How Berner Built Cookies To Stand Out In The Cannabis Industry | Forbes
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- Опубликовано: 25 авг 2022
- Forbes figures that Cookies generates around $50 million in annual revenue, and with high margins, is conservatively worth $150 million. CEO and founder, Berner mixes his love for cannabis and music to build the Cookies brand we see today. A brand whose inventory can sell out in hours.
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Berner said it was magic. Thats how humble he is. He worked hard for this and stood by his beliefs and dreams and got himself to where he is today. Salute
Are you blind ? This man pushed powdered mildew in nice discreet Cookies bags. Ol boy been selling y'all od for 60 for the longest. This guy doesn't even fuggin grow. That's like me taking credit for the statue of liberty only because I know it exists. I've seen this schiesty side the "Cookies" brand and I'll never support anyone who knowingly has pushed trash to his loyal ones. Enjoy that boof , hope you don't get a dead bird in a bag. This dude only cares about the money and not Nair one of y'all should believe otherwise.
Salute#
It was god 🙏🏽
Turns out it wasn't magic, its all he employees he underpays.
Looking for a perfect tripping???
Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅
Berner has done so much for the culture, yet remains so humble..
He aint do shyt but make profit off weed lol but its a very good profit
He done alot like ignore mold problem from what I hear. Got his 420 m rad source irradiation machines to avoid dealing with real problem!!!
When he found out he had cancer maybe he should have jumped in Rad Source 420 machine and irradiated!!!
@@jackblack7797 the fact that he’s on Forbes shows he’s making it mainstream accepted, he has always been an ambassador of the culture.
A lot of people sell weed. Cookies is about the culture.
No he hasn’t. He’s a culture vulture
Berner is just a straight G. The music, the stories he tells, his brand. Been bumping you for over 10 years man. Stay up!
Exactly stories ask him who the creator of 🍪 😆 🤣 my Nikka cookie monster rip the original
His music garage
😂lol
His mom was very understanding😲
& it paid off!!
Berner is amazing how he chooses his words when expressing the truth. Im glad to be able to witness this man get to where he's at now. Much respect.
He is incredible with choice of words I thought that for years
Truth is, Hes Fake AF... ruclips.net/video/ylYPuOc1jXg/видео.html
Have always admired this man and his attitude, such a humble guy big respect
Berner shows that having supportive parents make a big difference in their child’s life. He motivates me because my parents were hard working but never worked for themselves. I’m trying to change that in my family tree and raise my child to do the same.
What an all star in this industry. Truly incredible what he’s done with so many current regulations with branding limitations.
Hes a joke - Find out how ? ruclips.net/video/ylYPuOc1jXg/видео.html
These guys built "cookies".. Berner is just half assed rapper trying to make money thats all. Hes a cancer on this industry... like ignore mold problem... "all star" selling moldy weed.
Schwag
Bro you are a fighter you are a cancer survivor!!!!! Love you Berner from the 518 in New York the capital. I live in the mountains run that greenhouse life brotha. You're one of my heroes. I have had 6 colorectal surgeries and I'm 28 years old. Love yuh bro!
Fellow 518er....its a hole lot of hype...hype =$...u know n I know ...theres just as good if not better right here in the dacks...
@@nathanking9083 maza faka
Keep staying up bro! Hope you're feeling well
Really fascinating to have seen the rise of Berner and Cookies 👍 Sets a great global benchmark for the potential of cannabis brands if we can move past United Nations dogma limiting governments embracing this beautiful plant.
👆👆💨💨
My friend from Cali used to talk about Berner so much in 2012 much respect
I remember listening to Berner music back in 2006 in the Bay Area, such different times man, he has come a long way from the way he used to live before all this fame and success.
Love seeing what he's built. Very humble man and also wants to see people succeed and have a seat at the cannabis table.
