Will BMW’s WILD Designs BACKFIRE?
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- Опубликовано: 16 дек 2021
- We all know about BMW's outlandish direction of late: Enormous grills, crazy designs and bold marketing. But will These decisions backfire for the company? Rory Reid investigates.
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The new ad actually explains a lot on the new BMW designs. The whole design and marketing team is high AF on something and im afraid its not just weed we are dealing with.
Hahahaha
Hahahahahah
Liberalism
Maybe They Should Make Movies Instead..
Yea that video was made to convince us that our eyes are lying to us basically.
“cocaine’s a hell of a drug”…
BMW design/marketing team
That's why they changed the kidney grill for the Nose grill
😂😭
Might be lsd
I firmly believe that the person responsible for design at BMW secretly works for Audi. Great video as always!
Or Mercedes
@@plastiquemaraj8839 You’ve sure got one cool-ass name!
Yeah, and Audi's work for BMW for sure
I’ve thought the same. In reality it’s just that BMW (and even Mercedes to a smaller degree) are trying to copy Audi. I mean, look at Audi they’re so futuristic looking and absolutely unique, yet you don’t see anybody complaining that they’re ugly.
No, rather There's a push to employ the IN kids, those with their finger on the button. Forward thinkers.
Sadly the talent of these same people (marketing) is non existent. The design and esp engineering division however are fighting fit and I agree with Rory in that they're pushing boundaries
I think BMW is pushing the boundaries a little too far. The M3 and M4 are really pushing BMWs design language but I don't think it's the end of the world, however their marketing team is really dropping the ball.
The newer designs are way better than previous ones imo. Tbh its *only* the XM I dont like. Personally, I love the 4 series and the IX . Maybe its because I used to hate BMW designs but now thats changed...
Non of that matters... because when you see an M3 in your rear view mirror, that's all you'll remember. Its bold, it's arrogant and the people who buy those cars absolutely love that.
Yup, backlash to me for sure.. i used to love bmw because it's matching my spirit.. dynamic, elegant but powerful... Now i hate it.. I watched this video hoping Rory would mock BMW til the end....
@@fungaijairosi4880 Bold and arrogant.. yup, you just described every BMW driver haha.
@@fungaijairosi4880 Never thought of itthat way tbh....
I see where you're coming from, I love car designs that push boundaries. What Hyundai and Kia are doing right now is an example of innovation done correctly, in my opinion. Their new designs are like nothing else out there AND they look good. Some of these BMWs are definitely unique, but I don't think they look good at all. People are putting out stunning renders of BMWs that maintain classic design cues and good proportions but look modernized and unique.
I mean Hyundai and Kia hired German Designers and Bmw hired Chinese ones to Design a Bmw..
@@sejtanskifazoni5752 where’s that info from?
Kia and Hyundai are from one company. Whoever designing these new models is a legend.
@@fifteen8850 I remember seeing a review about the Chinese Market seeing a bigger grille as a status symbol for their level of luxury.. the X ///M makes me want to commit seppuku after puking on every big grille BMW on the road..
@@fifteen8850 I heard a lot of people are talking about it I kinda think its true
I wonder if the designers actually sit back and think 'Yes that's something i'm proud of?' As an owner of a BMW that's a few years old, I don't really desire to have a new BMW which is sad. The best looking car in their current line up is the 5 series, which is soon to be ruined!
yeah, the 5 stands alone, very nice looking.
Agree & that’s why I got rid of my 3 series and went all electric- Tesla
I’m convinced BMW is trolling at this point.
When I saw the design of the i8, that car looked fantastic and genuinely excited to see where the new BMW design language might go. Mind you, that was 2014 when it came out. Too bad they went a different route....
Ain’t that the truth.
I have the iX 🤣🤣🤣
The M3 & M4 are different, but acceptable. As for that XM, it makes the Fiat Multipla a good looking car in comparison. I've never wanted to unsee something as much as I have that monstrosity!
And there i was thinking that the IX was the worst they can come up with... LOL
I disagree, the XM looks thoroughly BMW while the M3 and M4 aren't.
Not acceptable
@@_baller Not only acceptable but absolutely praiseworthy.
@@carlosandleon you are a troll, aren't you. You can't be serious 😂
BMW lost their plot with design.
I think the company that is challenging the traditional automotive design is Hyundai/Kia/Genesis. I am still shocked with IONIQ5. amazing electric car design.
