The North Face: from Bankruptcy to Brand Success

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  • Опубликовано: 3 янв 2025

Комментарии • 61

  • @10kreviews2020
    @10kreviews2020 4 года назад +32

    High school students: Why would we EVER need to know how to do a research paper?
    Slidebean: Let me show you how to get millions of views with videos that are basically research papers.
    Well done. Well done.

  • @mbrock
    @mbrock 4 года назад +38

    You guys are killing it with content, lately! Especially these "Company Forensics" episodes. Keep it up. Very impressed and informative.

  • @saulgoodman2438
    @saulgoodman2438 4 года назад +19

    This is the best channel I've ever come across on YT and I've used YT for over 10 years! LOVE YOUR WORK!!!

    • @slidebean
      @slidebean  4 года назад

      Wow, Saul! Thank you for your feedback! We're glad you're here!

    • @robellyosief8820
      @robellyosief8820 4 года назад

      But did you subscribe?

    • @saulgoodman2438
      @saulgoodman2438 4 года назад

      @@robellyosief8820 I was the first comment, obviously I am.

  • @rajimordecai1099
    @rajimordecai1099 4 года назад +12

    You answered my request on startup success. Thank you!!!

    • @slidebean
      @slidebean  4 года назад

      Thanks for the idea!

  • @angcil88
    @angcil88 4 года назад +11

    Wow I never knew that North Face had faced bankruptcy several times! Good videos Caya! Keep it up!
    And I hope you guys are ok over there, stay safe!

    • @slidebean
      @slidebean  4 года назад +1

      Thanks, Mahesa! We're safe here, we hope you are as well :)

  • @paper2man
    @paper2man 3 года назад +2

    4:27 did you see it?

  • @Karl__Pierre
    @Karl__Pierre 4 года назад +3

    Good stuff guys, very entertaining. Using a similar strategy of content creation/education as a lead funnel for my new startup! Also signed up to slidebean...keep it up!

    • @slidebean
      @slidebean  4 года назад +1

      Welcome! and good luck with your startup! What's it called?

    • @Karl__Pierre
      @Karl__Pierre 4 года назад +2

      @@slidebean Aaidebook. We're solving the problem of unnecessary patient readmissions to hospitals by streamlining discharge planning and providing home health care for high risk patients.

    • @slidebean
      @slidebean  4 года назад

      We will check it out for sure!

  • @waltersabino9891
    @waltersabino9891 2 года назад

    Thank you, Caya, for another realy good video

  • @keyanabowie2372
    @keyanabowie2372 4 года назад +1

    Great content and what a great twist to your typical forensic technique. I snowboard and over the years I've noticed less and less North Face apparel on the mountains. I found it surprising that they still occupy 66% of that market as it seemed that they've changed the quality of their gear over time. Overall great video @caya!!!

    • @slidebean
      @slidebean  4 года назад +1

      Thank you so much, Keyana! Stay safe!

  • @jasongrig
    @jasongrig 4 года назад +4

    your graphics are top notch

  • @lukasrenk4991
    @lukasrenk4991 3 года назад

    Have you got some sources for the information provided?

  • @davidbalogun8830
    @davidbalogun8830 4 года назад

    nice slide show love it. please is there any other website I can grasp more information about the brand

  • @GOAP68
    @GOAP68 3 года назад

    Great content. Have you considered adding a time line progress graph for this type of video? Would help me keep track of where you were in the company's history.

  • @richardmohkuantong9998
    @richardmohkuantong9998 4 года назад +1

    Hi, may I know where to get the research/article / journal regarding the bankrupt history of TNF ?

    • @slidebean
      @slidebean  4 года назад

      Hi. All the sources for the video are linked here: slidebean.com/blog/startups-the-north-face-story

  • @rexbk09
    @rexbk09 4 года назад +2

    Ordered a hoodie on the site recently.

  • @davidmakler9463
    @davidmakler9463 4 года назад +1

    Great videos, keep it up!!!

  • @camillatruquesdebeleza7086
    @camillatruquesdebeleza7086 4 года назад

    I love this channel.

  • @silonasaman8202
    @silonasaman8202 4 года назад +1

    love ut vedioes keep goinggg man

  • @felix_fawkez
    @felix_fawkez 4 года назад +1

    Great video!

