I loved the podcast just wish we heard more from him, I was thinking let him tell more stories I could have listened to him all day! I have ordered his books lol the amount of books I’ve bought due to this podcast haha!
I had no idea who Rory Sutherland was before this, but now I'm hooked! Easily the most interesting speaker I've heard. Rory Sutherland's grasp of psychology is unparalleled. Thanks for inviting him, Steven!
This one podcast episode has single handedly re-discovered what meaning of providing intelligible, useful, practical, and thought provoking insights on marketing, branding and business than any one’s whole podcast/channel/body of work drops in a year or at all. Congrats sir you have re earthed the meaning of providing unquestionable value vs providing meaningless unasked for political/social views and tired regurgitated positivity messages like all other “business channels” do nowadays. Seriously, Thank you!
These are the sort of CEO insights that made me love the channel. You cannot get this experience without absorbing it from extremely talented individuals, with the right experience and who are willing to share their knowledge. You making the effort to find these people and share their insights is fantastic. Recently a lot of videos seem to focus on psychology and childhood of the guests, which I’m sure many people enjoy, but those videos often don’t provide these sort of tangible and memorable insights that this video nails. Real return to form for me!
Seconded. I'm noticing I skip more of the podcasts than I listen to now. The clickbait titles and the Piers Morgan's Life Stories style podcasts just aren't interesting. Ali Abdaal's Deep Dive is doing a better job now.
@@TheDiaryOfACEO I just have to give you MEGA PROPS after listening because you were able to roll with him so well! He is so such a fast thinker and I relate to that, but you really kept him grounded, feeling him back in like..."yeah but answer the question dude" 🤣🤣🤣😂😂 AND in such a direct way! And it wasn't rude at all; I'm glad you did because you asked AMAZING Questions PARTICULARLY about communication ability, personal branding, etc. My fav part? At the beginning when Rory said you'll reserve the mutual fanboying for later 🤣😂🤣😂 I love a funny, brilliant, lighthearted soul more than anything! And just recently realized I LOVE the psych of people, sales and marketing so this was an absolute treat🙏🏾🎶💞
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
@@thedevelopmentbydavidpodcast hey a bit ackward of an introduction but the way Rory inspires us to be extra and uncomfortable means that this is the place and space to GO FOR IT! Thanks for sharing I'm headed over!
I can listen to Rory all day and think I will listen again to this one tomorrow. I thought I spent too much time thinking but Rory has opened my eyes to thinking more and in different ways. Who is John Cleese, classic generational question
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
I thought the same thing. I’ve always tried to blend in with others and would disregard my own original, out of the box thoughts. The very thing that would help me excel as a marketer. Binary thinking will damage ones creative capacity.
@@atinukeladipo2164 I hope you are more you now. Just the other day I heard this quote, "Confidence means deciding who you want to be without the reflection of what other people think". (Jay Shetty) It is a part of a larger piece but very impactful. The sooner we drop caring what others think the more us we are. Hope you have a great week.
Rory Sutherland has finessed the art of balancing Style, Tone, Volume and Pace which is clearly very natural for him to do no doubt having made the conscious effort to understand the impact of such balance over time. His knowledge of subject has great depth which of course helps but style of delivery is what he is a pro at.
In my most humble opinion, this has to be one of the most fascinating, interesting, insightful, and thought-provoking conversational interviews I've seen and heard in many a year. I'd never heard of Rory Sutherland before i stumbled upon this video. Well done Steve for inviting him onto your show.
Totally agree with Rory’s point about a lot of e-retail making everything slick up the point of sale, but then making the experience after sale, cancellation and returning of items etc as difficult as possible - in his words, like “entering a world of pain”.
I’ve watched a few diary of a CEO podcasts, usually big names (e.g. Ben Francis), excuse my ignorance but I had no idea who this man is before this, however he is one of the most interesting guys I’ve ever heard. I watched half of this before I had to go out and found myself actively wanting to go home to finish this off. Easily the most interesting speaker on here!
54 minutes in and so far I’ve learnt so much more - in terms of marketing psychology & strategy - listening to you two gentleman converse, than I have from spending hours studying marketing through a reputable education provider. What a fantastic conversation, thank you both very much.
As a marketer with decades of experience in big brands, I realised how much I still have to learn while listening to the genius of Rory. I was glued from start to finish. Definitely one of the best interviews you've done Steven...
Might be my favourite podcast yet. Certainly the one that I’ve gained most insight from, in a business sense. Incredible. His thoughts on e-commerce are fascinating. Keep em coming Steven your hard work and dedication to the pod is showing through more and more.
I've been watching a ton of Rory videos lately, he truly is a great educator on marketing psychology. Best of all, he talks so much you'll have no shortage of listening!
