Hello, Phil, I'm now 68, I also own three motorcycles, a 2009 H-D XR1200, a 2011 H-D XL883N and a 2022 BSA Gold Star 650 (legacy edition). I will continue to ride until I can get my right leg over the seats. I gave up riding when I had cataracts, I have had both done now, so with new lenses my eyesight is brilliant. Ride safe.
Great to hear from you, and your plan is definitely my plan too! 😊 I’m saving up to have the old eyeballs done, perhaps I should have prioritised them over buying an Indian FTR. To be fair, they only really trouble me at night, so night riding is definitely off the menu for me until I’ve had the bionic replacements. 👁️👁️🏍️🏍️
Thank you for some prober entertainment :) Very refreshing after a weeks work! I guess we become kind of invisible for the marketing people as well as the younger ladies when we get older. But we never get too old to ride, we become old when we stop. Have a pleasant weekend!
Thank you! 😊 To think, back in the day we partly rode bikes to attract the opposite sex, and bikes were marketed with that in mind too. Just look at the photo of the 1978 Yamaha stand at the Bike Show in this video! Nowadays, when I’m out on my Trident, I’m an 80-year-old-bloke magnet! But never mind, it’s all about getting out and about on two wheels for me these days, and long may it last. Have a great weekend too! 🏍️👍
Ha! I laughed so hard then liked ,subscribed . 55 year old man in California USA here . I can't get enough . I will ride until death . All types of motorcycles have something special to offer . Brand new or restoring vintage bikes.
I remember going to a race meeting once where they had an old boy well into his 90s and one of the racing machines he built. They lifted him onto the bike and gave him a push and he proceeded to put in a practice lap that embarrassed a lot of the younger guys. Ride till you drop and have the bike buried with you as no one is going to appreciate it.
I have been riding since i was 16 and am now 62 and i will stop riding motorbikes when my cold dead hand can no longer twist the throttle, amusing as always Phil.
i was 16 when i bought my first bike, and it literally opened up my county .. as a polytechnic student, it opened up the UK.. with my first job, I bought a bike that could tour around Europe... looking back at 64, I really appreciate the freedom i have had.. Without really having much money 💰
Same here. I mean, of course all companies have to chase a younger demographic otherwise their market would literally die out. But I do wish they wouldn’t behave as if it’s ONLY young bikers out there. Us old ‘uns have purchasing power too! 👍🏍️💰
@3Phils if motorcycles are freedom with a dash of anti-establishment, then the young are bound to be targeted.. us older riders have worked it out years ago.. cheers 🍻
In my dealings with Triumph Tours in France there was never any comment or whatever regarding my age. They have been courteous every time and helpful. The same for Dafy motors in Chinon or any other Dafy I went to in Tours. The dealers I went to in Belgium had the same attitude, a customer is a customer. Thanks Jarno Motors, MTG Stabroek, Verlinden Yamaha, Deschouwer Zemst, RAD, MKC and others.
Good to hear! I wish bike dealerships in the UK were as customer-focussed, but they’ve been consistently bolshy to me for 50 years. Hmm, maybe it’s something to do with me! 🤣
G'day Phil. I recently celebrated my 60th year. as with many others here, I've lost count of all of the bikes that I've owned over the years. I've been riding since I was a kid, got my license on my 17th birthday. Haven't owned a car for more than ten years, the bike is our only form of transport. would not want to live any other way. Keep up with the great content mate.
G’day! I was a bit slower off the mark than you, I got my bike licence four days after my 17th! I’ve only ever been through short periods without a motorcycle, but it wasn’t very long because it always felt as if I’d had a limb amputated. Thank you for the kind words and all the very best. 👍🏍️
Gday Wobbly Phil Dangerous Dave here at 61 I decided I’d get back into to motorcycling at the beginning of this year and bought myself a brand new Suzuki SV650. Was away from riding for way too long many years but and absolutely loving it even if the weather has been absolutely shit here in Australia between the heatwaves and massive amounts of rain. My reawakened passion for riding means I won’t be giving up anytime soon in fact it was 2 EX WIVES who decided I didn’t need bikes anymore. Had been riding since I was a little tacker in the 60s. Anyway absolutely love your videos keep up your great work. And yes I am a long time subscriber. 👍🏻👍🏻👍🏻👍🏻😉😉😉
Morning Dangerous, great to hear your love of two-wheeled adventures has been rekindled although it does surprise me that, with two exes, you had enough AUD left over to buy a bike! 🤣 The summer here in the UK was absolute shite too and being sixty-ahem makes me want every day to be a riding day. I hope the weather picks up for you this summer. I’ve spent a lot of time in Straya and seen all the weather extremes there, from drought to snow! Thanks for subscribing and thanks for the kind words about my humble video offerings! 👍👍👍👍🏍️🏍️🏍️🏍️ 🇦🇺🇦🇺🇦🇺🇦🇺🇦🇺
I can't say that any modern bike adverts have 'engaged' me.. maybe Norton for a little bit, but interaction with their 'Customer Interfacing Manager' or whatever his title was soon popped that fantasy balloon. I'm approaching 66 and know what I like, both old and new... although come to think of it, when I walked into an HD dealer last year on a very quiet Thursday mid morning, I certainly got the impression I was invisible.... as no matter how much attention I paid to the Pan American I wanted to talk to someone about, none of the sales staff appeared to be able to see me..... so you may well have a point Phil.
