Pret & Itsu Founder: How I Built TWO Billion Dollar Brands At The Same Time!: Julian Metcalfe | E173

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  • Опубликовано: 12 сен 2024

Комментарии • 264

  • @TheDiaryOfACEO
    @TheDiaryOfACEO  2 года назад +66

    Appreciate you all for watching! If you could do me a massive favour and hit the like button, it helps this channel out massively 🙏 Thank you

    • @charlenemaines3139
      @charlenemaines3139 2 года назад +2

      I shared on LinkedIn and added you. As I start my CEO journey, I find these podcasts help me. Thank you 🎉

    • @cosmeticdental746
      @cosmeticdental746 Год назад +1

      Easily one of my favorite interviews that u have done he came across very well

    • @alcidaboissonnault2580
      @alcidaboissonnault2580 9 месяцев назад

      4:30 pm
      Ontario Canada

    • @alcidaboissonnault2580
      @alcidaboissonnault2580 9 месяцев назад

      Love the humanity and honesty....
      Definitely need more of this in the world of business&Greed

  • @DavidThomasGrant
    @DavidThomasGrant Год назад +99

    After taking a 2hour train journey to my first interview in London while visiting by myself for the first time... Upon reaching Victoria station I stopped by a Pret for a coffee before hopping on the tube to the interview, strangely enough I was given it for free. To this day I will never forget how my first experience of London and the real working world was a positive one thanks to the brand, the 'act of kindness' boosted my mood and continued throughout the interview and the rest of the day. And for that reason I will forever pick Pret over any other coffee shop in the city.

    • @silverscream8589
      @silverscream8589 9 месяцев назад +2

      Strange, I have nearly similar connection with Pret when came first time to London for interview, it was in Mayfair. It was nearly 10 years ago, still working for the very same company and proudly. The interview was not with Pret. :)

  • @LizzieKristina
    @LizzieKristina 2 года назад +82

    Ive seen every single episode of this podcast ever made, I never miss one. And yet each time, im still so incredibly impressed by the level of transparency and authenticity we get to see from all the guests. In little more than an hour, I walk away with a totally new and different perception of these people, usually always an insane amount of respect as well.
    I didn't know much about Julian before watching this but he made me laugh, smile, cry a bit, sit here in awe, and also fired up my motivation. What an amazing and genuine individual. Thank you Steve for giving us the opportunity to see a little further into the lives and personalities of these amazing people.
    What a privilege.

    • @realdavidpain
      @realdavidpain 2 года назад

      01:19 his name is "Steven", isn't it? 😅

    • @LizzieKristina
      @LizzieKristina 2 года назад +2

      @@realdavidpain I believe the guests name is Julian :)

    • @clubgel
      @clubgel 2 года назад +1

      less watching and more doing

    • @joshsmith4459
      @joshsmith4459 Год назад +2

      Question,do you feel like you’re different as a result of having seen so many amazing individuals on this podcast?

    • @LizzieKristina
      @LizzieKristina Год назад +3

      @@joshsmith4459 absolutely. How can such insight and learning not change us?

  • @cathiegeraci8919
    @cathiegeraci8919 2 года назад +72

    Best podcast yet. Most authentic and confident guest you have ever had. Excellent job on your part opening him up.🙏

    • @nonefvnfvnjnjnjevjenjvonej3384
      @nonefvnfvnjnjnjevjenjvonej3384 4 месяца назад

      i dunno why you think its authentic... when asked why Pret A Manger was a success... he had no answer... all of them hide the actual truths or they do not know and it is all luck...

  • @nikkib1393
    @nikkib1393 2 года назад +11

    Loved him! Such an interesting, funny and rare character. You don’t hear of many people, that were born into wealth, care about the poorest and speak out about what the people in power do so wrongly. So refreshing!

  • @pinkyjangra4786
    @pinkyjangra4786 2 года назад +11

    I remember receiving a free tea from Pret once, I had no idea it was policy, it sticks in my mind because it was just so kind. Especially from a large brand. 💖 I love this guy!

  • @joshippen4876
    @joshippen4876 2 года назад +17

    I’ve just spent my Saturday night watching this. I usually listen but I felt compelled to watch because I could feel raw emotion and passion and wanted to see the person it was coming from. So many takeaways and so much resonated with me. Incredible guest. Adored his loyalty scheme and inspiring me to introduce more to my team on Monday. Thank you

  • @teaaa8339
    @teaaa8339 2 года назад +34

    Most of my lunches when working in the city were Pret or Itsu. Never knew they were owned by the same person. Great food and amazing service. Loved finding out about his story.

