It may sound strange, but what i like the most about 'ditto' is the fact it sounds exactly like you feel when something or someone 'touches your soul'. And i don't mean the lyrics, but the sound itself. These 'whoo whoo hoo' feel like breathing when air gets fresher all of a sudden and this beat goes at the exact pace as your heartbeat. There are also birds chirping in the intro at the background as if spring comes to you to wake you up from long winter of loneliness. End everything is just so light and tender that you can actually understand why you would like this feeling.
a part i literally love sm abt this song is in the background there’s this sample or lyric that goes something like “Where is my love?” right before the first verse. It honestly adds so much to the nostalgic feel and meaning of the song itself for me. Its also blends in with the dreamy synth as the lyric ends and i feel like it’s such an overlooked detail. There is also an echo behind the singing that blends in with the synth often and a lot of sort of faint melodies which help the nostalgic vibe. You can hear it nicely when they say “Oh say it, Ditto” in the chorus
The song is healing . The first time I saw the video I just sat there in silence when I saw the end and then side B and I had to process my entire life
I don’t see why people discredit the talent of people they don’t like. The same people calling her a p*do (she’s weird, but there’s no proof she’s sexually attracted to children lol) and saying she’s overrated and had no impact on kpop are the same people who praise all the concepts she worked on in a video about how SM fell off after she left.
Ditto is a healing song in my point of view, it did heal me by crushing my heart since the first time I saw the MV, and I had to delete the song from all my playlists, being aware of it being one of the best Newjeans tracks, like, every time I revisited the MV I would just start crying, and no other video has ever done that, I consider myself a very positive person, and I think what made Ditto a song that touched me so deep in my heart was the fact that it kind of revealed my biggest fear, losing my friends, like it just went and grabbed that feeling from my subconscious, that, and all the deep meaning behind the relationship between idols and fans that the song and MV has is what really made Ditto one of or maybe the best songs not in just K-POP, but in general for me, and believe me, I don't have favorites or biases of any kind in anything, Ditto is just something else man... I really could go on and on with this, but I think I made my point.
you might have a small channel right now but i'm sure it will grow. the quality of this video and the thumbnail are both really good! wishing you the best :)
Really love this kind in depth of explanation and analysis, you delve into the real aspect on why Newjeans are different and how others attempt to replicate fail to capture the essence lot of casual enjoyed even k-pop enthusiast don't touch this aspect to your level. as non k-poper, in my eyes lot of NJ haters just discredit their differentness as just a trendy things or tries to be different for the sake of different or even a means to hide their lacks of actual talent behind their (for lack of better words) gimmick, but in a lot of aspect it's really using uncommon approach and experimental aspect that safe to say obscure and against industry standard. Yet their basic core skill like singing,dancing, performance and visual still there and not to be shunned and shielded by their novelty. Keep it up! I maybe nobody and just 1 random subscriber, but I hope your channel become big enough and keep deliver this kind of enrichment!
Great video. This is the song that hooked me into NewJeans, Hyein's voice at the beginning was really different reminded me of like indie alternative bands rather than kpop. I also liked how you mentioned Timbaland as a huge influence to 250 because that's exactly what a new jeans sound reminds me of.
This is honestly a great video giving the start too, i know your channel is a little small now (no offense) but the vid is really well spoken and it seems like its will grow soon! Remember me when you're famous
This was a great analysis of why 'Ditto' stands out. I hope your channel grows, as you have fantastic potential to become a notable, memorable K-Pop RUclips channel. ⭐
Great video, one correction, Slow Motion Is a Matt Champion (Of American boyband Brockhampton) and Jennie collaboration, they wrote the song together but Matt is the primary artist
This is such a great video thank you for sharing your passion and knowledge for music ! Hope you get the views you deserve and can invest in a better mic eventually (but no rush !)
12:15 a lot of these are things loona have done. its interesting how kpop stans and this video completely ignore their existence but mention every other group (triple S even, funny enough, their creative director just redid what he already tried with loona). they've done with retro footage style music videos with retro aspect ratios (rain 51db, ill be there, around you), mvs following the girls around town (my sunday, my melody), story based/narrative music videos, heavy lore, pre-debut releases, nostalgia concept, the school girl concept with similar creepy undertones (love4eva).
