Innovation Visual
Innovation Visual
  • Видео 105
  • Просмотров 131 662
The Fundamentals of AI: How it works and why it's important to understand
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI.
They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose.
Among other topics this episode explores:
- The fundamentals of machine learning and AI
- Model bias and how we can identify it
- Generative AI tools and potential legal ramifications involved with personal data
- AI and marketing leadership...
Просмотров: 651

Видео

How to Keep Up with Google
Просмотров 1,3 тыс.14 дней назад
Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, as a business and marketing leader, it can be tricky to keep up with the complex systems and criteria and monitor the impact the changes are having on your digital marketing strategy. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vog...
Hollywood Sells: How Brands can get Results with Celebrities and Placements
Просмотров 1,1 тыс.Месяц назад
Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience. Product placement 'allows brands to show the now, in the modern day, it allows them to show their historical authenticity when they're shown in period pieces and it even allows a brand to show what they might...
How to Generate Revenue from Email
Просмотров 1 тыс.Месяц назад
Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogu...
Marketing Planning: How to do it and what not to do
Просмотров 790Месяц назад
When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan. From top tips like how much budget you should allocate to experimental opportuniti...
Understanding Economics to Drive Better Marketing Decisions
Просмотров 6882 месяца назад
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions. Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. N...
How to Set SMART & Effective Business Goals in Marketing
Просмотров 7242 месяца назад
Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Adcock, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including: - The importance of having good data for optimal business goal setting - How to ensure yo...
Marketing Technically Complex Offerings
Просмотров 5533 месяца назад
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon. With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings? This episode covers: ...
What You Need to Know About Account Based Marketing (ABM)
Просмотров 4963 месяца назад
Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy. The discussio...
How to Drive eCommerce Growth Through Search
Просмотров 7454 месяца назад
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute, who has utilised LupaSearch to increase conversion rate by up to 20%. Explore key tactics to boost your eCommerce revenue and enhance your customer experience through high quality search powered by AI. This episode gives practical knowledge...
The Power of Lead Scoring
Просмотров 6924 месяца назад
Are you looking to implement or optimise lead scoring in your business? In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on businesses goals and objectives. The discussion explores key topics including: - How to make engagement scoring...
How to Engage Your Audience in the Face of Generative AI Noise
Просмотров 8155 месяцев назад
Searching for ways to provide valuable and unique content for your audience? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence. The discussion explores key topics including: - How Generative AI is impacting co...
How to Make Sure Your Web Project is Successful
Просмотров 1,1 тыс.5 месяцев назад
What steps are required to ensure a successful website project? In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Pete Hibbard, Operations Director, and discuss the key points to consider when implementing and launching an effective website project. This episode considers: - What essential pre-build processes you need to contemplate with your stakeholders - Website fac...
Navigating Digital Marketing without Third-Party Cookies
Просмотров 2,4 тыс.6 месяцев назад
The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies. In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. This episode explores: - What does the removal of third-party cookies mea...
Utilising the Power of Influencers in Your Marketing Campaign
Просмотров 1,4 тыс.6 месяцев назад
Want to know how to successfully implement Influencer marketing in your strategy? In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan. The discussion explores key topics including: - The different ways this tactic can help your business - How to decide whi...
How to Ensure your Google Ads are Effective
Просмотров 1 тыс.7 месяцев назад
How to Ensure your Google Ads are Effective
An Interview with The Rt Hon Jeremy Hunt MP | The Impact of AI on Digital Marketing Businesses
Просмотров 9338 месяцев назад
An Interview with The Rt Hon Jeremy Hunt MP | The Impact of AI on Digital Marketing Businesses
Using Data to Maximise Profit | Tim Butler speaks at Ecomexpo’23
Просмотров 5468 месяцев назад
Using Data to Maximise Profit | Tim Butler speaks at Ecomexpo’23
How To Use Personalisation To Generate More Leads
Просмотров 2,7 тыс.8 месяцев назад
How To Use Personalisation To Generate More Leads
How to Increase Your Sales Through B2B Retention Strategies
Просмотров 1,9 тыс.8 месяцев назад
How to Increase Your Sales Through B2B Retention Strategies
The Best B2C Retention Strategies For Your Business
Просмотров 9169 месяцев назад
The Best B2C Retention Strategies For Your Business
The Importance of Video in Digital Marketing
Просмотров 1,2 тыс.9 месяцев назад
The Importance of Video in Digital Marketing
Should Your Business Be On Threads?
Просмотров 2,4 тыс.10 месяцев назад
Should Your Business Be On Threads?
How Does Data Provide the Foundation of a Content Strategy?
Просмотров 2310 месяцев назад
How Does Data Provide the Foundation of a Content Strategy?
In-house vs Agency: The True Costs of Digital Marketing
Просмотров 1,2 тыс.10 месяцев назад
In-house vs Agency: The True Costs of Digital Marketing
Can We Leverage Our Business Data As Another Revenue Stream?
Просмотров 2010 месяцев назад
Can We Leverage Our Business Data As Another Revenue Stream?
How to Decide What Channels to Invest In
Просмотров 1,3 тыс.11 месяцев назад
How to Decide What Channels to Invest In
How to Embrace Generative AI in Your Digital Marketing Strategy
Просмотров 1,6 тыс.11 месяцев назад
How to Embrace Generative AI in Your Digital Marketing Strategy
Understanding and Navigating Your Data in GA4
Просмотров 8711 месяцев назад
Understanding and Navigating Your Data in GA4
Squeezing the Max Out Of Your Marketing Budget
Просмотров 1,4 тыс.Год назад
Squeezing the Max Out Of Your Marketing Budget