  • @georgenaudi9042
    @georgenaudi9042 Год назад +4

    I was looking through your back catalogue and OMG why did I miss this episode! This chap is nothing short of amazing. The way he turned his younger life around is exemplary. And not to mention his attitude to life in general is extraordinary! The world need more ppl like Julian Metcalfe. If I could I would give this allot more then just one thumbs up! Love it!

  • @cryptogold8753
    @cryptogold8753 2 года назад +15

    Had a few free teas and danish’s at pret myself. Good food and being made to feel good goes a long way. What a great leader.

  • @tomenye2920
    @tomenye2920 5 месяцев назад +5

    i wish i could hug him, he's been through a lot in life but he didn't let that stop him

  • @ManosFeliceArt
    @ManosFeliceArt 11 месяцев назад +3

    I haven't previously heard anything about Julian Metcalfe, obviously knew of Pret as my brother works within many of the London branches as a freelance sound engineer who has always commented on how good their food is. I'm so in awe of Julian and he's single handedly changed my opinion about what type of person achieves such phenomenal success as I find him incredibly giving, authentic, kind and generous in his outlook, traits that aren't always associated with company founders or high flying entrepreneurs. I absolutely loved this conversation and I believe Steven did too as he couldn't stop laughing at times, Julian has a way he connects with you that is really heartwarming to watch. All your hard work to create these fantastic podcasts is greatly appreciated as I'm learning so much from them. Thank you

  • @chriskelly3690
    @chriskelly3690 Год назад +9

    It's such a shame he said he's not into politics. Because he holds himself fully and transparently accountable for everything he does. His passion to help others, and the world as a whole, is loud and clear to see, that energy can't be faked! I agree with most comments, one of the top ranking episodes to date!

  • @charmianb11220
    @charmianb11220 2 года назад +30

    I worked in the Birmingham flagship Pret in the 90's. I can say with nostalgia that the Pret culture was magical. I was well trained and nurtured in the role. Well paid and valued and during my time there I embodied the 'Passionate About Food' ethos wholeheartedly. It was a great job for my late teens and taught me the significance/importance of 'good' management. The annual staff party held in London was brilliant, no expense spared a real employee 'pat on the back' 😊

  • @gemmashayler1639
    @gemmashayler1639 2 года назад +13

    A must watch for all CEO's/Senior Management Teams!

  • @maedianee
    @maedianee 2 года назад +19

    he seems like such a good and wonderful person, full of such honesty. great episode :))

  • @joshd265
    @joshd265 2 года назад +17

    What a complex and interesting guy. Deeply moving interview

  • @conceptstillsandmoti
    @conceptstillsandmoti 2 года назад +5

    Always like the food in Pret. Many moons ago, I was once getting a coffee in a Pret in London, it was about 5 pm, the member of staff asked if I was just finishing work, I replied, "I'm just starting." "For that sir you can have this for free." I never forgot about that, it was a tiny gesture, but that random gesture lasted a long time for me, and have told many people that story since. Really interesting interview.

  • @XMRxchaCHAx
    @XMRxchaCHAx Год назад +6

    What a fantastic conversation! I've watched this twice in the past two days. People like Julian and Steven are extremely rare and I'd love to work with either of you one day.

  • @odemebrown9829
    @odemebrown9829 2 года назад +10

    Julian is a real one. I loved this episode, I could feel his heart ❤️

  • @itsbabyfe
    @itsbabyfe 2 года назад +7

    This is one of your best episode. Im so sorry that there is people who feel that theyre not worthy enough BUT YOU GUYS ARE! U ARE WORTHY and u can learn so much from this man.. just wow!! 😍

  • @bhiveliveglobal
    @bhiveliveglobal 2 года назад +5

    Transparency and Trust, two values to base your business on and ones that will give you some of the biggest lessons in life. TY

  • @jessiwhite2658
    @jessiwhite2658 2 года назад +4

    I don't have any parents or family and that gave me alot of hope. I've never met someone else with no parents or family and understand the loneliness. You blame yourself alot aswell being so young it is hard to understand it any other way. But it gives you a love and care for others that alot of people do not have. Over time a curse can become a blessing.

