Avoid THESE 10 Etsy SEO Mistakes❌
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- Опубликовано: 26 июл 2024
- Are you making these Etsy SEO mistakes? Here is a guide on how to write SEO, title and tag shop beginner basics for Etsy listings that can help you maximize your reach on Etsy and get more visibility and thus more sales.
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LEGAL DISCLAIMER: Any shops or listings in this video are shown for educational purposes and by no means are we suggesting to copy any other sellers on the Etsy platform. All listings and estimated income of Etsy sellers is only estimated and does not always reflect the actual sellers income. I do not represent Etsy or work for this company. Every video is based on my personal experiences and opinions.
//CHAPTERS
00:00 Introduction
01:19 Number 1 Don'ts
02:16 Number 2 Don'ts
03:03 Number 3 Don'ts
04:20 Number 4 Don'ts
05:13 Number 5 Don'ts
07:07 Number 6 Don'ts
07:57 Number 7 Don'ts
08:16 Number 8 Don'ts
09:39 Number 9 Don'ts
10:03 Number 10 Don'ts 
Хобби
Hi Heather! I really appreciate this video.
i searched on google for Heather X... well...ehm...lets just say it was a different heather in a very different studio..
Can you make a video about how to keep all our designs and mock-ups organized. I currently just have a bunch of folders and I’m trying to keep them somewhat organized but I have no idea what the best system for this is. Or do you just keep it all in canva?
I second this
This was great info! Thank you.
🎂happy birthday, and thank you for sharing your videos with us, blessings
Thank you, Heather.
Very helpful☺️ Thank you!
Very useful video, thank you
You’re super woman! After watching your vlogs you take the cake 😂 can you add clarity I’ve heard that repeating kw in title is ok if you want to “exact match”. Like “funny Xmas gift” and “funny Christmas gift” would apparently be ok if you’re trying to exact match. If you don’t repeat the kw then you would only broad match. Is that not the case? 🤯 BTW waiting for your next vlog drop 🤗
Thank YOU ☮
Thank you for the tips!
Thanks for watching and supporting my content! ❤
Thank you 😊
Hello,
Almost every etsy youtube tutorial I have seen so far (I and was watching a lot of them on youtube) was that you just need to copy tittle keywords for your tags. And every time I was doing the same for my listings I was questioning myself: Why Am I doing that? You are first youtuber who REALLY gives a very good point on that. Thank you! The problem is that there are so many so called etsy coachers on youtube that don't give you the right information so you might get lost in that process...
Thanks for the kind words here and supporting my content!❤️
Could you explain me the difference between your 'Number 5' and 'stuffing keywords in title' from your awesome video 'Best Etsy SEO 2023 Guide to Boost Your Traffic Significantly' ?
You will forever be Katniss Everbee in my mind due to your Hunger Games references.
Hahaha! Thank you ❤
Thanks for the wonderful reminders! The simplest rule (but far from universal) is to capitalize all words except articles, prepositions and conjunctions. However, the first word is usually capitalized, even if it is one of the three exceptions. 🤓❤
Thank you for watching and supporting my content! ❤ Agreed on this! As I said in the video, this is just my own personal pet peeve- as I said in the video, capitalization isn't going to be a factor into not ranking but as an avid Etsy shopper & customer it gives me the 'unprofessional' feel when I see titles not capitalized correctly or misspelled. My prior English teachers and professors were sticklers for this and now I am in my own auditing of shops😅
I don't think the search is case sensitive
@@hd-be7di it’s not, I was responding to her comment in the video about it coming off as “unprofessional”. It’s one of my pet peeves is all🤓😂
Yes..misspelling words..I miss spelled shirt..did not put "r" in shirt 😩 in a few of my listings
Hi Heather,
Really love your videos and you have been so helpful for all of us.
I had one quick question since I have always been really afraid of infringements on Etsy.
If I Download a design from Creative Fabrica that allows Full POD usage which means I can use it as it is for my POD business, but my question is that if I post that design and somebody else posts the same design on their Etsy Shop which they have downloaded from Creative Fabrica as well - is there a possibility of infringement of one's property?
if so, then who is found guilty?
Many Thanks, Eagerly waiting for your reply. :)
Hi, Heather: You always have very informative videos... thank you! Does trademarking involve phrases or single words exclusively.... For example, the word "unicorn"... I know it's trademarked, BUT, what if you use the phrase "My Best Unicorn" (not trademarked phrase).... is that allowable by Etsy?