The EV6 looks amazing too, I think Kia and Genesis have been doing an insanely good job with recent designs.
i think germans except bmw are producing boring cars while koreans are doing very interesting cars
@@tadejtrobec2715 Koreans hyundai/kia designer are german
Agree
ioniq6 seems quite interesting too
The name "TESLA" has a very sour spot in Munich. They had a head start on EV and fell apart along the way with insisting on the design of the I3! A simple 3 Series and an X3 with Electric would have put BMW where Tesla is today in the EV World.
Nah. BMW built its reputation on being the sports sedan...EVs are not sports sedans, they're electric muscle cars. That's why Merc is going to dominate the EV world soon. They're known for muscle cars, and luxury, a great combo that BMW's image cannot match, and Tesla's horrible built quality will not match.
F@ck Tesla. I'm going Hyundai ioniq 5 route. BMW will come back too.
BMW doing what u said they should have done would not change anything. Teslas appeal 2 the younger generation because of Elon Musk and useless software gimmicks, not actually good cars. The younger generations r the ones who mostly want Teslas. They mostly buy Teslas. Tesla still would have been where it is now even if BMW did anything different because of that. Tesla isn’t a car. It’s a fad. Remember that
Don’t put Tesla into conversation about cars. BMW maybe lost something but don’t even try to compere great German engineering to US refrigerator mixed with hover where word “quality” is unknown.
i8 and i3 architecture was designed to be Hybrid. That was a massive mistake.
The next bmw to come out will just be 2 kidney grills on wheels. Hated the new design when it came out months ago. Still hate it now. Its utterly revolting.
nope, i think they'll put in the back.. since it's ev age..so the front will be minimal.. so they have to put that big georgeous grill (in pig's eye view) some where else..
They could have used the opportunity to reduce the size of their kidney grill back to something like the BMW 2002 or something much better looking.
That 3.0 CSL Homage was a nice direction to go…
Disagree. Both the IX and XM are gorgeous.
ok boomer
go buy one then!@@carlosandleon
Although design is an extremely subjective topic i feel BMW has somehow become the old guys and girls in the room. By this i mean they seem to be trying so hard to be young and hip on the outside while being mature and staid on the inside. Yes their cars are still brilliant underneath all the latest design fads, and some people will like the new look but somehow it doesn't seem like traditional bimmer to me. For me i'll stick with the M340xdrive and mod it to the tits. I like my bimmers " snoutless".
The XM’s exterior is ugly as hell, but the interior is nice.
You've seen that sofa they put in it instead of rear seats? It's supposed to be sporty and yet they give you seating with no lateral support whatsoever.
The grill is getting bigger even though it is redundant on EVs.
It is more for brand recognition, at a distance, at a glance. Consider vehicles you may have mistaken for something else before you took or got a good look at it. Going "grill-less" only works for a few companies or brands. Usually those that did not have grills with their ICE-Vs or never did, like a start-up's BEV. Still there is little to excuse going "nuts".
Save for large P/U trucks and SUVs, because of their design intent, not so much for their common usage, most ICE-Vs do not require large or even noticeable grills. The problem is making a ICE-V that looks good AND recognizable with a limited or deleted grill, leaving only a few air intakes for engine breathing and cooling. At least a few non-sports cars did this VERY well, Citroen DS and SM, 1st and 2nd gen Ford Taurus and Mercury Sable, 1st gen Infiniti Q45, I know many more can be named.
We should wait thair new innovation for EV, maybe they'll put the grill in the back.. so best of both world xixixixi. I hate bmw now!
The first crazy grille that BMW that made people notice was on the G11 7-Series. Most people hated it but didn't mind because it was a high dollar, low volume car. Then X7, X6, and X5. Once it got to the 4 series is when everyone freaked out.
Most non-car people buy BMWs for 2 reasons (imo)
1 - looks / aesthetics
2 - perceived social status
Will that continue with these new models? 🤔
I don't know why BMW keep going on with massive grill(nose)... I don't like it.
No-one ever got tired of a manufacturer making pretty cars..... we're definitely tired of them making hideous cars....
You can push boundaries in an elegant and constructive way... Look at ferrari going from the 458 to the 488 to the Tributo... Or Porsche with the 992... or AUDI for the last 12 years. They kept what makes these cars - these cars and just made them better. Or you can add a pig face and destroy the iconic BMW shoulder line (only on the M4, the M3 still has it) on an otherwise brilliant car.
I think it's just popular to hate BMW these days but I don't think they dropped the ball. The XM is a brilliant design.
@@carlosandleon definately not the case... When the M2 came out - it was instantly my dream car. I couldn't afford it so I bought and E46. Now I own one... I wanted the new M to be the next thing to look up to, but sadly... it isn't. So I am utterly dissapointed in BMW... and to dissapoint your biggest fans isn't the way for the brand the BMW is...
