Frito-Lay debunks Flamin’ Hot Cheetos creator story
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- Опубликовано: 16 окт 2024
- Frito-Lay says Richard Montanez, the man who claimed to have invented Hot Cheetos, fabricated his story and that the popular snack was developed by a team in Texas.
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There’s no way they would just tolerate some random dude taking credit for their product for 20 years if there wasn’t some truth to it
yeah they would...because people loved the story
Dude is now the VP of sales of PepsiCo the parent company of Frito Lay
@@DzekoVelez nah bruh that’s plagiarism
It sold Cheetos that’s why they didn’t say anything
Exactly! I ignore the haters. Because it's common sense. He was just a janitor. Who put chili powder on a Cheeto.
The fact that he made millions off of claiming he created flamin hot is proof that he did it.
Otherwise the company would’ve sued his ass for those millions he made.
or the company let it slide because it was benefitting from the sales of this being tied to a very good rags to riches urban legend and allowed it to happen. The guy probably did something that caused Frito Lay to finally put out a statement.
If you really think about it, Flamin Hot came at a time when Mexican snacks like Takis were gaining popularity. By having this sort of urban legend, people couldn't accuse them of appropriation and they get positive press.
Take Ebay for example, for years the story of ebay was that it started with some guy wanting a way for his girlfriend to find collectible toys. Now we know thats not true and the whole thing was fabricated to sell the company and endear it to people. This lie sold millions and millions of Cheetos, why would Frito Lay put a stop to that? He probably did something to finally piss them off and I reckon it was the movie that did it.
@@rumblefish9 stop spreading poison
Frito probably waited till the week they figured the rush of sales was over and sued him.
The company probably let him ran with the story to boost sales.
@@rumblefish9best commentary and explanation I've read so far. Thank you.
I knew him in the early 90s as aa deacon and youth pastor at the church we attended. Sounds like a cool story but why would the company come out and say its false now, being the companies are trying so hard to show diverse they are? Something is is fishy.
It isn’t fishy, the story sold a lot of Cheetos, even if it’s all a lie. Capitalism is fishy.
Because Frito Lay was benefiting from the positive publicity. The were getting points for inclusiveness and representation too. Flaming Hot came out at a time when Takis was gaining popularity. Having someone Latino associated with the product, even if it was false, is still good publicity.
That is pure lie because he only started talking about his janitor story around 2002
@@johnnyd0t317 he didn’t say he heard the story in the 90s lmao.
This company don’t care about their employees. Many employees died on the job.
He is cashing in on books and a movie and they are jealous.
Something is "fishy" here; which side is being fishy, I do not know.
Dolly said it best. “They just use your mind and they never give you credit” shame on them for repaying that humble man evil for good.
Is this going to effect the flavor of the chip. 😑.
It's AFFECT*
@@dantegarza3138 👌 ok Grammer Captian
Was just thinking yesterday how it's been a long time since I saw the grammar police on RUclips then ...
@@mamaofkodimani4190 it’s grammar and captain
Why is the LA Times even being considered as a credible source?
He has never claimed to be part of the test market group nor part of the development of the seasoning. You do realize corporations of this size can take a mans vision and make it there own. He did create the vision and initial recipe. Frito lay helped bring his vision to life.
I’m, no, he did not have anything to do with Flamin’ Hot, just the Sabrositas line of foods and he rode Flamin’ Hot coat tails years later with popcorn.
The guy is a shyster and is making money from a lie.
He's a fraud plain and simple
@@jefffisher598 Is he though? They haven't confirmed it
@@fxtalfr8735 it's confirmed based off the timeline of events and interview from the original team behind flamin hot. Frito lay is only back tracking because of the backlash it's receiving from people who refuse to accept the truth. Whatever good deeds and accomplishments he has done in the past is now tarnished by his lies
We all know that anglos are experts at stealing other people's ideas just look at all the ideas they stole from the indigenous and they never have given credit or recognition to their contributions
straight bull he had to had something with it how did he become excu at pepco
He DID become a marketing manager at Frito-Lay and an executive at PepsiCo, but he also finished elementary school. There's pictures of his graduation (he said he didn't finish it), he wasn't the janitor at Frito-Lay, he started as a forklift driver (verified by Frito-Lay), and of course, he didn't invent Cheetos Flamin' Hot (as stated by the team in charge of it who didn't even know this dude was traveling the country telling his BS story. They're already retired / too old to give a F)
@@Pokarface7the receptionist that took his call to contact the CEO of pepsico remembers that vividly.
