That's right. Agencies don't want you to know that there are "Send Message" button and lead forms to Facebook ads. It's not the same like 2015 anymore. More conversations = More conversions is the new way. Excellent info, thanks!
Hey Zaryn! Thanks for all the excellent guidance throughout the years! Business owners: please find yourselves trusted professionals like Zaryn. If not you can ultimately spend a lot of money *and precious time* without catching much traction in the KPIs that matter to your business.
I started running ads like this for local business a couple of weeks ago and I was getting some accidental clicks but I did also generate some qualified leads. But my question is: what counts as a lead? how I structured the chatbot was that the person had to click yes or no whether they wanted a free quote, So when I work out the lead cost do I divide by the amount of messages I got even if some of the answers were no, or only divide it by the Leads that answered yes, that actually turned into a quote? Because even the people that said no I also messaged them to let them know of some other services and gave them my phone number to add to their contacts for future. These are local leads so you never know they may possibly save my number. If I divide the amount spent by the number of messages that works out to be roughly $10 per lead BUT if I divide the amount spent by the qualified leads that actually want a quote the average out around $80, so not really sure if that’s good or bad but most of our services range anything from around 1500 right up to 20,000+
That is pretty good! Thanks for sharing. $80 for a qualified lead is not bad if your services are in that range. The best was to benchmarks is against your own ability to convert those audiences. Most advertisers look to get at least a 50% contribution margin on media. Meaning the cost to acquire your lead is 50% of the value you get. Assuming you track the cost of a converted customer (not qualified, but actually bought) and you find that it is around $1,500, then you would aim to profit at least $3,000 from your services for this investment to make sense. That is more or less the logic.
That just should like it needs ot be qualified better wether with messaging or targeting. I don't know too many people who accidentally click ads -- you might want to review your settings.
Can I use leads instead of sales on creating campaign? (I need sales thou because I want to find customer who wants to buy my products but I think leads is much cheaper"
That's right. Agencies don't want you to know that there are "Send Message" button and lead forms to Facebook ads. It's not the same like 2015 anymore. More conversations = More conversions is the new way. Excellent info, thanks!
Easy media buying don't make much money -- complex does!
@@MarketHustle exactly 🤣
Hey Zaryn! Thanks for all the excellent guidance throughout the years!
Business owners: please find yourselves trusted professionals like Zaryn.
If not you can ultimately spend a lot of money *and precious time* without catching much traction in the KPIs that matter to your business.
My pleasure!
Great video. Valuable insight. Thank you for sharing this alternative Zaryn 👍
Thanks for watching!
I started running ads like this for local business a couple of weeks ago and I was getting some accidental clicks but I did also generate some qualified leads. But my question is: what counts as a lead? how I structured the chatbot was that the person had to click yes or no whether they wanted a free quote, So when I work out the lead cost do I divide by the amount of messages I got even if some of the answers were no, or only divide it by the Leads that answered yes, that actually turned into a quote? Because even the people that said no I also messaged them to let them know of some other services and gave them my phone number to add to their contacts for future. These are local leads so you never know they may possibly save my number. If I divide the amount spent by the number of messages that works out to be roughly $10 per lead BUT if I divide the amount spent by the qualified leads that actually want a quote the average out around $80, so not really sure if that’s good or bad but most of our services range anything from around 1500 right up to 20,000+
That is pretty good! Thanks for sharing. $80 for a qualified lead is not bad if your services are in that range. The best was to benchmarks is against your own ability to convert those audiences. Most advertisers look to get at least a 50% contribution margin on media. Meaning the cost to acquire your lead is 50% of the value you get. Assuming you track the cost of a converted customer (not qualified, but actually bought) and you find that it is around $1,500, then you would aim to profit at least $3,000 from your services for this investment to make sense.
That is more or less the logic.
We find these ads are so sensitive and the ads are clicked so much by accident then we get nasty messages to "make it stop".
That just should like it needs ot be qualified better wether with messaging or targeting. I don't know too many people who accidentally click ads -- you might want to review your settings.
Can I use leads instead of sales on creating campaign? (I need sales thou because I want to find customer who wants to buy my products but I think leads is much cheaper"
I can't respond to that without any context to what you do. But yes, at a platform technical level you can achieve this.
where is the calendy link?
Above, in the description.
nice drill bboy
Thanks fam
Are you from Miami?
Yes, used to live there for a hot minute!