23: Productivity for Marketing

When I ask family photographers what holds them back from marketing, the most common answer is TIME.
Well, we cannot create more time but we can become more productivity.
People will often drown themselves in endless busyness to feel productive. But as the day slips them by, all of the "work" they have done hasn’t allowed them to actually check anything off the list that produces - or could produce - a direct result. That type of work is effort - but it is not productive effort. And, as a result, the tasks we immerse ourselves in are disguised as real, productive work because they are mentally draining.
When my brain was stuck in a place of comparison and self-doubt, I would take breaks from working (which, at that time mostly consisted of fretting in confusion about what I actually ought to do), to look through Instagram. Doing so felt so heavy and full of effort because the more I scrolled, the more I felt bad, yucky feelings. This feels like WORK. But it is NOT productive work. It is passive effort. It takes effort to scroll and for your mind to work overtime comparing and feeling scarcity, but that effort is not tied to any sort of meaningful result for your business. It is an enormous, painful time-suck.
Learn what results action is and how to get the work done in this episode!
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