@@antonynikolov8283 Well it's clearly relative. I think with XM they're back on track after the M4 and M3 fiasco.
I'm currently driving my 6th BMW. I've been down the rabbit hole with them a couple of times. I owned a Z3 coupe, a Z4 roadster, and a Z4M coupe. I wasn't among those who laughed when the first X6 came out. But they've gone bonkers this time (I"m assuming Anders Warming left). I won't be opening my wallet in a BMW dealership any time soon.
Same for me.. i used to love bmw because it's matching my spirit.. dynamic, elegant but powerful... Now i hate it.. I watched this video hoping Rory would mock BMW til the end....
Interestingly, in the 80s and 90s BMW was accused of producing "one sausage, 3 sizes", in reference to the fact that the 3 series, the 5 series and the 7 series looked same although they were of different sizes. As a BMW lover I really thought that such criticism was exaggerated. I could see definite distinctions between the three cars. The one thing though that I loved about BMWs was that they always looked like no other car on the road. Those who are old enough will remember the 80s front lights craze started by MB where you had this huge block of headlight in this fat plastic enclosure. Everybody did it except BMW. They stuck with their quad round headlights until everyone decided to join them. This is not to mention that for all those years they were the only company for whom the grille was a brand identity. All the others were coming up with a different grille for each of their cars, on which they had to attach their badges, because without attaching those badges to the grille, their car couldn't be identified from the next. Thus, with BMW the grille has always been a differentiator. Something that sets them apart from the crowd. That is why I love it when they are playing with the grille to make sure that they are as distinct from the copycats as possible. Car manufacturers have copied everything BMW does, but they know that they will never take that grille from BMW.
You're absolutely right. Something very wrong is going on in their design department.
Pushing boundaries, that I can take. But they have pushed themselves so far that their cars don't look like Bmws anymore, there is a disconnect that is felt, it looks like a piece of product design rather than automotive design. Donut Media made a great video on why the M3 doesn't look like a bmw and their logic makes sense. Great design sells, the i8 was not something exceptional, but because it looked so damn good that it sold like pancakes. And moreover why is one of the most prestigious performance divisions of any car brand making a crossover to celebrate their birthday, they should have made a supercar as it has been a very long time since bmw has made one, and a supercar having a crazy design can be more acceptable.
What infuriates me is that they put a callback to the sub-zero-cool original M1 supercar on the karen-wagon hideous XM
@Kzn Nzn You just don't get it, and that's okay.
@Kzn Nzn Try hard shallow what? What do you want? Are you buying a bmw? Are you part of the crowd that can only stare and never buy?
The i8 sold about half the units the z4 does annually. It really was not a success, especially when you factor into what huge R&D that was done for it.
Yes, it was "traditionally beautifully" and somewhat of a halo car. But a success financially/in the market? Not so much.
I disagree, the XM looks more BMW than their previous designs. When I first saw it , I didn't expect public backlash. I thought it would be appreciated.
Only thing missing: SALES! How are the newly designed M3 and M4 selling vs the old? Maybe in six months you can revisit and see if customers are actually turned-off. Let's remember...at the end of the day they only build what they think will sell!
True I have the older M240i and I won't be getting the new version as its pretty awkward looking.
I’ve seen at least half a dozen M3/M4s on the road since the car went on sale earlier this year. As for 4 Series, I’ve seen many of them, coupe, convertible,even the Gran Coupe that has just launched last month. I’ve seen 3 of them already. People are buying them.
@@magnustan841 Haven't seen one new M3/M4 in my country yet. Also I'm quite sure I've passed more 992 911 Turbo S' than new 4 series'.
Good point but it doesn’t help there is a global chip shortage and supply chain issue going on. Irrespective, I agree with you. Modern BMWs are ghastly designed cars.
Yes, remember Bangles bungle of the M5 E60? Today it’s grown on people, but sales suffered because it looked weird in 2006.
People moaned and complained cars were starting to look the same. New designs come along - people still moan 🤷♂🤷♂
Yes because they can change it for better not uglyer! There are so many good looking prototypes from past years that never made it for some reasons.
Grills are very subjective man. Everybody has their own taste. I haven't met anyone that really likes big grills, but I'm sure they're out there
Lexus has done a pretty good job with their big grill, though I can't think of anyone else right now.
I like the new grilles not because they're big. I like them because they actually (imo) contribute to the car's character. The previous ones looked boring af and I never liked BMW. Personally, much prefer the new approach.
