How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS

Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
Hosted by : Kunj Sanghvi
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Our guest today is Sidharth Srinivasan, an alumnus of S.P. Jain Institute of Management & Research, who has worked on the launch of one of the most aspirational e-commerce platforms from the Tata Group, Tata Cliq. We talk to him about the lead up to launching Tata Cliq, his experiences on working with Tata and the challenges he overcame to build a platform that caters mostly to millennials.
We're going to try and summarize all the conversations that we've had with Siddharth today:
1. The first learning in my mind is that irrespective of what businesses you're building, build something for the long term and build something that is future-ready. Today's sunrise businesses are going to be tomorrow's legacy businesses.
2. The second learning I want to talk about is actually about you know, when you are in the middle of a launch, you have this temptation of coming up with a brand name that is unique and innovative and just really stands out, but it's far more important to come up with something that is simple to understand and easy to communicate.
3. Third one is actually my favorite. The best courses and digital marketing are absolutely free. Between Facebook and Google, you will get the tools that you require to crack digital marketing for any kind of business that you want to run.
4. Next learning is actually to hire a team that is smarter than you, that will ensure that the execution is great. And also you can scale up much faster.
5. The final learning is that the road to CEO is paved by taking up tough roles that require loyalty, accountability and impact.
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[@siddharthsinha1330]

Such a learned man !!
The way he knows depth of several topics, osum !!
Omnichannel, digital marketing, large conglomerate, ending by explaining his choice with buffet analogy. Awesome !

[@ajaysoni9895]

Okay, Tata CLique is not using Google Tag Manager, gives a clear cut picture - how advance the digital marketing setup they have, I doubt they are doing CRO.

[@InsideIIMKonversations]

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