Utilising the Power of Influencers in Your Marketing Campaign

Want to know how to successfully implement Influencer marketing in your strategy?
In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.
The discussion explores key topics including:
The different ways this tactic can help your business
How to decide which content creators to approach
Which metrics to measure to see if your campaign was successful
SUBSCRIBE 📢
Keep in the loop with the latest episodes / @innovationvisual333
This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
Key moments in this video:
00:46: How can Influencer marketing benefits businesses?
03:37: Finding the right platforms for your audience.
05:14: Why researching Content Creators before approaching them is essential.
07:43: Make sure you know exactly who your target personas are.
14:55: Why is engagement important to assess?
15:11: What statistics you should measure in Influencer Marketing campaigns.
_______________________________________________________________
About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [e-mail]
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
#digitalmarketing #digitalmarketingtips #marketingdigital #onlinemarketingstrategist #influencers #influencermarketing #influencermarketingstrategy

[@voguephelps4814]

Loved being a part of this - hope you find it useful!

[@clotildewatson4976]

Thanks for the helpful tips. Completely agree with selecting the right person to represent your brand! People see through it when it's not authentic and it can damage a brand so quickly...

[@LocalBooking]

Thanks - helpful