Boost Your Social Media Engagement with a Mini Course

Today we're diving into one of my favorite topics: boosting your social media engagement through mini-courses and challenges, as we pull out a card from the Inspire Engage and Connect Deck on Social Media.
If you're looking to spark some inspiration, get people engaged, and build a real connection with your audience, then you've come to the right place. So, let's jump right in and get this party started!
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Highlights (timestamps)
[00:00:23] Benefits of Hosting a Mini Course or Challenge
Increased engagement. Community building. Lead generation. Content creation.
[00:00:30] Choosing Your Platform and Content Type
Selecting the right platform: RUclips, TikTok, Facebook, LinkedIn, Instagram. Different formats for your challenge: video series, image and text-based posts.
[00:00:46] Opt-in Strategies and Email Reminders
Importance of creating an opt-in page for participants. Sending email reminders to keep participants informed and engaged.
[00:01:00] Structuring Your Challenge for Engagement
Tips on structuring your challenge: daily prompts, interactive elements, and tasks. Encouraging participants to share their progress and learnings.
[00:01:04] Making Your Challenge Evergreen
Benefits of creating an evergreen challenge that can be reused. Strategies for repurposing successful challenges across different platforms.
[00:01:20] Promoting and Running Your Challenge
Promotion techniques: social media teasers, countdown posts, and incentives. Engaging with participants daily, encouraging participation, and managing feedback.
[00:01:30] Post-Challenge Activities
Analyzing engagement metrics and gathering testimonials. Repurposing content for future challenges and continuous engagement.
[00:02:00] Conclusion
Recap of the key points: choosing a platform, structuring content, promoting and running the challenge, and post-challenge activities. Encouragement to run your own challenge to connect with your audience and create meaningful engagement.
Resources Mentioned
Inspire Engage Connect Deck: Inspire Engage Connect Deck www.enevergrou...
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