Such good reminders even for short form videos on other platforms beyond TikTok. Although I do know each platform will be slightly different. - Christina Vourcos
@@marketingbyshelby thank YOU! I've actually PINNED this vid so i can get to your links below once I'm off work. (just had a coworker give me a little tiktoktutorial. So I'll havea better idea of what you're talking about! :D Many thanks!
I desperately need this, haha. I have no idea what I want my TikTok to be. I'm starting to lean into my sense of humor, which works for me, but I'm a Regency Romance author, and a little afraid that it might be cringey to my readers. I like the idea of aesthetic videos. It might break up the weirdness, lol.
Thank you for sharing this video that is great information & advice. I am a fictional author & I have just signed up to TikTok....just need to get my head around this & learn as much as I can to sell my e-books.
Thank you for your awesome video. It helped me a lot. I have two books that I sell on Amazon-Kindel, where I do not have to keep an inventory and it is a self-publishing platform. I was wondering how I can connect the TikTok shop to the Amazon/Kindle purchase order. Do you have any suggestions? Do you keep an inventory of your books? Thanks , Franco
Hello! Thank you. You can't connect KDP to TikTok Shop unfortunately. You can set up TikTok Shop if you'd like to order author copies and ship out your own inventory. I personally just sell on Amazon and other retailers, and direct my viewers to go purchase there
Hi Shelby, you produce great content for sure. So much value for free and you speak from experience and in-depth knowledge. Thank you for that. I've had trouble growing my Tik Tok account but I've been using it pretty sporadically. I wonder if I just need more consistency and a solid way to add new followers and get more likes to my videos. A lot of my videos get no engagement at all even though they seem pretty good to me.
I appreciate that! Thank you. It's hard to say what it could be without seeing your content. Consistency helps without a doubt, but engaging content that speaks to your ideal audience is most effective and that takes experimentation with new styles, lengths of videos, messaging, etc! Keep going and trying new things, asking your audience questions to get engagement, etc. :)
@@marketingbyshelby I will definitely keep trying different things because I love the challenge of it all and figuring out what works and finding success would be outstanding!
Hi John! No, it doesn't cover the step by step for setting up TikTok Shop because it differs by country. I haven't personally used TikTok Shop and make all my sales by directing people to retailers like Amazon so the guide covers how to set up TikTok and use it in that way. Not in depth on TikTok Shop though :)
Thanks for your straightforward intro. Can you shed a little light on whether we should have a separate device dedicated to TT, and not used for any other purpose? I have seen this idea pushed hard elsewhere, and I find it dismaying as I have only just stumped out for an upgrade from my dodgy old Galaxy S9 to a S24. The thought of buying another high end mobile just for TT is way beyond my budget. The other issue is that I must use a VPN and a US Sim (I'm based in Europe) in order to reach a US audience, otherwise TT will reduce my reach to the country I live in. Any thoughts on that?
Thank you, this is really helpful! Do you think it's best for authors to stick to one type of video, so viewers know what to expect from your account? For instance, only aesthetic videos or only page flip videos?
Thank you! I do, yes. I think it's great to experiment with 2-3 and see what works best for your audience but then stick to just 1 style (maybe 2). TikTok pages who stay streamlined seem to be more successful!
@justinglaser1237 well some companies are coming out with integrations, such as BookFunnel to integrate with TikTok Shop! But no workaround with Amazon that I know of
If you sell on Amazon or well known retailer, just say that in the caption or comments in posts about your book. If you only sell on your website it's a bit trickier because you shouldn't put a direct url in a video or caption/comments, so you can connect your Instagram if you have one and encourage people to buy through your profile there, or say something like "Books available at colleenmooney dot com" and see how that goes!
Thank you for this. If I have a following on my personal TikTok page currently (close to 5k), I haven’t promoted my book but I’ve mentioned it’s coming, should I create an author profile and promote that page?
If your books are not related to what you've talked about on your personal page, yes I would create an author page so you can stay focused and not confuse your current audience
Here ya go! These are the videos that are linked. 1. Instagram mission statements: ruclips.net/video/_m4jBKD4HnM/видео.htmlsi=iCp00iBo3oMfv9n1 2. Original TikTok tutorial: ruclips.net/video/QhKCRafYsgY/видео.html 3. Writing hooks: ruclips.net/video/WZZ8-uPQssU/видео.htmlsi=CLJaVRSG1YiiB8An
TikTok is much more popular, especially with the younger generation, only rivaled by Snapchat. TikTok is my favorite platform. And it's easy to promote videos.
