Can Meesho's Business strategy beat Amazon and Flipkart? | Business Case Study
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- Опубликовано: 7 сен 2024
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VIDEO INTRODUCTION:
Meesho is one of the most revolutionary startups of India, and the reason why I call them revolutionary is because they redefined the e-commerce playbook in India. So much so that, today, Millions of small sellers who never thought of selling online are now shipping products all across India!! Today a Jumka wala from Rajasthan is able to ship his products to the neighbourhoods of Kashmir and a clothing retailer from maharashtra is shipping her T-shirts all the way to Kanyakumari! And you would be shocked to know that, while e-commerce giants like amazon and flipkart have been burning cash in the Indian market, Meesho has already achieved profitability in the indian market and that too by empowering the smallest sellers of India!! So by democratising internet commerce for everyone in India, Meesho has become a billion dollar company.
And What is even more surprising is that? The average order value of Meesho is just 360-370 rs, while the Amazon and Flipkart have close to Rs 1000, on top of that, 70% of the products sold on Meesho are 25-30% cheaper as compared to their competition but even then somehow, Meesho has emerged as a profitable ecommerce unicorn in India and that too in less than 10 years!!
And Meesho is growing so fast, that While Amazon’s and Flipkart’s active users grew by 13% and 21% meesho’s active users as of Dec 23 grew by 32% YoY!! And, you would be shocked to know that the customer retention rate for Meesho is as high as 80%!!!
So the burning question over here is, how on earth did Meesho manage to grow their business and achieve profitability in spite of the presence of amazon and Flipkart??
What is their business strategy to achieve profit in a hyper competitive market like ecommerce?
And most importantly, what are the lessons that we need to learn from the profitable rise of meesho??
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My wife bought imitation jeweler from Meesho, They are just 120 in rupees which sent all the way from Bengaluru to Hyderabad in 48 hours.
I am shocked.
yes it is amazing how fast they ship the products and how affordable they are
Bengaluru is not that far from Hyderabad as you think only 10 hrs journey in rail or bus. Still they had 38 hrs of extra time😵💫😵💫
@@imran4006 but price is double in another app.
Meesho seems to be the go to place. Eventually, even major city people will use this.
Meesho has just started - wait until the operating margins are disclosed.
That refund part is 100% true I have canceled one prepaid delivery from flipkart on 20 July but the amount refunded in 4 days on 24 July but today I returned a product from Meesho the amount redunded within 5-10 min of pick up which I have not expected very good service.
you must have ordered from debit card or credit card thats why your refund took time
25:28"refund processed in 5 min" i have experienced this
Last month i had ordered a wallet for my dad(as a surprise gift) i had selected the best quality good design etc but when my dad took the in hand feel it didnt appeal to him so i instantly placed a return order request
After 3 days the deliver guy came and collected the order and my money was refunded back within 3 minutes
Correct max to max it takes 1 hr to process refund
I also got a refund within 5 minutes last year.
That's OK but our time, delivery boy's time all wasted.
Really they should mention quality n original pics in website if not 😢it's just a time waste.
average online customer in india is very intelligent, he cheks everything and in all platforms and sees where is the best deal
Present here...😂who invest atleast 20-30 minutes time to search for lowest price in various platforms.
When it comes to grocery the wastage of my time increase about hours 🥴
and that everyone should do
Congratulations Ganesh Sir, for surpassing 4 Million Mark. The best channel on RUclips according to me. Love your content, research and hardwork. You are the reason why I shifted from being a medical science student in 12th in Karnataka to a BBA ENTREPRENEURSHIP Student at Pune. By the way I have been following you since 300k. Congratulations Think School🎉🎉
for your deep knowledge the payment cycle in flipkart is maximum 15 days ... also a seller can make it as shorter as 2 days based on his performance.
Good case study.
Important to note that Meesho sells non branded products where as Amazon sells the same products as branded ones.
The value that customer pays extra is for brand and peace of mind, although the product almost fulfills similar functions in both cases.
Yes it good to support an indian e commerce company but meesho product quality is always below par, even flipkart for that matter. Amazon offers the best price to quality and a really good customer support.