This is why i love this channel so much. I would never had heard of Rory other than listening to him here and he was totally awesome and captivating. I have ordered the book. Have to say the quality of guests lately has been superb.
I am 18 minutes in and I love this guy, amazing energy, amazing information and great communicator/ perspectives, I would love for him to be involved in my start up, a very interesting man and hilarious.
You don't need to find the next NVDA to succeed in investing. Just choose top-notch ETFs and partner with a financial advisor like I did. I turned $100k into $53,000 in annual dividends-a significant milestone for me today.
Agreed, despite my rookie knowledge of investing, I have a financial advisor who did the trick in a bit more than 6 months after a lump sum capital of $500k, and I've so far made a fortune. I'm now buying real estates, gold and silver as advised by my FA.
I'm cautious about giving specific recommendations since this is an online forum and everyone situation is unique, but I've worked with Teresa L Athas for years and highly recommend her. Look her up to see if she meets your criteria.
It’s nice to hear Stephen admitting he’s learning from Rory throughout this interview. Like a keen student absorbing useful wisdom. Nice for many people who are in SB position, trying to grow and build their own businesses and seeking the wisdom of the experienced generation. Media tells us to be bothered about the youth- but only older men and women hold the gold of experience and wisdom. Love Rory. Rory for prime minister please
Multi-level fascination. Easily the smartest conversation on marketing that I have listened to. If I had power, I would mandate this content be reviewed by everyone in business school or who has an interest in business marketing. Its a masterpiece.
This is one of the best interviews that I have watched on this channel. The depth and breadth of knowledge packed into this interview is amazing. The interview was engaging from beginning to end. Keep up the great work.
I just think his brain runs at a fast rate.. and he gets inundated with things to share...a natural rambling .. also he is the invited party... there to talk..
It’s funny how his accent and enunciation are performing a marketing function that makes you perceive his English as impeccable when in reality, his grammar was actually incorrect a few times during this interview.
@@louisdapan Yeah - he’s one of those type of people that unfortunately needs to ‘project’ their intelligence. In turn, they become insufferable. I bet Ogilvy can’t wait to get rid of him! He’s literally an embarrassment to their brand with all these rounds and rounds of podcasts! He literally doesn’t let anyone get a word in edgeways with self absorbed prattle! He’s about five years out of date on most of his points and I bet he’s a nightmare in meetings! He’s a has been!
I spent like five hours to finish this episode as I had to stop it many times to write down so many insights and thoughts. Thanks Steven! It would be almost impossible for many of us to access this level of knowledge.
I’ve never heard of this man but I’m blown away by him. He seems like a high level marketing guy; like someone who has a huge resume and teaches at an MBA school. Really smart guy 🤯
I skipped over this video so many times, because I don't use Apple products and I don't drive a Tesla. I am committed to Samsung and drive a Genesis. I think if it was titled and marketed with such as, How Companies Subconciously Grab Your Loyalty & Cash, it for sure would have grabbed alot more views. I absolutely love these sort of shows where my day to day life is affected. More of these interviews please!
Rory is brilliant. I love every single example he provides of how businesses have intentionally or not undermined classic economic logic with customer psychology to drive satisfaction and revenue.
Fascinating and truly thought-provoking episode. Being seated next to Rory at a dinner party would be a dream come true. Thank you for yet another brilliant guest. Keep up the amazing work! 🙌🏽
The host is by far one of the best if not the best interviewer I’ve ever seen. I love how he is relentless in getting specific with the questions and doubling down to keep the focus. Subscribed!
100 percent true about answering the darn phone and not hiding a phone number. You do this to me, no matter how much I may love your products, I'm done with you and you can expect an immediate return with no further business coming your way. If you can't be bothered to service the sale, I can't be bothered to purchase from you.
Soooooo many insights in this episode 🤯 I particularly love the deep dive into a lot of the psychology behind things that we see and use in our day to day lives. Keep up the great work Steven and team 😁
LOL I have binged a ton of your episodes as of late and as much as I adore Rory Sutherland and have religiously watched every one of his TED Talks over the last several years I think you may have had just as effective an interview if he were sat across from a mirror! Hahaha phenomenal, world-class job at utilizing patience and silence and interjecting when possible to try to heard the cats
We're all fans of Rory at 42courses. Apart from all the great courses he's created with us he''s so generous with his time and just has such great insights.
What a fascinating guest. Dream dinner guests, the both of you! A profound experience to watch this back and forth, seeing both your minds whir and ponder all! 🙌
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
Rory is an absolutely delightful person to listen to. And his book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," is a tour de force. And you, Steven, are brilliant.
I am 40 minutes in and taking notes. Fascinating interview Steven. I also love how you are taking the advertising part and mixed it in with the actual podcast. It made me not to skip that section. As a regular listener I can get a bit bored with it, sorry, even the products are great and I see the value in them.