This is literally Berns year. Been a crazy journey watching him grow the past few years. Dude deserves it.
you must be stupid if you havent watched his career. go watch wax room with him and nipsey. they been on this "sold their soul" hype. He just wasnt a sacrifice like NIP.
1 year later, nobody cares.
I think Berner is just great man makes my day better learning how much of a giver he is
Reporting live from lynwood CA letsgetit salute #legendary #Berner
Weekend at Bernie’s my favorite album. Been in the game since packs were 5 stacks in Az. Shout out all my AZ people all my Califas people. We made it
Sweet story and sounds like he earned his way💚👊🏻💯💨💨💨kudos bro
Yo Berner.. i remember listening to your music in 2014 and saying to myself " i believe u ".. u called your shot and u took it.. your energy is contagious and u give so much to music and this world.. u will always inspire me to keep pushin 🙏😎💨💨💚💛❤️🔥🔥🔥🔥💎💎💎💎💎
Damn 2014 u must been in high school or right out i bet?💀💯😭
@@aa-jx5zz i was 23 goofball
@@mydogsbestfren7490 oh so u not from cali then?💀💯
In my times of lows right now I always turn to Berner and god they always get me back on my 2 feet 🙏
Thank you Great God for getting him through that cancer.
👆👆👆
I loved this story, and will hopefully be able to connect with you soon. I am a Las Vegas cannabis consumption lounge applicant. I also applied for your minority program. Wow and musical talents, congratulations on your music endeavors.
Shout out Vegas I'm in 916
Very well done. He’s super inspiring.
Big Bern on Forbes 💚💚💚 Dude is so major!
He paved the way for global brand recognition - I’m a fan & I have created the sequel brand to compliment what I have learned from him. Xo
Props bro 🙏 living your dream.
Makes me believe in myself watching this 😎
Berner GOAT 🐐 🇲🇽💯💯
Berner built the business on other people's work.
He's just rebranding flower
Where underground meets above ground and the mainstream you’re a legend and an inspiration Berner peace ✌️⚡️⚡️
Respect real one in the game love you brother stay strong and safe..thank you!!
mad love for bern been my idol for long time !
my parents are really into that. YOUR WORKING HARD. YOU MADE IT. they cant get enough from you to be worth going around you.
Berner is the man 💚🌱
I have a lot of respect for him, I wake up listening to his music Everyday!
Hello I got top grade magic mushrooms, lsd, dmt and chocolate bars I just wanna know if you need some
So far I’ve been coming across his interviews 👍🏻
Great narrative and personality. Congratulations
As an upcoming cannabis entrepreneur he gives me hope 😌
Good luck lmao
Bern has and will always be an incredible inspiration to me. So humble but bout his biz 🍪💨💚
Proud of you bro! U look great!
One love from Akron
Good music too
Nothing but love for Big Bern!
You guys need to learn about rosin and spread why it's so wonderful. Solventless extracts are amazing. So much better for you without the chemicals. Incredible flavors and so smooth.
Yep.
🐐🐐❤️❤️ humble & deserving, he’s a g
This is one of the realest people Forbes has ever and will ever talk about. Don’t @ me
It’s even more amazing that their flower isn’t even in the top 15% out here. Cookies is like a 7/11, everything is prepackaged. Can’t smell it or pick out your own buds.
I'd rather have Afghan or Bubba.
@@petercolpack573fuck yea some good ol BUBba kush
big bern you MADE it! love from pennsylvania
He 👆🍄 ships..
youtube "cookies dispensary mold problem"
Bloomington, ca enough said.
Berner and Nipsey is what I bump all day
did he say he was fighting stage 3 cancer. bro is a legend!
Its easy to get rich when you charge 80 for 3.5 plus tax 😆
Hyped for their followers, such a lame clothing line too. People are so dumb for paying those prices just to be “cool”
It’s just like Starbucks movement. People like to overpay for coffee just to be fancy.