I haven't watched the video yet but I think what made ditto special is how its portrayal of dealing with loneliness whilst discovering who you are as you teeter between childhood and adulthood resonated with a new generation of kpop stans in a similar way to how Itzy's Wannabe did during the start of the pandemic in 4th gen. Furthermore, what's significant about both songs is that you don't have to look up their lyrics to understand what kind of feeling they're trying to convey as hearing it in the groups' delivery of their lines is enough. It makes me excited for when a song as culturally significant in kpop will appear in 6th gen, how will it sound and how it will reinterpret the theme of the loneliness of growing up.
i dont really care about the whole mhj vs hitman bang thing but riddle me this, if the person who conceptualized nwjs' core concept is out, who the heck would head the creative team of nwjns and think of new materials for nwjns for their future comebacks? hybe would place their own people inside ador, then what? do you guys really think that the unique concept that nwjns has grown to be known for would continue as it is without a clear path and direction? cause belift with hybe's 100% backing(and with the intention to crush nwjns) certainly thought they could replicate what nwjns did and look what happened.
why are some of nj fans hating on mhj , you do realise she fought hard for newjeans to debut , hybe literally wanted to scrap and cancel their debut , shes the only person in that company who cares about them , the moment she steps down hybe will throw nj to the dungeons and turn them to fromis 2.0 , and you'll be seeing them every 18 month's until their contracts end , and btw you're making some serious allegations against that woman , dont throw that word around just casually
They didn't want to cancel their debut, they wanted to push it back so they could debut Lesserafim since they had Sakura/Chaewon. MHJ didn't want to add Sakura to her group because she was "too old", so HYBE decided to debut her & Chaewon since they'd create bigger buzz and have a higher chance of competing against IVE and other big gg's at the time. The only reason MHJ "fought hard" for nj to debut at that time was so they could claim the "HYBE'S first gg" title. They were going to debut regardless, but MHJ wanted that name for them so she could use it to push him harder. To this day that's the only reason she's even mad about it all, because HYBE didn't let NJ become their first gg. MHJ has had everything handed to her, including her own company, trainees, budget, high paying salary *and* the top floor of the HYBE building, upon her request. She's not a helpless, poor victim. She's a greedy businessman just like everyone else in the HYBE building. You people defending her either can't read, haven't been keeping up, or are victims of false information.
@@wavzone if I may just chime in to this respectfully, the issue is more than just being the first HYBE gg. There have been promises to MHJ for this + IF the girls were going to debut or not. It seems like with the reports and the press conference, there wasn't solid YES to NewJeans debuting even. As we know with the kpop industry, you can be a trainee all your life and think you're close to debuting but other things can stand in the way of that and a lot of it is management and business. We have a multi label system under HYBE that by virtue is to support these labels but also let them run themselves independently and creatively. This is not limited to ADOR but all labels. But given the claims, HYBE is butting in a little too hard and it can be restricting to the creative side of things as well as with promotions and such, along with the other groups from other labels under them. We know this story all too well, not just with kpop but just business vs creatives in any field. Now, yes HYBE does have reason as a company to protect itself and its shares of course, that's all just typical business yk. But does it give it right to abuse its powers over its labels after promising that they can all develop their own projects. And I'm pretty sure it would be on paper but we don't have access to those contracts. We as the public are also just left with piecing things together through articles and what people often forget, think pieces from people on the internet. I will not absolve myself of this as I write this but I make it clear that these are my thoughts and just for discussion's sake. Anyways. We can pull up the receipts from since debut era that HYBE thought that NewJeans wouldn't be a hit. They thought that the sound wasn't that interesting and as we know the NJ sound was different from everyone else and didn't follow the conventional kpop formula at the time of their debut. Their debut was well thought out and it was a hit and their success over the coming months leading up all the way to Get Up era was something that they probably didn't fully expect. And so yes, they made a lot of money. Which is why we see the girls living well and are taken care of. And that's also why we see them spending and investing a lot in all aspects of their group My thoughts now are that not everything was "handed" to MHJ but there were things discussed in a business stand point. As I mentioned, the multi label system by virtue is to support these acquired labels so that they can focus on developing and producing their groups (this is not limited to just creatives but also in the talks with their timeline and concepts). If there is major interference from HYBE going as far as dictating plans and such, then doesn't that defeat the purpose and goes against what was promised and signed on? From what I've read from articles, MHJ has never said about not wanting to debut Sakura. It's just that Sakura was not part of the vision for her group. And I don't recall her ever calling Sakura "too old" so I'd like to read some sources on that. There was already a set plan for a group and adjusting to what was being shoved at her would change everything. It's like you have a detailed report that you've worked on for weeks and a day or two before the presentation, an entirely new part is being requested for you to include. But this is like x10 difficulty in this situation. Just to be clear, I'm not attacking you, I just wanted to chime in for a discussion because to say that MHJ's sole reason why she's mad is that her group didn't debut as the first HYBE gg as promised... it's overlooking the bigger issues presented. Which gets even more complicated as we know. I don't exactly know how this issue is going to go and there have been more reports popping up which does make me raise my eyebrow given the timeline of it being released and done. But yeah, we can only hope that this does come to a peaceful, fair, and justified resolution. NewJeans has so much more to offer and entering their 2nd year like this is stressful and the girls don't deserve their dreams be derailed.
