Alex Hormozi’s business advice has taken the world by storm. He’s published two books and has more than 9,000,000 followers on the Internet. This is the first interview he’s ever done all about his writing process. Some highlights: 1. Be loyal to the truth, not your own ideas. 2. Silence the world when you write: Alex closes the windows, wears earplugs, and uses noise-cancelling headphones to create an environment where the outside world ceases to exist. 3. His book, $100M Leads went through 19 drafts (so expect to rewrite, a lot). 4. There’s a big difference between becoming known and becoming respected. Don’t let an algorithm convince you otherwise. 5. The pain is the pitch: The more vividly you describe someone’s problem, the less you need to sell the solution. 6. People buy things from people who can describe their pain better than they can. They assume: “If you understand my problem that well, you must have the solution.” 7. Sell at the point of greatest deprivation, not satisfaction. Offer the steak when someone is starving, not when they’re already full. 8. When writing ads, capture moments of pain as specifically as possible. Don’t say “I was overweight” when you can say “I wore a cover-up at the beach and avoided photos.” 9. Structure your writing time around long, uninterrupted blocks of time. Alex shoots for six hour blocks, even if that means waking up at 5am. 10. Memory is unreliable, so capture your best stories. Alex has an Excel spreadsheet with more than 600 stories from his life. 11. The #1 creator mistake: They keep building new products for their audience rather than building more audience for their product. 12. Alex’s best ideas come from reconciling contradictions. He says: “I look for places where two things seem true, but seem to conflict.” 13. The back cover should function as a mini sales letter. Each bullet point should tease a lesson in a way that makes people curious. 14. If an idea can’t be operationalized, it’s useless - “What does this change about what someone actually does?” If the answer is nothing, cut it.
I have just started watching this video, but I wanted to point out something that I pretty much copied from his book that has helped me. on most of my books, there is a chapter: "Do something amazing for a stranger" and i go on to encourage people to leave a review about the book.
Dude you NEED to fix your thumbnails. The current ones make it seem like you're just another fan doing a video essay analysis, rather than you actually being in the same room as these people. Look at the thumbnail for Rich Roll's Scott Galloway ep and copy that. You'll get so many more clickthroughs.
@@malithsamaradivakara Yeah the title is horrible. Make the thumbnail show that it's a sit-down conversation and make the title clean, not clickbaity. "Alex Hormozi talks through his writing process." That's all it needs to be. The entire way this video is packaged right now feels so patronizing. The target audience is WRITERS. Writers don't value big loud "hooks", they value experts calmly dissecting their craft.
Sorry for the extra post but, Alex will transcend everything he's worried about when he embraces the value he brings to the world. He feels like an outcast and impostor like the rest of us that are super successful. But when he realizes how much he can help people, he will stop guarding his balls. That's the interrogation indicator I will look for. And it will prove he transcended his fear.
![[1hr Talk] Intro to Large Language Models](/img/1.gif)
Alex Hormozi’s business advice has taken the world by storm. He’s published two books and has more than 9,000,000 followers on the Internet.
This is the first interview he’s ever done all about his writing process.
Some highlights:
1. Be loyal to the truth, not your own ideas.
2. Silence the world when you write: Alex closes the windows, wears earplugs, and uses noise-cancelling headphones to create an environment where the outside world ceases to exist.
3. His book, $100M Leads went through 19 drafts (so expect to rewrite, a lot).
4. There’s a big difference between becoming known and becoming respected. Don’t let an algorithm convince you otherwise.
5. The pain is the pitch: The more vividly you describe someone’s problem, the less you need to sell the solution.
6. People buy things from people who can describe their pain better than they can. They assume: “If you understand my problem that well, you must have the solution.”
7. Sell at the point of greatest deprivation, not satisfaction. Offer the steak when someone is starving, not when they’re already full.
8. When writing ads, capture moments of pain as specifically as possible. Don’t say “I was overweight” when you can say “I wore a cover-up at the beach and avoided photos.”
9. Structure your writing time around long, uninterrupted blocks of time. Alex shoots for six hour blocks, even if that means waking up at 5am.
10. Memory is unreliable, so capture your best stories. Alex has an Excel spreadsheet with more than 600 stories from his life.
11. The #1 creator mistake: They keep building new products for their audience rather than building more audience for their product.
12. Alex’s best ideas come from reconciling contradictions. He says: “I look for places where two things seem true, but seem to conflict.”
13. The back cover should function as a mini sales letter. Each bullet point should tease a lesson in a way that makes people curious.
14. If an idea can’t be operationalized, it’s useless - “What does this change about what someone actually does?” If the answer is nothing, cut it.
the most underrated show out there. Love it to bits.❤
Go for the years to make it properly rated! Just hope that RUclips algorithm can give us that boost, ya know?
Didn't see that one coming. Excited.
I feel like your show is starting to take off, I started getting a lot of recommendations to your podcast.
Thanks for the support here… the list of upcoming guests is pretty stellar and we’re back to publishing every week now
Most unexpected crossover. Damnnn
def didn't see it coming.
Hah! Been wanting to do this one since the show started
HYPED TO WATCH THIS
Enjoy it 👊🏼
Now this is the podcast I’ve been waiting for!
Thank you for putting together such a great resource.
Appreciate you
The collab I didn’t know I needed
Enjoy!
I have just started watching this video, but I wanted to point out something that I pretty much copied
from his book that has helped me.
on most of my books, there is a chapter:
"Do something amazing for a stranger"
and i go on to encourage people to leave a review about the book.
Thrilled to see Alex not explain his tweets this time around.... Just pure writing!
We went deeeeep
Awesome! Thank you for this one.
And please invite Nicolas Cole!!!!!!
We are so unbelievably back.
Oh yeah
It was fun to watch you guys going through the notes together.
My goal is to have some physical artifact like this for as many future episodes as possible
@DavidPerellChannel Yes please!
I never saw Alex so exited to talk about something that is not business related, loved the interview
He loves, loves, loves writing
Solid interview- happy to see a different perspective from Alex- so when’s the next book come out?
Thank you guys thanks Alex for this wonderful podcast I'm so enjoy for this❤
👊🏼
Dude you NEED to fix your thumbnails. The current ones make it seem like you're just another fan doing a video essay analysis, rather than you actually being in the same room as these people. Look at the thumbnail for Rich Roll's Scott Galloway ep and copy that. You'll get so many more clickthroughs.
Horrible thumbnail lol. I clicked on it just in case but already had my finger on the exit button
@luc_dogg There we go.
The title too. It a bit misleading. But glad I clicked it
@@malithsamaradivakara Yeah the title is horrible.
Make the thumbnail show that it's a sit-down conversation and make the title clean, not clickbaity.
"Alex Hormozi talks through his writing process."
That's all it needs to be.
The entire way this video is packaged right now feels so patronizing.
The target audience is WRITERS.
Writers don't value big loud "hooks", they value experts calmly dissecting their craft.
@@AlexJ1 yes, well said
Hormozi is great
Lets freaking go
Yessir
Sorry for the extra post but, Alex will transcend everything he's worried about when he embraces the value he brings to the world. He feels like an outcast and impostor like the rest of us that are super successful. But when he realizes how much he can help people, he will stop guarding his balls. That's the interrogation indicator I will look for. And it will prove he transcended his fear.
WTF is this thumbnail
The old ones were so iconic
The animated ones?
Hardcore-Mode: Rewrite from the bottom.
Next time please try to capture better audio.
Yeah, we had a little blip with the positioning of the microphones for this one
26:06