Customer Stories: Square
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- Опубликовано: 29 авг 2022
- Hear Square’s Head of Automation and Growth Alexander Statnikov discuss how Amplitude has helped his company harness the power of data to make better decisions, faster.
Before Square turned to Amplitude, Alexander says, Square struggled to get the data it needed.
“If you wanted to get a very basic insight for example to understand what is the click-through rate on a specific navigation item, it usually took us multiple hours of analytical time,” Alexander says. “Now…we have hundreds of users who are using Amplitude every day to discover business insights.”
That includes, as Alexander notes, a rapidly expanding base of marketing users at Square who communicate what they’ve learned to Square sellers.
“It has completely transformed collaboration,” Alexander observes.
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