The Biggest WINNERS (and LOSERS) for Trucks in 2023!
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- Опубликовано: 5 янв 2024
- ( www.alltfl.com/ ) Check out our new spot to find ALL our content, from news to videos and our podcasts! Welcome back to TFL Talkin' Trucks podcast! In this episode, Andre and Nathan reveal new sales numbers for 2023 and talk about the biggest winners and losers in the truck world for the year!
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The problem with mid size is they are too close in mpg and price to half tons. Might as well just get a half ton
They are also really close in overall size. And no max tow packages, which means larger fuel tank among other aspects.
Yeah they make no sense anymore.
They are still way easier to maneuver in tighter places.
one thing about midsize models, they're easier to fit in a garage
I've been wanting something with a little more towing and payload capacity than my Tacoma, so I've had my eye on the mid-size and less expensive full size trucks for a while. My basic requirement for a truck are: crew cab, 7,000# towing on a Class IV hitch, 1500# payload, 4x4, locking/limited rear, a bed liner, and cruise control (Right Andre?). I'll up the ante and require an integrated TBC to let my Tekonsha retire. Let's use the online build tools to get some list prices:
Colorado, LT, Advanced Trailer, LT Convenience, Spray in = $40,685
Ranger XLT FX4 w/Advanced Tow + Spray in = $43,305
Ram 1500 Classic Tradesman, Crew/Short. Trailer Tow + Spray in = $47,890
F-150 XLT Crew/Short FX4 w/Tow + Spray in = $57,390
Silverado 1500 Custom, Crew/Short + TBC + LSD + Spray-On = $49,910
The Silverado 1500 is unlikely to be found at a dealer - it would be custom order or a upgrade to the "Trail Boss" to get the rear diff upgrade. The Colorado and RAM get the LSD with the tow package, so they slide in without the trim upgrade or off road package.
All of these are stupidly overpriced - but it's not even close between the mid-size and full size trucks. These base model full-size trucks offer very little capability over the mid-size models, so if I were to buy a new truck right now, it would almost certainly be a mid-size.
More of the full-size truck sales are premium trims. So I think the real story is that people are willing to spend insane amounts of money to buy fancy trucks that will probably only ever haul kids and groceries.
Truck prices are up, but so are sales numbers? Well, there’s your answer for everyone whining about prices.
Correct
If you listened, these numbers also include Fleet and commercial. Let's not also forget that the market is starting to respond with these higher vehicle pricing across the board for new vehicles. If financing wasn't available, these vehicles would not be sold. The terms of those deals is a completely separate issue. Just as the price is ridiculous, so are some of these terms, but if they're available then many people will take advantage. Dealers are always going to do what they've always done to sell you on something that will make them money.
The average age of vehicles also went up. So yes people are having trouble buying newer vehicles. However fleet orders are up significantly and this year the rental car companies are buying huge bummers of new luxury vehicles in Bulk. This helps manufacturers because they move the luxury trucks and still keep the prices high to the public.
Sales are up because there is actually inventory out there to buy. Hopefully at the end of the year the rebates will also be up.
Repos are an all time high soooo there's that.
I went from full size GMC to a '23 Frontier and cannot be more happy. Perfect for all my needs. Just me and a big dog.
Same here I love this truck! I went from a full size RAM
I really want to see more competition for the Maverick/Santa Cruz. Why Toyota hasn't come up with a RAV4 platform truck yet is beyond me. That'd sell like hotcakes.
and hybrid or prime and give us a true 6' bed not a 4' bed
Why did Toyota leave the small truck market?
They don't want to cannibalize Taco sales.
@@alexandermckay8594 price them under $30,000
@@rickpriest1961Need for return on Investment since all trucks need to be built in the USA to avoid chicken tax and Ford Maverick/ small pickups have low margins. Toyota would need to build a new factory or repurposing another factory. Also more competition in the small truck segment leads to even lower margins.
I love sales data. Glad I'm not the only one that gets excited for year end reports!