Yes bro your correct
You are correct. I don't know who is shopping in meesho
@@NerdCentral_poor and lower middle class....fully depends on meesho....due to cheap price.
@@NerdCentral_Now a days..1 Smartphone must have Common in Every family...of Indian house...And their One Son or doughter...is tech-savvy .Due to that reason they...use affordable pricing platform for shopping.and "Meesho"... Full fill that demands 😊😊😊.
Not true, the quality has improved a lot lately
I love his "Hii Everybody" everytime 0:01 😅
Indeed, Trademark welcome note.
I replay it at least 5 times🤭
I started using it as well. Somehow most people stopped using the "everybody" word, so it usually grabs attention before speaking.
This is how a promotional video is made without even viewers to let know that it is promotional video ...
By the way really great move and informative videos 🔥👏
Tell me you didn't watch the video without telling me you didn't watch the video
Doing business case studies is literally the theme of this channel man. What are your on about? 😂
Meesho is scam warehouse
I also thought the same abt promotional video 😅
@@MrudulJain its true watch how he explained the return policy to hide the fact that it sales below standard products and customers feels cheated. He speacks for the app as if he will benifit from the increasing sales of it.
Sure ! Its good for cuetomers but as a seller it is a nightmare. You get orders when you run ads. And in that also your ad campaign are in loss and on top of that there are returns. Also fake order percentage on meesho is insane.
Overall nowadys reels have glamorised the online business. Yeh market mai itna ka milta hai isko aap itne mai bech sakte ho but nobody talks about costs, returns, charges.
I agree 100% .. they are the biggest thieve ..
I feel happy to see Indian startup growth story. I wish it doesn't go Flipkart's way which will be taken over by big giants like Blackstone, Wallmart, etc.
When i used to sell via meeso, i used to get mostly fake orders(thats what i think) Most of the orders would be returned without ever reaching to customer.
Fake orders fake address.
Keep you comment sir no worries . My comment wont make meesho amazon flipkart amazon etc a leader/lagger . I shared my experience.
It's not fake orders. The sellers or delivery workers ask the customers to cancel the orders.
This is concerning.
Yes and they start advertisement without even asking. The seller never ends up making a profit. I've talked with many people who have lost lakhs and lakhs in meesho
@@mrstrange218yes
I shifted from online shopping to offline, now prices are better and quicker.
Prices are never better offline
@ankurvgautam exactly
Amazing case study 😃 thanks for this one.
The way you break down and help understand the complex Topics
It's commendable ✨
Congratulations for 4 Millions
Keep growing and sharing the great business lessons ✨
Many 🥳 congratulations 🎉👏 for 4 million subscribers
Sir
I watched most of your vedio ..and it's really making me more knowledgeable
Am a small business owner and your work gave me so much insights, that even, a degree or course can't offer...keep up your good job...
Brilliant take. In-depth and insightful. Meesho should dub this video in all Indian languages to promote themselves and onboard many more aspiring MSME fashion entrepreneurs. I sincerely believe brands like Meesho will help addressing the unemployment issue in the country. Great idea and service by Think School.
Watched the entire video on RUclips main page/screen ! Just clicked the video in the end “In order to make RUclipsr happy “ 😅 think school content is gold ♥️🤞🏻
Capt Goswami here - Merchant Navy
Very subtle way of advertising, you are one of the best marketer..
love this channel, my experience with meesho as a buyer has been great so far!
Wonderful Strategy, I have ignored when some of my relatives bought from Meesho thinking about the service quality. But now I can understand the real quality of service. Great Show Meesho ... Keep going
Can't believe these videos are for free 😮
Always look forward to your next episode , as yours is one of the best educative channel across youtube.....Kudos keep them coming, can't have enough....!❤
Hello, Ganesh bhiya! This is the type of video on your channel, which I always look up to! Other than practically doing things, I think case studies are the best way to learn business! I'm an aspiring entrepreneur, and I want to step into the tech field. So, I'd really love to learn about Microsoft Corporation. Please try to cover this topic in one of your upcoming videos!
Thank you very much!