@@TD1237 you keep advertising to everyone that you have poor taste in cars
@@NatoriousGamePlay 🤣🤣🤣🤣🤣
China
I have always struggled with the first impressions of a BMW, however they have almost always grown on me and looking back at the 20-40 year old stuff it’s all gorgeous.
I think so too
@@mrkmrk3089 Agreed. I'm actually starting to think the old 3 series looks bad with the tiny grille.
So much so seeing the old m3 and m4 look old now. BMWs are very much an in person non photogenic scenario
I’ve been trying to tell people this but they don’t understand. BMW has been the trendsetter for decades now and it hasn’t changed.
BMW has balls and they always show them.
I absolutely KNOW Audi, Mercedes, Porsche, VW Group etc are all looking at this right now like: 👀
There will be some “similarities” in upcoming rival cars with this edgy new BMW. It won’t be straight up copies but they’ll definitely ‘steal’ some design language from this. It’s like the Chris Bangle era again and I’m all for it.
The older BMWs before the Bangle era looked nice and classy but Bangle breathed new life into the designs. They were edgy, people hated them and now they’re lauded as absolute classics. Seeing this cycle is kind of funny now that I think about it.
The BMW grills are designed for the chinese market. All car brands are redesigning their fronts and logo's for the chinese market. In my opinion the BMW grills are looking ridiculous.
They could easily produce different cars for the Chinese not for all of the world
@@gergelyivady9400 I agree, but it also costs more to design and fabricate different cars or car fronts for different markets.
Then the just change their name to SMW.. Shanghai Motoren Werke GmbH.. and go there!!
A friend once told me that when you like a new car as it comes out, that usually means that soon it will look outdated. Conversely, cars with controversial looks become normal as we learn to live with them and we see them on the road. When Tesla presented the Model 3 in 2017 or thereabouts, I thought it was one of the ugliest cars I’d ever seen. Now I own one.
Wow that’s actually incredibly true.
The 2003 E85 BMW Z4 was absolutely hated in 2003. A bangle design. The Honda S2000 looked way better.
In 2022 though, although the S2k held its value due to it being a legit “better” car and it’s cult-like fanbase. The Z4 looks amazing in 2022 and makes the S2000 look like an old Miata now.
This should be the most popular comment here period... 100% accurate. I've seen too many pretty Audis looking bland the year after release
I was skeptical when my friend first exposed his theory. What happened is that it proved true with all the cars I bought. A designer’s job is to think a few years ahead.
It still is one of the ugliest cars lol 😂
@@gjonno you didn’t understand what I wrote. Fair enough, we cannot all be smart.
M3,M4,M2,iX,and the latest abomination 🤦
Pushing the boundaries is a good thing and design must evolve. Usually design cycles are evolution then disruption (revolution) followed by evolution and so on.
For BMW the E60 and the E65 were a new departure in the mid 2000s. And people were surprised after the clean, evolutionary E39 and E38 series. BMW Head of Design was heavily criticised for its design departure (even though the cars sold well, despite 2008 financial crash). Most importantly though the cars were relevant. They were BMWs at heart.
This XM abomination isn’t. It’s the wrong message to celebrate 50 years of BMW Motorsport, the design is polarising but remove the badges, remove the grill nothing tells you it’s a BMW. No “Hofmeister” kink, no signature side line stretching from front to back, looks static, and overstyled.
If you want good design that pushed boundaries for the brand that’s not the way to go.
Relevance for the brand is key and the XM does nothing for the brand in that regard.
BMW’s have always been an inspirational purchase for many. I have been lucky to have driven and owned the 3 series convertible, the old 6 series and now am driving a 4 series convertible.. this new design language has me scuttling towards Mercedes’ and Audi when considering my next purchase
BMW is an entry level luxury brand. Your process is completely normal.
What you do for a living?
They used to be up until around the mid 00s. But they aren't seen as an inspirational thing anymore. The brand lost it's charm a long time ago, just like Audi did.
The iX looks good ! From the back only lol. They should learn from hyundai Ioniq 5 how to make retro eVs
The world of EVs requires a new design language to make the most of the new materials, space and ways in which cars are getting used. I feel like this is a phase of experimentation before they figure out what actually works. Watch this space.
It's here. Hyundai / Kia. First EV's I've actually considered buying. Looking to pick up an ioniq 5 next year. Love it.
A new look is needed.
Something like what Pininfarina's designs did in the 1960's (e.g. Alfa Duetto) after the grotesque bloatage of 1950's cars.
I think when a brand has a good enough reputation and good enough customer loyalty, they can pretty much do what they want. And here we are, talking about them, making videos, taking polls; it’s kind of working.