Funny you should say that, but most bike shops I’ve been into over the last twenty years, looking to buy a brand new machine, haven’t seemed the least bit interested in selling me one! I have two in mind particularly, and both have gone out of business recently. I bought a 500 quid helmet from one of them, which was too tight, and when I went back to exchange it the guy behind the counter, who was also the owner, looked at me and muttered: ‘I haven’t got time for this.’
@@3Phils my late father in law was the office manager for a very successful quarry / block manufacturing company. He had a sign on the wall above his desk that read : Customers make paydays possible.
@neilmackinnon3371 Well quite! I mean, I’ve been in a few customer-facing roles myself and to be fair you do have to stick the smile on with superglue sometimes. But you do it because you know that what that sign said is the cast-iron gospel. My personal bugbear is bar staff who continue to polish glasses when you’re standing right in front of them. Long ago I worked in an Irish pub and if the landlady had seen you doing that she’d have given you hell!
I'll be 69 when I ride to Spain next year to see my mate living there for the 3rd year running. The journey involves ferries, tunnels, mountain passes, hairpin bends, sweltering temperatures, fantastic roads and takes 3 days. Would I want to drive it in a car? Hell no!😁
Too true! A lifetime of being knocked off our steeds and getting back on again has certainly taught us a few lessons. Nowadays I tend to ride a lot more cautiously. I’ve always ridden defensively, to the extent I’ve been accused in the past of being ‘hyper-vigilant’, but I’ve found out the hard way that you really do have to predict the worst things the idiots around you might do and pre-empt it. 👍🏍️
So a couple things, I’m a 40 year old Yank looking for a nice exciting mid life crisis and motorcycles look the part. Also this channel needs more subscribers and I will need advice so that seems easy. Oh not to mention the sky is falling and the world scares me and I hate people. Hope I fit in.
Trying to work out why the majority of vehicle advertising shows younger models; a) so that we can feel young too? b) the age groups the product is aimed at? I‘m 67 and feel priviliged if not also ashamed of owning 4 bikes wheras most younger persons can‘t afford to ride let alone insure a bike these days. Originally from London now living in Germany, entertaining stuff Phil, Best greetings from Düsseldorf Sher 😎
Greetings from the English seaside! 😊 I also wonder where young people are going to get upwards of £150,000 to buy these Jags. It’ll just be the privileged young, I suppose. The same types you see racing their Ferraris and Lambos on the streets of Kensington and Chelsea. Bikes do make me feel younger, but owning three in my case does make me feel rather spoilt. Still, as they say, ‘you can’t own too many bikes’! 🏍️🏍️🏍️
I've got two bikes (Royal Enfield and AJS). I've also got a Jag. Yeah, I'm over 60. I started riding at 16 and dammed if I'm going to stop now. To be fair. The AJS Cadwell is a little 125cc entry level bike, aimed at the 17'er L Plate brigade. So somebody is looking at getting 17'ers into biking. The styling is pure retro (That's why I bought it). It wouldn't surprise me that AJS were aiming at two markets at once. Youngsters and old farts. Well it worked. I bought one! What I found weird is the number of people who own a little 125cc AJS, also own a Royal Enfield.
Having reached the ripe old age of sixty-ahem, I also find myself tempted by smaller bikes. In some ways it’s nostalgia for my late teens, when all I had was my moped or sub-250 to leap on, but in other ways the thought of having a light, reliable, nippy two-wheeler for short runs or to run around town on whenever I fancy is appealing. I hadn’t thought of the AJS until you mentioned it, but it’s a damn fine looking machine! Hmmm. 🤔
The sort of folk depicted in the Jaguar ad probably don’t even have a driving licence! Most people I know who are in their 20s aren’t even interested in cars, let alone motorbikes. They seem to prefer public transport or Ubers. Maybe I’m wildly stereotyping there, but you could also that jaGUar are, ironically, also stereotyping by telling everyone to be ‘different’. Surely it’s madness for car and bike manufacturers to target just one, tiny portion of their potential customer base?
They are just trying to attract the younger generation into biking, let's face it, us 50 + are already hooked, and before long we will be dead or in a nursing home, so if they want to keep trading, they desperately need a younger client base, unfortunately because of several issues, it doesn't seem to be working, hence motorcycle dealers folding at an alarming rate.
@@raymorris952 Around here they get a provisional licence at 16, do delivery to pay for driving lessons, pass their tests and go to university where bikes are not needed, driving Mummy's car in vacation. The bike licence lapses. Then it's London and no car, or the provinces and a car. Can't blame them really.
Indeed, so many dealerships are shutting up shop. My local Kawasaki dealer has been demolished and is in the process of being turned into ‘luxury apartments’. ☹️
It's understandable, the older riders don't need to be encouraged to like motorbikes. Getting younger people to be interested is critical, motorcycling has a guaranteed future without this, and it isn't good
Great video! I'm 70, (still 25 in my head!) and been riding since I was 16. To be fair, most modern bikes don't appeal to me, overly complicated and to my eye, pretty ugly in their styling. It's the generation gap, my dad, who loved his bikes, said pretty much the same thing about the early Japanese bikes that I raved about!