If the F-series numbers count up to the F600 but Chevy only counts up to the 3500, the numbers are even skewed more towards GM. I guess that's good for both marketing depts. Plus fleet sales throw the numbers on all truck sales as well. We'll never see them, but it would be interesting to see private sale numbers of F-350 size trucks down to F-150 sized, all brands.
I was wondering the same thing...maybe Ford and Chevy report it separately since they are separate underneath? As in the F350 chassis is still under the 450-600? Just guessing here...no idea if that is the case...
It looks to me like the 4500/5500/6500 are all built on chassis while the 2500/3500 seem to be build on another...
I think the F150-600 all may be on the same basic chassis architecture since they have so much more similarities cross the line...
But as I said, guessing here to make sense of why they reported it as they do...
@@triaxe-mmb I think it's just a marketing ploy. Ford claims that the "F Series" truck is the #1 selling truck. So the more trucks in the "F Series" category the better. GM could do that since the 4500/6500 are called Silverados as well.
My opinion is, even though prices are getting more expensive on paper. Rich people can afford to either buy the vehicles outright or get a shorter term and like you said these trucks have more technologies and features than ever before. And for normal people these companies offer longer loan terms like 84 or sometimes even 96 months. Which sounds like a lot but with prices and interest rates currently it’s the only way for them to be affordable. I know it sucks but it’s just the way it is right now and I’m confident in my opinion that’s how these sales are happening but I could be wrong.
Affordable? What you're doing is making yourself truck loan poor. Its not worth putting yourself in 96 months worth of debt unless you need it for work or something.
Love the channel don't get me wrong - TFL knuckleheads don't help either, (yes I know they don't control manufacture costs or pricing but they do have the ear/audience of manufactures) so, how many times over the past year or so have they messaged that spending $40 to $45k is reasonable? Reasonable for who, the rich? Ya all are living in fantasy world. No average Joe wants or can afford to spend $40k for a mid-size or, full size truck.
It’s funny reading the comments on TFL trucks you would think most want cheap basic pickups. However GMC has a great year and what do they sell the most of, fully loaded expensive pickups
I know 5 Maverick owners including myself that never crossed shop the Maverick. My co workers and I never considered baying a new vehicle till the Mavey came out. I waited 20 years for something like this and I don’t need a truck.
AMAZING VIDEO!! The details and the team work here is fantastic!! This is why I come to TFL almost exclusively for vehicle information, especially for the Ike Gauntlet details! Thank you guys!
Booyah 👊🏽 😁 👍🏽 🇺🇸
The Maverick is awesome i was three or those number, one for 22 and two for 23.
Those nissan armadas are pretty sweet. The mpg is 13 in the city though.. that would make me cry.
I am really surprised that the Frontier has such low sales. I really like the way look and everyone I have known that have owned them are happy with them.
I was ready to trade a 4Runner for new Colorado, but the electrical issues just led me to buy a 14ft trailer to pull behind my Toyota for the occasional times I needed a truck bed.
smart or one can rent a U hual trailer when need to do a dump run
Good call! Utility trailers are totally underrated.
Wait for GM to work the bugs out by 2026 or 2027.
I'm a huge fan of Nissan trucks and I love my 2008 Frontier and recently bought an Xterra because I love the platform so much. Would consider a newer Frontier but again pricing has been out of control. Nissan has been viewed as a quality value proposition in trucks imo. If the pricing value isn't there then people that aren't big fans like me will just buy a Tacoma. Just recently looking for a comparable truck to my 2008 that is around 8 years old like my 2008 was when I bought it in 2015 has twice the miles at the same price. Can't understand that. I understand inflation but the affordable truck for average working people is disappearing. I guess that's why trucks are becoming so luxury now because only wealthy people can afford to buy most if them and they want them to be luxury I guess.
Trucks are now not for work...they are unfortunately family haulers meant to replace the equivalent car segment that the buyer would have bought 15yrs ago when your truck was new...
The manufacturer is not building them to chase the value buyer like you or me anymore...
