META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy
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- Опубликовано: 7 июл 2024
- Here are some takeaways from the Meta Performance Summit this past month in NYC. May it bring you lower CPAs and ridiculous ROAS!
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Let's go, good stuff! Glad to see you're back uploading.
Thanks fam!
Great content 💯
Thanks for a very informative video. You mention that we should ideally have at least another 2 or 3 campaigns running along with the ADV+ Campaign. I totally buy into this, as this campaign works off pixel data - so the more amount of pixel data from external sources, the better the campaign performance. Just one question - given that you cannot exclude audiences in the ADV+ campaign, how does it take care of audience overlap with the other existing campaigns?
We you are dealing with broad audiences you don't have to worry abut that, unless you are spending enough money to saturate the market. If you had $20-35+ million a year on a market like U.S. you could worry about that
BOOM - You’re back!
Yeah, I've been ghost working to build my freelance consulting business. But we BACK :)
Can you explain the 90% match rate if you are using dynamic catalogue ads within Advantage+ Shopping? I’m not familiar with this concept. Thank you.
not all products will match in your catalog, due to technical issues. More evident with large catalogs in the thousands of products. Some brands have 60K skus in their catalog.
I really need your opinion for this:
I sell furniture products online.
I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.).
… with 3 to 5 ads for each campaign.
What do you think about this?
Good test, make sure you have enough budget and time to see results.
Hi.
50 % of my products are local (just one city) and 50 % are shipping to whole country. There are PLENTY of different products for different people. Should I make one ASC for the shipping products and normal campaing to local ones? Or everything to same? Can ASC figure out that people from other side of the country wont buy local products even they are 'similar' people?
And does ASC optimize different products to different people - is it OK to have products training equiments and kid toys on the same ASC?
I would suggest you have separate product sets, at a minimum for local vs. national, and yes separate them in separate campaigns, with the local ones using geo targeting related to those markets. ASC does optimize differently based on your creative -- but I suggest you leverage the geo targeting guardrails.
hi .. i want to use the aSC but the problem the business am working with only serve 1 city .. and they work with COD ( cash on delivery ) morocco .. and we dont want orders from other cities .. the business is a whole wheat based bakery .. what do you think ?
Ahhh ok, yeah might not work well for that. A strategy that works well for localized businesses is using a messaging approach: Watch this video here ruclips.net/video/0nuT6xePAgc/видео.htmlsi=ebsDz-yX3PrDPl2-