Thank you! 😊 Yes, most modern bikes, especially sports bikes, do everything they can to cover up all the important bits with plastic. I at least like to see the engine! Which I can just about do with my Indian FTR. But if you watch my videos about the bikes I’ve owned, you’ll see that 20-odd years even I succumbed to a few plastic rockets! 🏍️🏍️🏍️
Please tell me you have YMCA playing on cassette when driving the Jaaag 😅 As most of us are retired, we don't get to voice our opinions in board rooms or around the desks at trendy advertising agencies. But, ignore us and we may just stop buying.
Oh yes, it’s on perma-loop! 🎶🤣 I do think that companies that flog non-necessary consumer goods and services, and let’s face it, nobody is going to buy a £100k Guar to help with their window cleaning round, ignore the older consumer at their peril. There are plenty of wrinklies like me spending their kids’ inheritance on toys like my Indian FTR, and Saga Cruises are rinsing millions out of the grey market! So why have jaGUar seemingly alienated us, and not, perhaps, brought us along with them? Actually, if you watch the GU promo very carefully there is an older guy in there but he seems to have had his hair dyed blonde! Also, he’s the one swirling the paintbrush across the screen, as if symbolically airbushing himself from Jaguar history.
Well yes, it’s a bit creepy, isn’t it?! When I started this channel and began to see the stats, I too was surprised to see how ‘granular’ they are. Of course, it’s not down to the level of ‘Bert Scroggins of 22 Acacia Avenue just watched your video. He’s 64, has a dog called Milo, and owns a Toyota and a CBX’. But yes, I’ve wondered how it does it too. I guess unless you have a VPN (private secure network that hides your unique IP address), everything on the web can hoover up quite a lot of detail. Even if you have a VPN, YT’s algorithm will be able to extrapolate from the kinds of vids you watch and make a rough approximation of your age, gender, etc. But at least YT is ultimately accountable to US and other democratic countries’ regs. Which is why I never, ever go on TikTok!
Honda are doing this with the University because it will eventually lead to Honda being bankrupt due to their core customers turning 60 that are quitting riding. But I still want to be a hooligan on a drz dirtbike thru city traffic at old age
Yes, I thought it was interesting that Honda had partnered with Nottingham Trent University to do the research. It was part of ‘Honda Week’ at the uni, where Honda brought in a range of bikes and put them on display, then asked the students questions about their attitude towards getting on two wheels. As you say, the motorcycle manufacturers do need to attract younger customers, many aren’t even interested in cars let alone bikes, in my experience. You can read the full report here: www.honda.co.uk/engineroom/bikes/honda-week-with-nottingham-trent-university/#:~:text=It%20might%20not%20come%20as,the%20UK%20is%20now%2054.
brands and dealers can't afford to ignore the grey brigade if the riders I encountered on today's ride is anything to go by no one under 35 seems to be buying new bikes and certainly no one under 65 buying Harleys and GoldWings (of course the Indian and east asian market the rider demographic is compliantly different
Spot on! I get the need to target the younger market, otherwise your customer base is literally going to die out. But finding ways to stimulate a younger audience that doesn’t appear to be interested in motorcycling, while keeping your core and ever-ageing customers engaged, ain’t easy. I guess the ‘hipster bike’ fad may have drawn a few younger folk into the fold. And perhaps all the young Deliveroo riders on scooters and electric bicycles will go on to greater things! 🤣
It is not manufacturers it is insurance company's I tried to get a quote for a MT09 at 60+ with full no claims not one quote from major providers but a NT1100 with a bigger engine and worth more they were falling over themselves to get my money I collect it next week.
I find that almost all manufacturers are making bigger and taller bikes. Shorter, and older riders find these are neither comfortable nor practical to use
RE has no choice as they sell more bikes in India, where average age is quite young, than in the West, where we're old, in a year, or something like that. (messy sentence, but a clear thought....)
Yes, spot on there. That promo I used in the video is primarily aimed at the Indian market, and is firmly targeting the young, wealthy, Indian demographic. They do, though, seem to be having more fun than the young, wealthy whatever demographic jaGUar is targeting!
I don't bother myself with modern bikes or the war between generations or sexes. My age combined with the age of my bike is 94 years. I can guarantee we're going strong on gravel roads beyond the horizon.
It seems to be teenagers on scooters or old men on big bikes with nothing in between. Perhaps the manufacturers should wise up and realise who their coutomer is.
Indeed. Where’s Steve McQueen when you need him?! It’s interesting how the manufacturers have decided to stereotype the market like they have. Even the ‘woke’ adverts have become stereotypes. Perhaps that’s the answer, advertising agencies can only deal with stereotypes. Surely there must be someone who works in advertising who can answer that for us? Come on, I know you guys love this channel! 🤣
Jaguar should have used Richard Vobes as its main man he has the image he is English slightly eccentric totally classy and can talk the talk. So much better than the collection of dayglo freaks from the planet Tharg minor. Richard Vobes would also be great for Triumph and Harley Davidson the yanks would love him.
Posters don't pay for the products. I have an HD FXDL from 1999. Also have a 1999 s type 4.0 v8. Yagwire. No plans on buying anything more recent. I'd like a Vincent but they are a bit spendy. Over 55 soon.