EXACTLY sad but true! Maverick hybrid XL in 2022 was $20,995!! That's a badass truck for the 💰 & i hate Ford but u can't go wrong. Pretty reliable & hella good ⛽ mileage on top of a good MSRP... LED lights, power windows. It's simple but effective. Just no cruise control that blows just like Andre's truck lol but we took it to Utah from Phoenix & it drove perfect I was driving 85-90 mph on some of the roads & the truck felt so solid & we had 4 full sized adults & 💯+lbs of cargo & Got 29-31mpg! All highway 🛣️
I got a S trim 4x4 king cab for work for $34k, white of course.
@@brianruff1133 congrats 🎉👏 that's a nice work truck!
@@honda116969 I liked the Maverick, but it's too small for me to work out of.
My girlfriend wanted one early on but they were unavailable then interest rates went up so she's sticking with her civic.
Yes that is correct about those on the Ram recall list in California and if one chooses to not go through with the recall you can not get your truck registered.
I sent ya an email with the letter I received by Ram.
It’s funny you mention the strike, lots are full of inventory for almost all vehicles priced over 50K.
I bought a new ranger tremor a year ago and it took months to find one. Most dealerships in AZ were selling rangers while they were on the train being delivered. Imagine how well ford would be doing if they put all the money and effort from the lightning into the maverick and bronco/ranger.
The Gladiator plant was also on strike, this may not be all the sales drop but surely affected sales since a lot of 2023 orders were cancelled.
Even before the strike they were selling poorly and their Time On Lot was one of the poorest in the industry, not just trucks.
Not likely, there's a reason why they're throwing 25% off MSRP on them, if it was due to the lack of product that would not be the case.
It's because gladiator has the lowest reliability rating. No surprise coming from a jeep
Nobody wants that ugly thing
@@woodsmonkey2265 nah. It's just super expensive.
The only winner is the dealerships. Consumers are the losers with every overpriced purchase they irresponsibly make.
People can’t seem to connect these higher prices over the last few years with their own wants. Power running boards. Focus on off-roading (big tires, front lockers, skid plate packages). Luxury packages with massaging seats. Huge touch screens and the list goes on and on. Look in the mirror if you want the reason and by these sales numbers you’re still buying proving the manufacturers right. So there you go
Exactly. Between the gizmos everyone has to have and NHTSB required “safety” equipment constantly added, prices will continue to rise.
Imo it's simply about price. Full size trucks will sell because businesses need them and will buy them. Mid size trucks will sell if the price is right but if the price is so close to the price of a full size truck then very few people will still buy a mid instead of a full. And of course over the years average people that would like a truck but never had the budget for a full size truck would get into a mid size. Today the pricing structure doesn't make sense imo.
Did you know you guys are featured on the front page of the Silverado EV site? Nice
26:40 Ginger Billy gonna be pissed with that Honda Ridgeline stat.......listing it as a "truck".
In my case, I'm in Canada and every Frontier (which were not this many) all ordered were PRO-4x but wanting a long bed, they were just not there... also, they were announced at the same prices (still, I'm in Canada, so it's probably different)... I was lucky to get my hands on a TRD Sport, so with a long bed at MSRP (it was a cancelation)... I went for it immediatly
Only frontier available in Canada is the Pro 4X. They didn't stock the others
@@gordmonteath6090 yup that is why i went for the Taco...
I think the problem with the Frontier is a marketing issue, from both Nissan and online reviewers. It is an amazing deal and lots of dealerships are offering discounts on them, but the people that really consider them are the ones that either have no brand loyalty to existing truck brands, or are on an actual budget. If you cross shop a Tacoma with a Frontier its a no brainer, you get way more value on the Frontier, however people will still go spend the Tacoma tax. Even online reviewers will say the Frontier is the much better buy, but then they will tell you "I'd still rather buy the Tacoma". They need better marketing in my opinion.
"Marketing" will never increase "value."
The simple reason why Nissan pulled the Titan. The death of the Titan is due to these reviewers, I owned all the major brands of full size trucks and by far my 23 Nissan Titan XD Pro4X is a really great truck. My opinion is that a lot of these reviewers don’t know how to use a truck for what it’s worth which is using these trucks for everyday work not just playing with them.
