RUclips is still financially supporting them..?
Of course it's not a lot but it's not like you're "not giving hybe money"
unfortunately i think the youth of the members is part of their concept, so its very hard ro separate their age from their music and other stuff. Im very conflicted because I dont think minors should be put in this position.
next topic: rookie of the year
People love them. Their debut was a hit, the concept, the vibe, the refreshing feeling of everything. They aren’t making trends, they are simply shining the main reason the trend was made and popular. They came out of nowhere which I loved and immediately staned right away. Currently while they were growing, I was streaming Talk That Talk. I like how the stuff they make isn’t new, the y2k, the songs are new though. I mean that, their concept is unique yet their is still some min heejin crumbs to it, a vibe that has f(x) and rv has, cause again, Min Heejin worked with those groups. Their group isn’t new and what I meant by that is that the base of it isn’t new at all.
Imagine the K-pop field as a soccer field and the groups are players. Other groups play the field as normal soccer, making up new techniques to score a goal (successful cb) but New Jeans, as a player they use what I like to call “Spacial Awareness” so as the other players play and use various techniques; New Jeans uses the players instead. Making the players pass the ball right to them intending to score. A steal you would say. I’m not saying their stealing, I’m saying, that they use the player’s signatures and alter it into their own concept that is y2k. They are making their own technique by capturing and bettering the other techniques of the other players. So the chorus that is of Attention, it feels like Lilac by IU doesn’t it? So they made IU’s famous “signature technique” that is a fun long breeze melody and turned it into their own y2k concept. People already loved IU, and her songs are a spring breeze vibe, so New Jeans added that part into their chorus. There’s more.
Hype Boy, a song that fights back. The chorus. The “Your my-y-y-y chemical hype boy” is kind of similar to Royal, having a repetitive melody when it comes to the chorus. The “ Let you know you know you know” is repeating just like the “My-y-y-y chemical hype boy”. New jeans turned that into their y2k concept, using their Spacial Awareness and altering it so the girls’ voice can be used to the fullest extent. So that’s what I’m talking about them. It isn’t new cause of that, but it is new cause they are refining it to fit their concept which is another field and then using the girls’ main weapon to its fullest extent. Another metaphor for New Jeans is a oven or a smith. They take the raw and uncooked materials and they refine or make it into whatever they want. That’s why their so successful. I love them for this! As a proud bunny I love how the girls’ have great personality and coexist with each other. A great and solid group and having a potential that I and others could never imagine, the limit for this group is space itself. I hope to grow along with them and I will cheer for them. I get how people are with Min Hee-Jin also, which is a meh for me. I see people criticizing New Jeans do similar concepts form F(x) and Red Velvet. But I think netizens need to know that Min Hee-Jin has made that group! Made their most popular comebacks, their concepts are imprinted by Min Hee-Jin. Min Hee-Jin leaves crumbs of her concept. She is a great leader in entertainment but as a person, I have not made up my mind yet. So far, I think New Jeans is in safe hands.
Now, for cookie, as we are of internationalist fans, we don’t have the full knowledge of Cookie’s metaphorical message, Ador is kind of sketchy for doing this, which sucks cause ima give you guys a video that explains it in a POV of a Korean native. Again, Ador should’ve heavily included the CD as in the MV only the cookie and CD popped in. Here is the video: ruclips.net/user/shortsnfNPXx-6gL8?feature=share
Now, I thank you for reading this. As you know, people have their own opinions, but please keep in mind that there are different cultures and different language inside meanings. Again, we are in a world that media shares everything so Ador knows, but they really don’t care about international media, yes, I know, they care in some way but in the end, charts in Korea matters more. Korea looks into other country medias, but majority of Koreans only look and care for their own media. So in the end it’s how you perceive the world. New Jeans is group you and everyone should be scared. Who cares if they just debuted, they made your fandom feel intimidated, they made your favs have favs, which is them. New Jeans is here to take the crown.
Here is the thing, I'm a native English speaker and I had no idea about the cookie thing. So it's possible that Ador was telling the truth but who knows
yeah...
The thing is that it'd not only an english slang... In many cultures it's a well known slang for vagina, you are prob just too young.
I agree with the age thing but people always forget about BoA Wonyoung Jungkook and so many more cause people supported them and didn’t care about their age as much. And sometimes I wonder if more people will support them as they get older 🤷🏽♀️ but cookie did throw me off but it’s still a very good song. Loved the video xx
I like the song cookie but I agree it’s really weird to be hearing minors singing this stuff.