Spendy is right, but I still want one! It’ll never happen. I’ve gone past peak earnings and am currently sliding down the hill towards Pensionville. 🤣👍🏍️
@3Phils I rented a 900 Bonneville a few years ago. Took it for a 300 mile ride through the California desert. It's not a good retrobike, it's a good bike period. Got a lot of compliments on the looks of it.
H-Ds problem is that older riders are also weaker and their porky productions are far from ideal. It's no good going for the people with the money if when the thing topples over they have to summon the RAC to lift the thing up again and then pay thousands for the restoration of the crushed plastic. The Jaguar typeface though - I'm not a typeface designer but I can't see anything wrong with it. It's extremely pared back, and there isn't room for a traditional lower case g. It looks to me as if old fuddy duddies are looking for something to hate, and in my mid-70s, my remaining life expectancy is too short to hate things that don't do any harm.
Well quite! There’s no way my knackered old legs are going to hold up an 800lb motorcycle if it even goes half a degree off vertical! As for the jaGUar rebrand, it’s done exactly what it was intended to do - get people talking about it, and it sparked my curiosity about what kind of market the bike manufacturers are targeting these days. As you say, things move on, there’s not a lot of point wasting any energy moaning about them. Hope I didn’t come across as a Nigel Farage type! 🤣
speaking as someone fast approaching 60 i dont think its an age thing ,if youre triggered/feel attacked by a silly advert you should probably stop reading the daily mail.
Well I don’t read the Daily Mail and I wasn’t ‘triggered’. I read the Daily Telegraph and I was outraged! But seriously, being a jaGUar owner myself, and a keen biker, I was curious as to whether the bike companies were taking a similar approach. It’s just a bit of fun and anyway, most of my friends look like the folk in the jaGUar ad.
It seems that advertising agencies are shortchanging their clients by both skimping on market research and making assumptions about the "I don't give a F..." nature of ordinary everyday peoples reactions to social engineering experiments. Make a good bike then find a way to let everybody know you've done it without proscribing social agendas and you will sell heaps of them.
Too true! Great bikes should have customers beating a path to the dealership doors to buy them. But with such a multitude of machines now available in all shapes and sizes, and with a lot of them being pretty decent, I suppose it’s a question of how do you make them stand out from the crowd. The more recent approach has, I think, been to design ‘halo bikes’ which we all marvel at, but don’t have a hope in hell of ever being able to afford, in the expectation that we’ll develop warm, fuzzy feelings towards that marque in general and open our wallets to buy something more affordable. 👍🏍️
Haha I was wondering what a real Brits take would be on that 'Jag You Are' Psilocybin mushroom advert. 🙂 Don't let HD off the hook so easily. They went all in on the DEI nonsense. -_- Keep it upright my friend :-)
Hehe! The ‘concept car’ they revealed was also on acid! But then they’ve got to grab some attention. Their cars weren’t really any better than anyone else’s, although the iPace is great (for us city dwellers who only have to trundle down the road to the supermarket once a week). Sadly they’ve deleted the iPace (along with everything else in their range) and bet the farm on some concept car that looks like a slab, which will cost six figures at the bare minimum. I can only think they’re attempting to cause a stir in the same way Musk did with his Cybertruck. Let’s hope whatever they eventually bring to market is a bit better made than that! 🏍️👍🇬🇧🇺🇸
Informative, entertaining and well put together. Keep it up! (Ooh, Matron 😂)
Thank you! 😊 That’s made me wonder if there’s a video to be made about motorcycles in the Carry On films! 🤣
Hello, Phil, I'm now 68, I also own three motorcycles, a 2009 H-D XR1200, a 2011 H-D XL883N and a 2022 BSA Gold Star 650 (legacy edition). I will continue to ride until I can get my right leg over the seats. I gave up riding when I had cataracts, I have had both done now, so with new lenses my eyesight is brilliant. Ride safe.
Great to hear from you, and your plan is definitely my plan too! 😊 I’m saving up to have the old eyeballs done, perhaps I should have prioritised them over buying an Indian FTR. To be fair, they only really trouble me at night, so night riding is definitely off the menu for me until I’ve had the bionic replacements. 👁️👁️🏍️🏍️
Thank you for some prober entertainment :) Very refreshing after a weeks work!
I guess we become kind of invisible for the marketing people as well as the younger ladies when we get older. But we never get too old to ride, we become old when we stop.
Have a pleasant weekend!
Thank you! 😊 To think, back in the day we partly rode bikes to attract the opposite sex, and bikes were marketed with that in mind too. Just look at the photo of the 1978 Yamaha stand at the Bike Show in this video! Nowadays, when I’m out on my Trident, I’m an 80-year-old-bloke magnet! But never mind, it’s all about getting out and about on two wheels for me these days, and long may it last. Have a great weekend too! 🏍️👍
Ha! I laughed so hard then liked ,subscribed . 55 year old man in California USA here . I can't get enough . I will ride until death . All types of motorcycles have something special to offer . Brand new or restoring vintage bikes.
Couldn’t agree more! Personally I’m never happier than when I’m on two wheels. Thanks for liking and subscribing. 😊
I remember going to a race meeting once where they had an old boy well into his 90s and one of the racing machines he built. They lifted him onto the bike and gave him a push and he proceeded to put in a practice lap that embarrassed a lot of the younger guys. Ride till you drop and have the bike buried with you as no one is going to appreciate it.
Couldn’t agree more!