Frontier door post hits my shoulder when I sway in the seat (tight in the shoulder space) and it is missing radar tech (lane centering).
Biggest problem with the Frontier is the week payload capacity and their lease prices went up. So when my 2022 18-month lease was over I went to the Ridgeline.
You mention the Ridgeline back seat and popularity but how does that compare to the 2024 Ranger and Tacoma quality, comfort and tech wise? (I want great lane centering, adaptive cruise control and 360 cameras with great fire road/trail ability.)
The new Frontier is awesome !
Ohhh thought ppl weren't buying trucks because they're too expensive.. lol
I bought a brand new 23 Maverick in NY in December. Paid MSRP. They are readily available.
I drove 6 different trucks and went with the Sierra 1500 AT4X and it is awesome. It was better than everything else I drove.
Quick question: When you say “sales” are you referring to vehicles built and out the factory door or actual customers buying them? I’m asking because there are a lot of vehicles on the lots.
for some reason I love these truck sales talks.
2024 Tacoma sales will be 1 lower than they should be until they get rid of dealer markups
On 3/03/2024 I went on a local dodge/ram lot. Every truck had a $5000 market adjustment sticker on the window. Along with the usual fabric protection, nitrogen filled tires, yada yada…. They can rot where they set!
Great Duo.
@nathan Nissan Frontier - all Dealers I saw had HUGE markups at the dealer AND they would NOT honor advertised Leases
What this does not include is slowing sales as the year progressed. There was a snap back initially due to better supply and pent up demand. Now there is more supply, but interest rates and stupid prices are slowing the truck market big time.
Nissan needs a more capable off road package with 33” tires to keep competitive with all of the new off road packages. I would consider one in order to avoid the turbo four phenomenon.
Nathan, you are so right...people will not stop buying...wild.
It sadb with the Ford Ranger. Four-door loaded no bed they need affordable work trucks king cab single cabs with a usable bed at a reasonable price, like they did in the 1990s when they were number one in sales
I’ve been driving trucks for 21 years, I just started paying attention to cars I see on side of the road, and I see more Toyota and dodge than any other.
I was a Ford and Chevy fan when I was younger. I was also a Chrystler/Dodge/Plymouth fan when I was much younger, but mostly just due to HP. I drove my Mom's 1973 Dodge Colt for a while when I got my permit, and I later had a 1970 Dodge half ton step-side. I probably won't consider a Dailmer product in the near future based on those experiences. We (company) bought 2 2018 Chevy 1500s for our Aztec office in early 2019. One is still functioning, and the other is heading to the auction block soon. We missed the lemon law by about a month on that truck. I won't buy a GM vehicle after that experience. I sold my 2013 Tundra rock warrior to the company last year and it is currently the most capable/dependable truck at this location. I think Toyota lost a little in sales because of people like me that refused to buy a truck with no tow/recovery hooks. It seems like they may have learned from what I have seen. I bought an F150 Tremor last year, but I might go back to Toyota if the Ford doesn't hold up. Peace Love!!
If the Tacoma is your thing, there are plenty on lots with discounts. There have been 3 Colorados and 1 Canyon all year at my local GM dealership. If GM marketed them better and got them on lots, their numbers would climb
They're aware. 😂they make much more money selling AT4X and Denalis though.
They need a woody option to make the Grand Wagoner stand out. Sounds like a joke but it seriously looks good that way. I've seen a custom one in NH.
All the mid-sized trucks miss a real tow package. Look at the F150 max tow package: integrated brake controller and larger fuel tank. Towing even a small travel trailer means MPG drops quite a bit. The mid sized trucks all have small fuel tanks, with no large tank option. This seriously limits range. I have a 3,500 pound travel trailer that all the mid sized trucks can tow but none give me an optional extended range.
Interesting segment. Well done guys.
Well how much of Ford Ranger numbers are ate up for VW aromk production for overseas?
Nathan and Andre both driving the loser midsize trucks. Awesome. Great show
When you need a 16oz hammer you don’t buy a sledge.
@jnmaher1967 cry harder, beta.