Hi Heather! What editor for RUclips do you use?? thank you!!
I’m the horizontal bar girl 🤦🏾♀️
Hi Heather, first of all Thanks for your videos, just a question for you: It’s not clear for me: Is it correct to use the same word used as first keyword of the title also in the tag or in general not use for tags Words used in the title ? Thanks
Halloween is also trademarked. I am trying to fix a suspension right now.
Really? So you can’t use Halloween at all in your title? Tf
What are you selling?
T-shirts. Halloween by itself if the tags was the problem.@@kr698
Always a pleasure!! 🤗 I do have a question. I'm not sure if there's an average "daily/weekly" view amount that i should be looking for for each listing. I know that's one of those things that can vary greatly but sometimes it's hard to know if I should adjust some things, like SEO, or give it more time. Since we usually only see the whole shop views (on whatever youtube video), it's easy to think that those bigger shops get hundreds of views on every listing everyday of the week. I guess it's more of a comment that I'd like your point of view on 😆 😂 thanks for all you do for us Heather 😊😊🤗
It depends on how old the listing is. Under one month I would wait and over one month I would adjust. The other factor is if it has any sales because Etsy does scale listings for views over time. I've had listings get 1 sale month 1 and then go to 10+ sales month 2 and then 20+ month 3.
If a listing is already ranked, getting sales and has been on Etsy over a month I would not touch the SEO personally. If it isn't ranked(over a month and no sales- can't find it on search) and not getting sales then adjusting isn't a bad idea. Everbee has a 'rank checker' that you can see where you rank in tags on Etsy that can help to determine if you are or aren't ranked. Also if you do not have all 13 tags or 140 characters on a listing filled in this is something I would maximize/add more characters or tags. Adding more keywords never hurts- it's only swapping keywords or subtracting that can change an Etsy listing's visibility.
If you do change your SEO on a 1+ month old 0 sale listing, it does depend on if your traffic strategy which is using ads, social media, email marketing or just listing high volumes on Etsy(organic method). If you use none of those, then changing SEO on an older listing in the algorithm may not be worth your time.
Etsy will not try to push a listing that has 0 conversions and 0 visits in 1 to 3+ month mark old range that changed a few keywords *in most cases* unless you have a few conversion events. If you use ads or social media/email marketing and get conversions on the new SEO change, this can push your higher. However, if your goal is organic ranking, then it's difficult to change ranking of an already established listing.
The other factor is competition and demand of the keywords you choose. If you changed to a few keywords that have very low competition- this would be a different case but if you change to keywords that have medium to high competition that listing that has 0 sale history will not be elevated that significantly. When renewal of the listing happens it can have potential to change ranking from new SEO organically, but in my experience it's better to just create a new listing entirely if your goal is to do the organic, no paid ads method. You can use the same mockup, same design, just new SEO.
It's when you create a new listing with altered SEO(maybe a copy of that listing) that can change the ranking on Etsy's algorithm organically- without paid ads or social media. Hopefully this makes sense and helps!
@@itsheatherstudio ohhh, ok yes a few things that I hadn't thought of especially older listings becoming stale even if I change my seo. I only do ads on items already selling and have no social media so I'm mostly counting on organic growth.
My newer listings have gotten more immediate views than older listings so I think creating a new listing with my better seo strategy (basically your strategy lol) for older designs that I think might still be good sellers is the route I'll take for now!
Also when you mentioned it i realized that some of my older titles were in fact so short! (that was listening to someone else saying shorter titles are better 😆).
Thanks so much for your thoughtful and thorough answer Heather! 😊 🙏 Excited to go through and implement your suggestions!
Great video! So I have heard "absolutely use commas" and "never use them." they both say it affects search and being found. So you are saying.... it doesn't matter?
Can I reuse my own titles word-for-word? e.g. 10 digital prints, all the same collection. What about descriptions? I've been repeating myself here too to save time.
Yellowstone is trademarked? Like Yellowstone national park? So you can't create a yellowstone national park tee?
Hi Heather, the beauty of various ecommerce models, where you are selling digital/physical products - it's a business that can be eventually sold!........
........however; the problem with Etsy, is that they do not allow a Seller to sell their Etsy business - can you imagine, all these Sellers that are doing very well on Etsy - they cannot leverage their Shop's growth, by selling it ! What are your thoughts ?
So, if I'm selling an oil painting, can't I say so in the tags? Or should I not mention it in the title, how does it work?