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
Masterpiece. The first time I have set aside nearly two hours to watch anything on RUclips. Thank you. I will spread the word. Two VERY VERY smart geezers! ❤❤
The RUclips algorithm brought me here but the quality of the content has made me subscribe. This made me think differently about a whole bunch of things. This was excellent, thanks!
I f*k'n love Rory Sutherland! This dude is a freakin' treasure trove of counterintuitive insight and wonderful knowledge. Thanks for interviewing him. Thank you, rory, for always sharing so much goodness with the world.
RS’s USP is he has the best ideas and can sell them to you in short and snappy sentences in that wonderful voice so reminiscent of the radio DJ Tony Blackburn. We all as a nation grew up with that man’s voice in our ears and 🧠 it’s so comforting and reassuring. You’d buy anything off this human.
I've been listening to dozens of episodes recently and this one is up there with one of the most insightful interviews. Thanks so much to the both of you 👏 bought Alchemy!
Rory is a fantastic mind with a lot of fantastic insightful knowledge but he never lets any hosts speak. He rambles a lot sometimes. Which amazes me that he was able to close customer because active listening is vital.
I’m having strong reactions (enough to make a comment) about this man. I have seen 2 interviews with him this week. I can see why younger generations of people interested in advertising and marketing think he’s a genius. He’s got good stories and what we could call “The Knowledge” as it applies to his business. However, I think his brand of quirky, razz-matzah showmanship is what his secret sauce is. I’m 62 and grew up with a father who was a very successful businessman in NYC and NJ advertising. He told me some of these exact same stories when I was in high school, almost 50 years ago! The cake mix needing the egg is a classic (and was already a classic when my father told me). I’m surprised he didn’t bring up the fact that even with the lovely, sweet and minty flavor of Scope mouthwash, it is just as effective at killing bad breath germs as the horrid, tongue-burning Listerine, but consumers FEEL like it can’t work as well because it doesn’t burn your mouth. The thing that I find truly disturbing about him is his pride in supposedly getting regulations for vape cigarettes to be kept more minimal. In the other podcast I saw, he came right out and said it was the thing he was most proud of in his career. He said this to Ali Abdul who, as I’m sure you know, is a doctor! Even more egregious, he claimed that he didn’t know why America had come down on Juul. THERE IS NO WAY that he doesn’t know why! He must not be as proud as he claims given that, as we all know, Juul and other vape brands were targeting their marketing to children and teenagers with candy flavors. They were luring kids into a habit that is dangerous and destructive. A habit that he himself cannot seem to control for the length of your interview. It seems obvious to me that he knows that at least some portion of what he says and does is a con, since he raised the question in your interview. Perhaps the most telling thing that came out of his mouth is something most people probably didn’t notice. He mentioned, “He met me …” Have you ever referred to meeting someone in this way? Very few people (perhaps only narcissists) would refer to the situation in that manner. I’m sure YOU would say, “When I met…” or possibly, When we met…” But saying “when he met me…” was very revealing. I’m sure, as he mentioned himself, that he is great at connecting people in his “Rolodex.” And having been in the business myself, I would bet he is an A+ pitch thrower. I find him clever in how he crafts what he says to toss aside the criticisms he knows he might get with preemptive strikes, but at some point, the answer to his question does become, “Yes, it’s a con.” That all said, a lot of great wisdom that has been around for literally generations is highly valuable for new people to hear.
So, whats the problem? If its only the health hazard of vapes compared with what he has to say (see his other speeches) its insightful und im fine with that
The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?
In particular, amid inflation, investors should exercise caution when it comes to their exposure and new purchases. It is only feasible to get such high yields during a recession with the guidance of a qualified specialist or reliable counsel.
True, initially I wasn't quite impressed with my gains, opposed to my previous performances, I was doing so badly, figured I needed to diverssify into better assets, I touched base with a portfolio-advisor and that same year, I pulled a net gain of 550k...that's like 7times more than I average on my own.
NICOLE ANASTASIA PLUMLEE’ is the licensed fiduciary I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
Best one yet, so so interesting! The story around the life cycle of the cheddar cheese rind really made me laugh. We really can’t help ourselves wanting what we can’t get and love a product cycle! Keep up the great work, and sending support from the little town of Bude in Cornwall!
amazing food for the mind. The eloquence, brilliance and message of Mr. Rory's stories are excellent, and he denies political correctness, great. Thank you for this episode and I wish you all the best, keep up the amazing work of being your authentic self!
My thoughts on Vinyl. I am 29, and I remember not having the internet. For me, records slow things down, I consume music more thoughtfully and I listen to the entire album. The instant access to everything online takes away something, in lessons the value somehow. Much like the analogy of adding an egg, getting the vinyl out of its case and placing it on the record player adds a layer on effort to the experience. It's also nice to just own something you have chosen, spotify feels empty and could vanish tomorrow.