  • @chriswaistelltrb
    @chriswaistelltrb 2 года назад +5

    Wow ! Talk about captivated and passion, one of the best episodes I’ve seen. Huge admiration to you both 👏

  • @NP33888
    @NP33888 2 года назад +2

    I couldn't agree more. " let down by people in power, authority, politics" the goal is how do we change it to make it the exception and not the norm.

  • @IzzyInMiami
    @IzzyInMiami 2 года назад +5

    I had a conversation with my manager once and he was explaining to all about the needs of the business. My reply to him was “yes but you can’t forget the people”. The people that actually make the business run are so important. How the work together and collaborate. It’s vital to the success of a business. Smart man. I’d work for this gentleman in a heartbeat.

  • @anntang7679
    @anntang7679 2 года назад +4

    Wow. What an inspiring, humble and positive human being with the most honest attitude ❤
    The line “emotions are an inconvenience” really hit home. Esp in the Finance and Banking industry

  • @elevenelevencrystals
    @elevenelevencrystals 2 года назад +5

    Best guest yet, what a strong, genuine, loving, kind, empathic, powerful and unbelievably successful amazing man who was totally able to embrace vulnerability in a super courageous way. I never knew all those qualities could exist in one person at the same time. Inspired is an understatement.

  • @katkramek235
    @katkramek235 Месяц назад +1

    What a lovely man❤ I always loved Pret but even more when I got a cookie on the house 😂 Also I remember getting a coffee for free on a particularly hard day and it actually made my day so much better.

  • @SophiaSarantakos
    @SophiaSarantakos 5 месяцев назад +1

    What a rare human being. I feel inspired having been filled with so much hope.

  • @Shyted
    @Shyted 2 года назад +12

    We don’t want money to make us happy, we want money to give us security.

  • @mickandtraceycope7826
    @mickandtraceycope7826 2 года назад +6

    Intriguing. I got one of those free coffees in York quite a while ago at Pret. It definitely made me want to keep going back and made my day😊

  • @PedroCostaeSilva
    @PedroCostaeSilva 8 месяцев назад +1

    Julian is such a fantastic character. Thanks for this podcast. It is surely a banger. The way this man chooses to run his companies is truly amazing. I personally worked for itsu in London for almost 2 years, and I really admire the way the shops are run and the management practices. I have also had the great pleasure of meeting Julian in person for quite a few times, as he is present in the business. Thanks to the opportunity I had to work and learn from the experience as a BackCounter Pro in itsu nowadays I partially own and help to run 2 specialty coffee shops in Granada - Spain.
    God save Julian and Steven!

  • @sweetyogajustine
    @sweetyogajustine 4 месяца назад

    “The truth is good”. A very inspirational, honest man. I loved this episode.

  • @famzini4424
    @famzini4424 4 месяца назад

    Wow, what a person! I am not from the uk and I don’t live in the uk so I have never heard about him or his restaurants. But what wisdom! Now I want to travel to the uk and try his food! I also think I will listen to this podcast again. Isn’t what he is saying what we all want? To be treated kindly and with respect and in truth…. Briliant!

  • @GC-jn2vu
    @GC-jn2vu Год назад +1

    Best yet. Love the value system of this fine, generous gentleman.....truly inspiring. A great many business owners could learn a thing or two...

  • @idabrinck-lund9744
    @idabrinck-lund9744 2 года назад +2

    Thank you so much for making me feel normal! By being utterly honest, risky, humble, passionate talking about people who take huge riscs as moving and fascinating. Reminds me we can see things so differently and makes me feel … not alone… I shall ponder on! Hooray for you

  • @JHo.sounds
    @JHo.sounds Год назад

    Respect to this man standing to his boundaries of thoughts and it’s admirable, like he refuse to talk about his bad experience in his first school. Only focused on the message and the motive itself. Not the gossips.