@@dustinocallaghan7570 if you broke mfs think about what it took to get the brand to that level and read 1 econ textbook you'd understand why its able to be priced the way it is
i like cookies thanks for sharing with canada vic city here brother
This man is my inspiration 💚 I dropped out of pharmaceutical business school, work now only part-time at my favorite store, and the other half of time I spend with brokerage or my dreams 👌🏽 everyone can do it, if you're passionate about it 💚
Berner is a very high level speaker
No wonder he was able to charge 70$ for an 1/8th
Berner, bring COOKIES to Chicago. Need that Pound Cake and BernieHana. Thanks for what you've done and I'm glad you followed your path.
🐝✊
youtube "cookies dispensary mold problem"
Congrats to your success bro. I salute you. Good stuff.
Give information like this to us and it's good.... thanks #forbes
Berner is a inspiration frfr . He's a genius
he doesn't even grow it himself, and he doesn't like paying the people he works with, ask compound genetics
Berner is one of my inspiration. Sadly i couldnt practice growing that much. I hope it becomes legal in my country :(
But remember Berner did it all before it was legal too. Don't let it stop you..
@@Eeasezy yeah, i just cant maximize it that much like how it's supposed to be. Too risky, but thanks to you bud! Appreciate your message :)
Looking for a perfect tripping???
Check out the handle above 🖕,she sells psychedelics mushroom chocolate bars,shrooms, DMT, LSD weed and ships globally✅✅✅
Been bumping since drought season and the traffic album
I respect the way you carry yourself.. humble dude.that is why you are successful 🙏
youtube "cookies dispensary mold problem".... they didnt have a mold problem when "connected cannabis co" grew all their stuff.
"Humble" he is not.
he's not a breeder just a good marketer
I think he just got lucky, I can’t stand cookies clothing or people that rep it. Weed is way overpriced and just hyped for their followers
@@dustinocallaghan7570 why you hating so much worrying about him his brand or what people do with their money
Definitely a great marketer business man
@@mindfulnessorganix1588 I hope i get an opportunity to do business with him one day
@@mindfulnessorganix1588 He’s not a breeder or anything special. Jigga is the real man behind the strains that were created and he’s even been long gone from the scene because it’s all about making money for berner. I will never give him a penny and people should wake up to the big cannabis business that is designed to take your money and have the last laugh. I’m not a cookies groupie and don’t give two shits about any of these brands. Marketing is how they get you to become a blind person following the other blind people.
berner is the king, he has always been a true guy in weed. and a pure lover, of all weed can give you. and give the world, as a awesome medicine...
Everything wrong with todays weed industry . Nothing but hype , flash , and marketing. But ya , fire on the gram bro................
Your right Cannabis brings All peoples together!!! And Music helps keep it real! ✌️💗
I love Berner, such a chill guy
That's a crazy inspirational story. I never would've thought of that when I saw this brand. Very cool cover Forbes!
It's wild to see him say they're trying to get out to more small time dispensaries. They just literally launched a Cookies crossover with my homestate dispensary of WV. Much love Berner! Apples and Bananas is fire!!!
youtube "cookies dispensary mold problem"
Legendary
Meh cookies is all marketing. Nectar and la mota are my go to dispos in Oregon. They are everywhere and have so much more for better prices than cookies, plus nectar sells 1/8ths in glass jars and la mota has some nice top shelf's for 99.
Makes sense why this stuff costs so much in Canada. To import must be insane but the products are crazy good
The cookies in Canada is grown in Canada. It's so expensive because you are paying for a brand instead of quality cannabis.
how much does it cost ?
The Cookies brand products are expensive here in the U.S. too!
Bruh cookies are mid stop thinking cookies is that top shelf 🥱
@@uoeno.Bay Area, CA has the best in flower.
Over hyped bud, berner is a marketer. He did connected co dirty.
Yup, cookies is so lame. And so are his followers. Hyped up garbage clothing and weed. People just trying to be cool and fit in I guess.
Good for you...