Isnt y2k about a computer glitch from the year change to 2000? So the concept is more futuristic and more technology inspired like tlc no scrubs and nsync I want you back. I think what you consider neo y2k is just y2k while the rest of what people call y2k is just early 2000s, or mcbling or something else
It may sound strange, but what i like the most about 'ditto' is the fact it sounds exactly like you feel when something or someone 'touches your soul'. And i don't mean the lyrics, but the sound itself. These 'whoo whoo hoo' feel like breathing when air gets fresher all of a sudden and this beat goes at the exact pace as your heartbeat. There are also birds chirping in the intro at the background as if spring comes to you to wake you up from long winter of loneliness. End everything is just so light and tender that you can actually understand why you would like this feeling.
a part i literally love sm abt this song is in the background there’s this sample or lyric that goes something like “Where is my love?” right before the first verse. It honestly adds so much to the nostalgic feel and meaning of the song itself for me. Its also blends in with the dreamy synth as the lyric ends and i feel like it’s such an overlooked detail.
There is also an echo behind the singing that blends in with the synth often and a lot of sort of faint melodies which help the nostalgic vibe. You can hear it nicely when they say “Oh say it, Ditto” in the chorus
The song is healing . The first time I saw the video I just sat there in silence when I saw the end and then side B and I had to process my entire life
I don’t see why people discredit the talent of people they don’t like. The same people calling her a p*do (she’s weird, but there’s no proof she’s sexually attracted to children lol) and saying she’s overrated and had no impact on kpop are the same people who praise all the concepts she worked on in a video about how SM fell off after she left.
theres actually a loottttt of proof
I will say that Ditto Side B is the only Kpop music video to make me cry, so do with that what you will🥲. Shit’s life-changing.
Ditto is a healing song in my point of view, it did heal me by crushing my heart since the first time I saw the MV, and I had to delete the song from all my playlists, being aware of it being one of the best Newjeans tracks, like, every time I revisited the MV I would just start crying, and no other video has ever done that, I consider myself a very positive person, and I think what made Ditto a song that touched me so deep in my heart was the fact that it kind of revealed my biggest fear, losing my friends, like it just went and grabbed that feeling from my subconscious, that, and all the deep meaning behind the relationship between idols and fans that the song and MV has is what really made Ditto one of or maybe the best songs not in just K-POP, but in general for me, and believe me, I don't have favorites or biases of any kind in anything, Ditto is just something else man... I really could go on and on with this, but I think I made my point.
you might have a small channel right now but i'm sure it will grow. the quality of this video and the thumbnail are both really good! wishing you the best :)
tysm ❤
Seriously, Seulgikea deserves sm more
Really love this kind in depth of explanation and analysis, you delve into the real aspect on why Newjeans are different and how others attempt to replicate fail to capture the essence lot of casual enjoyed even k-pop enthusiast don't touch this aspect to your level.
as non k-poper, in my eyes lot of NJ haters just discredit their differentness as just a trendy things or tries to be different for the sake of different or even a means to hide their lacks of actual talent behind their (for lack of better words) gimmick, but in a lot of aspect it's really using uncommon approach and experimental aspect that safe to say obscure and against industry standard. Yet their basic core skill like singing,dancing, performance and visual still there and not to be shunned and shielded by their novelty.
Keep it up! I maybe nobody and just 1 random subscriber, but I hope your channel become big enough and keep deliver this kind of enrichment!