Congratulations🎉🎉 Think school for 4M subscribers. Nice video. I shop on Meesho sometime. Some products that Flipkart and Amazon sells for 1000₹ I can get same for 300-400₹ less on Meesho.
I have always loved your case studies.
This time I wonder why Myntra was not considered as a competitor?
I guess it's because it caters to a niche of fashion enthusiasts, doesn't make waves in terms of their profitability.
It's also a vertical scaling model in comparison to the horizontal scaling model that Meesho opted for.
I think they used a mix of all models and this is a benefit of startup which has delayed start. They learnt from others and have the benefit of someone else introducing the basic to the market good video as always.
Meesho is getting very famous
My mother always keep ordering 💯
I have never ordered from meesho.. How is the quality ?.
also meesho dont have the 7 days pay cycle instead its 7 days after delivery ie 7+4/5 days=12 days
Wow, now I am with love of Meesho
Bro, even after your channel gets get much bigger (which it will, for sure) please don’t stop doing whatever you’re doing rn.
I saw a LOT of creators giving arguably the best content I could ask for (in terms of value) and as they get bigger, they just change their style of videos and become trash. I just don’t want think school to end up that way.
This is the truth. Please retain the magic that brought you here.
I hope so too. This channel has been my most reliable source of information.
I suppose this is a video that every Small Business Owner / MSMEs should watch to get a clear picture on how they can scale as well. This has definitely boosted the confidence of using Meesho as a platform for selling. Thank you for the detailed study and the enlightenment to make the understanding of such complex things possible in no time.
Immense gratitude for the effort and the knowledge sharing. Wishing U most and more.
Congratulations for 4 million big bro ...love your content...if there is content market like stock market ...my first investment will be on you ❤🎉
Common, not a great research by TS. The critical question to be answered is how high is delivery cost here compared to AZ, FK. And how come Meesho is profitable without charging commissions while others are charging commissions? Others too heavily rely on Ad revenue so it's not something only Meesho has cracked.
Good question
Amazon and FK has their inhouse logistics which is a biggest cost while they are introduced to give convenience that's why you got order delivered next day. In Meesho they tie up with 3rd party logistics and surprisingly 40% today's b2c e-commerce logistics
@@TheRaghav22 brother don't you think having inhouse logistics is better? Think of the same principle as in house brands like Amazon basics.
@@harshamohan9997inhouse logistics better but it comes with a cost sir. I am writing with my experience in leadership roles in both these companies
Yes inhouse logistics is more efficient. If 3rd party logistics van is 60 percent full which needs to travel from Hyderabad to Bangalore but still they have to travel from Hyderabad to Bangalore with 40 percent free space. But for inhouse logistics they used that reaming space to ship the products which are expected to order in coming days. Amazon, Flipkart are not expecting profits from logistics as it is not their primary business. But for 3rd party they need to charge extra commission. For any route if it not profitable then amazon or Flipkart simple makes that pincode unserviceable and depend on 3rd party. Just remember ebay , ShopClues, Snapdeal , Paytm mall . They endup with loses. This just my analysis. Let me know if I am wrong
I am a regular buyer from meesho
How's the quality of products?
@@sonal.jamwal some products are extremely well. I generally brought kitchen bathroom essential
it's sometimes good sometimes not. that happens with every other online website , you just have to check good reviews and seller's ratings thats all and there is always their fastest return process in case!
If meesho charges 0 Rs as commision, then why big brands like Smartphone brands, laptop brands like Samsung, BBK, Xiaomi, Dell etc not launching products via it?
That's a good question
Meesho is more like a daily goods/clothes and other miscellaneous items kind of marketplace. There you will not find any Tech (at least above Rs800-1000).
Meesho acts like a Bazaar, you get whatever you want, But you dont buy High Amount items such as phones, laptops, TV's, etc from bazaar.
Its exactly like your local market, you get unbranded Avg-Good Quality products at cheap prices. That is the reason why many people in Tier 2-3 cities are opting for Meesho. They Don't want Nike Shorts, or Puma Shoes or even Branded sneakers. They just want something good at an affordable price.