Fantastic insight into the psychological impact in marketing. Great interview and relevant in addressing how influential big companies persuade you into but their products. Masterpiece interviewing
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
This is one of those podcasts that will go down in history. If you doubt then do yourself a favour and listen again because my thinking and perception analysis just went through the roof. Thank you Steve and thank you Rory for being so generous with your presence and wisdom.
really enjoyed this one, that thing about HMV and CDs was gold. one can extract alot of knowledge from that concept. thanks for these podcasts, they are very educational and enjoyable
I gotta say, these dialects of English make this video so much more enjoyable. It's interesting, because there are distinct differences possibly due to régionalisms, age, cultural background, ethnicity... so much that imprints language upon a person. And being a fan of linguistics, this is nothing short of intriguing.
Appreciate you all for watching! If you could do me a massive favour and hit the like button, it helps this channel out massively 🙏🏽 Thank you
I love when you ask tough questions. Like asking him to give you a counter intuitive reason for gusto.
Never let go a marketing person easily 😂
I loved the podcast just wish we heard more from him, I was thinking let him tell more stories I could have listened to him all day! I have ordered his books lol the amount of books I’ve bought due to this podcast haha!
It's a great interview Stephen. We loved your talk with him at Nudgestock and now this!
I too felt that this episode was less personal but more informative.
Great interview -- enjoyed the impromptu analysis of Rory's storytelling style
Rory is magnificent at answering six questions before a single question has been asked!
😂
Literally 🤣
Steven showed abundant levels of patience in this interview 😂
😂
Fantastic comment!
I had no idea who Rory Sutherland was before this, but now I'm hooked! Easily the most interesting speaker I've heard. Rory Sutherland's grasp of psychology is unparalleled. Thanks for inviting him, Steven!
This one podcast episode has single handedly re-discovered what meaning of providing intelligible, useful, practical, and thought provoking insights on marketing, branding and business than any one’s whole podcast/channel/body of work drops in a year or at all. Congrats sir you have re earthed the meaning of providing unquestionable value vs providing meaningless unasked for political/social views and tired regurgitated positivity messages like all other “business channels” do nowadays. Seriously, Thank you!
SIM 🤝🏿🤝🏿
Absolutely educational and inspirational
Couldn’t have said it better myself. Rory single-handedly proves the art of conversation is not dead. Loved it!
Check your bloody grammar, you don't need to fit every adjective you can think of in one one bloody sentence
As an Ad man I'm not ashamed to admit that I gave this a thumbs up within a minute. I love the psychology of marketing and advertising. Lovely stuff!
These are the sort of CEO insights that made me love the channel. You cannot get this experience without absorbing it from extremely talented individuals, with the right experience and who are willing to share their knowledge. You making the effort to find these people and share their insights is fantastic.
Recently a lot of videos seem to focus on psychology and childhood of the guests, which I’m sure many people enjoy, but those videos often don’t provide these sort of tangible and memorable insights that this video nails. Real return to form for me!
Absolutely agree on this👍🏼👍🏼👍🏼
Seconded. I'm noticing I skip more of the podcasts than I listen to now. The clickbait titles and the Piers Morgan's Life Stories style podcasts just aren't interesting. Ali Abdaal's Deep Dive is doing a better job now.
Don't skip this video anymore
Easiest guy to interview. All you gotta do is say Hi and he’ll take it from there for next hour & thirty eight minutes.
😂 nailed it
😂
😂
He is excellent and seems to have all at his fingertips, but this is a regurgitating of excerpts from multiple presentations that he has made
Absolutely loved this podcast - what a genius this man is. I wish he had his own podcast - I would genuinely listen to him every week!
@@nf413 Oh wicked thank you! I will 100% take a look - cheers!
His books are brilliant
@@TheAdArchive Yeah i have just bought and am halfway through reading Alchemy - loving it! Feel free to recommend any others!
There's "Rory Sutherland's On Brand"
Absolutely the same
Mr Rory is literally dropping gems after gems after gems. I can’t wait to put his advice into action. God bless this man❤️
Sameeee
I've been looking for this guy Rory Sutherland for about a year but I forgot his name! He's a genius of psychology 🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾 Thanks Steven
Thank you for listening! 🙏🏽
@@TheDiaryOfACEO I just have to give you MEGA PROPS after listening because you were able to roll with him so well! He is so such a fast thinker and I relate to that, but you really kept him grounded, feeling him back in like..."yeah but answer the question dude" 🤣🤣🤣😂😂 AND in such a direct way! And it wasn't rude at all; I'm glad you did because you asked AMAZING Questions PARTICULARLY about communication ability, personal branding, etc. My fav part? At the beginning when Rory said you'll reserve the mutual fanboying for later 🤣😂🤣😂 I love a funny, brilliant, lighthearted soul more than anything! And just recently realized I LOVE the psych of people, sales and marketing so this was an absolute treat🙏🏾🎶💞
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
@@thedevelopmentbydavidpodcast hey a bit ackward of an introduction but the way Rory inspires us to be extra and uncomfortable means that this is the place and space to GO FOR IT! Thanks for sharing I'm headed over!
