Story Of Tata Cha & Delivering Great Value | The InsideIIM Career Podcast - Jukta Basu, TAS, IIM K
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- Опубликовано: 9 фев 2025
- What do brand managers, consultants, bankers, ops and supply chain guys do? Is work life just about turning up everyday to work, doing a bunch of things your boss asks you to do, lunching with colleagues you mildly dislike and surfing your social media rest of the time or is there more to it? How do people take up Challenging projects at work? How does the workplace transform into this hive of high intellectual activity to solve problems? How do people use people and software and network and favors and money to create and solve and build? These are some of the things we will be tackling in the InsideIIM Career Podcast.
Hosted by : Kunj Sanghvi
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We hope you can imagine, evolve and succeed with some help from this podcast. Our first phase takes us to the big daddy of Indian business. We're going to talk to some of the high-flying professionals in the prestigious Tata administrators’ services program who are doing a bunch of exciting projects across the length and breadth of the behemoth that is the Tata group. We are going to talk about the toughest Challenges, their most memorable moments and the biggest learnings.
The Tata Administrative Services programme is the general management programme of the Tata Group which hires students from top campuses in the country as well as laterals from within its many group companies. For decades it has been one of the most coveted programmes to get into for top B-school students.
Our first guest is West Bengal University and IIM Kozhikode alumna, Jukta Basu. She has worked for 5 different Tata companies in a variety of roles. We talk to her about her affinity for the Tata brand, her experiences working on launching a new tea cafe business called Tata Cha, her challenges working for Tata Trust and her award-winning work at Titan.
The biggest learnings from the conversation are as below:
when you take a nostalgic experience and try to transform it into a premium product, it's very important to provide a business as usual plus something more kind of a product so that you can justify the premium.
Even in a mass market business, you have to give individual customizations to make every customer feel special.
When you start something new, you can just focus on your function. You can’t say, I am the marketing guy and I'm going to focus only on marketing. Everybody does everything to put out a great product.
It’s tempting to feel that with the launch, your job is done, but it's not. Constant feedback from early customers is key to business success.
When you choose a company to work for, don't just look at the salary and the career growth. Look at what aligns with your value system.
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If you liked this video, you'll also be interested to watch - How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS - bit.ly/342HXPc
The Life Of An IIM Ahmedabad Alum At TAS | InsideIIM Career Podcast Ft Navneet Sadani - bit.ly/34QxaYQ
Also, watch - 'There Are Only Two Ways To Get Into TAS - The Best Route Is B-School Placements' - bit.ly/2lIZ0VH
Read more stories about TAS here - bit.ly/31xBdIx
Astonishingly Amazing......... Indeed a Channel to Follow to Imbibe Leadership Acumen.........
This channel always motivates me to arrive at my original idea and make it work , business is amazing.
Thanks, Pawan :D Did you watch this video? - How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS - bit.ly/342HXPc
Intro scene at 00:05 , SUPER! I liked it.
Thanks for liking the video. You'll love our website as well - insideiim.com Sign up to get insightful and career related content everyday.
i don't know how to thank the creator of this channel because whenever i see any video on this channel it really changes the perspective of my vision..thank you💝
Really glad to hear this! Made our day today :D You'll love our website as well. Sign up to receive career and prep related content everyday - insideiim.com/
An amazingly thorough, deep and informative interview, just like the interviewee.
Hi Shreya, So happy and glad to hear this 😀We've more informative video suggestions for you - I Lived In Fear For 2 Years In The USA After My MBA - Sandeep Aggarwal, Shopclues & Droom - bit.ly/2IIwoV1
Very insightful, and fluidly explained by Jukta :)
Very nice idea :) Very Helpful, please bring some CA or commerce background guy into Podcast 🙂
Thanks for your suggestion. We'll try to cover it. You can subscribe to our youtube channel - bit.ly/subscribe_insideiim and don't forget to tap the bell icon so that you get notified our daily updates without missing it.
Vera level value addition🔥👍👍
Hi, glad that you find the video useful 😀 You'll also be interested to watch - Game Theory - Explained | Uber's Pricing Strategy - Prof. Sumit Sarkar, XLRI Jamshedpur - bit.ly/2qnwafE
Wow vedio.. 🤘 Thanks for such an experience packed vedio sir..😊
So happy to hear that you liked the video! One more insightful video suggestion for you - Game Theory - Explained | Uber's Pricing Strategy - Prof. Sumit Sarkar, XLRI Jamshedpur - bit.ly/2qnwafE
Awesome talk..
Happy to hear that you liked the video :D You'll also be interested to check out - The Life Of An IIM Ahmedabad Alum At TAS | InsideIIM Career Podcast Ft Navneet Sadani - bit.ly/34QxaYQ
Good insights
Thanks for liking the video :D One more insightful video suggestion for you - How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS - bit.ly/342HXPc
Quality content
Glad these videos are helping y'all. More insightful content coming your way. You might also want to check out - Why I Quit My Job To Travel & Write - Kunj Sanghvi, Content Head - InsideIIM, Ex-CNBC, MICA Alum - bit.ly/2mF4Nfd
Did Elon Musk is right on MBA program ? It is confusing me ?