  • @Aine1073
    @Aine1073 2 года назад +3

    My favourite episode so far that left me wanting more. What an interesting and engaging man. I even found myself laughing out loud in parts 🙂

  • @jackballantine2880
    @jackballantine2880 2 года назад +1

    Personally quite humbling and one of the most inspiring listens. Needed this one this week, extremely relevant to my business. Thank you. J

  • @isabellecalver3391
    @isabellecalver3391 2 года назад +2

    This is incredible. It's made me think about what my real passions are, Julian is so naturally inspiring. Thank you

  • @edemkojospio9747
    @edemkojospio9747 2 года назад +7

    Hi I'm Edem Spio. Based in Ghana and an ACTIVE subscriber to the Diary of A CEO Podcast.
    This particular episode REALLY resonated with me for 2 very important reasons:
    1. My favourite episode of this podcast is Steven's conversation with Tim Grover who he made mention of in this episode. Seeing the connection between the trauma faced and the actions and decisions made by both Steven and Julian to be different and approach life from a "fresh" point-of-view based on how they would want to live it really spoke volumes to my current experiences and my outlook to life. I know for a fact that I wouldn't raise my kids, family or run a business the way I was raised.
    2. As per my analysis of Julian's personality - based on 16Personalities - Julian is a Protagonist just like me. He concern for relationships and helping people above the "numbers" and "self-enrichment" is truly remarkable. Protagonists help others willingly, are addicted to bettering the lives of others, believe in the good of mankind and are servant leaders who lead change. It warms my heart to listen to Julian and Steven being vulnerable about their life experiences and how it shaped their approach to life.
    Fantastic stuff from the Diary of A CEO team! Well done guys. I certainly CANNOT wait for next week Monday.

  • @talentgateway284
    @talentgateway284 Год назад

    This is absolutely wonderful to hear. Someone who really loves the people who works for him and talks so passionately about them. Those are the kind of people I just love to work with. Culture first- love it

  • @Tamsim3358
    @Tamsim3358 5 месяцев назад +1

    I really like quietly confident people, very inspiring.

  • @billievoo2107
    @billievoo2107 Год назад

    There was such an amazing moment when guest showed interested in hosts life. You can see he is not regular "Me-me" "charismatic" leader. So refreshing.

  • @ciaranodonnell2494
    @ciaranodonnell2494 2 года назад +1

    Another powerful episode. I love the respectful silences - long and not awkward. Makes the words before the silence holding so much more meaning and depth as well

  • @mwendekarol7534
    @mwendekarol7534 2 года назад +6

    Until to Date Pret has been the best company I worked for 100%
    Best bosses I joined Pret in 1996

  • @hernebaybob
    @hernebaybob Год назад +1

    Loyalty scheme was spot on. It made me feel great and I kept going back.

  • @namboozem
    @namboozem 4 месяца назад

    So agreeable about him being so truthful. I love this podcast it’s been your best so far. I wish he can be my manager

  • @aboolaylaa1984
    @aboolaylaa1984 2 года назад +2

    I used to work for Pret… I was sacked because of absences - My step-son was hospitalised for weeks, so I had to stay at home with our newborn baby while his mother was effectively living in hospital… Disciplinary meetings took place without my knowledge - Being knee-deep in Nappies and Throw-Up, I didn’t keep up with my emails… So the wonderful HR people at Pret pressed that little button near the bottom of the screen that effectively blacklisted me from ever working for them again… and I loved working for them - my manager, my colleagues, good customers… I wish I could meet this man and pick his ear over a Flat White.

    • @famzini4424
      @famzini4424 4 месяца назад

      But was this before of after Pret was sold?

  • @arfriedman4577
    @arfriedman4577 Год назад

    I found your channel today, March 2023. This is the 4th one I watched. You are excellent. Much success to all.

  • @AngelaMcIverHOME
    @AngelaMcIverHOME Год назад

    This is a GREAT interview, I watch so many of your interviews and a big fan. The energy, vulnerability, sincere kindness and honesty has me sitting here laughing, and smiling, a lot of great moments. THANK YOU

  • @leehogarth187
    @leehogarth187 2 года назад +3

    What an incredible guy

  • @giorgiab244
    @giorgiab244 4 месяца назад +1

    What a remarkable man loved every bit of this conversation really felt sooo genuine and from the heart thank you

  • @sneeds2108
    @sneeds2108 2 года назад +5

    What a great episode - genuinely really good. What a guy.