The only thing I can do at 63 that I was doing at 17 😂
Same here! 🤣
I have been riding since i was 16 and am now 62 and i will stop riding motorbikes when my cold dead hand can no longer twist the throttle, amusing as always Phil.
Thank you! 😊 And ‘me too’ to that!
Keep going Buddy, I will be 80 next year and still ride a VFR750, enjoy life
@@hullygully1135 I aim to keep riding, haven't stopped yet.
i was 16 when i bought my first bike, and it literally opened up my county .. as a polytechnic student, it opened up the UK.. with my first job, I bought a bike that could tour around Europe... looking back at 64, I really appreciate the freedom i have had.. Without really having much money 💰
Same here. I mean, of course all companies have to chase a younger demographic otherwise their market would literally die out. But I do wish they wouldn’t behave as if it’s ONLY young bikers out there. Us old ‘uns have purchasing power too! 👍🏍️💰
@3Phils if motorcycles are freedom with a dash of anti-establishment, then the young are bound to be targeted.. us older riders have worked it out years ago.. cheers 🍻
In my dealings with Triumph Tours in France there was never any comment or whatever regarding my age. They have been courteous every time and helpful. The same for Dafy motors in Chinon or any other Dafy I went to in Tours. The dealers I went to in Belgium had the same attitude, a customer is a customer. Thanks Jarno Motors, MTG Stabroek, Verlinden Yamaha, Deschouwer Zemst, RAD, MKC and others.
Good to hear! I wish bike dealerships in the UK were as customer-focussed, but they’ve been consistently bolshy to me for 50 years. Hmm, maybe it’s something to do with me! 🤣
G'day Phil. I recently celebrated my 60th year. as with many others here, I've lost count of all of the bikes that I've owned over the years. I've been riding since I was a kid, got my license on my 17th birthday. Haven't owned a car for more than ten years, the bike is our only form of transport. would not want to live any other way. Keep up with the great content mate.
G’day! I was a bit slower off the mark than you, I got my bike licence four days after my 17th! I’ve only ever been through short periods without a motorcycle, but it wasn’t very long because it always felt as if I’d had a limb amputated. Thank you for the kind words and all the very best. 👍🏍️
Gday Wobbly Phil Dangerous Dave here at 61 I decided I’d get back into to motorcycling at the beginning of this year and bought myself a brand new Suzuki SV650. Was away from riding for way too long many years but and absolutely loving it even if the weather has been absolutely shit here in Australia between the heatwaves and massive amounts of rain. My reawakened passion for riding means I won’t be giving up anytime soon in fact it was 2 EX WIVES who decided I didn’t need bikes anymore. Had been riding since I was a little tacker in the 60s. Anyway absolutely love your videos keep up your great work. And yes I am a long time subscriber. 👍🏻👍🏻👍🏻👍🏻😉😉😉
Morning Dangerous, great to hear your love of two-wheeled adventures has been rekindled although it does surprise me that, with two exes, you had enough AUD left over to buy a bike! 🤣 The summer here in the UK was absolute shite too and being sixty-ahem makes me want every day to be a riding day. I hope the weather picks up for you this summer. I’ve spent a lot of time in Straya and seen all the weather extremes there, from drought to snow! Thanks for subscribing and thanks for the kind words about my humble video offerings! 👍👍👍👍🏍️🏍️🏍️🏍️ 🇦🇺🇦🇺🇦🇺🇦🇺🇦🇺
@ you mentioned Royal Enfield 😂🤣😂 I would never buy one as nothing good including ex wife number two has ever came out of India. 😉😉😉😂🤣😂
Ha! I presume from that statement she was perhaps, amongst other things, a bit of a ‘cash Interceptor’! 🤣🤣🤣
@ 😂🤣😂 Yeah definitely and the warning signs were there since when do you trust any woman let alone one 23 years your junior.
I also have that T shirt! 🤣🤣🤣🤣
I like your motorcycle it's a fun to see others bikes ,I drive a vmax 1990 with forks from a 2008.
Entertaining video ;) Cheers
Thank you! 👍🏍️
Having spent £31+ on two new motorcycles in the last two years the motorcycle industry would be foolish to ignore my 67 year old demographic.
I can't say that any modern bike adverts have 'engaged' me.. maybe Norton for a little bit, but interaction with their 'Customer Interfacing Manager' or whatever his title was soon popped that fantasy balloon. I'm approaching 66 and know what I like, both old and new... although come to think of it, when I walked into an HD dealer last year on a very quiet Thursday mid morning, I certainly got the impression I was invisible.... as no matter how much attention I paid to the Pan American I wanted to talk to someone about, none of the sales staff appeared to be able to see me..... so you may well have a point Phil.
Funny you should say that, but most bike shops I’ve been into over the last twenty years, looking to buy a brand new machine, haven’t seemed the least bit interested in selling me one! I have two in mind particularly, and both have gone out of business recently. I bought a 500 quid helmet from one of them, which was too tight, and when I went back to exchange it the guy behind the counter, who was also the owner, looked at me and muttered: ‘I haven’t got time for this.’
@@3Phils my late father in law was the office manager for a very successful quarry / block manufacturing company. He had a sign on the wall above his desk that read : Customers make paydays possible.