Having that support must feel top tierrr so many families hate and don’t see vision
Take note 💯 this man is a marketing genius shout out the big homie Bern #cookiestotheworldandback
STRONG AS DEATH ITSELF ❤
loved this
I'll tell you how "Berner" built "Cookies" to stand out. Take every major strain, OG Kush, Tangie, Cheese, Sour Diesel, Durban Poison grow the beans and take the F1's and rename them to food names like "Girl scout cookies" (durban poison, OG). Most grower would pay respect to original lineage, but Bern had the tenacity to basically rename everything so he can brand it....
I think its all lame
Doesn’t even smoke that good either lol
True inspiration Berner is.
youtube "cookies dispensary mold problem"
Heard him rapping 13 years ago I would've never expected him to be this big! Salute to you 👏🏾👏🏾
The plug . The business man. Berner keep on going brother
He is a legend 💪🏼
Idk if it’s true or not but I heard Berber didn’t create the GSC strain but he stole the claim from someone else.
Sherbinksi made it. Look him up he got fire strains in clubs too but I’m pretty sure I’d he stole anything people would retaliate
I love what you do . I love your music in from Portland or I’m always buying your cds when come in bro keep up the good work
Berner the goat
👆👆💨💨
Damnn I remember back in the day Wiz Khalifa shouting out Berner for being the best plug on tour… now he’s a legit boss….. a Drug dealers dream lol
So Ready. My Brother 😎😎😎😎
Definitely been tapped in with berner since Urban Farmer have most all his albums! That's so Epic! An interview with Forbes! Was at the Cookies opening in Tempe, AZ got to shake Big Bern's Hand! It was Legendary! 💯✊🏽🏁
LMAO Berner is the face of cookies those of us in the know . Knows that koreans of cali really own cookies
FACTS then a MF. As a Marijuana Dispensary owner in Cali I legit could not do it without the Asians from LA🤣💯🙏
It’s a Mexican cartel front, they use Asians as pawns
is koreans of cali a gang, cartel or what? didnt find anything when i googled koreans of cali
Sherbinksi
Yea this is the type of person I want at the top of the cannabis industry none of these politicians love this mans energy
ONE LOVE
Love him
They shut down the cookies in my area because nobody purchased their product. Theirs only 1 left across town in Oklahoma City.
@@entertainmentgaming8738 lol same thing happened in Tacoma, Washington. Cookies still has a location but the prices are so outrageous people would rather go to World Of Weed, despite it being way more dangerous of an area
It's trash weed.
@@dreomiller4158 not really… just my opinion tho.
$75 for a Cookies 3.5 as a Jersey medical patient😭
Don't buy cookies bro. It's just like high end clothing. Overpriced and there's 8ths for like 40 that are just as good If not better
@@misc.shorts ^ FACTS!! Cookies sells a lot dry prepackaged stuff.
@@TheVictorguereca cookies dispensaries in the SF Bay Area are the cream of the crop. Hands down the most exotic stuff you will ever see.
@@misc.shorts I've got cookies brand for as low as $25 in California. The top end is usually $45-60 but depending on the strain it can be cheaper. Also always check your packaging date.
@@edwardelenes5589 the cheapest thing I've seen is $14 1g pre rolls
Berner never disappoints!💯💕✔️✔️
I see my future self in this Man keep doing your thing Bro
Tricked the whole world into smoking boof LOL
He's got Loud but it's over priced. It's for people who drink Starbucks
He’s cannabis is water down now he got different growers growing cookies product is not a one source type
It's all garbage.
Worst brand out there, Cookies is a joke
Yea, hyped up lame clothing and people don’t even second guess what they are paying for. If it says cookies on it their followers will buy it. You can always spot them because they all roll together wearing cookies hoodies and hat, like how is that original ? Stupid as fck
Burna is a legend. We probably don't agree on everything but I respect his hustle, passion, & dedication.
Yessssir this was nice to see
Cookies are mid AF. You’re basically just paying for the name.
All the same too
Respect