This guy has been getting recommended to me by RUclips for the past two months, now I clicked and find him very informative. Clearly a smart guy.
I can listen to Rory all day and think I will listen again to this one tomorrow. I thought I spent too much time thinking but Rory has opened my eyes to thinking more and in different ways.
Who is John Cleese, classic generational question
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
@@thedevelopmentbydavidpodcast thank you I will take a peek
I thought the same thing. I’ve always tried to blend in with others and would disregard my own original, out of the box thoughts. The very thing that would help me excel as a marketer. Binary thinking will damage ones creative capacity.
@@atinukeladipo2164 I hope you are more you now. Just the other day I heard this quote, "Confidence means deciding who you want to be without the reflection of what other people think". (Jay Shetty) It is a part of a larger piece but very impactful. The sooner we drop caring what others think the more us we are. Hope you have a great week.
Rory Sutherland has finessed the art of balancing Style, Tone, Volume and Pace which is clearly very natural for him to do no doubt having made the conscious effort to understand the impact of such balance over time. His knowledge of subject has great depth which of course helps but style of delivery is what he is a pro at.
Clever deliver and the details ordinary ppl missed. Totally gem..I saw he was using his asthma pump time after time.
In my most humble opinion, this has to be one of the most fascinating, interesting, insightful, and thought-provoking conversational interviews I've seen and heard in many a year. I'd never heard of Rory Sutherland before i stumbled upon this video. Well done Steve for inviting him onto your show.
Totally agree with Rory’s point about a lot of e-retail making everything slick up the point of sale, but then making the experience after sale, cancellation and returning of items etc as difficult as possible - in his words, like “entering a world of pain”.
I’ve watched a few diary of a CEO podcasts, usually big names (e.g. Ben Francis), excuse my ignorance but I had no idea who this man is before this, however he is one of the most interesting guys I’ve ever heard. I watched half of this before I had to go out and found myself actively wanting to go home to finish this off. Easily the most interesting speaker on here!
He is the king of marketing
I highly recommend his book Alchemy as an audiobook. Fun, interesting, read by author.
Who the fuck is Ben Francis?
54 minutes in and so far I’ve learnt so much more - in terms of marketing psychology & strategy - listening to you two gentleman converse, than I have from spending hours studying marketing through a reputable education provider. What a fantastic conversation, thank you both very much.
In fairness all the education here is coming from Rory
This episode is gold! old is gold. Rory Sutherland is a gold mine...
“Where’s the taxi? Oh he’s stuck at those traffic lights, I’ll have another pint!” Just yes. I’m hooked already 🙌🏼 💕
As a marketer with decades of experience in big brands, I realised how much I still have to learn while listening to the genius of Rory. I was glued from start to finish. Definitely one of the best interviews you've done Steven...
Might be my favourite podcast yet. Certainly the one that I’ve gained most insight from, in a business sense. Incredible. His thoughts on e-commerce are fascinating. Keep em coming Steven your hard work and dedication to the pod is showing through more and more.
I've been watching a ton of Rory videos lately, he truly is a great educator on marketing psychology. Best of all, he talks so much you'll have no shortage of listening!
I feel like this guy is my spirit animal! If I grow up to be like him, I will die happy! Total character and genius!
Definitely!! He has energy in his voice!!!
This episode was exceptional. I could listen to Rory speak for hours and hours, and I made so many notes. Thank you, Rory for sharing with us.
This is why i love this channel so much. I would never had heard of Rory other than listening to him here and he was totally awesome and captivating. I have ordered the book. Have to say the quality of guests lately has been superb.
I am 18 minutes in and I love this guy, amazing energy, amazing information and great communicator/ perspectives, I would love for him to be involved in my start up, a very interesting man and hilarious.
Rory is such an interesting man to listen. The examples he gives are so valuable to anyone in business. Great podcast episode!
That was just exceptional. Possibly my fave guest. I could listen to him all day. An incredible thinker.
I got 60k now and I got no where to dump bro, everything is jacked up in the stock market.
Semiconductors copper wire manufacturers chip makers. Welcome to the e.v. era
You don't need to find the next NVDA to succeed in investing. Just choose top-notch ETFs and partner with a financial advisor like I did. I turned $100k into $53,000 in annual dividends-a significant milestone for me today.