@neilmackinnon3371 Well quite! I mean, I’ve been in a few customer-facing roles myself and to be fair you do have to stick the smile on with superglue sometimes. But you do it because you know that what that sign said is the cast-iron gospel. My personal bugbear is bar staff who continue to polish glasses when you’re standing right in front of them. Long ago I worked in an Irish pub and if the landlady had seen you doing that she’d have given you hell!
I'll be 69 when I ride to Spain next year to see my mate living there for the 3rd year running. The journey involves ferries, tunnels, mountain passes, hairpin bends, sweltering temperatures, fantastic roads and takes 3 days. Would I want to drive it in a car? Hell no!😁
I’ve done that trip, but admittedly only once. It’s an amazing ride!!
Thanks for sharing brother.
A pleasure! 😊👍
Im 73 and still riding and there are as many older guys riding as young’uns because we ride sensibly.
Too true! A lifetime of being knocked off our steeds and getting back on again has certainly taught us a few lessons. Nowadays I tend to ride a lot more cautiously. I’ve always ridden defensively, to the extent I’ve been accused in the past of being ‘hyper-vigilant’, but I’ve found out the hard way that you really do have to predict the worst things the idiots around you might do and pre-empt it. 👍🏍️
Your photo falls somewhere between the boss cop in mad max and the blue oyster club patron. You are missing a nite-stick.
Ha! I’m actually on chauffeur duty in that photo, for a chum who was getting married at the ripe old age of 64!
So a couple things, I’m a 40 year old Yank looking for a nice exciting mid life crisis and motorcycles look the part. Also this channel needs more subscribers and I will need advice so that seems easy. Oh not to mention the sky is falling and the world scares me and I hate people. Hope I fit in.
Welcome to grumpy England. A rather softer version of chippy Carolina (a gentle dig at the southern states 😂😂😂)
You sound perfect for the channel! Welcome aboard!
Trying to work out why the majority of vehicle advertising shows younger models;
a) so that we can feel young too?
b) the age groups the product is aimed at?
I‘m 67 and feel priviliged if not also ashamed of owning 4 bikes wheras most younger persons can‘t afford to ride let alone insure a bike these days.
Originally from London now living in Germany, entertaining stuff Phil,
Best greetings from Düsseldorf
Sher 😎
Greetings from the English seaside! 😊 I also wonder where young people are going to get upwards of £150,000 to buy these Jags. It’ll just be the privileged young, I suppose. The same types you see racing their Ferraris and Lambos on the streets of Kensington and Chelsea. Bikes do make me feel younger, but owning three in my case does make me feel rather spoilt. Still, as they say, ‘you can’t own too many bikes’! 🏍️🏍️🏍️
I've got two bikes (Royal Enfield and AJS). I've also got a Jag. Yeah, I'm over 60. I started riding at 16 and dammed if I'm going to stop now.
To be fair. The AJS Cadwell is a little 125cc entry level bike, aimed at the 17'er L Plate brigade. So somebody is looking at getting 17'ers into biking. The styling is pure retro (That's why I bought it). It wouldn't surprise me that AJS were aiming at two markets at once. Youngsters and old farts. Well it worked. I bought one!
What I found weird is the number of people who own a little 125cc AJS, also own a Royal Enfield.
Having reached the ripe old age of sixty-ahem, I also find myself tempted by smaller bikes. In some ways it’s nostalgia for my late teens, when all I had was my moped or sub-250 to leap on, but in other ways the thought of having a light, reliable, nippy two-wheeler for short runs or to run around town on whenever I fancy is appealing. I hadn’t thought of the AJS until you mentioned it, but it’s a damn fine looking machine! Hmmm. 🤔
@@3Phils Shhh. Don't tell anyone, but I ride that little AJS more than I ride the Enfield. It's so much fun!
Stop it! I’m getting very tempted!
Guess a lot of western bike manufacturers will be going bust shortly then!
The sort of folk depicted in the Jaguar ad probably don’t even have a driving licence! Most people I know who are in their 20s aren’t even interested in cars, let alone motorbikes. They seem to prefer public transport or Ubers. Maybe I’m wildly stereotyping there, but you could also that jaGUar are, ironically, also stereotyping by telling everyone to be ‘different’. Surely it’s madness for car and bike manufacturers to target just one, tiny portion of their potential customer base?
No matter what age you are here in Thailand you can enjoy a motorcycle at the right price and on the right conditions..
Personally I’d like to retire to Spain, but, you know, commitments etc. Ha! 😊👍
They are just trying to attract the younger generation into biking, let's face it, us 50 + are already hooked, and before long we will be dead or in a nursing home, so if they want to keep trading, they desperately need a younger client base, unfortunately because of several issues, it doesn't seem to be working, hence motorcycle dealers folding at an alarming rate.
@@raymorris952 Around here they get a provisional licence at 16, do delivery to pay for driving lessons, pass their tests and go to university where bikes are not needed, driving Mummy's car in vacation. The bike licence lapses. Then it's London and no car, or the provinces and a car.
Can't blame them really.
Indeed, so many dealerships are shutting up shop. My local Kawasaki dealer has been demolished and is in the process of being turned into ‘luxury apartments’. ☹️
71, ride my bmws1000r 3 times a week and use my moto guzzi v7 850 special 4 times a week commuting to work.
Yes, still working cause I love my job.
