How to Set SMART & Effective Business Goals in Marketing

Every business has goals... but are they SMART?
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Adcock, to discuss how to set SMART and effective business goals in marketing.
The discussion explores key topics including:
- The importance of having good data for optimal business goal setting
- How to ensure your goals are specific, measurable, achievable, realistic & timely
- The significance of aligning marketing goals with overall business objectives
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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[@clotildewatson4976]

Thanks for this, super useful! I feel like many organisations don't realise the importance of setting goals. It helps with so many aspects of the business and makes things so much smoother!

[@innovationvisual333]

Thanks for your feedback Clotilde!