[Webinar Episode 6] How To Measure The Success Of Your Franchise Program? - VF Franchise Consulting

[Webinar Episode 6] How To Measure The Success Of Your Franchise Program? - VF Franchise Consulting
Our Host:
- Mr. Robert Beausoleil - Director of Franchise Development & Operations
Our Panelists:
- Mr. Sean T. Ngo - CEO & Co-Founder, VF Franchise Consulting
- Mr. Tim Shaw - CEO Asia Pacific & Middle East, GapMaps
- Mr. Trevor MacKenzie - Managing Partner, Exquisine Global
- Ms. Tu Ngoc Trinh - Senior Associate, Tilleke & Gibbins
Key Takeaways:
- Provide ​franchisees with training, ​communication, and ongoing ​support to ensure their success.
- Help franchisees by ​digitizing training materials and providing access to resources for continuous learning.
- Implement a market plan and location feasibility analysis to guide the expansion of franchises.
Summary:
In this video, the panel discusses how franchisees can be supported to ensure their success. Mr. MacKenzie emphasizes the importance of training and communication, sharing that they provide a training plan and monthly newsletters with cooking videos to teach new recipes and techniques. They are also working on digitizing their training materials for easier access.
Mr. Tim Shaw of GapMaps adds that preparing a market plan and providing franchisees with access to location feasibility tools are crucial. This helps franchisees make informed decisions about where to open new stores, preventing underperforming locations. By investing in proper planning and support, franchise systems can grow successfully and with lower risk.
VF Franchise Consulting is a leading franchising and licensing consultancy (brokerage) for Asia and the Association of Southeast Asian Nations (ASEAN).
VF Franchise Consulting targets the best and top franchise concepts that are highly adaptable to the Asia Pacific region. They are recognized, proven brands with strong potential growth and profitability and sustainable competitive positions in Asia Pacific.
VF Franchise Consulting‘s unique and proven franchise sales and marketing methods have produced timely results for our clients in the Asia, USA, Europe, and Australasia.
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