Doing quality work, being on time, understanding the customers needs. And being the first one out in the morning and last one home in the evening. Thats how we market.
Prioritizing the customer is something that often gets overlooked. A lot of guys go out just to "do the work" and completely forget about the customer themselves. Thanks for the comment!
Word of mouth is everything, especially when you get into a higher end neighbourhoods. Unfortunately there’s a lot of dirt companies that don’t keep a clean job-site and tear up a lot of the customers lawn unnecessarily. Even if the neighbour’s and customer don’t know the steps in doing the job they absolutely see the cleanliness of the job-site and your professionalism and will judge you off that.
So true, that's great advice. We opened a lawn care company in Austin, TX back when we were first married. My mom gave me this same advice and I've never forgotten it!
@@DieselandIron another thing that goes a long ways is talking to people, when we’re working on a job a lot of people will stop and ask some questions and taking the time to talk with them also goes a long way, the drainage superintendent has gotten a lot of good feedback after we finished a job not just from the customer but also the neighbour’s in a couple instances
I'm in a small town in Northeast Ontario.Front yard banner signs at every job close to road,business cards,handshakes at every option,some community involvement,Classifieds in small town paper,facebook,Coffee shops at 10;00am in the morning on a saturday and have coffee in your signed vehicle,it works.Never stop advertising,people will forget about you.I'm new in my town and have to push hard.And of course,a youtube channel.
I'm a huge fan of "durable advertising"... online ads are momentary, they are seen and forgotten. An old advertising rule of 7 was co-opted early when "conversion" was questioned. A newer rule - call it the rule of 20 is what is floating out there now I think. I don't believe a potential client has to see the ad x times before they actually purchase - they need to see it in close chronological proximity to when they WANT or NEED your service or product. Social media is trying to accomplish this with the capture of your activity from their "apps" - but I believe they over saturate consumers with a bombardment of ads that cause people to tune out. Durable advertising - bus cards, branded apparel, promo goods (pens, flashlights, notepads, etc) are all examples of durable advertising, and when a potential client sees that company name (especially with a web address or phone number) they are more likely to act if it is in close chronological proximity to their need for your service or product. Biggest difference is you paid for that durable advertising ONCE! (Not to suggest you buy 100 ballcaps or 500 pens and never do it again.) Use your imagination - make those dollars work over and over for you - decent hats, jackets, shopping bags, stickers and so much more can be walking (and sometimes talking) billboards for you. WoM (word of mouth) is what you are trying to create with durable advertising. I also plan to give everyone a discount on their next bill for referrals to sweeten the pie. I'm also a huge fan of rewarding clients for their efforts to help you win contracts or jobs. $3500 landscape job - bake in a $25 visa gift card, or maybe you should consider a voucher/gift certificate for a free dinner for two at a popular local restaurant. Make whatever arrangements are necessary with the restaurant to ensure the entire meal will be free - no matter what the client(s) that made the referral chooses to order. Call it a "Referral Dinner Gift Certificate" or ask your CPA how to enter that into your books - Referral bonuses or payments are advertisements - some call it WOMM (Word Of Mouth Marketing) while others call it CRP (Customer Referral Program). Of course there are people trying to make money off of giving you this as a program by tracking all sorts of metrics and strategies, and maybe they have a point to a certain degree, but I think if you use common sense and just take it back to the classics when this kind of marketing was more common - think 50-100 years ago - you'll do just fine without someone telling you it's time to change the design of the visa gift card you use. ¯\_(ツ)_/¯
@@benkenobi671 Could'nt agree more.Word of mouth is #1 up here.And do what you say your're gonna do and show up on time.I see and here so many times up here in the Northeast woods,people don't return phone calls,or don't show up.Thanks for commenting and watching.
I’m 19 years old and this is some useful information for me since I’m currently starting my career on building roads by learning grades, heavy equipment, different techniques with the equipment and many other things!! Thanks for the tips!!
YesSiRr!! Always bang on with the Advise Mate... really appreciate your knowledge, tips and tricks. Thankz for sharing BrOthA.. Take it easy; Stay Bless and as alwayz Stay Safe out there...
This was super helpful! I was doing some of these things and it was good to hear that I should be doing them and there some things I wasn't doing and so it was really good to hear new ideas. Thanks for sharing!
invest in capital equipment, dig well, sell yourself, keep your word, have integrity, be honest and market, market, market yourself and company. focus your services. be wise. find investors/funds. good luck. thx Bryan great advice.
I’m paying for paid pads, networking, submitting commercial bids, etc. So much stuff and no results. Idk what to do. Are we just in a shit economy now?
We are definitely in a down economy within our industry. It's going to be a weird year because certain sectors are still cranking while others are down quite a bit.
Doing quality work, being on time, understanding the customers needs. And being the first one out in the morning and last one home in the evening.
Thats how we market.
Prioritizing the customer is something that often gets overlooked. A lot of guys go out just to "do the work" and completely forget about the customer themselves. Thanks for the comment!
Word of mouth is everything, especially when you get into a higher end neighbourhoods. Unfortunately there’s a lot of dirt companies that don’t keep a clean job-site and tear up a lot of the customers lawn unnecessarily. Even if the neighbour’s and customer don’t know the steps in doing the job they absolutely see the cleanliness of the job-site and your professionalism and will judge you off that.
So true, that's great advice. We opened a lawn care company in Austin, TX back when we were first married. My mom gave me this same advice and I've never forgotten it!