When everyone in the room is pointing and laughing at you doesn't mean you're popular.
what loyalty? used to love them but not since a year ago.. BMW sucks. They betrayed our loyalty with some weird cheap design
This is why people should start putting branding aside and appreciate cars for what they are. Korean brands are doing so much better nowadays
@@zenyu94 agreed. I’m in a renault at the moment, so brand clearly means nothing to me, personally…
I'm talking about them but I sure as hell ain't buying one.
I have been a loyal bmw customer and owner for more than a decade now, I've owned an e60 5 series, a couple of X5s and currently I own an 840i xdrive gran coupe, but if BMW continues with this design strategy in the future, it might well be the last bmw I will ever own! I have nothing against innovation and new designs, but I do have something against ugly cars and the truth is bmw is making uglier and uglier cars! Honestly I don't know what they're thinking, because you can make innovative cars and make them beautiful at the same time. And the thing is, I really love my bmw, I think their cars are most suited for my driving style, Mercedes and Audi have never really done it for me, but the fact remains that bmw is putting out more and more monstruosities every year and pretty soon there will be nothing else for me to buy from them!
You Got me Sir!.. I hate them since a year ago! really really hate them.. now i love Merc
@@u.a.nugroho Mercedes used to be quality.
Been loving and driving BMWs for over 50 years. They've built some real porkers but there's so many good ones around there's no need to settle ;)
I gather you agree there's nothing like the drive and feel.
Backfire? It's the Vanos. It's always Vanos, just replace the Vanos, no more backfire. Oh, you mean design (hehe). Every time a new model comes out, people say they liked the old BMWs better. Everytime.
BMW lost their minds to hideous designs at least 15 years ago during the Bangle era.
The current cars make the Bangle ones look beautiful.
Disagree, the 2015 M4 is the best looking BMW
@@sneaky_krait7271 nope 2016 M6 gran coupé is the best looking BMW
Wrong.
@@thegreatafrican3367 I don't like the front on that, but the back for sure is one of the best
Variety is the spice of life just don't tell the wife
Why do EV grilles need be 'different' to traditional ones?
The traditional grill is there to let air cool the IC engine. With an EV there is no need for the cooling, so changing it to be blocked out improves the aerodynamics
EV's shouldn't even have grilles. It's just as useless as fake exhausts, I hate it.
@@CptSpears007 Maybe 25 year ago grills all but disappeared on many cars and the cooling inlet was behind and below the bumper. The came back for styling reasons.
@@sneaky_krait7271 why should EVs not have grilles, the grill is a major part of a companies identity, by removing the grill the identity of a brand disappears.
@@sneaky_krait7271 Completely agree.
If they’re gonna compete with Lambo with the XM then they need a bold design, can’t look like an x3 and cost 180k
It can't look like it's already been crashed either
The fact that you made this video means that their marketing works.
No - sales would be the only sign that their marketing works. Having to make a video trying to explain madness is not a good sign.
Remove the grill entirely, it's fast becoming redundant. Plastic grills on EVs look cheap.
I do love bmws and I’m holding on to my
1991 735iL I love that car classy and elegant and I love the design of it. Bmw cars where very distinct back then.
This is what happens when you let your design and marketing departments work from home for the past 20 months 😂
i think from a engineering view the new range sets standands or benchmarks in many ways but the visual perspective doesnt need to be dulled down it needs refinement and elegance which BMW is known for. I also think that the marketing isnt reflective of a company of its heritage and history.. it doesnt need to compare to telsla and other low end brands because its those brand which looked to bmw to draw inspration from just look at Hyundia and its N series for an example... so BMW be a benchmark but do it in a refined and classy way take inspiration from ur history and be proud of that fact as its something that alot of car companies could only wish for
BMW is doing what Lexus did 7 years ago when they adopted the spindle grille. All their cars looked absurd to me. But as the design matured, I now see that Lexus was onto something. Some of the old ugly designs are still lingering like the RX and GX. But I have to admit, the rest of their lineup is very striking. A few more tweaks to the M3/M4’s grille and those cars will be stunning. Even the XM has beauty in the design, it just needs to be matured.
So true. Besides I already love the 4 series and IX.
Yeah, it takes time. I didn’t like the 4 Series at first, but now quite a few of them are out on the road, i can’t help but look at it every time. It’s so distinctive, those who hate the look still, just want every BMW to be an E46 M3.