Комментарии

  • @drjoannabutler5862
    @drjoannabutler5862 3 дня назад

    Great episode, thank you Innovation Visual

  • @softstone86
    @softstone86 3 дня назад

    Great episode, really interesting thank you!

  • @clotildewatson4976
    @clotildewatson4976 3 дня назад

    Thanks for this great episode! It's fascinating to learn about how it works and so helpful to then understand how to use AI and machine learning correctly!

  • @acethe3rd3
    @acethe3rd3 12 дней назад

    So good!

    • @innovationvisual333
      @innovationvisual333 12 дней назад

      Thanks for sharing your feedback - glad you enjoyed this episode!

  • @clotildewatson4976
    @clotildewatson4976 17 дней назад

    Thanks for having me! It was a great discussion 🙂

  • @helenmurray7577
    @helenmurray7577 17 дней назад

    Really insightful video!

  • @voguephelps4814
    @voguephelps4814 17 дней назад

    Great video, thanks Clotilde for your insight. Really useful!

  • @helenmurray7577
    @helenmurray7577 25 дней назад

    Super interesting and really shows how product placement in Hollywood is thought through to the minor details!

  • @clotildewatson4976
    @clotildewatson4976 28 дней назад

    What a fascinating world and thinking about it in terms of long term investment is also a great insight that I never considered.

  • @michaelkneidinger9530
    @michaelkneidinger9530 Месяц назад

    Great explanation, but mssing server-side tracking for an enhanced first party data stream

  • @drjoannabutler5862
    @drjoannabutler5862 Месяц назад

    Such an interesting podcast, especially around product placement, as connecting with the audience is always difficult and changes so rapidly. Great ideas, thank you.

  • @katestaples8524
    @katestaples8524 Месяц назад

    Thanks for this video - excellent tips!

  • @katestaples8524
    @katestaples8524 Месяц назад

    Really insightful!

    • @innovationvisual333
      @innovationvisual333 12 дней назад

      Thanks for your comment Kate, glad you found it helpful!

  • @voguephelps4814
    @voguephelps4814 Месяц назад

    Great insight, thank you!

  • @clotildewatson4976
    @clotildewatson4976 Месяц назад

    Great video and thanks for the great tips on personalisation and segmentation. It's such a great way of understanding your customers better.

  • @clotildewatson4976
    @clotildewatson4976 Месяц назад

    Thanks for these great tips. Completely agree on the competitor comments, it's interesting to look at what they're doing but don't copy them blindly. Love the idea of being the leader that gets copied rather than copying others 🙂

  • @clotildewatson4976
    @clotildewatson4976 2 месяца назад

    Thanks for this super interesting discussion. Lots to take in but the VUCA framework is definitely useful.

    • @innovationvisual333
      @innovationvisual333 2 месяца назад

      Thank you for your comment - pleased you found the discussion insightful!

  • @drjoannabutler5862
    @drjoannabutler5862 2 месяца назад

    Very helpful information about VUCA. First time I’ve head about it and made me consider how business needs to respond in the current climate

    • @innovationvisual333
      @innovationvisual333 2 месяца назад

      Thanks for your comment. Glad you found the video helpful!

  • @clotildewatson4976
    @clotildewatson4976 2 месяца назад

    Thanks for this, super useful! I feel like many organisations don't realise the importance of setting goals. It helps with so many aspects of the business and makes things so much smoother!

  • @brianna.givens
    @brianna.givens 2 месяца назад

    The biggest losers in this in my opinion is affiliates and affiliate marketers. Without 3rd party tracking cookies, how will affiliate marketers track their sales? Or how will affiliates attribute sales or conversions to the proper affiliate? I understand the need for advertisers to collect data that helps them better tailor their ads, or for targeting, but there are other ways around that I think.

  • @drjoannabutler5862
    @drjoannabutler5862 2 месяца назад

    Amazing to have the Chancellor of the Exchequer visit us at Innovation Visual in Surrey. Great interview Tim. And thanks to Jeremy Hunt for taking the time and for agreeing to the interview. Jeremy was very pleasant and engaging and really interested in what we were doing as a business.

