How to choose the right UX research method?
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- Опубликовано: 23 июл 2024
- Tap "Show More" for Timestamps and more helpful UXR Resources ⬇️
☺ Timestamps and Resources ☺
00:00 Intro
01:20 What does it mean to clarify context
02:15 Why you should ALWAYS clarify context
02:57 Ask the right clarifying questions
03:21 The 3 parameters of the framework
03:52 Quantitative vs Qualitative
03:59 Stages of UXR
04:46 Attitudinal vs. Behavioral
05:08 How to practice using this framework
05:49 Do this when you are in a UXR interview
06:40 NNgroup resource
06:52 Useful book
NNgroup method graphs:
- On the left: UXR Cheat Sheet (2017) www.nngroup.com/articles/ux-r...
- On the right: When to Use Which User-Experience Research Methods
www.nngroup.com/articles/whic...
The book: Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
amzn.to/39uHDym
👇🏻You can now book a private or small group career chat session with me: calendly.com/aonatalks
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☺ UXR Resources ☺
» Best tactics for running UX workshops and more: pipdecks.com/decks Using my promo code "AONA96864 " during checkout for an additional 15% off
» A good overview of UXR (mostly Qual): amzn.to/3wv1cA8
» UXR stakeholder management: It’s Our Research: amzn.to/3fER7H7
» UXR methods handbook: amzn.to/2PzZF7w
» UXR product sense: amzn.to/30IuKwg
» Writing effective surveys: amzn.to/3JXznqS
» Quant UXR: amzn.to/30HSAYX
» About field study and ethnography: amzn.to/31hWGr3
» An easy-to-read intro to stats: The Cartoon Guide to Statistics amzn.to/3nFwstF
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☺ About Me ☺
Hello there! I’m Aona, creator of AonaTalks, also a Senior UX Researcher (UXR) working in Silicon Valley. Topics I enjoy talking include but not limited to UX research, UX career growth, and Silicon Valley fashion and lifestyle. I hope my content can help aspiring and like-minded UXers find their personal and professional footing in this field. Thank you for visiting my channel! I hope you find what you are looking for.
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🧪 UXR craft 🧪: bit.ly/3FbLjRZ
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🦄 creator journey 🦄: bit.ly/3HNCbEW
🌼 my passions in life 🌼: bit.ly/3r3foyb
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☺ Connect With Me ☺
Book a private or small group career chat session with me: calendly.com/aonatalks
For business inquiries: aona.ux@gmail.com
» IG: @aonatalks
» Clubhouse: @aonatalks
» Linkedin: / aonayang
» Bilibili：@AonaTalks
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☺ Equipment☺
» Video: Sony ZV1
» Audio: Rode NT USB mini
» Edit: Final Cut Pro
» Channel Art: Procreate (on iPad Pro)
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☺ Disclaimer ☺
My opinions are my own and they do not represent my employer in any way.
Some of the links are affiliated.
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☺ Music ☺
» Bensound.com www.bensound.com/
🎵Music provided by Epidemic Sound
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Hey friends! Just a reminder you can now sign up for my monthly small group UXR coaching session (with max. 20people) here: calendly.com/aonatalks/uxr-group-qa Spots are very limited! It’s a small group setting so you’ll have my undivided attention 💗
What would I do without you Aona D: You have no idea how much your videos are helping me in preparing for interviews. Just wanted to say I appreciate u
I appreciate you too!
This literally helped me so much on deciding which method I should used. Just started learning UX and I was getting overwhelmed by all the methods out there. Thank you!
Hey Aona. New sub here. Just wanted to mention how much I appreciate the info and production value you're putting forth. I'm currently wrapping up my MS HCI degree later this fall, and individuals like yourself who I've come across, that are sharp and great communicators, make me excited to get out there and join the industry in the near future. Cheers!
Your videos are so high-quality! This is amazing :) Please keep it up!
Loveeee this video! Gotta start practicing the framework :)
Thank you for this! This is something I've been trying to understand. You broke it down really well. ❤️❤️
this is a great video. The breakdown is so useful and easily accessible. Good work!
Aona you are amazing! I just got my first UXR job thanks to your videos and tips! I can't thank you enough!
Omgosh it is def so cloudy - so glad you understand that! I took so many notes and bought the book. I am contracting at Google and very new to the ux field (coming straight out of my undergrad in 2020). I really like how you give very helpful tips but also validate us to let us know it's okay and everything will take time to get experienced at! Very thankful I found your channel.
I am super grateful and excited about your content. So useful and inspiring, especially for us going through the often demoralizing job hunt. Thanks so much for all of it
Thank you Lizet! New video on UXR interview tips is coming out this Thursday ;) Make sure to check it out!
Love this video and cheers on you taking this seriously; coz you are doing a great job~
Aww thanks!!☺️
Thanks Aona! It's really simple and helpful. I like what I just learned from you. I'm subscribing to you!