Great video. This is the song that hooked me into NewJeans, Hyein's voice at the beginning was really different reminded me of like indie alternative bands rather than kpop. I also liked how you mentioned Timbaland as a huge influence to 250 because that's exactly what a new jeans sound reminds me of.
This is honestly a great video giving the start too, i know your channel is a little small now (no offense) but the vid is really well spoken and it seems like its will grow soon! Remember me when you're famous
thank you so much for saying that ❤
@@seulgikea ofc! ill be one of ur biggest supporters
This was a great analysis of why 'Ditto' stands out. I hope your channel grows, as you have fantastic potential to become a notable, memorable K-Pop RUclips channel. ⭐
Great video, one correction, Slow Motion Is a Matt Champion (Of American boyband Brockhampton) and Jennie collaboration, they wrote the song together but Matt is the primary artist
yes im only writing jennie as the artist here for the sole purpose of it being in the context of kpop im sorry 😭👆
omg my fave posted xx
hiiiii
This is such a great video thank you for sharing your passion and knowledge for music ! Hope you get the views you deserve and can invest in a better mic eventually (but no rush !)
tysm ❤
12:15 a lot of these are things loona have done. its interesting how kpop stans and this video completely ignore their existence but mention every other group (triple S even, funny enough, their creative director just redid what he already tried with loona). they've done with retro footage style music videos with retro aspect ratios (rain 51db, ill be there, around you), mvs following the girls around town (my sunday, my melody), story based/narrative music videos, heavy lore, pre-debut releases, nostalgia concept, the school girl concept with similar creepy undertones (love4eva).
I haven't watched the video yet but I think what made ditto special is how its portrayal of dealing with loneliness whilst discovering who you are as you teeter between childhood and adulthood resonated with a new generation of kpop stans in a similar way to how Itzy's Wannabe did during the start of the pandemic in 4th gen. Furthermore, what's significant about both songs is that you don't have to look up their lyrics to understand what kind of feeling they're trying to convey as hearing it in the groups' delivery of their lines is enough. It makes me excited for when a song as culturally significant in kpop will appear in 6th gen, how will it sound and how it will reinterpret the theme of the loneliness of growing up.
You're so real, SO REAL mann Its so refreshing watching this after all the bs ppl said in twt
i dont really care about the whole mhj vs hitman bang thing but riddle me this, if the person who conceptualized nwjs' core concept is out, who the heck would head the creative team of nwjns and think of new materials for nwjns for their future comebacks? hybe would place their own people inside ador, then what? do you guys really think that the unique concept that nwjns has grown to be known for would continue as it is without a clear path and direction?
cause belift with hybe's 100% backing(and with the intention to crush nwjns) certainly thought they could replicate what nwjns did and look what happened.
i agree 👆not only does mhj is ahead of the curve creatively, she is also a good a&r director
why are some of nj fans hating on mhj , you do realise she fought hard for newjeans to debut , hybe literally wanted to scrap and cancel their debut , shes the only person in that company who cares about them , the moment she steps down hybe will throw nj to the dungeons and turn them to fromis 2.0 , and you'll be seeing them every 18 month's until their contracts end , and btw you're making some serious allegations against that woman , dont throw that word around just casually
They didn't want to cancel their debut, they wanted to push it back so they could debut Lesserafim since they had Sakura/Chaewon. MHJ didn't want to add Sakura to her group because she was "too old", so HYBE decided to debut her & Chaewon since they'd create bigger buzz and have a higher chance of competing against IVE and other big gg's at the time. The only reason MHJ "fought hard" for nj to debut at that time was so they could claim the "HYBE'S first gg" title. They were going to debut regardless, but MHJ wanted that name for them so she could use it to push him harder. To this day that's the only reason she's even mad about it all, because HYBE didn't let NJ become their first gg. MHJ has had everything handed to her, including her own company, trainees, budget, high paying salary *and* the top floor of the HYBE building, upon her request. She's not a helpless, poor victim. She's a greedy businessman just like everyone else in the HYBE building. You people defending her either can't read, haven't been keeping up, or are victims of false information.
@@wavzone if I may just chime in to this respectfully, the issue is more than just being the first HYBE gg. There have been promises to MHJ for this + IF the girls were going to debut or not. It seems like with the reports and the press conference, there wasn't solid YES to NewJeans debuting even. As we know with the kpop industry, you can be a trainee all your life and think you're close to debuting but other things can stand in the way of that and a lot of it is management and business.
