Strategyzer Webinar: Value Proposition Canvas Best Practices
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- Опубликовано: 10 июл 2018
- The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. In this session, Strategyzer co-founder Alex Osterwalder walks you through key best practices and techniques for getting the most out of the tool.
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This was an hour well spent. I gained three insights that I missed before. I missed going into details with jobs, pains, and gains. I also missed giving value to the social and emotional jobs of my customer segments. Finally, I learned that I need to concentrate on the starting point. The first and most important job and pain that will kill my whole proposition if I don't match it. Thank you, Alex, thank you Strategyzer. That was helpful. 👍
skip to 6:10 to get past the warming up speech
You are a great human
Frieda Lee thank you so much.
The real MVP.
If you skip to 6:10, you will miss the best Do Rae Mi Fa So warm up speech :)
This is such a great practical tool! Thanks a lot for sharing these examples
Thank you Mr. Shaggy! We are glad you enjoyed it :)
Absolutely amazing video, cannot recommend enough! This is exactly what I was looking. Thank you Alex @Strategyzer for explaining each point so well.
Wow! Thank you for this lovely comment Ela! We are thrilled it was what you were looking for :)
Great webinar on the canvas and coverage of the user-centered methodology underlying it.
Great tool to put in reality the real Value and who is the customer.
This is great session and conveys the actual concepts in the book, more precisely and clearly. Thank you.
It is our pleasure Likhith. We are glad you found it useful!
Right to the point, super! This is exactly what you need to start developing your VP! thanks Alex!
Thank you for your kind comment Ashraf! We are glad you found the webinar useful.
It is a pain to scrub the video to find the section you want to review. It would be a GAIN if there were chapter marker links for sections within the presentation.
Thank you for the constructive criticism Richard. We will keep this in mind for our future videos.
Excellent view on how to pains and gains are reflected. I find this a very good skill especially when iterating the good gains and opportunity of value added services in the gains part and certainly omitting the non-value added in a VSM view of Lean methodology. Certainly a surplus to my knowledge of Lean,. CI and utilizing skills of Gemba to gather more information on the jobs and identifying the pains actually happening and certainly prioritizing them
Well said!
51:05 how do we actually go trough a VPC , starting points !! That question at 34:55 from the audience jeopradize almost the full video, but actually for me I wanted to know what are the steps , how we start this exercise with our business stakeholders.
great vid! so would i be correct in saying that gains are the measurable indicator of the job?
Timestamps:
@4:14 *Presentation start*: Alex Osterwalder on "why this topic?"
@6:18 *72% of innovations fail* to meet expectations -> great opportunity for process improvement
@8:50 *Presentation Agenda*: 6 topics -- 1. VPC Origin 2. VPC Usage 3. Mis-fit 4. Starting Points 5. BMC & VPC fit 6. Testing (Exercise)
@10:17 *1. VPC Origin*: BMC was designed for business value creation (vs. customer value creation)
@15:01 *2. VPC Usage*: Customer Jobs are functional, social (about others), emotional (about self/customer), and supporting (secondary). *Go deeper*: use 5 why's; very important, especially for superficially opposite pains and gains plus surface-level same jobs and gains where gains are outcomes or success measures. Use quantitative pains/gains to force verification.
@53:35 *3. Mis-fit*: make connections between left and right sides of VPC. Interviews validate your base assumptions and key hypotheses. Facts trump opinions. Prioritize with group card sorting.
@34:45 *4. Starting Points*: use separate VPC for each B2B user/stakeholder OR families/households -> decision maker vs economic buyer
@40:00 *5. BMC & VPC fit*: use BMC to show multiple VPs corresponding to each customer segment. Use VPs for each intermediary and (end) customer segment.
@53:00 *6. Testing (Exercise)*: a good Customer Profile (VPC) takes 45min interviewing before moving onto value map.
Very nice Virajdance! Thank you very much for taking the time to share this on what we believe to be a very useful video.
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The difficult part for me is to difference gains and pains. With this video it became less difficult. I often confuse them with the "other side of the coin" but thanks!
We are glad we helped clarify for you! Thank you for the lovely comment.
Am I correct in my understanding, you build a value proposition canvas before the business model canvas?
It doesn't matter really, because both should be iterated many times. So start with either, do version 0.1, of both, then iterate both many times.
@@mcdonaghandrew iTeRaTe
Marketing and brand strategy
I hpe to learn hw to package my enterprise for social change in a rural milieu in Africa.
That sounds like a worthy endeavor! Give it your best efforts and it can be done.
Really
Is this a real business or a healthcare plan.
VPC Starting Points: 51:02 ruclips.net/video/r0mtUQnny94/видео.html
3 min of Strategyzer's Value Proposition Canvas Explained video is much better than this 1 hour of.....
People who have a 3 min attention span would be making the very mistakes he spends an hour talking about. I appreciated the explanations a lot. Saves me time. I can actually share this video with people.
They're both good. The explainer video helps understand this better if you're new to it.
God this is such a frustrating video! Was this actually a seminar? The guy can't even work his ipad! Didn't take much away from it to be honest other than never watch a strategyzer seminar video
You should probably first train your focus skills. Unnecessary comment!
Hi Stephanie, please kindly check out our newest webinars! We have worked on our Ipad skills so I think you will find the new webinars interesting and exciting! :)