Ford maverick is amazing. Great truck for the average person
I’m in the mid-size market right now. I think Nissan is going to see a major sales bump in 2024. It’s darn nice truck but more importantly it’s the only reasonably priced and/or reasonable lease option out there right now. Totally had my mind set on a 2024 Tacoma but it’s way over what it used to be and way out of consideration now. My 21 TRD Off Road with leather, sunroof and heated seats is coming off lease shortly.
Yep I just bought a 2023 Pro 4X myself and they are flying off the shelves everywhere around here
@@All-Miles-Matter Yes I bought a 2024 Pro4X as well. With every option they have pretty much. Same truck as 2023 since they didn’t change it. Love it so far. Drives nice, looks good, comfortable, quiet, good power. Best bang for the buck these days for sure.
Roman and NATHAN I have been seeing many GM dealerships getting traded in of rams trucks in the last 2 weeks. Not surprisingly. NJ
do you make sure you get cruise control or did Andre order it!
I'm seeing 22&23 Frontiers on AutoTrader with under 20k km. Something must be wrong to be getting flipped that fast.
Could be repossessions / defaults. With the economy how it is the grocery bill might be edging out car payments.
@@spyder000069 Ya could be.
They are dogs why hold them
Midsize sales are down because there is 1/2 ton deals again.
RE: 40:45 Ranger Raptor - this will never happen. I tried to order a Ranger Raptor from my local dealer in Austin TX and the greedy bas%$^ds tried to tell me $15,000 over sticker. For that I can go get a Tundra TRD pro or something thats actually worth the money. Dealers and gouging strike again.
I had the same issue in the Austin area. I have yet to encounter a Ford dealership that wasn't birthed from the bowels of hell. Had one try to strong arm me into ordering a base Ranger with no markup if I committed on the spot and put down a percentage deposit. They're all scum.
Makes you wonder when Jeep will re-engine the Gladiator? For the hurricane inline 6?
Nissan Frontier has no SUV based on it like many others on the list. It does help with sales have a SUV based off a truck
Are you aware of the kit being developed by Edison motors in British Columbia converting a pickup to a hybrid using a caterpillar in place of the gas or diesel engine. They claim it will improve fuel efficiency, brake life, etc by 50% or more. They have already built a Class 6 logging truck with even higher fuel savings. They go up the mountain empty, and down under regen fully loaded......110,000 lbs.
would be interested to know how many Titans Nissan built
Overall, the numbers indicate that Stellantis is in big trouble.
this luxury truck fade reminds me of harley's market to the yuppies
once it was gone harley almost went under and never recovered for a truck is for work
try plowing or heavy towing with rear coil cushy trucks
It grew 9% because the previous year sales were so low. Should compare to pre-Covid sales numbers. But they are shilling for the manufacturers.
The Ramcharger 1500 2025 will start at 89k, crazy but there are crazy people out there. It will be their best seller, well over 600 miles of range, significant increase in hp, gorgeous interior, combo of gas and battery. 89k starting is too much except for those who can afford. By the time you option it out it will be over 100k. The first 2 years are going to be nothing but recalls
Regarding the Frontier sales problem. I was cross shopping it vs the Tacoma and decided to get a 2023 Tacoma instead. Obviously Toyota has the best support and reliability track record of the bunch so it makes sense why it is leading. There were a couple of problems we encountered with the Frontier. 1) The cabin seems to be the smallest as well, especially the rear seat room. Looking at how a baby seat fits in the back, you can’t even properly seat one rear facing. 2) The pricing for the Frontier is strange and the salesman can’t explain it. The SL cost the same as the Pro4X, but the Pro4X has more features and the same amount of amenities. 3) (HUGE REASON) Toyota still has the most configuration options. If I want a crew cab, long bed, with all the luxury features, your only option is the Tacoma. You have to drop to an SV for the Frontier, and the other brands don’t even offer it. I expect with the prices increasing in 2024 for Tacoma and Ranger, that the Frontier will look even more appealing, but Frontier can still improve. Crew cabs are always the best seller, it does not look good that the Maverick in the compact segment has more cabin space than the Frontier in the mid size space. The release of the Frontier Hardbody model, while nostalgic, not worth the extra money. Doing some research you will also find that the Frontier is having some issues with reliability in their electronics.
