Apple's Award Winning Strategy for Marketing ║ Brand Marketing ║

Поделиться
HTML-код
  • Опубликовано: 13 окт 2024

Комментарии • 126

  • @filsfilho105
    @filsfilho105 4 года назад +267

    In fact they are so good, they low key got you adverising their products.

  • @nycto16
    @nycto16 2 года назад +30

    Watching this as a business student is so overwhelming that how much my field is important, big and cool.

    • @joshuaowolabi6668
      @joshuaowolabi6668 Год назад

      I’m starting uni on Monday. I’m studying Business and Marketing

    • @nycto16
      @nycto16 Год назад

      @@joshuaowolabi6668 Nice! Good luck for an interesting journey.

  • @ethans4387
    @ethans4387 4 года назад +25

    Very clear cut and packed full of information keep it up!

  • @ytubelord
    @ytubelord 4 года назад +19

    Please make the Content more frequent. We need more from this amazing channel.

    • @TylerF
      @TylerF 4 года назад

      Quality > Quantity

  • @jzk2020
    @jzk2020 4 года назад +41

    More business topics. Red bull, Monster, Disney... all great brands that deserves to be explored like your coke video :)

    • @ThoughtCatalyst
      @ThoughtCatalyst  4 года назад +5

      Hi Lincoln, we were looking at expanding further into this area! Very glad you enjoy this content! Thank you for the video ideas, we love to hear them and make content our subscribers will love! Disney is on our radar already :)
      Thanks for watching and supporting us!

    • @rigg13
      @rigg13 4 года назад

      @@ThoughtCatalyst Better keep "this area" coming cos the coke video got me to sub and it's my first day on your channel.

  • @zexonhairi7215
    @zexonhairi7215 3 года назад +57

    They're so good they get you to buy the same product with less features for a higher price and then they convince you to buy a feature that was in their previous product for the same price separately its genius

    • @TinyBearTim
      @TinyBearTim 2 года назад +9

      You clearly haven’t seen the M1 line

    • @balangas3910
      @balangas3910 2 года назад +6

      @@TinyBearTim Especially the M1 Macbook air, it is extremely hard to find a laptop in such a form factor and with such ridiculous power for that low of a price

    • @apa8201
      @apa8201 Год назад

      Yes, its good at ecosystem. But its quite exp

  • @smashtv7971
    @smashtv7971 4 года назад +38

    This channel will flyinggggg in the future, 100% sure, beautiful content, marvelous editing ,... Well done guys, Looking forward to your next video

  • @MrBully83
    @MrBully83 3 года назад +8

    Great video - I've just started to teach Marketing to my IGCSE classes and Apple is THE go to example I use to highlight points to my students, particularly around brand image and customer loyalty.

  • @CXBlues
    @CXBlues 4 года назад +7

    Awesome video! I've been watching your marketing videos on Coke, Tesla and now Apple only to think that you yourself could do with more marketing for your channel.. your videos are pure class. Why just 25k subs and like 21 comments on this beautiful video. Wish you best luck my friend!! I subscribed

    • @ThoughtCatalyst
      @ThoughtCatalyst  4 года назад +1

      Very glad you enjoyed! We will be producing more marketing videos, we have some being worked on right now!

    • @CXBlues
      @CXBlues 4 года назад

      @@ThoughtCatalyst I'll definitely tune in. Pls keep up your awesome work :)

  • @TransportWithDee
    @TransportWithDee 4 года назад +8

    Such a satisfying informal video! Thanks very much please do more like this😁

    • @ThoughtCatalyst
      @ThoughtCatalyst  4 года назад

      Thank you, glad you enjoyed it! We are thinking of doing more marketing videos, so make sure to look out for them!
      Glad you enjoy our videos, thank you for supporting us!

  • @ytubelord
    @ytubelord 4 года назад +8

    You do a great job with such videos.
    Could you do the next one on marketing strategy of Virgin group?

    • @ThoughtCatalyst
      @ThoughtCatalyst  4 года назад +2

      Will be putting that on our list! Glad you enjoyed! We will try and upload more frequently, however trying to squeeze this channel around our normal jobs is very hard! Thank you for supporting us though!

  • @specsarena1124
    @specsarena1124 4 года назад +14

    Apple has the most godlike marketing, I find it almost hypnotizing. Most people don’t even realize how insanely strong their design language is.

  • @andrew9573
    @andrew9573 2 года назад +4

    That’s a very good video, everything is very well explained and clear. It is breathtaking how Apple is both an extremely innovating and very inspiring company.