@@mandarsirsat2218 but tier 2, tier 3 cities customers would also buy entry level smartphones or TVs, still don't know why Meesho does not sell them
An eye opener. Very good and relevant content. I follow all your videos. Good Job and keep them coming...
Very interesting. Thanks for your information. Really appreciate your effort for each video.🎉
Meesho would have been OUT OF BUSINESS by now if Government had not banned Chinese app SHEIN 🙌
What a channel this is always getting good information and case studies, keep it up guys
Great video , please invite Dr. Ankit Shaw and discuss on Temple Economy and how wealth generation happened in ancient india . Lots of lessons to be learnedhere
They used Digital Marketing effectively in their own platform by empowering small sellers unlike other competitors also seller panel is new. Please make a case study on Marketing stategy of Meesho
Phenomenal analysis! Keep videos like this coming :)
But I always had bad experience with Meesho, so I stopped buying from Meesho. Better to shop on Amazon or Flipkart. For fashion, Myntra and Ajio is best.
Not at all.. they are soo good
@@mallikachatterjee it all depends..this is my personal experience.
they started in 2015 but I only came to know about Meesho like a couple of years back...why does it happen, I'm sure there are many of them like me!!
gotta love these business case studies!!keep them coming🤩🤩🤩
Never miss a single post from you... Always learn something new on every case study ....love to meet u in person someday
Love from Nagaland
The way you break down and explain with examples is commendable 👍
Amazon profitable hai, jab ki meesho ya to break even pe ya to loss pe chalta hai, matlab investmentor peise dalna bandh kar denge to company bandh ho jayegi, jeise byjus ke sath hua.
I love this kind of case studies. Thank you sir for making such an insightful video I have learned a lot of your videos❤
Stock raised 6%
😂😂
Thanks for the great study Ganesh. It has always been a pleasure to learn from your research and knowledge. Congratulations on reaching 4M subscribers.
Bro I love your content and thanks for using English. Much love from Uganda 🇺🇬
Thank you bro your analysis absolutely impressive. Advertising in an app is going to be is bad idea in future because when a customer opened any app in mobile advertisements irritates customers a lot.
Meesho uses special labels such as "M-Trusted" & "Mall" just like Amazon's Prime & Flipkart's F-Assured. Are there any differences or they same ?
Yeah he didn't mention about it
M trusted are products which are consistently rated 4+ on quality and Mall is for d2c brands . Yes they do have difference
Private labels are ones that cater to favour the in-house brand of said e-commerce companies where they compete against sellers.
In Meesho's case, it's more of a "Hey, apparently people love this product so maybe it's worth a little label from our end based on its performance" kinda thing.
A brilliant model. And yet it is so simple and effective. Identifying correctly the customer's and seller's needs is also a brilliant insight!
Hello Ganesh Brother ❤️
Watching your from the "Cred Video" . In the last podcast with Ranveer You said Your Business Case Study Viewers and Political Case Study viewers are different but I watch every single piece. Trying to be a Creator from 2020,I watched the Full podcast with Ranveer, learned so many things. I will apply them in my upcoming videos and see what happens. Thank You
Quite knowledgeable, always got something interesting from your videos
I always had a negative impression on the products of Meesho. I thought how could they sell at a cheaper prices than giants like amazon and flipkart. My total perception has changed. Worth watching.
Thank you for sharing I kinda liked meesho shopping experience so i came to watch this what and how they are doing it.
You mentioned Blue Ocean. Its an amazing concept that many of us learn in B-schools, but I don't think many of us realized until we started connecting it to real world examples. Just a suggestion you can perhaps make a video on Blue ocean Strategy and Red Ocean with some Indian examples.
Amazon is surely watching this episode of thinkschool with eagle eyes...😅
What an insightful and rich video. Thanks for keeping the content standard high
Again got a lot of value from video think school never disappoints
Interesting!
Would like to see a case study on what happened to Udaan - the fastest unicorn back in time!
They have tried to move to B2C model too
The quality of video and the way he explains it is amazing
Delta in price.. simply won my heart.. ❤
Good promotional video bhaiyya 😅
I found that most produts on meesho were made in India where as similar produts om amazon & flipkart had made in china as well as made in india versions - was not easy to sift through.