  • @drjoannabutler5862
    @drjoannabutler5862 2 месяца назад

    Such useful information, thank you

  • @clotildewatson4976
    @clotildewatson4976 3 месяца назад

    100% agree with being on the right channels. Being there when your prospects are comparing you with competitors is so important and sometimes gets forgotten. On the simplification, I think it has to be done at the right time, like Jonny said, your blog can be complex but your product page needs to convey a simple message to help people make the decision. Thanks for the tips! Really interesting!

  • @javiergonell8569
    @javiergonell8569 3 месяца назад

    Great video. Thanks for sharing 👏

  • @clotildewatson4976
    @clotildewatson4976 3 месяца назад

    Great video guys! You've made a complex subject easier to understand. There's a lot that goes into it but it's great to see how everything fits together.

    • @innovationvisual333
      @innovationvisual333 3 месяца назад

      Thanks for your feedback, we're glad you found the video useful!

  • @Lauren_A-W
    @Lauren_A-W 3 месяца назад

    Thanks for explaining this topic so well! It was a great video to gain a better understanding of this tactic and how to effectively implement it!

  • @clotildewatson4976
    @clotildewatson4976 4 месяца назад

    Wow this product sounds really cool! Increasing conversion rate by 10-20% can be a game changer for e-commerce so would love to see this in action!

  • @Lauren_A-W
    @Lauren_A-W 4 месяца назад

    Lots of great insights!

  • @voguephelps4814
    @voguephelps4814 4 месяца назад

    Super informative! Great conversation. Thanks guys.

  • @clotildewatson4976
    @clotildewatson4976 4 месяца назад

    Chris and the MarTech team, you're such geniuses! This is a great episode. It's quite a complex process to undertake but you make it so clear. Thanks guys!

  • @softstone86
    @softstone86 4 месяца назад

    Really enjoyed joining Tim to record this one! Hope people find it insightful!

    • @innovationvisual333
      @innovationvisual333 4 месяца назад

      It was a really interesting discussion. Thanks for taking part!

  • @Lauren_A-W
    @Lauren_A-W 4 месяца назад

    Great episode! There’s a lot of considerations when it comes to lead scoring and this video gave me a lot of useful guidance 👍

  • @clotildewatson4976
    @clotildewatson4976 5 месяцев назад

    Thanks for this! So many things to think about but it's all about making content that will work for your audience in the end.

  • @Lauren_A-W
    @Lauren_A-W 5 месяцев назад

    Really insightful video - lots of things to think about! Great top tips for different approaches to creating engaging content, thanks!

  • @clotildewatson4976
    @clotildewatson4976 5 месяцев назад

    Great insights as always! It was briefly mentioned but I think it's definitely something that gets overlooked, design for your users, not for you. Having a deep understanding of your audience and what they like is so important to get this right!

  • @clotildewatson4976
    @clotildewatson4976 6 месяцев назад

    Great overview of cookies! It's not easy navigating this area of marketing but you made it clear. Thanks!

  • @clotildewatson4976
    @clotildewatson4976 6 месяцев назад

    Thanks for the helpful tips. Completely agree with selecting the right person to represent your brand! People see through it when it's not authentic and it can damage a brand so quickly...

  • @LocalBooking
    @LocalBooking 6 месяцев назад

    Thanks - helpful

  • @voguephelps4814
    @voguephelps4814 6 месяцев назад

    Loved being a part of this - hope you find it useful!

  • @clotildewatson4976
    @clotildewatson4976 7 месяцев назад

    Thanks for this, super insightful! It's so true about the danger of going into Google ads without a plan but also don't assume it's easy and ensure you get a professional to run your ads. You can end up burning money really fast if you don't know what you're doing!

  • @voguephelps4814
    @voguephelps4814 8 месяцев назад

    was an excellent talk! Super insightful, thanks Tim :)

  • @voguephelps4814
    @voguephelps4814 8 месяцев назад

    This is great - thank you both :)

  • @clotildewatson4976
    @clotildewatson4976 8 месяцев назад

    Great tips and I love the mix between data and psychology/behaviour. You can't do marketing without both areas! Shame Tim had to rush at the end.

  • @katestaples8524
    @katestaples8524 8 месяцев назад

    Really interesting!

  • @dewanbageradorsho
    @dewanbageradorsho 8 месяцев назад

    Wonderful creativity ❤❤❤❤❤❤thanks

  • @helenmurray7577
    @helenmurray7577 9 месяцев назад

    So much more cost-effective to keep your current customers than acquire new ones - great information.

  • @victoriameiklejohn6156
    @victoriameiklejohn6156 9 месяцев назад

    This is really interesting, thank you!

  • @clotildewatson4976
    @clotildewatson4976 9 месяцев назад

    Great insights thanks! Sometimes we're so obsessed about getting new customers that we forget about the importance of keeping the ones we already have!

  • @user-th6to3es4t
    @user-th6to3es4t 9 месяцев назад

    Really interesting. Thanks for sharing the knowledge!

  • @MeganCurtis-tw5fg
    @MeganCurtis-tw5fg 9 месяцев назад

    Love this! So useful