  • @5MinutePsychology
    @5MinutePsychology 4 года назад +7

    At Apple they use some advanced psychology. It’s interesting to see how effectively they apply it.

  • @TransportWithDee
    @TransportWithDee 4 года назад +6

    We need a way to understand what people want in videos/adverts and a way to manage and run social media accounts

  • @johnrajbright581
    @johnrajbright581 4 года назад +9

    It's a great channel. We are getting tons of information in 10 minutes. I can see the hard work behind these videos. Thank you keep it going. My recommended topics would be some videos on "Blue ocean strategies of companies" and a video about marketing strategies of Starbucks.

  • @shamailajaved8027
    @shamailajaved8027 4 года назад +4

    Great video...could you also make videos on how different companies are using unique strategies and then ranking them..Also cover sectors which have FMCG, adhesives, beauty care and so on...

  • @ThoughtCatalyst
    @ThoughtCatalyst  2 года назад +1

    If you enjoyed this video, it would be amazing if you checked out our Patreon and help support us to make more videos like this one!
    www.patreon.com/thoughtCatalyst
    Thank You,
    ~Creative Node

  • @forexotic
    @forexotic 4 года назад +1

    Beautiful animations and editing on this video, good job.

  • @WotahNut
    @WotahNut 4 года назад +1

    Thank you I really needed help with how marketing strategies work! It also helped me with my branding project!

  • @bilalmujtabakhan4951
    @bilalmujtabakhan4951 4 года назад +4

    This is realy realy great video to watch and experience

  • @kareer4genz
    @kareer4genz Год назад

    fantastic content on apple marketing & nice pt

  • @buscht279
    @buscht279 3 года назад

    perfect video for me, I'm working on a school project and this video makes me having fun working on it thank you!!

  • @hum___h
    @hum___h 4 года назад +1

    GREAT VIDEO!!! I REALLY ENJOY IT. Very high quality content it’s unusual these days when mediocre contents are flooding YT

  • @Diplooo
    @Diplooo 3 года назад

    And above all, apple made me watch a 9min video without noticing. Brilliant 👌🏾

  • @alirez_art
    @alirez_art 4 года назад +2

    i really enjoyed this content Keep going man :)

  • @annywills3876
    @annywills3876 4 года назад

    Great video, great channel. Helps in getting more information.

  • @billchild4426
    @billchild4426 2 года назад

    Great video, really valuable teaching material, thanks for all your effort.

  • @mdtawkir1271
    @mdtawkir1271 4 года назад

    Hi,
    Thanks for the video ..
    Can please share or making a video covers with spice and seasoning marketing strategies..

  • @appleorenge9835
    @appleorenge9835 4 года назад

    ... and hhapple hhaple is taking a bite out of the globe ... unheard of in the Hindastry!!!

  • @JordonDev
    @JordonDev 4 года назад

    Well made video, great work!

  • @gauravbhunjun6786
    @gauravbhunjun6786 4 года назад +1

    The anchoring effect

  • @davidecampanella9944
    @davidecampanella9944 2 года назад

    Can someone pleaasssee tell me what's in the little white boxes that all the visitors get (in the video; 7:20)?!

  • @MorganEAppah
    @MorganEAppah 3 года назад

    Your lesson was very impactful

  • @DarkLightXin
    @DarkLightXin 4 года назад

    Great video, keep up the great work! :)

  • @nerdmylord
    @nerdmylord 4 года назад +2

    Amazing content!!!!

  • @aromalss409
    @aromalss409 4 года назад

    hi can you make a Vedic on a STP case study of apple

  • @sanjaybarnes5717
    @sanjaybarnes5717 Год назад

    Everything that was said here or pretty much every major point I just brought up recently. I have to say that apple need to hire better managers and employees. Their interview process needs to be a better too. I've been watching apple since 2006/2007 when they advertised the iPhone and I said wouldn't it be cool if they made the headphones wireless. The next few semesters I develop the mb3 device with a college mate on paper. a wireless music device. What did happened a few years later? Wireless headsets. Follow your dreams people.

  • @Sxzye
    @Sxzye 4 года назад +1

    Wow this is genuinely 1m subscriber up content this dude gotta get some extra veiws.

  • @SAMblessed
    @SAMblessed 4 года назад

    How can I create a branding campaign?

  • @ejakaegypt
    @ejakaegypt 2 года назад

    They’re brilliant

  • @sandwitht6264
    @sandwitht6264 3 года назад

    love your videos but this one sounds more like an appraisal than an analysis of Apple brand i was looking for.