Excellent! None of this ‘working from home’ nonsense for us wrinkly riders! 👍🏍️
It's understandable, the older riders don't need to be encouraged to like motorbikes. Getting younger people to be interested is critical, motorcycling has a guaranteed future without this, and it isn't good
Great video! I'm 70, (still 25 in my head!) and been riding since I was 16. To be fair, most modern bikes don't appeal to me, overly complicated and to my eye, pretty ugly in their styling. It's the generation gap, my dad, who loved his bikes, said pretty much the same thing about the early Japanese bikes that I raved about!
Thank you! 😊 Yes, most modern bikes, especially sports bikes, do everything they can to cover up all the important bits with plastic. I at least like to see the engine! Which I can just about do with my Indian FTR. But if you watch my videos about the bikes I’ve owned, you’ll see that 20-odd years even I succumbed to a few plastic rockets! 🏍️🏍️🏍️
Please tell me you have YMCA playing on cassette when driving the Jaaag 😅
As most of us are retired, we don't get to voice our opinions in board rooms or around the desks at trendy advertising agencies. But, ignore us and we may just stop buying.
Oh yes, it’s on perma-loop! 🎶🤣 I do think that companies that flog non-necessary consumer goods and services, and let’s face it, nobody is going to buy a £100k Guar to help with their window cleaning round, ignore the older consumer at their peril. There are plenty of wrinklies like me spending their kids’ inheritance on toys like my Indian FTR, and Saga Cruises are rinsing millions out of the grey market! So why have jaGUar seemingly alienated us, and not, perhaps,
brought us along with them? Actually,
if you watch the GU promo very carefully there is an older guy in there but he seems to have had his hair dyed blonde! Also, he’s the one swirling the paintbrush across the screen, as if symbolically airbushing himself from Jaguar history.
@3Phils Yes, very strange marketing.
Found your channel today but horrified you say YT put me in an age bracket - how the hell would they know?
Well yes, it’s a bit creepy, isn’t it?! When I started this channel and began to see the stats, I too was surprised to see how ‘granular’ they are. Of course, it’s not down to the level of ‘Bert Scroggins of 22 Acacia Avenue just watched your video. He’s 64, has a dog called Milo, and owns a Toyota and a CBX’. But yes, I’ve wondered how it does it too. I guess unless you have a VPN (private secure network that hides your unique IP address), everything on the web can hoover up quite a lot of detail. Even if you have a VPN, YT’s algorithm will be able to extrapolate from the kinds of vids you watch and make a rough approximation of your age, gender, etc. But at least YT is ultimately accountable to US and other democratic countries’ regs. Which is why I never, ever go on TikTok!
@@3Phils I live at 24, not 22, that proves how perfect Ai is, but then crap=in = crap-out!
🤣🤣🤣
im 64 have a 98 zx6r thrash the tits of it and love being a hooligan
Honda are doing this with the University because it will eventually lead to Honda being bankrupt due to their core customers turning 60 that are quitting riding.
But I still want to be a hooligan on a drz dirtbike thru city traffic at old age
Yes, I thought it was interesting that Honda had partnered with Nottingham Trent University to do the research. It was part of ‘Honda Week’ at the uni, where Honda brought in a range of bikes and put them on display, then asked the students questions about their attitude towards getting on two wheels. As you say, the motorcycle manufacturers do need to attract younger customers, many aren’t even interested in cars let alone bikes, in my experience. You can read the full report here: www.honda.co.uk/engineroom/bikes/honda-week-with-nottingham-trent-university/#:~:text=It%20might%20not%20come%20as,the%20UK%20is%20now%2054.
brands and dealers can't afford to ignore the grey brigade if the riders I encountered on today's ride is anything to go by no one under 35 seems to be buying new bikes and certainly no one under 65 buying Harleys and GoldWings (of course the Indian and east asian market the rider demographic is compliantly different
Spot on! I get the need to target the younger market, otherwise your customer base is literally going to die out. But finding ways to stimulate a younger audience that doesn’t appear to be interested in motorcycling, while keeping your core and ever-ageing customers engaged, ain’t easy. I guess the ‘hipster bike’ fad may have drawn a few younger folk into the fold. And perhaps all the young Deliveroo riders on scooters and electric bicycles will go on to greater things! 🤣
It is not manufacturers it is insurance company's I tried to get a quote for a MT09 at 60+ with full no claims not one quote from major providers but a NT1100 with a bigger engine and worth more they were falling over themselves to get my money I collect it next week.
I find that almost all manufacturers are making bigger and taller bikes. Shorter, and older riders find these are neither comfortable nor practical to use
Yes, bit of a weird trend that!
RE has no choice as they sell more bikes in India, where average age is quite young, than in the West, where we're old, in a year, or something like that. (messy sentence, but a clear thought....)
Yes, spot on there. That promo I used in the video is primarily aimed at the Indian market, and is firmly targeting the young, wealthy, Indian demographic. They do, though, seem to be having more fun than the young, wealthy whatever demographic jaGUar is targeting!
I don't bother myself with modern bikes or the war between generations or sexes. My age combined with the age of my bike is 94 years. I can guarantee we're going strong on gravel roads beyond the horizon.
It seems to be teenagers on scooters or old men on big bikes with nothing in between. Perhaps the manufacturers should wise up and realise who their coutomer is.