That man is now an executive of Frito Lays parent company PepsiCo
dude made a response video indoors wearing sunglasses HES LYING who does he think he is Chester the Cheetah
lol!
Lmfao!! That’s what I said too though, why is this Fool wearing shades indoors??
He's a swindler
I work for frito lay, and i remember in our orientation, they talked about richard being the inventor... hmmm
It’s the name flaming hot he wasn’t inventor of the name he was inventor of the spice and ingredients that made hot Cheetos Jesus Christ people want throw shit out of context.
yup. they probably were already developing a "spicy" chip, but Montañez perfected the recipe
Source: trust me bro
How could he get away with it for all that time
So why haven’t they sued him…..
Has to be some truth to his story as how would he go from Janitor to executive?
Good PR, that’s why they didn’t say anything for a while.
Of course his Mexican and they don't want to be him no credit
@Cristian the martian Take it easy homie.
@Cristian the martian : shut up with your pathetic victimhood. Your hombre lied and got caught lmfaooo
@@plantiron if anything u should dummy and tell ur parents stop touching u that's y u mad lol
@@JorgeLopez-pj5fm : WtF? Lmfaoo....
@Cristian the martian : Firstly, am 1st generation Nigerian American. Secondly, I dont think American blacks and Mexicans deal with the same issues. As far as I know, your kind and every other migrant group (including us African diaspora community) are sometimes team white supremacy and use it against African Americans when we get here. You even come from a culture that is culturally anti black and have a derogatory name for black people *ma...te* . So shhhhhhhhh lol
Whomp whomp cant trust anyone
I invented saladitos candy.
I 100% believe you.
Also, I invented the bacon-wrapped hot dog. 😘
Fritolays is probably just trying to say that they made flaming hot Cheetos so they can get the credit and make millions.
You don't become a top level executive without being a dishonest grifter.
They better not discontinue them...
Maybe the original as a different spicy flavour.
And he created the modern one.
How is he rich though
Speaking fees of $50,000+ thats how
@@danielschoen8402 he’s worth millions. He’d have to have been doing speaking gigs for years and years to make millions like that
Also book and movie deals all based on his lies. He’s full of crap!
@@briiibriiibooo his book sales & royalties
We all know that anglos are experts at stealing other people's ideas just look at all the ideas they stole from the indigenous and they never have given credit or recognition to their contributions
Hater’s will always hate.
I went to school with Richard he mentioned to me a ufo abducted him and that the red powder substance they gave him was space coke.
The American Dream is a lie. I've never even seen this
Don’t care
He's a damn liar I help make the Cheeto what they are give me my cash.😄
Lmao
Do you speak native english
@@Sgt_ioiwsl do you speak chattafuckup?
Flaming hot Cheetos need real news
Wow this is hilarious
Kinda sad a teens idea got stolen from millions
@@JACOBJCUP billions
The trailer for the movie was just released a few days ago! LOL
Shits nasty
I grew up in El Paso Texas and in the 2000s this guy went to our school and talked about it. The grito lay guy representatives would push that story about him…. Lol hypocrisy
Frito lay is so shady, that it would surprise me if he did invent them and frito lay is just lying
I bet he’s the idea behind Chester cheetahs look and likeness too huh?
Fake it until you make it
Meh. I always thought his story was lame. True or not. Dude acts like adding spice to a cheeto is groundbreaking. Anyone can do that
Lol maby To u is not but clearly to millions it is
@@JorgeLopez-pj5fm There were hot chips before hot Cheetos.
Hot chips like there was Mexico before usa and still u guys won't admit it
Bruh if you think that’s the main point of his story, then I’m afraid you missed the point.
So if anyone can do it why was the USA so way behind inventing these simple chips 😂
cha ching for montanez?
Of course hot cheetos came from texas
He gave them the idea and they took and didn’t give him credit oh yeah he didn’t invent it but he’s the ceo of the company now and there making a movie about it
Wow bruh, i ate his story up.
Omg leave this man alone!!!!!!
He's an extravagantly wealthy executive. Trust me, he isn't some powerless victim.
Lool whatever. He created it. Frito lay just added a ton more salt and addictive substances.
Sorry Frito youre not smarter than this Mexicano.
fake news
Haters
Lol
🤡🤡🤡
The actual story:
How were hot Cheetos created…
Hilary Clinton got to them.
Fake news
Lol