They know marketing and the fact that you're discussing how atrocious the new BMW ads are proves their original thought as who cares about the traditional customers - it's about new customers. Someone would have done the math's and figured out BMW drivers are loyal to the brand, but don't talk about it enough. So "let's use something that will deliberately upset them so we can get further reach (outrage is a perfect marketing tool)". So, I wouldn't be surprised at all if the Lambo/M2 "mistake" was done on purpose. It's just like Apple not letting all the manufactured products available into the market (to drive FOMO, perceived exclusivity and sold out in X minutes headlines for a lazy press). Marketing 101 in the social media age...
I don’t watch much TV so in the US I haven’t seen these commercials….wow I saw an M3 recently and they are something in person…we are 5 series lovers here and own a E39 and a E60 which when it replaced the E39 was ridiculed profusely. We love the E60 it’s aging well. So yeah we need BMW to keep being BMW…
I thought about this XM design...slept on it and I believe it will have the same polarizing effect as the Cybertruck. It’s gonna be popular, ppl will want it, ppl will buy it. Granted, the Cybertruck isn’t out yet, I know it’ll sell well.
It’s going to sell but the design is to far ahead, there was no progression and it is not appealing to me. I am not interested in getting any new BMW but instead Porsche design language is solid and all their models are connected
Cyber truck is awesome! Don’t even compare
Whats gotten into BMW? I've been asking myself this question since the iX came out.... ofcourse that's because I thought the M3 was some kind of mistake
I think BMW's design strategies is genius, because everyone is always talking about them, and sooner or later people who actually like it will buy it. In fact, I don't actually dislike the look of the XM don't get me wrong, I don't love it but it's not as ugly to me as some people make it out to be.
Had many BMW cars( most M cars ) and still have few classics left and unfortunately last cars I did order were Mercedes and Porsche.
I am not the only one who feels like abandon customer. Instead of stupid innovations and silly advertising BMW could invest to create premium interior so at least future customers will know what they pay for so much money. Just look at Porsche or Mercedes, even Skoda … sorry Audi have interior much better quality this days. What’s worst only few BMW models drive like they used to because most of them are just corpo pathetic cars without any of famous old school BMWs joy and fun. Rory as always well done.
Same for me.. hate BWM now love Merc.. BMW just turn to their designer not their customer.. BMW used to be have the better interior then Merc.. Now?? They just busy with their ugly grill
Bmw fked up their exterior except 5,8 series
Merc fked up their interior designs, all of them
Audi less fked up exterior and interior designs amongst these brands, but still ugly
😂 Don't fire me, these are my opinions
No you're right. The Germans are trying to provide cars that only insane people will buy
I like the new Mercedes interiors
@@sneaky_krait7271 I also like the interiors except the Tesla screen
@@abubakarkaila2616 Ah I like that, I really like the EQS interior
@@abubakarkaila2616 😂 hahaha, but Porsches are almost perfect in every way
Agressive front ends. Chrysler started it, Audi followed suit, then almost everyone else. As if there's not enough agression in the world already. Maybe we should go to a BMW dealer and yell at them 2 inches from their face. They obviously condone agression, so why not serve it up. Luckily there are still a few car makers that don't tow this line. Of course they're only doing what the nimwad public wants: "I want an agressive, mean looking front end. I want people to get out of my way when they see me in the rear view mirror." Cowards !
If anyones genuinely'frightened' by a cars grill they need to take a long hard look at themselves
@@GG-ml3vr Yes Doctor GG. You've absolutely nailed it on the head. How'd you get so smart? Read a book?
"If every car company sat back and did what their fans expected of them, the world of cars would be such a boring place". Nope, this time I don't feel you Rory. What is for me and many others the pinnacle of BMW design, the E46-E39-E38, these were pretty safe designs looking at what came before them, and yet they were the perfect example of why BMW's designs were so great: simple, understated, elegant yet imposing, and it's this kind of designs that gave BMW their reputation and the love and respect of fans. Playing it safe doesn't at all mean boring.
As some point out, they may be trying to appeal to 'new' markets where the bulk of their sales is now to be found, and as a company that is in the business to make money, it makes all the sense in the world, but there is nothing revolutionary nor praiseworthy about that.
Playing it safe today means changing NOTHING. That’s 100% boring.
BMW did go through something similar back in the era of Chris Bangle, BMW's head of design, who was appointed in 1992: it was a time of out of the box, controversial design that completely shook perceptions of design both on the outside and on the inside (iDrive, an intriguing and genius concept that was flawed in execution but truly set the standard for today). One quote that sticks in my head is "If it's an inatant hit, it's likely to be a long term failure"
My god, BMWs (and Electric Mercedes) look ugly as FXXK these days!!!
Interestingly, Toyota and other car makers have been doing well with their design....