    • @slidebean
      @slidebean  4 года назад

      Glad you enjoyed it :)

  • @ntlespino
    @ntlespino 4 года назад +8

    I always thought ESPRIT was pronounced Es-PREE

  • @jackiedelvalle
    @jackiedelvalle 2 года назад

    It's quite funny: in the UK I'd say NF was a serious outdoor brand until about 15-20 years ago. Then it started to become a street brand, to the extent that you could find rip off NF in street markets, and all the kids wore black NF puffa jackets for school. For serious outdoor enthusiasts (in UK), that was the death nell. They didn't want to be seen as followers of street fashion, so they moved away to less high profile brands, like Saloman, Merrell and Berghaus. I even remember they brought out 'black label' coats: where the logo was black, like the colour of the coat, so that it couldn't be seen easily. The logo/brand name lost its caché.
    I don't know what the situation is now. I still see it on a lot of kids, but I don't know whether serious outdoor folk still wear it. Shame really, as their stuff was genuinely good quality.

  • @mohamethseck
    @mohamethseck 4 года назад +4

    Have you talked about Instagram yet?

    • @slidebean
      @slidebean  4 года назад

      Not really... what specific idea did you have?

  • @aagarwal1012
    @aagarwal1012 4 года назад +4

    Glad that you guys are making such high-quality videos. They are really useful for young entrepreneurs like me.

    • @slidebean
      @slidebean  4 года назад +1

      We’re glad you’re finding it useful!

  • @ilovelimpfries
    @ilovelimpfries 4 года назад +1

    I have an embarrassing amount of north face gears and we dont even have winter where i live.

  • @kudagaza7734
    @kudagaza7734 4 года назад +2

    Good Content Caya

  • @davidbalogun8830
    @davidbalogun8830 4 года назад

    Is the company a public limited company because it a subsidiary company to VF corporation

  • @icyrhodes2738
    @icyrhodes2738 4 года назад +1

    Do more successes!

  • @djmars404
    @djmars404 3 года назад +1

    Listen man, no one bought NF because rappers wore them. Rappers wore them because the streets wore them. I appreciate the content but when it comes to inspiration, please get the trajectory correct. NOONE bought NF because Biggie mentioned it.

  • @toniinvestiert
    @toniinvestiert 3 года назад

    Please don’t mix Sales with profit,
    i.e. Sales can be 300 MUSD but after cost there can still be loss of 100 MUSD :)

  • @GazMatic
    @GazMatic 3 года назад

    8:48
    Wtf... talk about fake competition.
    The same company that owns Kipling also owns timberland and jansport. My whole high-school was a lie.

  • @dantespina7398
    @dantespina7398 3 года назад +1

    This video is brought to you by Dan Andrews

  • @mariontinio8667
    @mariontinio8667 4 года назад +1

    IMO, the intro is too long.

  • @mcshane05
    @mcshane05 3 года назад

    The quality control has gone down hill in the last few years

  • @shinri
    @shinri 4 года назад +2

    Dude...... Esprit. Pronounced es-pree

  • @Nolan-xc3yl
    @Nolan-xc3yl 4 года назад

    My bags

  • @hughhughes7671
    @hughhughes7671 3 года назад

    In my opinion
    Off of oil 🛢

  • @markstewart4501
    @markstewart4501 4 года назад +1

    The business model of this youtube channel. Sale the service of aggrandizing large companies, and pass it off as "forensics" by talking about products that have flamed out. North face is a great product, if you actually do stuff out doors in the winter. I don't currently own any North Face, but I see soo many people that are barely managing basic balancing skills wearing it for the brand recognition and status signalling only. I know the company doesn't care. In fact, profits are profits. Greed is in.

  • @214BIgl
    @214BIgl 4 года назад

    You forgot one of the biggest issues they faced, that was them being #1 & 2 through periods, the most counterfeited brand globally!!!
    Also, in Australia and as someone who works in the adventure world, we only buy them 2nd hand or cheap, otherwise we look wanky, as when Asians go buy them and there everywhere on them just going to the shops, why would we want to have that appeal. They killed them self in the outdoor world. If an adventure brand exceeds in urban, it's a style than usability.
    So much else out there now, just as good/better.

  • @zer0pulse156
    @zer0pulse156 4 года назад

    Great content, but, i can't stand the way you narrate, unnecessary paused, like:
    North. Face has become. blah blah. blah...
    Take this comment as a positive feedback for improvement.