Agreed, despite my rookie knowledge of investing, I have a financial advisor who did the trick in a bit more than 6 months after a lump sum capital of $500k, and I've so far made a fortune. I'm now buying real estates, gold and silver as advised by my FA.
I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?
I'm cautious about giving specific recommendations since this is an online forum and everyone situation is unique, but I've worked with Teresa L Athas for years and highly recommend her. Look her up to see if she meets your criteria.
It’s nice to hear Stephen admitting he’s learning from Rory throughout this interview. Like a keen student absorbing useful wisdom. Nice for many people who are in SB position, trying to grow and build their own businesses and seeking the wisdom of the experienced generation.
Media tells us to be bothered about the youth- but only older men and women hold the gold of experience and wisdom. Love Rory. Rory for prime minister please
Multi-level fascination. Easily the smartest conversation on marketing that I have listened to. If I had power, I would mandate this content be reviewed by everyone in business school or who has an interest in business marketing. Its a masterpiece.
I have a lot of respect for RUclipsrs who have the patience to interview Rory. He is wild as they come but a brilliant and well respected ad man.
This is one of the best interviews that I have watched on this channel. The depth and breadth of knowledge packed into this interview is amazing. The interview was engaging from beginning to end. Keep up the great work.
This mans grasp of the English language is impeccable!
He loves the sound of his own voice you mean!
@@Baron_Greenback two things can be true at the same time
I just think his brain runs at a fast rate.. and he gets inundated with things to share...a natural rambling .. also he is the invited party... there to talk..
It’s funny how his accent and enunciation are performing a marketing function that makes you perceive his English as impeccable when in reality, his grammar was actually incorrect a few times during this interview.
@@louisdapan Yeah - he’s one of those type of people that unfortunately needs to ‘project’ their intelligence. In turn, they become insufferable. I bet Ogilvy can’t wait to get rid of him! He’s literally an embarrassment to their brand with all these rounds and rounds of podcasts! He literally doesn’t let anyone get a word in edgeways with self absorbed prattle! He’s about five years out of date on most of his points and I bet he’s a nightmare in meetings! He’s a has been!
I spent like five hours to finish this episode as I had to stop it many times to write down so many insights and thoughts. Thanks Steven! It would be almost impossible for many of us to access this level of knowledge.
would you mind sharing with us?
I love Rory Sutherland's energy!!! I love how Stephen Bartlett makes him explain and expand on his comments.
The lack of delivery options & phone number observation is spot on!
Spot on common sense! Most marketing is centred around discovery, managing expectations, execution and experience.
This man is amazing! a storyteller, and fantastic example of confidence. Love this guy Rory!!!
The best Diary of a CEO yet... bloody loved this Stephen... Rory is just next level thinking.
I’ve never heard of this man but I’m blown away by him. He seems like a high level marketing guy; like someone who has a huge resume and teaches at an MBA school. Really smart guy 🤯
I skipped over this video so many times, because I don't use Apple products and I don't drive a Tesla. I am committed to Samsung and drive a Genesis. I think if it was titled and marketed with such as, How Companies Subconciously Grab Your Loyalty & Cash, it for sure would have grabbed alot more views. I absolutely love these sort of shows where my day to day life is affected. More of these interviews please!
Rory is brilliant. I love every single example he provides of how businesses have intentionally or not undermined classic economic logic with customer psychology to drive satisfaction and revenue.
Fascinating and truly thought-provoking episode. Being seated next to Rory at a dinner party would be a dream come true. Thank you for yet another brilliant guest. Keep up the amazing work! 🙌🏽
I was just thinking that very same thought! He would be one of my 10 fantasy dinner party guests.
The host is by far one of the best if not the best interviewer I’ve ever seen. I love how he is relentless in getting specific with the questions and doubling down to keep the focus. Subscribed!
Never heard of Rory Sutherland before. He makes a lot of sense. A great podcast episode.
If you have never heard of Rory Sutherland.... Here is your chance. He is a delight and brilliant to listen to!
This guy is bang on. If i find out a company is using Royal Mail I will not buy from them or even cancel the order.
I would love to sit and listen to Rory all day. This man knows soooo much my goodness.
As a CEO, these are the kind of insights that I'm always hunting for. Great video
100 percent true about answering the darn phone and not hiding a phone number. You do this to me, no matter how much I may love your products, I'm done with you and you can expect an immediate return with no further business coming your way. If you can't be bothered to service the sale, I can't be bothered to purchase from you.