Enjoying your content!!
Really like the way you explain everything and love the integration of illustrations!
Agreed with the book!! It's one of my top recommendations and one I fall back to frequently as well.
🙌🙌
New sub here. Loving the content and what you are doing for the UXR community, Aona. Just wanted to give you a shoutout and thumbs up! I'd love to learn how and examples of mixed-method research are used to tackle particular problems. When are quant and qual methods typically used one after another and when can they be combined to solve either a complex problem or to provide validity?
Thank you so so much for making these videos!! I had my first UX interview today and your advice has been so helpful :)
Awww so glad to hear!
thank you for this video! i am just starting to learn more about ux research and ux in general and this video was really helpful.
The mic🎙 is a perfect complement to your concise and clear explanation of things!
Wow prospective UX researcher here. Very helpful. Thank you so much for putting this stuff out there.
Thi ss so clear and helpful. Your UXR content is so much better than a lot of content out there. Thank you!!!!
This channel is underrated, i LOVE your videos !
Thank you so much!
This is so good and helpful! Thank you!
Thank you Aona. I learn ALOT from you. Thanks a bunch for providing all these for FREE.
Aww yay! So glad it is helpful!
This is great! I'd love to see more examples of UXR technical interview "questions"/whiteboard challenges! 😄
every video I watch is amazing with content I only hope I can become half as good a UX researcher as you :)
Well, this video would have saved me a year in college! Kidding, but your way of explaining this really clicked for me! I realize how much we can gloss over this thinking, especially when rushing. Probably one of my favorite videos ever on UX!
awww such kind words 🥰 thank you!
Thanks for all your effort to put these together, Aona! Super helpful information for UXRs, particularly ones who are just entering the field. In the future if you could explain the process of utilizing these methods through some simple case studies that would be great. Thanks again.
very insightful and concise!
Subscribed as soon as I watched first video
Thanks for the video, very interesting indeed
Really great video!
Lov'n ur channel by the minute!
thank you!!
I totally bought that book you mentioned...and I'm SO glad I did... It kind of reminds me of a 'word of the day' calendar... but UXR of the day. Today's UXR method is "Bodystorming". I'm going as far as turning it into a verb. LIke when I come to my team with a new idea, I'm hoping their response is "Did you bodystorm it yet?" LOL It's a funny name for it - but also so useful. SO fun! Stuff like this is why I fell in love with this field. Always a new way to find the answer.
This video is fantastic.
thank you so much for your explanation, I learned a lot!!!
Thanks so much for this Aona! Great vid. You’ve inspired me first thing in the morning. I don’t want to wait anymore for the right project at work to learn new methods. I want to run a couple side projects now in my free time to learn them. I subscribed for more inspiration :)
Yay good luck!! What methods are you looking to learn/try? Just curious :)
@@AonaTalks Not sure yet. I’m going to look at NN, and also my copy of universal methods of design and identify the areas where my method selection can used to be beefed up.
And thank you :)
Great video as usual :)
Late to the party but one thought to perhaps add regarding Stage 1: it's possible that the method(s) to use to address a research question may need to be mixed, utilising both qual and quant.
Hi Aona, I really loved this video and found the framework you laid out super helpful! I would really love to see a part 2 of sorts where you actually show us & talk us through how you would implement this framework for research problem solving by going through 1-2 mock interview questions. That was be so so helpful for me and others like me currently prepping for UXR interviews :)
Great idea!!
+100 :D
@@AonaTalks Will be looking forward to that video very very eagerly :)
Loveeeeee Loveeeee it !
Love that you didn't come from an HCI program or have a PhD in psychology. I've been wondering how many UXRs there were in the world that like me, doesn't have a straight path to UXR. Kudos to you and everything you do.
I watch your videos as a current researcher for good exercise. It's nice to come back to the basics through someone else's eyes in this way at times.
A LOT of us don’t - so no worries :) and thank you!
@@AonaTalks Oh really? Maybe it's just who I come across. Most people I meet have some sort of PhD in some related field like Anthro or Psych. That's good to hear.
I read this book! ☺️
This video is super helpful!
I agree that the book doesn't go very deep and I get stuck on how to use the methods. I would love to know how you overcome the lack of depth and learn how to use the methods?
Also, I would love it if you could do a video on how to generate and break down questions based off of the designs/problems you're solving for. Sometimes I hit writer's block and I run out of ideas. Not sure if there's an easier framework/process to do this.
I dont think there's really a framework or quick formula to do this - UXR is a mindset that's cultivated through many tries and day to day thinking after all. Most UXRs will say if you do this frequently enough, it will become second nature. Mock interviews and working on a project with other always help!
Really enjoying your content! What book would you recommend that does detail how to conduct methods? A must-have research book list would be a nice video idea. Thank you!