Fantastic themes that you teach. Amazing. Simply impressive. I feel listening to your videos or pods are more knowledge oriented than TRP oriented news channela
I had bad experience with Meesho, I bought a water bottle but received a damaged one.... returned it but got no refunds till today
Bro the effort u put into making these quality videos are commendable coz what u explained were from scratch.. and also in English thanks so much❤❤❤❤❤
very beautifully explained ,Just love your content!
I have a very good experience with meesho
Hopefully they will keep it up
Someone suggested me this video when I shared the story of how surprisingly my mom convinced me to order kurtas for her from Meesho because her neighbour keeps bragging about it and mom does like what the neighbour wears. I reluctantly downloaded the app and while I have heard of the app before and discussed this whole thing to a great length (It was a date conversation and he was a Meesho employee), I was surprised to first see the prices so low and the obviously doubted the quality. But I ordered it for my mom, it was a small price. To my humbling moment, when the product came, it was surprisingly good, and it looked really good on my mom. I didn't feel cheated for a change :p. But yeah, the impact of this brand is pretty visible. I haven't seen my mom asking me to order something specifically from a particular app. I guess the low cost does have the intended impact. Women buy it, women flaunt it, they share it and the chain continues. Good job Meesho!
Meesho is the company that Indian government needs to support, that is empowering our local MSME.
Instead ONDC govt platform
Wow thanks for updating Meshoo, I am fed up with Amazon, they are using unfair service. Amazon help is zero, the delivery agents or the customer care is zero, payment is terrible and cushion of 560₹ you get 250₹ that also after more then a month
Good steps of analysis Ganesh, Always fascinated with your presentation slides and your commentary over the same, notably "I will make you understand this easily". Days down the line, Kindly tap into these type of Unchartered territories of Business world case studies. I suppose, more such contents awaited.
Thank you sir. Great learning for me
Meesho does not have brands, it has all generic products. So there is no comparison between Flipkart Amazon and Meesho.
AliExpress is the same but stills people buy from it.
Awesome information! ❤Thank You
*Thank you Team Think School for this insightful case study. However with Flipkart & Amazon deciding to replicate the Meesho model, do you think Meesho will be able to sustain their profitability/model. Also would have been much more helpful if you could have helped us understand in much more granular detail how exactly they are being profitable👌👍💓🙏*
After a long time I watched a very satisfying video. I never heard about meesho.. but gonna buy things in it.. There is a hope against the amazon and flipkart.. 😌
So simple but deep insights.❤
Surprisingly i am buying more from meesho and quality is of products is actually good and easy returns. Just delivery takes more than one week.
Though the subject is very interesting, the content is more like a classroom lecture.
I gave meesho a try and ordered my first product while watching this video. :)
@@rohitpillai quality is sh*t btw..
@think school i noted each and every detail f the meesho that you have shared with us . very much valuable information. thanks for this case study .
Excellent work, Bro. So informative. Keep up the good work.
Many say we struggled with meesho but I brought more than 100 products and never faced any issue with returns, quality, refunds. I just feel it depends on the area and seller. I have seen in a particular place where people got opened packs that means issues are with logistics and delivery employees too. So meesho needs to look into and resolve this.
Great case study. Its going to benefit Meesho further.
Well Meesho is a win win gane for both consumers and the businesses. And as long as I'm getting better deals I'm buying from whatever platform I'm getting it.
Meesho are seller centric and customer support is pathetic. You are forced to digest a wrong products as the return is a nightmare. They have stopped their customer e-mail services long back. The customer call centre executive have a standard copy-paste reply.
Amazon doesn't have better customer support
Lovely Case study. Thank you for research and hard work.
Indian brand 😊
That was an awesome study! As you always amaze me!
I know it's too late to ask this, but if I may,
How did they solve the inventory issue with a 'Marketplace Model'?
Because there can be a possibility where a customer orders a product and the shopkeeper might sell it to someone else offline already before the logistics can even pickup the order from the store.
Love from Andhra Pradesh ❤❤❤. Tq .I learn a lot knowledge from you. Please open Telugu channel from Telugu followers ❤❤❤