1973 Oldsmobile Toronado Dealership Sales Training Promotional Film ( Restored )
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- Опубликовано: 29 май 2022
- This 1973 Oldsmobile promotional film, titled "1973 Toronado From Oldsmobile", was sent to the Oldsmobile car dealerships to be used as an in-house Sales and customer training film. This
film highlights technical aspects and features of the new model year.
If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "
This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. This film had many scratches and dust marks along with a fair amount of color fade. The scanning to digital process and basic color correction was performed on the Lasergraphics Scanstation motion picture film scanner system in 2k resolution. Excess film grain noise was removed, Image sharpening. and color correction was performed in multiple processes utilizing Neat Video and DiVinci Resolve. The next step excessive dust marks and scratches were removed with Neat Video. The film was then upscaled to 4K resolution utilizing Topaz AI software. In 4K, the final color restoration was performed with Davinci Resolve. Finally, the film was downscaled back to 2k for uploading to RUclips. As I work on these films, I try to improve the process as I go along. Note the audio track was altered due to copywrite content. Thanks for watching.
One of the best interiors ever!
nice clip. my mom had a '73 Toronado - white with black top special ordered @ Olympic Olds in the fall of 1972. Interesting fact about the car is that it did not have power windows - all hand crank. This was a result of a series of problems my mom had with her '67 Cadillac Coupe de Ville convertible - power windows in that car never worked right and the convertible top leaked badly.
The power windows cost $75. Leather upholstery was available on the Toronado. In the 1950s about 50% of new cars were ordered to a customer's chosen configuration. The business model of a new car dealership having a hundred or more unsold new cars in inventory happened much later.
thanks for the story. these films bring up memories
As a 12 year old there were only a few of these in my small city. i knew each 1 and i snapped to attention when i would see 1 drive by. thanks for the video !
Very cool! glad you enjoyed the film. I am working on another Toronado film that I will be uploading later this month
The Olds/Cadillac dealership in my hometown was so small, they only had room for 1, maybe 2 cars on the showroom floor (McAlister in Liberty Tx). First place I'd ever seen one of these, boy did I think that was cool.
Pre-bankruptcy General Motors had a Buick dealership similar to yours...small showroom floor for only a single new car and about a dozen new cars in inventory.
i had a '73 just like this first one Burgendy one in every way - then i traded it in for a Baby Blue '75 Toronado i miss them both
"Introduced in 1966, with a shape vaguely reminiscent of a purportedly female Soviet discus hurler, the Olds Toronado never made much of a sales mark until it's image was changed from muscle to svelte in 1971."
That model year has alot of style.
What a beautiful tank... I would take one of these over an Eldorado any day! (But I want to know what those extra goodies on the dash are, the Exterior Lamp and Nite Watch.)
This was a great upload on the Toronado, but if you want to see the most iconic Toronado, check out the first year of it. The 1966 year. Oldsmobile was ahead of its time not so much with its look, but it was the front wheel drive that Olds came up with. People just weren't ready for it yet, but luckily it did survive.
However, the front wheel drive tore up the bias belted tires of that era.
@@SpockvsMcCoy It was because of all the weight up front. But obviously they figured it out.
@@petercarey6883 The tires also had rapid wear due to the torque applied to them by the front wheel drive.
@@SpockvsMcCoy The tires were not up to today's advancement either.
@@petercarey6883 Front wheel drive on huge cars at that time always seemed like a useless marketing gimmick (added cost and complexity). Ford was smart enough to stick with rear wheel drive on the Thunderbird (which sold better).
I think the same production company did some of the Chrysler work.....I know the Dodge Magnum film starts out the same way! I've got a 66 Toronado, a great car.......Thanks for the upload!
thanks for watching and all the comments.
At 1:16 is a slow panning shot along the door trim panel....and it's upside down! LOL
Good quality video! 👍
I've always loved these cars, but this promotional film is as exciting as watching paint dry, and the features they talk about aren't really that unique, even though the car is. And showing a dishwater-brown car and a red car with a brothel interior didn't improve things. I hope they hired a different agency for subsequent years :-)
In any case, thanks for restoring and posting this as it is a wonderful insight into the era. Always fascinating.
The narrator's voice and the background music are not very good...but the two Toronados are striking to look at.
yes, some of these films are definite snoozers. thanks for watching, many more to come
Dishwater (GM) brown. 🤣
Thank you for sharing this Toronado. It is appreciate. I own a 1992 Toronado.
nice to hear you still have one, not too many survived
They used the entire drive train from these cars in the GMC Motorhomes from '73 to '77
Yes... 455 then 403
@@dihydrotestosterone Saw a guy on RUclips put in a 6.5 GM Turbo Diesel. Never saw a finish video though. Still a great car man, art in motion.
My Mom always wanted one, but Dad said we need more room, so they always had 98's until the last of us left home, there were 5 of us kids, but then GM downsized the Toronado and my Mom hated teh new design, so their last Olds was a 98 with fenderskirts...
Why did they try to make this slightly scary lmao? The beginning sounds like a light horror film 😂
A Columbo movie 🤔
I keep hearing available , at this price it should be standard.
Another great video! Do you have any Cadillac dealer videos?
yes, I do. I have about a dozen. those still need to be converted to digital from film. hopefully will get started on them by the end of this year.
👍👍
Halfway decent styling for 1973...the later 1975 restyle was garish.
the late 1970's brought some tacky styling
@@theemulsionalchemist5688 "Facelift" is the term that is used...however, the original design in retrospect is often superior.
they took an amazing original bold design of 1966 and turned it into a boring ugly ass stale look. Looks like a ford