Soooooo many insights in this episode 🤯 I particularly love the deep dive into a lot of the psychology behind things that we see and use in our day to day lives. Keep up the great work Steven and team 😁
So glad! Thanks for listening Robert🙏🏽
Watching this in 2024. Amazing interview. I also see DOAC has incredibly improved over time. Well-done Steven
LOL I have binged a ton of your episodes as of late and as much as I adore Rory Sutherland and have religiously watched every one of his TED Talks over the last several years I think you may have had just as effective an interview if he were sat across from a mirror! Hahaha phenomenal, world-class job at utilizing patience and silence and interjecting when possible to try to heard the cats
We're all fans of Rory at 42courses. Apart from all the great courses he's created with us he''s so generous with his time and just has such great insights.
4th time I've came back to listen to this - every stage of my business gives it all more context! Great work as always.
OBM had David Ogilvy as its first great consumerist adman, now Ogilvy has Rory Sutherland taking the cake on the internet - well done
Rory is as utterly captivating as always. You did an excellent job with the interview, great flow and excellent sound quality.
Rory’s voice is very easily listened to and you can hear the knowledge in his tone. Absolutely think he’s great. 👍
What a fascinating guest. Dream dinner guests, the both of you! A profound experience to watch this back and forth, seeing both your minds whir and ponder all! 🙌
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
Thanks for listening Raphael!
Rory is an absolutely delightful person to listen to. And his book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," is a tour de force. And you, Steven, are brilliant.
I am 40 minutes in and taking notes. Fascinating interview Steven. I also love how you are taking the advertising part and mixed it in with the actual podcast. It made me not to skip that section. As a regular listener I can get a bit bored with it, sorry, even the products are great and I see the value in them.
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
Masterpiece. The first time I have set aside nearly two hours to watch anything on RUclips. Thank you. I will spread the word. Two VERY VERY smart geezers! ❤❤
OMG Rory Sutherland is a guest here ! Loved his seminars during my Ogilvy days!
The RUclips algorithm brought me here but the quality of the content has made me subscribe. This made me think differently about a whole bunch of things. This was excellent, thanks!
10 minutes in and I'm mindblown! You've done it again! 🏆
I f*k'n love Rory Sutherland! This dude is a freakin' treasure trove of counterintuitive insight and wonderful knowledge. Thanks for interviewing him. Thank you, rory, for always sharing so much goodness with the world.
Rory vaping through this interview. Absolute G 😂😂😂😂.
RS’s USP is he has the best ideas and can sell them to you in short and snappy sentences in that wonderful voice so reminiscent of the radio DJ Tony Blackburn. We all as a nation grew up with that man’s voice in our ears and 🧠 it’s so comforting and reassuring. You’d buy anything off this human.
I've been listening to dozens of episodes recently and this one is up there with one of the most insightful interviews. Thanks so much to the both of you 👏 bought Alchemy!
This is probably the best episode so far, could listen to this conversation all day long
Absolutely loved this episode! So interesting. If I was a CEO I'd have Rory consulting for me every week.
Rory is a fantastic mind with a lot of fantastic insightful knowledge but he never lets any hosts speak. He rambles a lot sometimes. Which amazes me that he was able to close customer because active listening is vital.
I’m having strong reactions (enough to make a comment) about this man. I have seen 2 interviews with him this week. I can see why younger generations of people interested in advertising and marketing think he’s a genius. He’s got good stories and what we could call “The Knowledge” as it applies to his business. However, I think his brand of quirky, razz-matzah showmanship is what his secret sauce is. I’m 62 and grew up with a father who was a very successful businessman in NYC and NJ advertising. He told me some of these exact same stories when I was in high school, almost 50 years ago! The cake mix needing the egg is a classic (and was already a classic when my father told me). I’m surprised he didn’t bring up the fact that even with the lovely, sweet and minty flavor of Scope mouthwash, it is just as effective at killing bad breath germs as the horrid, tongue-burning Listerine, but consumers FEEL like it can’t work as well because it doesn’t burn your mouth. The thing that I find truly disturbing about him is his pride in supposedly getting regulations for vape cigarettes to be kept more minimal. In the other podcast I saw, he came right out and said it was the thing he was most proud of in his career. He said this to Ali Abdul who, as I’m sure you know, is a doctor! Even more egregious, he claimed that he didn’t know why America had come down on Juul. THERE IS NO WAY that he doesn’t know why! He must not be as proud as he claims given that, as we all know, Juul and other vape brands were targeting their marketing to children and teenagers with candy flavors. They were luring kids into a habit that is dangerous and destructive. A habit that he himself cannot seem to control for the length of your interview. It seems obvious to me that he knows that at least some portion of what he says and does is a con, since he raised the question in your interview. Perhaps the most telling thing that came out of his mouth is something most people probably didn’t notice. He mentioned, “He met me …” Have you ever referred to meeting someone in this way? Very few people (perhaps only narcissists) would refer to the situation in that manner. I’m sure YOU would say, “When I met…” or possibly, When we met…” But saying “when he met me…” was very revealing. I’m sure, as he mentioned himself, that he is great at connecting people in his “Rolodex.” And having been in the business myself, I would bet he is an A+ pitch thrower. I find him clever in how he crafts what he says to toss aside the criticisms he knows he might get with preemptive strikes, but at some point, the answer to his question does become, “Yes, it’s a con.” That all said, a lot of great wisdom that has been around for literally generations is highly valuable for new people to hear.