  • @thaibiplob8283
    @thaibiplob8283 2 года назад

    Thanks sir

  • @raselahmed5725
    @raselahmed5725 2 года назад

    Best video

  • @humayunahmed6932
    @humayunahmed6932 2 года назад

    Good video

  • @unitedpens
    @unitedpens 4 года назад

    thank you so much

  • @emonkhan2116
    @emonkhan2116 2 года назад

    Good hope

  • @rigg13
    @rigg13 4 года назад +2

    I think Tim Cook got the most unfair time to be CEO of Apple. The guy has to compete with companies like Huawei who are offering the same type of technology for knock-off prices whiles still trying to maintain Apple's Luxury brand image.

    • @alphahellhound
      @alphahellhound 2 года назад

      Guess that means Apple actually needs to innovate and be a competitive brand then huh ?

    • @rigg13
      @rigg13 2 года назад

      Spot on. Got me on that one lmao

  • @z3dx766
    @z3dx766 2 года назад

    Nice

  • @kristenbuscema4585
    @kristenbuscema4585 4 года назад

    Great!

  • @rugoshath
    @rugoshath 4 года назад +1

    Make more content like these

  • @killaking1018
    @killaking1018 3 года назад +2

    Gud video

    • @bonny307
      @bonny307 3 года назад

      yeah well layed out

  • @xdmoritz._.9345
    @xdmoritz._.9345 4 года назад +2

    until 1:30 it simply sounded like an advert

  • @GalibSaimum
    @GalibSaimum 3 года назад

    make a case study on a fashion brand except Nike

    • @ThoughtCatalyst
      @ThoughtCatalyst  3 года назад

      Any suggestions that you really want to see?

    • @GalibSaimum
      @GalibSaimum 3 года назад

      @@ThoughtCatalyst yeah I want a case study on a fashion brand's marketing strategy but except Nike because I have a case study about their marketing strategy...

  • @ahmedmetwaly60
    @ahmedmetwaly60 3 года назад +3

    am i the only one who felt like he was watching one of those 30 seconds ad but extended?

  • @lalitbansal7951
    @lalitbansal7951 4 года назад

    put the promotinal mix video

  • @sumangandhi1740
    @sumangandhi1740 4 года назад +2

    You are a company or one single youtuber??

    • @soundslikechas7939
      @soundslikechas7939 4 года назад

      We're not a one man channel, I provide the narration but don't write the scripts or do the video editing (the guys who do that are the REAL talent here)

  • @mohdjibly6184
    @mohdjibly6184 4 года назад

    Awesome

  • @canislupus909
    @canislupus909 2 года назад

    Do you call it a marketing strategy? You mean building a product is actually a marketing strategy? Cool!

    • @AG-le4ok
      @AG-le4ok 2 года назад +1

      It's about how you present your product, and what it delivers

  • @saadj3388
    @saadj3388 4 года назад

    nice ad

  • @martina2276
    @martina2276 10 месяцев назад

    that´s jsut another ad for apple

  • @NapCraftin
    @NapCraftin 2 года назад

    u spelled commercials wrong

  • @DmakProductionsTempe
    @DmakProductionsTempe 3 года назад +1

    Dang you talk about some interesting talking points in the marketing industry! We enjoy what you do, keep it up. Anytime you're in Arizona reach out. If you want, message us @dmakproductions on IG and we can connect. You do really great work.

  • @alphahellhound
    @alphahellhound 2 года назад

    At one point I would shave said its the Apple marketing and genuine tech innovation that got them to where they are but now not anymore. The customer base is just too lazy or stupid to even question or bother checking out non-Apple products.
    Apple .. so innovative.. took em years to develop widgets !
    Apple takes the best pictures for Instagram ..... in reality that's because Instagram optimizes for apple users but not for Samsung.
    Not saying Apple doesn't have some good products but when idiots who have no idea what features they actually need from their products or bother checking out other brands are your main source of revenue than yea its a self fulfilling prophecy.

  • @Sophie-ts8lt
    @Sophie-ts8lt 3 года назад

    This is my homework

  • @AKXNA
    @AKXNA 3 года назад +1

    Who dosent love good old CRACK marketing team. *hol up*

  • @FreedomforAfricans
    @FreedomforAfricans 3 года назад

    Almost feels like you're marketing for Apple.

  • @jom2609
    @jom2609 Год назад

    Marketing for people to buy the brand, YES.
    Innovation for people to buy a product, NO.