@@DieselandIron another thing that goes a long ways is talking to people, when we’re working on a job a lot of people will stop and ask some questions and taking the time to talk with them also goes a long way, the drainage superintendent has gotten a lot of good feedback after we finished a job not just from the customer but also the neighbour’s in a couple instances
I'm in a small town in Northeast Ontario.Front yard banner signs at every job close to road,business cards,handshakes at every option,some community involvement,Classifieds in small town paper,facebook,Coffee shops at 10;00am in the morning on a saturday and have coffee in your signed vehicle,it works.Never stop advertising,people will forget about you.I'm new in my town and have to push hard.And of course,a youtube channel.
All great suggestions, especially the last one - never stop advertising!
I'm a huge fan of "durable advertising"... online ads are momentary, they are seen and forgotten. An old advertising rule of 7 was co-opted early when "conversion" was questioned. A newer rule - call it the rule of 20 is what is floating out there now I think. I don't believe a potential client has to see the ad x times before they actually purchase - they need to see it in close chronological proximity to when they WANT or NEED your service or product. Social media is trying to accomplish this with the capture of your activity from their "apps" - but I believe they over saturate consumers with a bombardment of ads that cause people to tune out.
Durable advertising - bus cards, branded apparel, promo goods (pens, flashlights, notepads, etc) are all examples of durable advertising, and when a potential client sees that company name (especially with a web address or phone number) they are more likely to act if it is in close chronological proximity to their need for your service or product. Biggest difference is you paid for that durable advertising ONCE! (Not to suggest you buy 100 ballcaps or 500 pens and never do it again.) Use your imagination - make those dollars work over and over for you - decent hats, jackets, shopping bags, stickers and so much more can be walking (and sometimes talking) billboards for you. WoM (word of mouth) is what you are trying to create with durable advertising. I also plan to give everyone a discount on their next bill for referrals to sweeten the pie.
I'm also a huge fan of rewarding clients for their efforts to help you win contracts or jobs. $3500 landscape job - bake in a $25 visa gift card, or maybe you should consider a voucher/gift certificate for a free dinner for two at a popular local restaurant. Make whatever arrangements are necessary with the restaurant to ensure the entire meal will be free - no matter what the client(s) that made the referral chooses to order. Call it a "Referral Dinner Gift Certificate" or ask your CPA how to enter that into your books - Referral bonuses or payments are advertisements - some call it WOMM (Word Of Mouth Marketing) while others call it CRP (Customer Referral Program). Of course there are people trying to make money off of giving you this as a program by tracking all sorts of metrics and strategies, and maybe they have a point to a certain degree, but I think if you use common sense and just take it back to the classics when this kind of marketing was more common - think 50-100 years ago - you'll do just fine without someone telling you it's time to change the design of the visa gift card you use. ¯\_(ツ)_/¯
@@benkenobi671 Could'nt agree more.Word of mouth is #1 up here.And do what you say your're gonna do and show up on time.I see and here so many times up here in the Northeast woods,people don't return phone calls,or don't show up.Thanks for commenting and watching.
I’m 19 years old and this is some useful information for me since I’m currently starting my career on building roads by learning grades, heavy equipment, different techniques with the equipment and many other things!! Thanks for the tips!!
Thanks for watching and good luck! Let me know if you have any questions as you go.
Spot on. My first dirt business failed due to the same circumstances. When we finally got caught up, we didn't have anymore work.
YesSiRr!! Always bang on with the Advise Mate... really appreciate your knowledge, tips and tricks. Thankz for sharing BrOthA..
Take it easy; Stay Bless and as alwayz Stay Safe out there...
Thanks Phil! Good to hear from you brother!
This was super helpful! I was doing some of these things and it was good to hear that I should be doing them and there some things I wasn't doing and so it was really good to hear new ideas. Thanks for sharing!
Thanks for watching! I really appreciate you supporting the channel
It's good you took out the time to share that information. I appreciate you man. Thanks!
Thanks for watching, I appreciate the comment! Let me know if you have any questions.
Thanks again for the direction. I'm taking notes!
Anytime!
Good tips, these are good ideas for just about any type of business. Well done
Thanks brother, appreciate it!
Thanks for the tips!
Thanks for watching!
Great advice
Thanks for watching!
First on the list to marketing- give diesel and iron one of our company shirts!
Nailed it! I'm currently in Texas seeing family and I'm sporting your shirt this very moment 😜
Great video
Thanks for watching!
Some of this information is very valuable to other trades and businesses. Plumber.
Glad it's been helpful, thanks for watching!
TOP 5 SKILLS A SITE WORK CONTRACTOR NEEDS: #1. Finding Jobs. #2. Finding Jobs. #3. Finding Jobs. #4. Finding Jobs. #5. Bidding Jobs... #100. Operating Equipment.
invest in capital equipment, dig well, sell yourself, keep your word, have integrity, be honest and market, market, market yourself and company. focus your services. be wise. find investors/funds. good luck. thx Bryan great advice.
Well said, thanks for sharing! All great advice.
Excellent Information! (Constructive Feedback: The music volume jacking up every time you take breath is SUPER ANNOYING!)
Thanks for the feedback!
Thanks for that.
You got it. Thanks for watching!
No problem. It's been great watching the videos. It's been a great help to me with my business. Much Thanks.👍🏾👷🏿♂️
Very smart Bry. Thanks
Thanks for watching! Let me know if you have any questions.
I’m paying for paid pads, networking, submitting commercial bids, etc. So much stuff and no results. Idk what to do. Are we just in a shit economy now?
We are definitely in a down economy within our industry. It's going to be a weird year because certain sectors are still cranking while others are down quite a bit.
background music sucks