How to Use Visuals in Marketing for Better Traffic and Lead Generation
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- Опубликовано: 2 окт 2024
- Visuals in digital marketing have the power to drive all kinds of measurable marketing outcomes.
In this video, we’ll show you specifically how to use marketing visuals.
🔹 Engagement on ARTICLES
🔹 Engagement on SOCIAL MEDIA
🔹 Better open and clickthrough rates in EMAIL MARKETING
🔹 Higher play rates on VIDEOS here on RUclips
🔹 Better conversion rates on SALES PAGES
This is a breakdown of all the ways in which visuals can drive all kinds of important results in marketing. It’s a broad perspective on the various types of marketing videos (videos, charts, diagrams, faces of people, etc.) but very specific on the tactics. Specific examples of marketing visuals examples are included.
We hope you find this useful! Feel free to share with anyone who misses opportunities to make their marketing more visual. Maybe someone comes to mind. Someone who writes big blocky paragraphs, perhaps?
This article references several posts on the Orbit Media blog. We’ll share a few of those links here for your convenience.
🔹 How to make social media videos - bit.ly/3b4wRw9
🔹 Socia media post checklist - bit.ly/3Mu9Jum
Final note! A detailed guide is also available on the Orbit blog here: bit.ly/3NkcvTd
This was great! Takes us through the lifecycle but with a common thread of visuals. Thank you. 👍🏼
Glad you liked that one!
Do you set your sites up based on device breakpoints and VH so you can always show a image?
Awesome tutorial on image conversions, buuuut on the other hand, won't Google penalyse a web page stucked with images since loading time is a ranking factor?
You can use plugins to only load images when you scroll them into view. WP Rocket or Flyingpress are two plugins. Chrome now automatically does this with images (called lazy loading). Images keep peoples attention and Google knows how long people spend on a page. The more the better.
@@mrjohncrumpton thank you
Thanks for sharing