Hi there! I do coaching, and audits (reviewing and giving feedback to help people improve), as well as providing templates and ideas to my students; however I don't personally film/create them for others!
I was wanting to start promoting my books on tik tok but not doing posts where I'm talking. Do you think this is useful? I am publishing in different niches. Is that okay depending on my post.
Yes! 99% of my content there is no talking and a lot of authors don't do talking videos :) If you are marketing to very different audiences though, I recommend focusing on one while you learn, or having separate accounts for each
@@marketingbyshelby I have heard of people doing chat gpt to do tik toks? I feel like more people will follow if actual posts? I just did a tik tok promote on my book this afternoon and I think it might even be driving traffic to my book already :) There were some KENP pages read. So do you think having one account for astrology gardening etc and then another account for more work related themes-career planning, retirement, etc...
Hi Shelby, I’m an author who writes in different genres. Is it possible to market different genres effectively on the same account? I have sci-fi/fantasy, poetry, bedtime stories, creative non-fiction, and literary fiction. Can I market all on the same account?
Hello! It is more challenging. The algorithm really favors one clear audience & topic in your content. I would start with an account for one, whichever genre you'd like to focus on most. On TikTok you'd have most success with scifi/fantasy, poetry or nonfiction depending on the topic 😊
Hi! You can use any service you want. Amazon KDP, Ingram Spark, etc. Once you hit 1k followers you then can link to your book in your bio like any other social media platform. Or you can use TikTok Shop and sell books directly through TikTok but you must ship the copies yourself.
@TheMagicInWonderland I used Amazon KDP when I was self published. :) You just tell people where your book is available so they know where to look. In every caption of my posts I state my book title and that it's available on Amazon
Hi! If you use a print on demand service like Amazon KDP or IngramSpark then you just direct your audience to purchase there and don't have to print or ship anything or worry about demand. If you want to use TikTok Shop then yes you have to carry inventory, but you would just list however many you have so you don't have to worry about demand or selling copies that you don't have.
Is there something that leads you to believe you were shadowbanned? Any warnings or posted anything that could be misconstrued as against their guidelines?
My videos are no longer showing up on the FYP and some videos have been flagged as unable to be shown there. But these are the exact same types of videos as what I normally post. Nothing unusual at all 🤷♀️
I know its hard to say from afar but it seems TikTok has flagged my publishing account for whatever reason and is therefor not showing my videos in FYP. So my views are under 10 consistently. Just not possible. So I m actually thinking of starting a new account. I wrote to them but they are not responding. I even deleted two videos that were directly flagged. The thought of starting new came now cause you said that publishing vids straight away is not so good. Thats what i did. What is your opinion?
@@marketingbyshelby Sorry to come to you again - so I followed your advice from yesterday and deleted myy TikTok account as it was flagged. But it seems I cant start a fresh one as any new account is phone nr based and that of course is the same nr as for the deleted account. TikTok recognizes the nr and the only thing I CAN do is reactivated the account I m trying to delete. What do I do? I deleted cookies. Will that do the trick?
@@SvenGeorgiev I've always been able to create a different account with different email addresses. Not sure where you're located but are you able to get a free phone number? Like in the US we have Google Voice and can get a different number easily
@@marketingbyshelby But you haven't used it yet? I'm hesitating because if you have a shop account they penalize you for giving a CTA to your link. Yet, I also have free downloads and programs I want people to get access to.
Hey! I'm sorry that's been your experience. There are millions of books on Amazon so you really have to market to sell out. However, many authors sell books through Amazon because it's trusted by customers and the biggest seller of books.
TikTok is fast! I like that it’s fast! It is also so fun! I meet a lot of neat people! Relax and enjoy it!
Glad you enjoy it :)
Just started a tiktok to promote my book. This was wonderful help!
I'm so glad!
Thanks for the info I love this
Thanks I am a musician and author and work live on TikTok. Good vibe original music ❤
Great tips! I love TikTok for authors and am so glad to see this as a resource!
Me too! It is so powerful!
Such good reminders even for short form videos on other platforms beyond TikTok. Although I do know each platform will be slightly different. - Christina Vourcos
Yes, a lot of short form video tips apply to various platforms. Thanks for watching :)
I'm fairly new to tiktok. I'm a self published author and trying to get my book into the wide world! This video has been very helpfu...
