Growing a Brand Through Partnerships

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab.
Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025.
Here’s a glimpse of what you’ll learn:
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Key challenges and strategic pivots in 2024.

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The role of strategic partnerships in brand growth.

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Identifying the right partnerships for your brand.

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The importance of diversifying revenue streams.

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How bootstrapping fosters scrappiness and resourcefulness.

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Customer acquisition strategies for long-term success.

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Investing in relationships for sustained growth.

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The benefits of raising capital early.

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Meta’s continued impact on customer acquisition.

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Why diversification is essential for reducing business risks.

Sponsor for this episode:
This episode is brought to you by BSR Digital (www.bsrdigital...) .
BSR Digital (www.bsrdigital...) helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website (www.bsrdigital...) or book a call here (calendly.com/b...) .