The Story of Avant Garde Gothic (TypeTreasures)
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- Опубликовано: 8 сен 2024
- A short video about Herb Lubalin’s Avant Garde Gothic. Based on an article by Herb Lubalin’s in the U&lc magazine Volume 1 (1973).
Buy Avant Garde ☞ bit.ly/2YVhC4J
Learn about Herb Lubalin ☞ lubalin100.com
Buy the hoodie worn in the video ☞ bitly.com/typos...
Disclaimer: The intro is just an intro, not an instruction video on phototypsetting. Deviations are intentional and a stylistic choice.
Fell in love with this font the first time I saw it in Remedy Entertainment's Control videogame. The AGG font was used for maximum impact in the game.
Thank you for a wonderful video. Lubalin is one of my favorite designers, and this typeface is a special one. i like the intro!
Avant Garde is one of the classiest, most balanced typefaces in existence, so it's no wonder it's still popular. I'm sure most type designers can only ever hope to produce such genius.
Great video Ralph - I never knew this was the typeface which instigated the formation of ITC. Wonderful content - I just wish you got to the talking sooner! ;)
avant garde and lubalin are supreme! excellent video - thank you for creating and sharing!
Most likely the BEST Gothic and old style sans serif font ever
This font (along with it's companion Lubalin Graph) is very gorgeous and beautiful. It resembles youthfulness, contemporariness and elegancy. Avant Garde is very beautiful font, and font Lubalin Graph can be viewed as a serif companion of Avant Garde (which is also very beautiful). Both Avant Garde and Lubalin Graph are excellent fonts (especially for body text of PPT presentation).
I'll be honest here. I love this font not just because it looks so cool, but also because it reminds me of the late 2000s and early 2010s for some reason.
Great story! And beside, it's great to see how a photo-type-setting machine acutally looks.
I love this video
Used in Globo. (yes)
Good video. Not my favorite font though.
Has this been taken down?