Don't understand what all the fuss is about re the new M3 grill? Looks great in the flesh and much better looking motor than the f80 🤷
I mean if you took off your Carplate on the front, it looks terrible.
@@Ren_1106 sorry don't understand?
@@Alexander-fu1zd what I meant was if you took your Car number plate off from the new BMW M3 or M4, it looks terrible (Showing The Lung Grill). If it has number plate on the front, it looks rather normal and better.
@@Ren_1106 ok understood. I actually like it. I'm no BMW M car purist but have always been a fan. I test drove the M3 competition a couple of months ago and it looks fucking great in the flesh 👍🏼
BMW - "How can we take the design title from the Fiat Multipla....?"
Exclusive M model being a luxury oriented SUV (like they don't have enough already) is a huge wasted opportunity of making a purpose built sports car (something possibly mid or rear engine) to rival a 911 for eg. But the US and Chinese markets need their big SUVs and grills i guess... so money prevails.
Back when cars needed grills I guess BMW could still fool people into thinking their cars look good. But now...
I genuinely ask my self what you are doing here then?
If you think they just look bad in general, what's your point?
Maybe you don't know this but alot of people like their cars lol
The lesson they learned from the Bangle era was: another 0.1 in the quarter or skidpad doesn’t make news. But a slightly different curve of the metal or an unexpected piece of trim and the whole world goes crazy 😜. You just talked about BMW for 10 min. The alpha is faster. The Tesla is more efficient but we’re chatting about the M of it all.
I think Chris Bangle’s son went to work in their design department and thought, “Perhaps, my Dad’s designs weren’t loved only because they just weren’t weird enough…. What if I take his flame surfacing, cross it with a Tron Movie and then for giggles, make sure any natural connections between lines and proportions Simply never occur…” “Then it will all make sense I’m sure right Dad?”
The grill of the M4 is what love most about the car
Sorry guys, but I think BMW needs to look at design school of Kia and Hyundai today. New Tucson, Ionic 5, EV6...…back to the future design. Classic look brought to present days in technological suit. BMW unfortunately is a mess design with good engineering.
I've always loved BMWs, got my first in the 1990s and have had six. Personally, I don't like the new styling, my latest car is a Merc who I think make nicer looking cars (particularly the interior). I also like cars such as the Ferrari Roma which goes back to a more elegant, smooth style of design. God, I wish I could afford one of those.
Same to me.. i convert to Merc lover, hate bmw since last year!
Remember the Lamborghini Veneno? People hated it, called it fugly and now everyone loves it because the design was so futurist. BMW is thinking outside the box and designing cars for the future and personally I love the direction going in. The XM imo is gorgeous, it looks insane and like the Telsa Cybertruck will sell like hot cakes. Welcome to 2040.
If someone will tell you crap is delicacy for long enough, you might end up believe it. Not sure BMW is on a mission to prove this or not, but for now we are at the stage where the vast majority of people with decent amount of common sense look at the Bavarian's creations like they are the result of a madman playing with dog sh*t. Of course you need to push boundaries from time to time and change the rules of the game in order to, well, stay in the game. But: 1) BMW didn't need that (not now, not during the Bangle Butt era); 2) If you really have to do it, just don't forget the result has to be tasteful, and well proportioned. Aggressive and even intriguing, but not lunatic-going-for-eyeballs-with-an-icepick level of desperate for attention design craziness.
chriscmxiii is spot on with his comment: if you want to see things done right, just look at Hyundai-KIA. Exactly, Sir, their cars look differently AND good in the same time. BMW's understanding of being different is almost on par with Coca-Cola trying to reinvent the Coke. And most of us remember how well that one went.
When I first saw the the 3/4 series I thought it from the Edsel Ford school of design, but, now I really like them. BMW has been here before with Chris Bangle, although I did not like his designs it seem to work. At lease people are talking about them, it's better than being forgotten.
People are now sacristy appreciating the Bangle-era of BMW cars when it comes to looks. I remember he was quoted as saying “this is the design language of the future”. Turns out, yeah, after all these years, those old cars still look modern.
Grills look good in real life and the drive is amazing compared to its other German competitors
Grills are hideous.
@@raytrevor1 No they look great.
When I saw in real life, first impression is pig 🐽 - than from profile is more like dust buster handle vacuum cleaner.
@@raytrevor1 the grills on the current 3 series look hideous. Although smaller than the 4s they look like they've been stuck on as an afterthought.
@@mydevices768 should have gone to Specsavers 🙂
Bit different doesn't mean Ugly af..