Just bought a 2024 Frontier and I love it.
Compared to my 3rd gen Tacoma I sold, it is better in almost every way. The Tacoma has the worst trans of any vehicle I have ever owned.
Plus I wanted a V6 king cab. Mid-sized truck backseats are all worthless for anything but hauling kids around.
2024 Tacona has nothing to offer.
And the prices are ridiculous.
Honda just had a huge recall on its 3.5 L V6 engines Odyssey passport Ridgeland all vehicles with that 3.5 including Acuras
And be honest which would still get home at the end of the day the gladiator or the ridgeline
2015 thru 2019 year models (250k vehicles).
The EPA is ruining our car industry. The Gov should not be up our ass so far as they are.
Can not find a Ranger at a dealer . Can not sell what do not have .
Bronco really pushed out Ranger production because they share a platform and built at the same factory. Bronco's been hot so they're prioritizing it over the Ranger.
Maybe they should have expanded the Bronco/Ranger factory instead of plowing all available resources into the EV adventure? Not stop the EV development but not starve the ICE side completely either. Just a thought.
Maybe it’s just me, but I’m not looking at these positive percentages as good news. Trucks are overall too expensive for what you’re getting, and the manufacturers are probably looking at positive sales numbers as a green light to keep increasing prices further. I’m hoping to see those sales numbers go down next year, maybe it’ll bring some of these manufacturers back to reality.
Truck prices are in loony tune territory! But for Nissan with the Frontier it's a bit overpriced for a truck with a questionable automatic transmission and no manual option! So it's a question of why chance it with the Frontier when for $5,000 more you can get a solid Tacoma?
Where’s the Toyota Stout plug in hybrid? That’s what I would be interested in.
The only trucks I would consider is a V8 Tundra, Nissan Titan or a heavy duty truck.
The Maverick is hot for the same reason the Honda is hot. City folk wanting MPGs.
Build just the raptor ranger and change some options and equipment for price range
You talk about hemi tick but the GM trucks both v8s have worse engine issues , they drop valves lifters . On top of that gm doing nothing for awhile about their issues while ram is coming out with 2 new engines and along with ram charger. The ram is way better truck
Just put $2k into my 2008 Tahoe (135k miles) for a new fuel filter, brakes, and ABS sensor. I didn’t even flinch given what new trucks cost these days.
Does anyone look at sales for every 5 years? Seems like Ram was huge in 2019, therefore after 5 years will the sales increase when guys are trading in their 5 year old trucks for s new one... so will Ram be back up in 2024?? Just a thought.
The 24 Lincoln Navigator is 24 % American Canadan Mexico parts... how much profit in on that thing😢
Soo, the rich keep buying expensive full size trucks and SUVs while everyone else pivots to small truck due to midsize trucks price hikes? Anyone who can afford a midsize deems reasonable to stretch for a fullsize and those who can't simply buy smaller trucks.
@Andre I bet Honda would sell even DOUBLE if they actually made double
When in doubt, charge it to Roman. My kind of employee.😂
Ranger development moved to Australia. Not everywhere gets all the f-150 that we do. Our market chose the fill size over the mid-size. Ford is ok having the f-150 sell best here and the ranger be appreciated in Europe and Australia. Better than the expense of bringing to market only to have sales stagnate.
And if Jeep wants the Wagoneer to sell, they need to axe the grand Cherokee 3 row. Too much overlap
Grand Cherokee L summit and summit reserve prices overlap the wagoneer prices , think the grand Cherokee L needs to be a solid rear axle ,trail hawk, trial rated off roader ,not a 3 row luxury Family school bus
Keep in mind ford brought a old design when they came back with the ranger. It had a dated interior and look and it did not even have an integrated trailer brake controller. So they put minimal effort in because they didn't want to take away from F-150 sales. they're so worried about keeping the f series sales numbers high that they neglected the mid-size not to mention now growing the size of the ranger to almost full size dimensions. I think you're going to see the rangers sales start creeping up now, simply because of the full size pricing and the high interest rates. I suspect we have reached the budget/lending breaking point.