Hi Heather,
I think UGLY sweater is a Trade Mark. Can I put Ugly Sweatshirt in the title? or I shouldn't put the Ugly (anything) in the title?
Please let me know, I need help!
Thank you!
I have been selling on Etsy since 2012 and I have ALWAYS just copied and paste by Title words, into my keywords. I had no idea I shouldn't be doing that, ALL these years. Is there any particular reason why? Other than it just gives us more keywords to help us be found?
@Heatherstudio, do you still do shop audits (outside of your course)?
I am not for the next month but will open the shop reviews again in October. ❤ I do have a waitlist form here: studio.heatherxstudio.com/shop-review-waitlist-copy-1
My assistant and fellow POD expert Jenn also does shop reviews as well. She opens up a handful per week and she's been on my channel before as well, feel free to check out the shop services page here: studio.heatherxstudio.com/shop-review-services
Thanks for the great content! Do you offer store audits? Also, your Chase referral link isn't working.
I am not for the next month but will open the shop reviews again in October. ❤ I do have a waitlist form here: studio.heatherxstudio.com/shop-review-waitlist-copy-1
My assistant and fellow POD expert Jenn also does shop reviews as well. She opens up a handful per week and she's been on my channel before as well, feel free to check out the shop services page here: studio.heatherxstudio.com/shop-review-services
@@itsheatherstudio Thanks! I've signed up. Also, do you recommend selling embroidered products like sweatshirts, hoodies, hats, etc?
I am an artist. What do you think about selling my original art digital download on Etsy? Is it a good game?
Hi Heather! I'm a little confused about trademarks could u help out? Can I use a trademarked word in a phrase, or a trademarked phrase in a bigger phrase? For example "you can't scare me" is trademarked. Can i make "you can't scare me I'm a lawyer" etc shirts? Thank you.
I am not a legal professional by any means so take my answer with a grain of salt. I cannot say a definite yes or no to this but can offer my experience. From my experience in working with IP lawyers, changing the phrase or adding more words would get you out of the infringement zone. It's best to change the phrase a bit and add the words- I think getting a little creative is just best practice to prevent any IP issues down the line if you can.
There's a lot more to law that I cannot speak on when it comes to these concepts and this is just knowledge I've learned from reading USPTO's website and speaking to lawyers personally. Some RUclips lawyers I'd suggest are Jim Hart and All Up in Yo' Business(great LLC & S-corp info). Also, a podcast How to Sell Your Stuff with Lizzie Smiley has a few episodes with lawyers about Etsy advice, LLCs, IP and TMs.
DISCLAIMER: I'm not a legal professional and have to state that this answer is only based on my prior experiences and my opinions.
@@itsheatherstudio Thank you very much for taking your time to give a proper answer and help out, very kind of you.
Hi! Do you think it is better to leave up listings that you’re not as satisfied with (meaning first designs that are not really the best haha) until they expire to have a higher listings count as a new shop, or to remove them and only have the ones you’re proud of?
You used Yellowstone as an example of a trademark to not. Do you know if it’s trademarked because of the show? Seems like there shouldn’t be an issue using it for the actual place, but correct me if I’m wrong. If you can’t use places, like a national park or a town, what do you suggest as an alternative?
It was trademarked but the trademark died in May of this year for clothing at least
@@kr698 Gotcha, thanks!
Hi Heather! I’m currently launching a new shop solely for POD thanks to you and all your information!!
I know you say to avoid misspelling words and I totally agree with that, however I was doing some research on my current handmade shop and found that a ton of people were misspelling a word that is literally a niche that I sell for. I assume it’s because what I make would be great for gifts so they may just not know that the spelling is wrong, lol. So I updated some of my titles to include both the correct and incorrect spelling to hopefully boost my visibility. Do you have any opinions or advice in this particular scenario?
Do you ever do shop reviews? Or shop consults? Just curious!
I am not for the next month but will open the shop reviews again in October. ❤ I do have a waitlist form here: studio.heatherxstudio.com/shop-review-waitlist-copy-1
My assistant and fellow POD expert Jenn also does shop reviews as well. She opens up a handful per week and she's been on my channel before as well, feel free to check out the shop services page here: studio.heatherxstudio.com/shop-review-services
Thank you very much for the advice, but just to give some feedback - the AI you're using on your video sound makes it really heard to listen to, I'd prefer organic noise over this unnatural robotic vibe
Can I use the name of a Disney or another famous character in my listing if I sell let's say a Mickey Mouse shirt? thank you.
KUrsus privat