We have a multi label system under HYBE that by virtue is to support these labels but also let them run themselves independently and creatively. This is not limited to ADOR but all labels. But given the claims, HYBE is butting in a little too hard and it can be restricting to the creative side of things as well as with promotions and such, along with the other groups from other labels under them. We know this story all too well, not just with kpop but just business vs creatives in any field.
Now, yes HYBE does have reason as a company to protect itself and its shares of course, that's all just typical business yk. But does it give it right to abuse its powers over its labels after promising that they can all develop their own projects. And I'm pretty sure it would be on paper but we don't have access to those contracts. We as the public are also just left with piecing things together through articles and what people often forget, think pieces from people on the internet. I will not absolve myself of this as I write this but I make it clear that these are my thoughts and just for discussion's sake.
Anyways. We can pull up the receipts from since debut era that HYBE thought that NewJeans wouldn't be a hit. They thought that the sound wasn't that interesting and as we know the NJ sound was different from everyone else and didn't follow the conventional kpop formula at the time of their debut.
Their debut was well thought out and it was a hit and their success over the coming months leading up all the way to Get Up era was something that they probably didn't fully expect. And so yes, they made a lot of money. Which is why we see the girls living well and are taken care of. And that's also why we see them spending and investing a lot in all aspects of their group
My thoughts now are that not everything was "handed" to MHJ but there were things discussed in a business stand point. As I mentioned, the multi label system by virtue is to support these acquired labels so that they can focus on developing and producing their groups (this is not limited to just creatives but also in the talks with their timeline and concepts). If there is major interference from HYBE going as far as dictating plans and such, then doesn't that defeat the purpose and goes against what was promised and signed on?
From what I've read from articles, MHJ has never said about not wanting to debut Sakura. It's just that Sakura was not part of the vision for her group. And I don't recall her ever calling Sakura "too old" so I'd like to read some sources on that. There was already a set plan for a group and adjusting to what was being shoved at her would change everything. It's like you have a detailed report that you've worked on for weeks and a day or two before the presentation, an entirely new part is being requested for you to include. But this is like x10 difficulty in this situation.
Just to be clear, I'm not attacking you, I just wanted to chime in for a discussion because to say that MHJ's sole reason why she's mad is that her group didn't debut as the first HYBE gg as promised... it's overlooking the bigger issues presented. Which gets even more complicated as we know.
I don't exactly know how this issue is going to go and there have been more reports popping up which does make me raise my eyebrow given the timeline of it being released and done. But yeah, we can only hope that this does come to a peaceful, fair, and justified resolution.
NewJeans has so much more to offer and entering their 2nd year like this is stressful and the girls don't deserve their dreams be derailed.
because they are just mindless people who follow what everybody else thinks. 😂😂😂 mhj rocks.
Lets say you are dumb
i was just kidding but i'll mute those later
Let's be realistic, NewJeans will be completely fine regardless of who will lose the lawsuit.
Best video ive watched thought it had a million views when I first clicked on it (watched on the TV and wanted to comment so here am i)
tysm
great video as alwayss! btw, what is that instrumental at 20:18? its very reminiscent of ditto!
it's from here! ruclips.net/video/eiVFIVSdoTU/видео.html
I watch the ditto performance video so I can listen and dance to the song without the lore, it has nothing to do with attention span
Isnt y2k about a computer glitch from the year change to 2000? So the concept is more futuristic and more technology inspired like tlc no scrubs and nsync I want you back. I think what you consider neo y2k is just y2k while the rest of what people call y2k is just early 2000s, or mcbling or something else
It hasn’t even been 2 years since their debut… this title is dramatic
Anyone have song recs like ditto but without rapping?
IU never done this before
Hybe changed kpop.
hmm.. not really!
@@seulgikea BtS, TXT, NewJeans. All hybe. Seventeen. The acquisition of pledis. Now Illit
@@lieutenantpepper2734 we were talking about 'ditto' by newjeans that changed kpop( in my opinion) , not some generic kpop everyday hybe songs .
@@nishweeb2356 ditto wasn’t written by new jeans. It was written by ylva dimberg
No. Min Hee-jin changed Kopo.