See book list is in the description box :)
Hi Aona, your videos are really helpful. I was curious to ask a question regarding the mindmap you explained at 5:20. Would you be able to showcase or comment here, how you categorized all the different research methods under the 3 sections: Qual vs Quant / Stages: Generative, Iterative, Evaluative / Attitudinal vs Behavioral. I'd like to compare what I have to yours to see if I got it right
Thank you, it's much appreciated!!
This was VERY helpful, Aona. Thank you very much.
If in the job interviews, they ask us "Pick a favourite app. Tell us how you’d evaluate it?", do you think we should use Heuristic Evaluation OR we should explain how we design a UX research to find the pain points? Many thanks!
Hi there!! You could always ask the interviewer what’s the goal of the evaluation and determine how you want to approach it. Both ways could work
Aona,thank you so much. You saved my life!
Wahhh that's a huge complment. Thank you for being so kind! :)
Great video Aona! I was wondering if you can provide more information on what collaboration looks like as well as how to develop leadership skills as a new researcher.
Also I'd love to know what is the best approach to justify research findings especially if they're 'bad news'.
Thanks!
Wow these are great meaty questions - not sure RUclips comment is a good forum to type out my answers (it will become an essay here). Would you mind me including them in my next videos or my Livestream here on RUclips? I’ll take a note of this.
@@AonaTalks sure thing, sounds good :)
Thanks a lot for your video. Very useful. I want to share some feedback on it. How are the second and third question different? "Why was it designed?" and "What was the motivation?". When you provide the question with the metadata, I still do not see answers to these questions "What was the motivation and what problem it solves?", and "How did it start (history of design)?" You mentioned making a mind map of the research methods. I can imagine that the process of listing and putting the UX research methods based on the framework you mentioned can also be done efficiently using an Airtable! Then we can more efficiently pick a method using the filter feature. I wonder if you have already built a sheet like that that you can generously share? If not, I am planning to start making one from the universal methods book. Happy to share mine. Let me know! I agree with you in terms of the book not going into details of the methods. Did you come across any other such methods books that do the job of going into details better? Again, thanks a lot for your videos and keep up the great work! You are putting so much efforts and providing all these so damn useful information. I would love to help you in any way I can. Let me know anytime :)
Hey there thanks for all the great questions!! Here are my takes:
1) The example I gave is just, an example for demoing purpose only. So it did not fully cover the answers to all of the questions I listed. The questions I listed there are also not exhaustive, and depending on projects, you might not need answers to every single one of those questions to come up with a research method - the goal is to get enough context you need to make a decision.
2) Motivation vs. Why was it designed: yea they are quite similar! I see motivation as something more high level than the direct reason for design/execution. Again, the point is not to have a distinct answer to all these questions. The goal is for you to understand enough context around a problem.
3) The Airtable idea is amazing!!! I don't have one but I would be more than happy to share the resource out if you like to take a stab at it first :)
Hi, My research method is just casually get into the lives of the target users : how I do that is watch 'day in life of a user' on youtube , listen to podcasts, Google about it, interview them, casually see what's going on in the market. So, what research method do I formally term it as? Thanks
I finally subscribe. I am going to Grad School for cognitive psychology: user experience, me want design funny websites :
Hi Aona, I was asked the exact question in my google interview recently.
We have 3 designs for an app store page and the main difference is the CTA button and the visual treatment. We want to find which design will lead to more engagement (downloads).
I told I would show the designs in random order for a short duration and ask them which one they prefer followed by asking why to understand their decision making and what in particular appealed or stood out to them. Is this a right approach?
If CTA is the only difference between the designs, perhaps we may do an A/B test for a period of time and see which design got the highest downloads. Anyone with a different view? Let’s discuss.
Hey Aona., Could you please answer those questions you mentioned " UXR BASIC KNOWLEDGE CHECKLIST ", it will be a great help for me as a newbie. 🤗
I answered that in this video: ruclips.net/video/MnDvcJMcEug/видео.html Check out Part 2 from timestamp!
What’s the salary of a UX researcher?
why didnt you mirror yourself recording this? the book you are showing to us is flipped lol
I always mirror myself because I believe i look better when flipped 😂 Sowwy
You, yourself were not helpful at all. Keep in mind not only experts come to your videos...also people who wants to learn does, so if you approach it like "oh you should already know if you're here"... that's very cocky of you. Only thanks for the links and the book you shared, other than that....
You really inspire me to make content on uiux and I am also a selftaught designer and you really boost my confidence
Hi Aona, all your videos are very informative and precise, I am curious to know which software you using to edit your videos.
final cut pro!
Hi, My research method is just casually get into the lives of the target users : how I do that is watch 'day in life of a user' on youtube , listen to podcasts, Google about it, interview them, casually see what's going on in the market. So, what research method do I formally term it as? Thanks
Hmmmm....I'd call it secondary research or if I am feeling creative, "people watching on youtube" lol