Understanding and Navigating Your Data in GA4

In this video, Performance Director, Clotilde, joins Senior Biddable & Analytics Executive, Kyle, to discuss the switch to GA4, and how to understand and navigate your data now it has moved away from Universal Analytics.
They explore key topics including:
The key differences between GA4 and Universal Analytics so you understand your data and can make better decisions.
A walkthrough of our most used reports to help marketers get the insights that matter most to them.
Having used Universal Analytics for many years, you likely know how to find the data you need in a pinch - source/medium reports, goal completions by page, etc. All of this information is still available within the GA4 interface, either by default or via custom report creations, so we’re going to guide you through everything you need to know to leave you feeling confident that you can find the data you need.
Watch the video to find out more.
GA4 WALKTHROUGH:
00:00: Intro - Clotilde
00:30: GA4 vs. UA
21:16: Intro - Kyle
21:59: Reports Section
22:21: Traffic Acquisition
23:49: User Acquisition
25:52: Events
27:00: Conversions
28:41: Pages & Screens
29:31: E-commerce Purchases
30:28: Demographics
31:31: Tech Details
32:39: Report Customisation
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