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so glad it was helpful for you! congrats on your new book!
Thanks you for the super clear explanation. Really helpful for me in my marketing-info gathering phase!
You are so welcome!!
Your honesty was refreshing. Thank you!
I appreciate that! Thank you for watching
This was very helpful, IV been on tiktok for 3wks now and enjoying it 🎉
Great to hear!
thank you for just BEING REAL!
Thank you!! :)
@@marketingbyshelby thank YOU! I've actually PINNED this vid so i can get to your links below once I'm off work. (just had a coworker give me a little tiktoktutorial. So I'll havea better idea of what you're talking about! :D Many thanks!
Tks so much for video
Thank you so much i love you
Thanks for the video. I'm new to Tiktok and trying to get the word out about my new book.
You're welcome! 🙌
Very helpful thanks Shelby!
You are so welcome!
Great! Very helpful.
Thanks for sharing.
Glad it was helpful!
I desperately need this, haha. I have no idea what I want my TikTok to be. I'm starting to lean into my sense of humor, which works for me, but I'm a Regency Romance author, and a little afraid that it might be cringey to my readers. I like the idea of aesthetic videos. It might break up the weirdness, lol.
TikTok is wild. So useful if you know how.
Thank you for sharing this video that is great information & advice. I am a fictional author & I have just signed up to TikTok....just need to get my head around this & learn as much as I can to sell my e-books.
Thanks! 😊
Is there a way i can get my book to be pod for tiktok
Thank you for your awesome video. It helped me a lot. I have two books that I sell on Amazon-Kindel, where I do not have to keep an inventory and it is a self-publishing platform. I was wondering how I can connect the TikTok shop to the Amazon/Kindle purchase order. Do you have any suggestions? Do you keep an inventory of your books? Thanks , Franco
Hello! Thank you. You can't connect KDP to TikTok Shop unfortunately. You can set up TikTok Shop if you'd like to order author copies and ship out your own inventory. I personally just sell on Amazon and other retailers, and direct my viewers to go purchase there
Thanks for this video! Can TikTok be done on a laptop or just a phone?
There are way less features on desktop - I recommend phone!
Thank you!!!
You're welcome!
Hi Shelby, you produce great content for sure. So much value for free and you speak from experience and in-depth knowledge. Thank you for that. I've had trouble growing my Tik Tok account but I've been using it pretty sporadically. I wonder if I just need more consistency and a solid way to add new followers and get more likes to my videos. A lot of my videos get no engagement at all even though they seem pretty good to me.
I appreciate that! Thank you. It's hard to say what it could be without seeing your content. Consistency helps without a doubt, but engaging content that speaks to your ideal audience is most effective and that takes experimentation with new styles, lengths of videos, messaging, etc! Keep going and trying new things, asking your audience questions to get engagement, etc. :)
@@marketingbyshelby Thank you!
@@marketingbyshelby I will definitely keep trying different things because I love the challenge of it all and figuring out what works and finding success would be outstanding!
Looking for this
Thanks for watching!
Hi Shelby, I've gotten frustrated trying to get through all of the steps to get the shop going. Does your guide cover all of the steps?
Hi John! No, it doesn't cover the step by step for setting up TikTok Shop because it differs by country. I haven't personally used TikTok Shop and make all my sales by directing people to retailers like Amazon so the guide covers how to set up TikTok and use it in that way. Not in depth on TikTok Shop though :)
Thanks for your straightforward intro. Can you shed a little light on whether we should have a separate device dedicated to TT, and not used for any other purpose? I have seen this idea pushed hard elsewhere, and I find it dismaying as I have only just stumped out for an upgrade from my dodgy old Galaxy S9 to a S24. The thought of buying another high end mobile just for TT is way beyond my budget. The other issue is that I must use a VPN and a US Sim (I'm based in Europe) in order to reach a US audience, otherwise TT will reduce my reach to the country I live in. Any thoughts on that?
Do you use call to actions at the end to direct traffic to your books?
Yes! Sometimes in the video, but always either in the caption or comments section of the post :)
Question is how do we ship books for TikTok shop order
Thank you, this is really helpful! Do you think it's best for authors to stick to one type of video, so viewers know what to expect from your account? For instance, only aesthetic videos or only page flip videos?
Thank you! I do, yes. I think it's great to experiment with 2-3 and see what works best for your audience but then stick to just 1 style (maybe 2). TikTok pages who stay streamlined seem to be more successful!