Indeed. Where’s Steve McQueen when you need him?! It’s interesting how the manufacturers have decided to stereotype the market like they have. Even the ‘woke’ adverts have become stereotypes. Perhaps that’s the answer, advertising agencies can only deal with stereotypes. Surely there must be someone who works in advertising who can answer that for us? Come on, I know you guys love this channel! 🤣
Jaguar should have used Richard Vobes as its main man he has the image he is English slightly eccentric totally classy and can talk the talk. So much better than the collection of dayglo freaks from the planet Tharg minor. Richard Vobes would also be great for Triumph and Harley Davidson the yanks would love him.
Well I’d be up for it, and I’ve got more hair than him! 🧑🦲
Posters don't pay for the products.
I have an HD FXDL from 1999.
Also have a 1999 s type 4.0 v8. Yagwire.
No plans on buying anything more recent.
I'd like a Vincent but they are a bit spendy.
Over 55 soon.
Spendy is right, but I still want one! It’ll never happen. I’ve gone past peak earnings and am currently sliding down the hill towards Pensionville. 🤣👍🏍️
I'm 54, so a mere slip of a lad!
No worries, you can join the 3Phils Youth Section!
Old people have more money than young people. Just vote with your money.
It's pronounced "Jag-warr". I'm 63, looking for my next bike. Still too young for a Harley. Triumph are looking better all the time.
Triumph was definitely on my list when I went looking a couple of years ago. 🏍️👍
@3Phils I rented a 900 Bonneville a few years ago. Took it for a 300 mile ride through the California desert. It's not a good retrobike, it's a good bike period. Got a lot of compliments on the looks of it.
They’re great bikes, but personally I
prefer a bit more ‘welly’ as we say over here, which is why I went for the Indian FTR. 🇺🇸👍
H-Ds problem is that older riders are also weaker and their porky productions are far from ideal. It's no good going for the people with the money if when the thing topples over they have to summon the RAC to lift the thing up again and then pay thousands for the restoration of the crushed plastic.
The Jaguar typeface though - I'm not a typeface designer but I can't see anything wrong with it. It's extremely pared back, and there isn't room for a traditional lower case g. It looks to me as if old fuddy duddies are looking for something to hate, and in my mid-70s, my remaining life expectancy is too short to hate things that don't do any harm.
Well quite! There’s no way my knackered old legs are going to hold up an 800lb motorcycle if it even goes half a degree off vertical! As for the jaGUar rebrand, it’s done exactly what it was intended to do - get people talking about it, and it sparked my curiosity about what kind of market the bike manufacturers are targeting these days. As you say, things move on, there’s not a lot of point wasting any energy moaning about them. Hope I didn’t come across as a Nigel Farage type! 🤣
@3Phils Far too intelligent to resemble Deux Étages Farage.
My Ducati identifies as my wife.
🤣🤣🤣
Hmm I am getting close to 60 and own er.............. lots of bikes...
Excellent! 🏍️🏍️🏍️🏍️🏍️🏍️🏍️🏍️👍
@3Phils umm 2 BSA, 5 CZ, 1 Trumpet, 1 Matchless, 4 Hondas....
I’ve had two Triumphs, a Norton and seven Hondas, amongst others. 21 in all, they’re detailed in two of my recent videos. Happy riding! 🏍️👍
speaking as someone fast approaching 60 i dont think its an age thing ,if youre triggered/feel attacked by a silly advert you should probably stop reading the daily mail.
Well I don’t read the Daily Mail and I wasn’t ‘triggered’. I read the Daily Telegraph and I was outraged! But seriously, being a jaGUar owner myself, and a keen biker, I was curious as to whether the bike companies were taking a similar approach. It’s just a bit of fun and anyway, most of my friends look like the folk in the jaGUar ad.
its now Faguar...
It seems that advertising agencies are shortchanging their clients by both skimping on market research and making assumptions about the "I don't give a F..." nature of ordinary everyday peoples reactions to social engineering experiments. Make a good bike then find a way to let everybody know you've done it without proscribing social agendas and you will sell heaps of them.
Too true! Great bikes should have customers beating a path to the dealership doors to buy them. But with such a multitude of machines now available in all shapes and sizes, and with a lot of them being pretty decent, I suppose it’s a question of how do you make them stand out from the crowd. The more recent approach has, I think, been to design ‘halo bikes’ which we all marvel at, but don’t have a hope in hell of ever being able to afford, in the expectation that we’ll develop warm, fuzzy feelings towards that marque in general and open our wallets to buy something more affordable. 👍🏍️
Haha
I was wondering what a real Brits take would be on that 'Jag You Are' Psilocybin mushroom advert. 🙂
Don't let HD off the hook so easily. They went all in on the DEI nonsense. -_-
Keep it upright my friend :-)
Hehe! The ‘concept car’ they revealed was also on acid! But then they’ve got to grab some attention. Their cars weren’t really any better than anyone else’s, although the iPace is great (for us city dwellers who only have to trundle down the road to the supermarket once a week). Sadly they’ve deleted the iPace (along with everything else in their range) and bet the farm on some concept car that looks like a slab, which will cost six figures at the bare minimum. I can only think they’re attempting to cause a stir in the same way Musk did with his Cybertruck. Let’s hope whatever they eventually bring to market is a bit better made than that! 🏍️👍🇬🇧🇺🇸