Customer Stories: Square

Hear Square’s Head of Automation and Growth Alexander Statnikov discuss how Amplitude has helped his company harness the power of data to make better decisions, faster.
Before Square turned to Amplitude, Alexander says, Square struggled to get the data it needed.
“If you wanted to get a very basic insight for example to understand what is the click-through rate on a specific navigation item, it usually took us multiple hours of analytical time,” Alexander says. “Now…we have hundreds of users who are using Amplitude every day to discover business insights.”
That includes, as Alexander notes, a rapidly expanding base of marketing users at Square who communicate what they’ve learned to Square sellers.
“It has completely transformed collaboration,” Alexander observes.
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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at amplitude.com.