Why buy diamond jewellery from us

Why buy from us?
Selling diamond rings is all about the money. Right?
Not for me.
You loan me money; I loan you a diamond as collateral. I will give you a cleaner and ask you to clean it once a week.
• How to clean my diamon...
I want you to love your diamond. One day, you’ll get better off. I will take it back and you can get a bigger better diamond.
I’ll only sell you a diamond I want back. Diamonds are forever. You tip in a bit more cash and we will recertify and recycle your diamond.
The big brands like Tiffany, Cartier, Harry Winston are all about profit. I don’t like their diamonds, except for Graff’s. Remember those ad’s like “Oils ain’t oils Sol” and the “fish that John West rejects”.
I reject more diamonds that any other diamond retailer in the world. And online diamond sellers have hundreds of thousands of diamonds - but no way to tell you which are the top few %.
Mine are all diamonds I would give to my loved ones. I want my diamonds back.
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