  • @siobhanalanawooden7076
    @siobhanalanawooden7076 2 года назад +2

    This man is amazing. I also cry a lot. My sister and I cry watching anything associated with the arts. 😂❤

  • @chriswetherall5517
    @chriswetherall5517 2 года назад +2

    what an honest answer Re; his adequacies do you regret it no! brilliant

  • @elizabethgeyer-green9910
    @elizabethgeyer-green9910 Год назад +1

    Ordinary people creating extraordinary. Thankyou

  • @lukegrove3282
    @lukegrove3282 2 года назад +2

    Looking forward to meeting and working with people like this in the future...

  • @nicolamatthews2993
    @nicolamatthews2993 Год назад

    Very creative, passionate man for his craft/profession, sad beginnings but what an absolute success story. Well done Steve another great podcast 👏

  • @iamtv6129
    @iamtv6129 2 года назад +1

    I will have this man as my mentor - very soon. what a man! Amazing!.

  • @Sashas-mom
    @Sashas-mom 2 года назад +2

    “Be transparent and take a risk.” 🙏🏻
    Yes sir.
    That’s wonderful advice -thank you Mr Metcalfe.

  • @LovingAtlanta
    @LovingAtlanta Год назад +1

    👍🤩💝Wow, I love him and his thought process. I think he is absolutely fantastic. He deserves every penny he has. He is an inspiration. More of us will do well to be more like him. 🤩💝

  • @saskiamasaun8184
    @saskiamasaun8184 2 года назад +4

    So interesting.
    I often walk into places like Pret and wonder how it all started, who’s the founder what’s the story? Loved this

  • @alyqureshi3309
    @alyqureshi3309 5 месяцев назад

    Indeed, it was captivating! I loved the insights into the CEO's life and business journey. Keep it up @steven and team!

  • @brandonbryan3135
    @brandonbryan3135 2 года назад +1

    This was simply amazing & extremely motivating! I’m inspired to take action. Thank you both.

  • @SalehRealist
    @SalehRealist Год назад

    I find this guy personality very intriguing and I came across alot different types of characters in my time. Keep up the good work Steven 👏

  • @markredman6883
    @markredman6883 6 месяцев назад

    I have watched quite a few of these interviews by Steven Bartlett (and currently going through the whole back catalogue of DOAC on Spotify and appreciating so much) , Never heard of Julian Metcalfe before then, but this one stands out amongst my favourites, what a legend this guy is!

  • @svetlana13
    @svetlana13 2 года назад +1

    I thought to make some kind of elaborate message.
    I just LOVE this guy! I think that says it all.

  • @niallnigeynige
    @niallnigeynige 2 года назад +4

    As soon as he left Pret and private equity took full control, it started going down hill. I noticed last weekend when in one for the first time in a couple of years, that they've introduced a loyalty card, not sure if they give out free coffees anymore.

  • @deelot1
    @deelot1 2 года назад +23

    Wow - it’s inspiring to hear someone in this position living with such integrity, creativity and belief.

    • @Sashas-mom
      @Sashas-mom 2 года назад +2

      Right?! It’s uplifting just knowing he’s out there killin it with so much heart. It’s exciting.

  • @blessingsbest6838
    @blessingsbest6838 Год назад

    Listening to this. I could sense he was so guarded at the beginning of the interview. Deeply guarded. He is trying to be open! Still listening.

  • @maryodiwo8227
    @maryodiwo8227 3 месяца назад

    What a human!!! I am in awe of him!

  • @HealthisWealthLifestyle
    @HealthisWealthLifestyle 5 месяцев назад

    Absolutely brilliant brilliant interview!!!! Down to the last word. I laughed, cried and resonated with this talk on so many different levels. Wow! I feel so much more freedom. Thank you

  • @nataliapiechowiak9442
    @nataliapiechowiak9442 2 года назад +5

    I can totally see the potential Istu - Huel partnership being born from this conversation 🤗 thank you for this truly inspiring episode - what a guy! Just purely speaking his truth! Love it

    • @aperson7584
      @aperson7584 2 года назад

      Absolutely - that is DEFINITELY happening.

  • @sunnihunni93
    @sunnihunni93 2 года назад +2

    I didn’t know who this man was before watching, but he’s incredibly endearing. And I liked the fact that you respected his wish not to talk about certain parts of his life.

  • @DaBurgeo
    @DaBurgeo 2 года назад +3

    What a great leader!