Like when I heard the chorus and innuendos I just think back to how one of the members is just a bit older than my baby cousins and it makes me sick 😭
since I'm about their age, I don't really mind watching them. unfortunately it’s true that starting at such a young age can be bad for them. especially if we look in the details: the lyrics of cookie, this scene in hype boy (i think it was hype boy) when danielle gives the lollipop to haerin (i was like wtf what are they trying to do)+all the shit with min hee jin... so yes I stan them, they are one of my favorite groups, but I hope that all of this will not go further. I hope they will not have enormous pressure and will be well surrounded.
(sorry for my english, it's not my base language)
I was born in 2008😭
i love their music and concept but i can't get behind supporting this group. min heejin's weird obsession with minors, the cookie situation and the ages of the girls, all this together is just a glaring red flag to me.
can you synchronize your footage with your voiceover some more 🙏
the cookie thing is already explained lmao
All the girls in girls generation were teenagers… they just looked way older than they actually were… we were just younger. Their age matches their target audience, I don’t see a problem. Just like I stan blackpink, blackpink is around my age lok
stan CSR for healthy age-appropriate concepts :) (anyway NewJeans music = good, CEO creepiness [those fricking posters on her wall] = VERY VERY BAD)
There are no allegations about MHJ, just a bunch of lies that people didn't bother looking for the sources lmao. Because if they did, they would see that basically none of the things a random person on the internet started saying about MHJ is true. I honestly don't care about her *personal* taste for art because it's art. I like plenty of fucked up stuff and this has absolutely nothing to do with the fact that I'm teacher. Did people read her first interview talking about NewJeans? Or did people read two sentences out of context and jumped on the whole "MHJ is a p* creepy" train? Did people bother looking for the info on some of the pictures she has on her house? Seriously... And yeah, it's fine to criticize minors debuting in K-Pop but is it anything new? Krystal and Sulli were 14 when they debuted, and both Luna and Amber were still minors as well. Like, it happened several times and it will keep happening (unfortunately I guess?). And honestly many people have an incredible hard time looking at women without sexualizing them, they don't know what to do when they are not supposed to do it lmao. Every video about NewJeans I've seen so far that decides to "talk" about MHJ always has the same bunch of misinformation... Very disappointing and yet not surprising at all.
Where I'm from -short skirt and thigh high (nylon) socks is considered s*xual and "lolita". But I see it so much on minors on kpop-shows. Is that only in my country..??
u mean school uniforms😀
@@bakedsoobs with thigh high stockings..? O.O
Huh... whre are you from 😭
@@wynterkyle4824 sweden
You’re still giving them money if you stream their music on RUclips 🤦♀️
Honestly guys I'm sorry I'm not hating them but these younger girls are so beautiful and charming and I have a younger sister she is 17 and she totally cried when newjeans debuted because she also wanted to be k pop idol but we aren't allowed to her
Now she is crys sometimes and also told me she feels not good about herself she also wants to be pretty like these girls even sometimes she wants to kill her self
She is totally unstable 💔I'm so worried about her
And also these younger girls they have a future but these ages like 17,14 ,18 aren't for kpop idols they are so young 🙏
It's to earlier for them 🙏💔💔💔
your sister needs professional help, please help her get in touch with a therapist
@@cowboibopbeep9231 yes we do our best 🙃
Let your sister follow her dreams otherwise she might become worse. Every job has its disadvantages and I get why you might not want her to be an idol because she's young, but if you prevent her from reaching her dreams she will become depressed.
Girl breathe, you sound like you are being chased down while recording this
Girl started losing her English the longer she spoke. Drink some water damn
send me funds to get clean water, pls and thank you
I feel like newjeans are in trouble because they are competition i can alleardy see fake rumors and scandals being pushed from behind and even this entire cookie thing was blown out of proportion , most likeli someone behind the scenes . When i first listened to cookie nothing dirty came to mind , i Guess i'm not dirty minded enough .sorry If i sound off but english is not my first language.
@@PrincessMeganLeigh ohhhhh so what proof do You have about your allegations , some articles i asume ,do You have any actual evidence for what you're saying , not just She said he said .
@@PrincessMeganLeigh are you okay? Deranged??? They literally told you that English isnt their mother tongue. You dont have to be so mean.