Look at Kia and Hyundai
They are nailing it
Crazy marketing and wacky designs are great if your target market are hip young twenty something's. When you're selling 60 to 80 grand cars, your market is going to be mostly middle aged men and they don't want "challenging" designs.
Excellence isn’t perfection, it’s better than expected.
The problem with these cars (which are in no way contemporary or traditional) is that they are designed for the fast growing Chinese market. In China people want cars that have arse cheeks as a grille and to them the XM probably looks like a 60s Italian sports car looks to us. Beauty is in the eye of the beholder. But maybe do what nearly every car company has been doing for decades and design a slightly different car (based on the same platform, engine etc) depending on regional tastes. For Europe a new front bumper would have probably done the trick as the rest of the M3 and M4 looks bearable!
I am actually a BMW fanboy, my dream car is an e92 M3! But even I think that where the company is heading is not necessary the right direction.
In my little family we have owned just about every BMW at one stage or another, we each have one now because they are great cars etc. I feel they are on a campaign to alienate us traditional buyers and target some young electric loving kids. Good luck with that
I love the m3 and m4 designs. Looks so agressive
Agree 👌🏼
Same here.
You probably get a stiff one from Susan Boyle
@@harrisr1018 hahah but no
No no I can't believe you're defending this ...I might unsubscribe if this continues. Hopefully this video ain't sponsored by BMW
Many people irl love it. Literally everyone I know tbh. Dont get mad just because he has a different opinion.
"Mhe, they'll get used to it". That is exactly what BMW said when they decided to produce these cars...
Remember when everyone complained about the Bangle 5-series design? It's aged really well and still looks fresh. I'm not convinced these new designs will age as gracefully. Of course, it's not me they're trying to please, but wealthy Chinese consumers.
The new 3-Series and 4-Series have grown on me. I hated them at first but now I find them very sexy and aggressive. Best looking in class imho. From an Audi fan.
As a previous E34 M5 owner, I used to be a top BMW fan, they were it; the best...but no more. They may be pushing boundaries, esthetically they are now horrible. I will not buy another new one.
Same here, plus the E34 M5 engine was actually used as a racing engine (M1). BMW has moved away from their racing heritage and is just making cars for people who consider BMW to be a luxury brand.
Ugly is ugly, something auto designers seem to not get today
It was that point in the past when everyone hated Bangle for making crazy designs. Now everyone is actually appreciate his work at BMW and his designs are timeless. Something went wrong along the way.
Maybe something was lost in translation of the phrase "it is growing on me" when the shape of the grill was proposed?
First they used to make least reliable car, now their designs are bad too
Marketing costs money. Lots of money. Far cheaper to make something look absolutely hideous. And the fact the X6 was the most eye gouging piece design did nothing to hinder sales. In fact, the whole coupe SUV segment has expanded across all manufacturers and shrunk to a god awful VW Tiago. Cos so many people are narcissistic.
This BMW XM is a excellent tribute to 50 Years of BMW Racing. This Amazing Hybrid Super SUV is exactly what true BMW fans have been waiting for. Great Job. 🎩
Let's see how they will sell. People who are in favor or against their recent decisions are just speculating let's not forget that. And for the record I belong to the people who think BMW is committing suicide by prioritizing controversies over design or aesthetics or even engineering.
God I had this same question.
As Henry Ford said: "if I had asked people what they wanted, they would have said faster horses". And he made a thing nobody was thinking about: a car.
I would love to see the number of the 4 series sold compared to the number of the 4 series of the previous gen in the same amount of time of course
It honestly feels so hard for me to digest that whoever designed this thought to himself "yep, that's a job well done. Now let's go home".
When it comes to modern car design there are now too many "look alike jelly molds".. what BMW have done would actually put me off purchasing what is likely a very good car, Then you see something like an Alfa Romeo Giulia, still instantly recognizable as an Alfa.. BUT Beautiful..
I love my iX. I think once a popular person says they hate the design, others follow. Go to your BMW dealer, just take a look at an iX or i4 in 3D, take a test drive. It honestly ruined me on my Tesla Model X.
BMW used to be a style icon.
When I first saw the new EV mid level SUV, I joked that it looked like a Chinese knockoff of itself. Turns out it is built in China. The markets BMW is focusing on now, China, Russia, middle east, aren't famous for tasteful timeless elegance. It's outrageous flexing and new money loudness that they want, and it shows...
They're banking on the blinkered BMW fanboys/girls to carry on leasing and PCPing these things regardless. Let's face it they seem quite happy to put up with the questionable reliability and build quality that has plagued the brand as well as the image which has gone from "premium sporty" to "double glazing sales rep".