  • @rotimi16
    @rotimi16 2 года назад +8

    What a lovely man. Now I know why I gravitated to pret when I lived in London. His energy flowed then his business

  • @nashen736
    @nashen736 2 года назад +3

    Brilliant interview! I hope one day I too am so successful that I’m interviewed by you! Keep it up!

    • @nashen736
      @nashen736 2 года назад

      Thank you but what is this WhatsApp address?

  • @asonoiki
    @asonoiki 2 года назад +1

    One of the few brands I respect. Very good interview.

  • @nathanyeo2621
    @nathanyeo2621 2 года назад +4

    This was brilliant. Your podcasts are so good because you have a genuine curiosity and massive amounts of empathy for all your guests. Brilliant. 🙏🙌

  • @RD-fb8mh
    @RD-fb8mh Год назад

    Julian is amazing..really made me chuckle a few times. What a leader 👏

  • @clearwaterpropertypartners6158
    @clearwaterpropertypartners6158 2 года назад +2

    Love pret, the best of the lunch type takeaway, their giveaway always has the element of surprise and pleasure, fantastic USP. What a fabulous and interesting man.

  • @mbailey9552
    @mbailey9552 5 месяцев назад

    My life and its chronology is near similar to Julian's. Death of a parent unexpectedly at 7, terrible intro of a bad step parent - horrible schooling issues - however, it contributed to my fierceness. Sadly, I could not channel it into a business idea - but invested in therapy and human development with a great relationship. But this resonates - what I witnessed at the beginning of this podcast? The discomfort of a young boy physically coming through the 62 year old. A brilliant episode.

  • @highimpactcoaching
    @highimpactcoaching Год назад

    Pret is such a great experience, especially knowing how difficult it is to work with fresh produce!

  • @abm3853
    @abm3853 Год назад +1

    Hugely inspiring thank you for this episode and podcast

  • @love83forever
    @love83forever 2 года назад +6

    Julian is a very fascinating person. I love the interview style.

  • @AdamMusic944
    @AdamMusic944 2 года назад +1

    This was fantastic. Thank you for sharing!

  • @jaynebutler9999
    @jaynebutler9999 Год назад

    What a lovely guy! Wished I met him 40 years ago. What I’d be capable of! Worked in a LOT of rubbish cafes & restaurants:(

  • @ht-dd9gn
    @ht-dd9gn 2 года назад +1

    💜Great to bring to us who's behind these great shops
    #great mind/spirit 🙌🏻💫💜

  • @Detritus0311
    @Detritus0311 7 месяцев назад

    One of my favoriate interviews yet...

  • @NotfromDateline
    @NotfromDateline 2 года назад +1

    im only 24 minutes in and I've paused the video maybe 3 or 4 times just to sit and think for >1/2 minutes. So so thought-provoking, thank you.

  • @destro1989
    @destro1989 2 года назад +6

    You're right there isn't anything more annoying than a billionaire saying money doesn't make you happy. I can tell you with fact, if I was earning £100k a year doing the same job I do now, I'd be happier but maybe not fully happy but definitely happier.

    • @ChrisKlein0
      @ChrisKlein0 Год назад +2

      Better to cry in a lambo than a fiesta as they say 😂

  • @lukegrove3282
    @lukegrove3282 2 года назад +1

    What an inspirational lovely guy

  • @ajewonline4588
    @ajewonline4588 2 года назад +2

    SIMPLY UNBELIEVABLE!!!!!!!

  • @user-ys4xh6qv9h
    @user-ys4xh6qv9h 2 года назад +1

    I really enjoyed this episode and learnt so much!

  • @khaderabdi5574
    @khaderabdi5574 4 месяца назад

    The only cafe shop open 6 in the morning is pret tht is why I love it 😍 fantastic cafe ☕️ I give all the staff 🌟 🌟🌟🌟🌟

  • @LC-pk4zz
    @LC-pk4zz Год назад

    Such a great interviewer - great questions. Such an interesting interview.

  • @belisekk
    @belisekk 2 года назад +3

    Hello Steve, another great episode!
    Would it be possible to have Emma Grede as one of your guess? Please

  • @bensmith7956
    @bensmith7956 Год назад +2

    The 'Money doesn't make you happy' comment always bugs me. Alot of the time people aren't saying they want extreme wealth and they'll be happy. They simply want the security of not worrying if they can make their next bill payment. Money gives alot of security and that alone allows an environment to thrive.