K.
Thanks!
You’re worse. Just waffling.
@@miamitten1123 how so? I don’t know what I’m waffling on? Maybe we define waffling differently. What are you disagreeing with specifically?
So, whats the problem?
If its only the health hazard of vapes compared with what he has to say (see his other speeches) its insightful und im fine with that
One of your best podcasts in terms of business marketing. Rory speaks some serious common sense.
Currently growing my marketing agency so these some real gems 👏🏽👏🏽
It’s incredible that we get to hear from such extreme experts for 1.5h could have been 5 and a half. Absolutely loved it 👍🏻
The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?
In particular, amid inflation, investors should exercise caution when it comes to their exposure and new purchases. It is only feasible to get such high yields during a recession with the guidance of a qualified specialist or reliable counsel.
True, initially I wasn't quite impressed with my gains, opposed to my previous performances, I was doing so badly, figured I needed to diverssify into better assets, I touched base with a portfolio-advisor and that same year, I pulled a net gain of 550k...that's like 7times more than I average on my own.
This aligns perfectly with my desire to organize my finances prior to retirement. Could you provide me with access to your advisor?
NICOLE ANASTASIA PLUMLEE’ is the licensed fiduciary I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
She appears to be well-educated and well-read. I ran an online search on her name and came across her website; thank you for sharing.
Rory is amazing at inserting a genuine appreciation of humanity back into a field that often seems desperate to slurp it right out. Thanks
This has definitely been one of my favourite episodes to date! So much information and value here
"Stories are the PDF file of human information"... right there is why Rory Sutherland is great.
Best one yet, so so interesting! The story around the life cycle of the cheddar cheese rind really made me laugh. We really can’t help ourselves wanting what we can’t get and love a product cycle! Keep up the great work, and sending support from the little town of Bude in Cornwall!
amazing food for the mind. The eloquence, brilliance and message of Mr. Rory's stories are excellent, and he denies political correctness, great. Thank you for this episode and I wish you all the best, keep up the amazing work of being your authentic self!
My thoughts on Vinyl. I am 29, and I remember not having the internet. For me, records slow things down, I consume music more thoughtfully and I listen to the entire album. The instant access to everything online takes away something, in lessons the value somehow. Much like the analogy of adding an egg, getting the vinyl out of its case and placing it on the record player adds a layer on effort to the experience. It's also nice to just own something you have chosen, spotify feels empty and could vanish tomorrow.
I love this Guy! He deflected all requests to delved in to his personal life and what made him successful.
Great insight in to Branding & Marketing
Its great you are introducing new guests, some we did not know we needed to hear from
I could watch this 15 times in a row without any problem. Best marketing lesson ever!
Oookay! This is now my favorite episode yet. Absolutely enjoyed every second of this. Also, love Steven's honesty with signaling.
This episode wasn’t a podcast, was a marketing class!
Appreciate your dedication & consistency. Towards this podcast 🔥
🙏🏽
Incredible conversation. Didn't know Rory and now I am a fan. Lovely to hear him speak. Thank you for the excellent episode.
Fantastic insight into the psychological impact in marketing. Great interview and relevant in addressing how influential big companies persuade you into but their products. Masterpiece interviewing
If you enjoyed this - I have 3 hours with Rory on my show. The psychology of Onlyfans, touchscreens in McDonalds, Elvis, Harvard and how to order the best Chinese takeaway!
This is one of those podcasts that will go down in history. If you doubt then do yourself a favour and listen again because my thinking and perception analysis just went through the roof. Thank you Steve and thank you Rory for being so generous with your presence and wisdom.
Thank you for providing us with such multidimensional knowledge, Steven!
This bloke is a force of nature. An absolutely fascinating guest.
really enjoyed this one, that thing about HMV and CDs was gold. one can extract alot of knowledge from that concept. thanks for these podcasts, they are very educational and enjoyable
Never tire of listening to Rory!
The best podcast so far - biased as I do marketing but 'wow', I have so much more to learn.
I gotta say, these dialects of English make this video so much more enjoyable. It's interesting, because there are distinct differences possibly due to régionalisms, age, cultural background, ethnicity... so much that imprints language upon a person. And being a fan of linguistics, this is nothing short of intriguing.
Great conversation 💜 Hadn’t heard of him and his work before, so thank you!
Without doubt the best guest you've ever had on this podcast.