  • @davidkelly3883
    @davidkelly3883 4 года назад

    What’s with all the Asians? Show how happy they are in the factories, too 😂

  • @tiphainevermeersch5270
    @tiphainevermeersch5270 3 года назад

    traduction??

  • @itsmekarishma_____128
    @itsmekarishma_____128 10 месяцев назад

    waooo loved it

  • @BroEdwardC
    @BroEdwardC 4 года назад

    Nothing has changed. Is that Innovation you're sayin'?

  • @z3dx766
    @z3dx766 2 года назад

    64 G

  • @FCPWHAT
    @FCPWHAT 3 года назад +1

    This is an advertorial.. and your wrong on several levels. They’ve stopped innovating since the iPhone 6. Non-serviceable parts, gluing batteries into the phone have made Apple one the most uneco-friendly manufacturers ever, not to mention that there is ever increasing unreliability and bad workmanship. The only innovation is their marketing strategy and fooling people into thinking they’re getting value for money, and, getting others to advertise their products for them without compensation! It’s not too difficult to find evidence of Apples foul play on the Internet. When Jobbs died, so did Apple. Cook the Crook !!

    • @thundurr
      @thundurr 2 года назад

      No ones buys an iPhone for "value for money", they buy it for the trust, loyalty and quality behind the Apple brand. They could go for some random android competitor which they could hate or they could go for tried and tested Apple. Apple has built a global fanbase and trust with it's product for quality and top end specs.

    • @bulgogimaster
      @bulgogimaster 2 года назад

      Thing is, apple is not selling their tech anymore. They are selling their brand.

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 2 года назад

    eh bad video. their tech is actually behind most cutting edge companies. their branding is what makes people buy and it starts with cultural branding. basically everything about your video is incorrect.

  • @Lixn1337
    @Lixn1337 4 года назад +8

    Talking a lot without saying much

  • @hifijohn
    @hifijohn Год назад

    Sorry apple I will never be an isheep.

  • @lacikatotal2714
    @lacikatotal2714 2 года назад

    Do not fully agree with the video. And I'd say not everything mentioned is is positive though.
    - Apple is not about evangelization and hyping of customers? See from 08:00. Worse than the most aggressive evangelist and converting sects.
    - Uniformity remembers me of the old ages of commercialization of the the T-Ford model: "you may ask for any color, as long as it is black". See: from 04:00.
    - Turning down any possibility of (price) competition goes against all market dynamics. Works against customers, placing in focus just shareholders' value. See from 06:00. Obviously, there is a certain customer group being happy about that...
    - And I do not mention the richness and diversity of apps of the Iphone and other OP Sys ecosystems.
    - Key message is IMHO at 06:00-07:15: Apple customers do not dare to leave the iphone ecosystem. Apple builds cleverly on fear, seeking security, and thus giving up diversity and freedom of choice. Target group of Apple is clearly not the challenge seeking, but the ones like to travel the same way 365 days a year a whole life long.

  • @pekame
    @pekame 2 года назад

    Wtf is this? Apple is innovative in phones? They're like 2-3 years late on any new technology, yeah they do it good when they do it but that does not make them innovative

  • @ballisticmallard2125
    @ballisticmallard2125 2 года назад

    Apple basically made a cult

  • @gautomgogoi232
    @gautomgogoi232 Год назад

    Apple can market but cannot innovate nowadays

  • @joemax4535
    @joemax4535 Год назад

    What horsecrap, there is nothing an apple product can do that others cant at half the price.

  • @davidaparicio2313
    @davidaparicio2313 4 года назад

    I am so sorry but nah not every iteration of their phones/tablets are packed with innovation. The main reason why they are where they are it’s because android is shit. Their phones over priced if we value them by their components. Android pack much more for much less, moreover, they try stuff that Apple isn’t willing to ( foldable screens, desktop OS in Samsung phones, 3-4 cameras while the iPhone jus had 1). Don’t make talk about their anti consumer bs, they are only able to get away with it because of their ease of use and focus on things that “just work”.
    If there was a 3rd phone OS who cared a little more about privacy and easiness of use Apple would be in trouble.

    • @TinyBearTim
      @TinyBearTim 2 года назад

      M8  doesn’t do new things straight away because they only want to make something when it will be good
      Not to do something for the sake of doing it

  • @cameronleaney7860
    @cameronleaney7860 4 года назад

    this aint it cheif

  • @ElvisChibundu
    @ElvisChibundu Год назад

    Apple Sucks