I got a early Colorado before strike good quality and price 23 yr
Give me that, Rebel! Lol
Dealers are Nissan’s downfall, I tried to buy a Frontier, dealer didn’t want to come off their markup even on an ordered truck so I walked.
I really think the midsize trucks aren't doing so well because they're way too expensive. Why spend that much when you can get a good full size for the same price?
Good review of everything. I think if Toyota enters the compact truck segment they will crush.
I have a suspicion this conversation next year will be VERY interesting as it relates to the Lighning, Cybertruck, Rivian, and whatever Chevy's calling their EV full size. Once these things are out of the teething phase, they should start representing a huge market share.
Nah-ev trucks will suck. Men like real trucks not woke bs
40% of range while towing. I guesse a wrecker with diesel engine will have to drive u home.
@@29rca they will all keep getting better, just as ICE vehicles have. Sure, I love my diesel F250 and wouldn't buy an EV at the moment. 5 years from now I expect will be a whole different story. All the major players with their major R&D money are involved with EV now. It would be foolish to bet against that.
@@loudandclearmediaI used to think that but not so convinced lately. Weak infrastructure for EV’s, buying public’s desire for them is waning, regulatory environment may change (see Germany cancellation of EV mandate). Hybrids seem to make more sense, particularly in trucks.
Chevys already having problems with the Colorado. That will hurt sales. I think the new Ranger is likely to see low numbers. The raptors cool, but the rest are mid imo. Plus, Ford had been having all kinds of reliability problems esp with the bronco platform, and 10 speed.
I think the Titan going away, hurts Frontier sales. Makes you question if it’ll stay around as well. Taco will probably sell a crap load lf the new models.
You guys need to do reporting on more issues trucks, suvs,and cars.
I don't mind getting the last of Titans. Gas or diesel? 🤔
Ford should have continued to offer the Tremor package on the Ranger for those who don’t want to give up payload for more money.
Everyone is up due to there are more inventory now to buy. You should have included pre-covid story/numbers. FORD is producing lightening because the Govt is pushing them on Govt fleets here in Canada.
What about the 4 Runner?
All those happy Nissan Frontier comments about how great it is and people chiming in how they just purchased one. Then reality of sales figures. The Nissan Frontier market is collapsing. One more bad year like this and it’s gone like the Titan.
Most affordable truck on the market for the utility style options you. But the market is luxury and new gadgets. It will be gone soon and that's unfortunate for the lower middle class that needs a work horse. Hate to agree with you. It will be gone but it's the most work oriented midsized truck on the market. That's just not what sells
Nahhhh, it was never a big seller, never better sales than the others, and is only on the second gen after 20 years. It'll just continue on like it is.
@@Dusdaddy hope your right
Going forward, it will only have worse years than 2023. With the old Tacoma and the Ridgeline it had the midsize market to itself. Now the new Tacoma and Ranger are coming and the Colorado and Canyon will not have UAW strikes to keep them back.
I looked up the sales numbers. Other than 2020 which was a pandemic year, only in 2011 and between 2008-2011 had the Frontier worse sales numbers. Those were also recession times. Usually sales were above 70,000 in other years since 2005.
Another 30% drop and the Frontier will be gone, sadly.
It is the best value new truck in my opinion. The problem is it's a Nissan, people want a Taco or Colorado/Canyon.
A financial recovery?? No, we are still high inflationary territory and companies are about to start the layoffs by Q4 starting with banks.
The likely culprit to truck sales increases is due to 1) massive amount of home building, 2) massive infrastructure projects 3) why buy a FWD crossover for $65k when a capable truck is $80k? 4) off-road lifestyle is becoming mainstream 5) trucks are now seen as a luxury
I think Ram will struggle to get good MPG ratings on their new SST trucks .
If you look at all these sales numbers and consider the average yearly income and it starts to make sense.