Kvadrat | Short Documentary About Textile Company Kvadrat

Short Documentary about Textile Company Kvadrat. Anne Højgaard Jørgensen, design director of Kvadrat tells about the fascination, vision and projects of Kvadrat.
What awaits aspiring young Designers in the real World? Is there much leeway for experimentation? Which abilities are needed to operate successfully as a Designer, whether working independently or for the Industry? To answer these questions, the young filmmaker Marleine v/d Werf was commissioned by the Audax TextielmuseumTilburg to follow the everyday activities of three Professionals.
Among them was Anne Højgaard Jørgensen, trained as as Interior Designer, has been Head of Design at the Danish Textile Company Kvadrat for more than a decade.
She allows us a glimpse into the workings of an internationallyactive Enterprise that succeeds in maintaining a fine balance between artistic vision and commercial Strategy.