@@marketingbyshelby so helpful, thank you so much!
What if you don't have a book yet to market? Do you have advice for aspiring authors who haven't yet published their first book?
Of course! Now is still a great time to grow your audience and brand. Here's a video on that: ruclips.net/video/1Y9boQGyXRA/видео.html
are you able to link the amazon link for your book in tik tok shop? It looks like i need to order copies and mail them out myself. What do you think?
Yes that's correct. Amazon does not have an integration with TikTok Shop.
@@marketingbyshelby Given the wild success people are having with TikTok Shop, is there no workaround that's worth the effort to use it as authors?
@justinglaser1237 well some companies are coming out with integrations, such as BookFunnel to integrate with TikTok Shop! But no workaround with Amazon that I know of
@@marketingbyshelby thanks. Any reason not to self publish through like an Ingram and sell direct through TikTok Shop?
What would you say to those who are Leary of Tic Tock?
Nice video Author Elizabeth Das 1. I did it His Way and 2. Daily Spiritual Diet
when you are a new account and don't have a following where do you refer them to buy the book since you can't have your website in the bio. thanks!
If you sell on Amazon or well known retailer, just say that in the caption or comments in posts about your book. If you only sell on your website it's a bit trickier because you shouldn't put a direct url in a video or caption/comments, so you can connect your Instagram if you have one and encourage people to buy through your profile there, or say something like "Books available at colleenmooney dot com" and see how that goes!
Thank you for this. If I have a following on my personal TikTok page currently (close to 5k), I haven’t promoted my book but I’ve mentioned it’s coming, should I create an author profile and promote that page?
If your books are not related to what you've talked about on your personal page, yes I would create an author page so you can stay focused and not confuse your current audience
4:55- I cannot open either of those links. I try to touch the link before it disappears, and it never opens for either of those links.
Here ya go! These are the videos that are linked.
1. Instagram mission statements: ruclips.net/video/_m4jBKD4HnM/видео.htmlsi=iCp00iBo3oMfv9n1
2. Original TikTok tutorial: ruclips.net/video/QhKCRafYsgY/видео.html
3. Writing hooks: ruclips.net/video/WZZ8-uPQssU/видео.htmlsi=CLJaVRSG1YiiB8An
Do you think TikTok is better for selling activity books than Instagram or RUclips shorts? If so, why?
TikTok is much more popular, especially with the younger generation, only rivaled by Snapchat. TikTok is my favorite platform. And it's easy to promote videos.
Hello! Do you personally help people make their tiktoks?
Hi there! I do coaching, and audits (reviewing and giving feedback to help people improve), as well as providing templates and ideas to my students; however I don't personally film/create them for others!
@@marketingbyshelbyhow can I contact you? Email? Telephone?
I was wanting to start promoting my books on tik tok but not doing posts where I'm talking. Do you think this is useful? I am publishing in different niches. Is that okay depending on my post.
Yes! 99% of my content there is no talking and a lot of authors don't do talking videos :) If you are marketing to very different audiences though, I recommend focusing on one while you learn, or having separate accounts for each
@@marketingbyshelby I have heard of people doing chat gpt to do tik toks? I feel like more people will follow if actual posts? I just did a tik tok promote on my book this afternoon and I think it might even be driving traffic to my book already :) There were some KENP pages read. So do you think having one account for astrology gardening etc and then another account for more work related themes-career planning, retirement, etc...
Hi Shelby, I’m an author who writes in different genres. Is it possible to market different genres effectively on the same account? I have sci-fi/fantasy, poetry, bedtime stories, creative non-fiction, and literary fiction. Can I market all on the same account?
Hello! It is more challenging. The algorithm really favors one clear audience & topic in your content. I would start with an account for one, whichever genre you'd like to focus on most. On TikTok you'd have most success with scifi/fantasy, poetry or nonfiction depending on the topic 😊
@@marketingbyshelby thank you!
But what service do you use to print your book? How do you link to it? Thanks!
Hi! You can use any service you want. Amazon KDP, Ingram Spark, etc. Once you hit 1k followers you then can link to your book in your bio like any other social media platform.
Or you can use TikTok Shop and sell books directly through TikTok but you must ship the copies yourself.
@@marketingbyshelby I was wondering which you use specifically. Also, what do you do prior to 1000 followers if you can’t link to your book? Thanks
@TheMagicInWonderland I used Amazon KDP when I was self published. :) You just tell people where your book is available so they know where to look. In every caption of my posts I state my book title and that it's available on Amazon
@@marketingbyshelby Great! Thanks 😊
Hi I would like to sell non fiction book about ADHD do you think your course will help me ?
I do yes! We have many nonfiction authors in the course in addition to fiction. 😊
to be clear tho is this guide for selling books you’ve written yourself?
I’m like halfway through the video and still am unsure about this
Yes! I teach authors and creatives how to sell their own products that they've created.
Shelby- can I pay you to do a marketing campaign for a book?
Hi there! I teach authors marketing and do consulting work to help authors create their campaigns, but I don't manage campaigns for others. 💛
Why would someone choose personal over business?
Access to more music in TikTok's sound library :)
What is Shelby Tik Tok name?
It's in the more section below the video.
@@Thefreemans-interesting-music Thank you.
My biggest concern is how you print and keep up with the demand.
Hi! If you use a print on demand service like Amazon KDP or IngramSpark then you just direct your audience to purchase there and don't have to print or ship anything or worry about demand. If you want to use TikTok Shop then yes you have to carry inventory, but you would just list however many you have so you don't have to worry about demand or selling copies that you don't have.
@@marketingbyshelby makes sense! I was wanting to sell on tiktok so i know id need the copies on hand.
What if an author wants to be complety anonymous??
Don't show your face 💛 Most of my content is faceless
One year later can I still not link my amazon to tik tok
Hi! You can put your link in bio once you have 1k followers or registered business account. But you cannot connect TikTok Shop to Amazon
What about when you get shadowbanned? Any advice on that? 😢
Is there something that leads you to believe you were shadowbanned? Any warnings or posted anything that could be misconstrued as against their guidelines?
My videos are no longer showing up on the FYP and some videos have been flagged as unable to be shown there. But these are the exact same types of videos as what I normally post. Nothing unusual at all 🤷♀️
Can you gain more followers quicker by doing LIVE SHOWS?
I know its hard to say from afar but it seems TikTok has flagged my publishing account for whatever reason and is therefor not showing my videos in FYP. So my views are under 10 consistently. Just not possible. So I m actually thinking of starting a new account. I wrote to them but they are not responding. I even deleted two videos that were directly flagged. The thought of starting new came now cause you said that publishing vids straight away is not so good. Thats what i did. What is your opinion?
If this has been going on for longer than a couple weeks with that low of views, then yes I would start with a new account!
@@marketingbyshelby Sorry to come to you again - so I followed your advice from yesterday and deleted myy TikTok account as it was flagged. But it seems I cant start a fresh one as any new account is phone nr based and that of course is the same nr as for the deleted account. TikTok recognizes the nr and the only thing I CAN do is reactivated the account I m trying to delete. What do I do? I deleted cookies. Will that do the trick?
@@SvenGeorgiev I've always been able to create a different account with different email addresses. Not sure where you're located but are you able to get a free phone number? Like in the US we have Google Voice and can get a different number easily
What are your thoughts on TikTok shop?
I think it is awesome for authors who want to sell direct. TikTok is definitely pushing accounts who use it right now!
@@marketingbyshelby But you haven't used it yet? I'm hesitating because if you have a shop account they penalize you for giving a CTA to your link. Yet, I also have free downloads and programs I want people to get access to.
I was hoping to see something more specific to setting up to sell one's book...like a step-by-step.
Whatever you do. Do is without Amazon. There are thousand of possibilities to sell your book on Amazon you sell not one book.
Hey! I'm sorry that's been your experience. There are millions of books on Amazon so you really have to market to sell out. However, many authors sell books through Amazon because it's trusted by customers and the biggest seller of books.
Can I sell a children's colouring book on a personal Ticktok page?
Great, blanced info.Thanks! dylanjonescrimewriter
Glad to hear that! Thank you
So useful #alternativehealer. have not pushed my breast cancer book on this yet.
Carlettsworld
@Goddessgirlauthor
Thanks for doing these!
@TimTrottWrites - I'm going to use what I learned here.
@onemeldoll Such amazing advice. Will probably land up rehashing all my posts! Kindly let me know your thoughts....
@thatssopetty I have 9100 followers and would like advice promoting my 2 books. Thank you.
@missdaisybooks, Thanks for the insight.
@taraleewriter :)