How Shasta Gets Away With Imitating Coke
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- Опубликовано: 2 июн 2024
- Today on Weird History Food, we are going into the murky origins of Shasta. Some (or many) might call it an imposter of sorts, but, how well do you really KNOW Shasta soft drinks? Sure, many of its flavors tasted EERILY similar to the classics, but, they sure didn't start out that way... Take a journey with us to the humble bubbling water origins in Siskiyou County, California - in the shadow of Mount Shasta.. Tracing the patchy history of how Shasta 'growth hacked' its way into what we know today!
#shasta #soda #weirdhistoryfood 
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Shout out to Shasta. For keeping us poor kids refreshed.
Faygo 4 lyfe!
Shasta, Faygo, Royal Crown
If you know, you know
@@peterjv8748 I remember drinking "Ohana Punch" a lot as a kid. I was trying to find it again a few years back and looking online found out it was a Faygo product, which I didn't know 20 years ago. So that's neat
@nattyfatty6.0
Mmmm, with a Moon Pie to go along with that RC Cola. 🤤
Alright. It's Saturday night, I have no date, A 2 Liter bottle of Shasta, and my all Rush mixtape. Lets rock.
First thing I thought of 😂
I think I'm in love. 😉
Glad it was said. Well done
Yes.
You are cultured.
Give us your quarters, give us your quarters! 🕹
Copyright law is so weird. It's either surprisingly lenient or incredibly draconian depending on what the product is.
Most certainly based on the varying power of different lobby groups
@@bulletbill5977that and people forget to realize a lot of these companies actually have patents on close alternatives of their own products to cover their bases from someone trying to make a knockoff.
So it's not always just lobbying money, sometimes it's just a company being extra diligent and reverse engineering their own product before competitors can (and sometimes they actually license that patent to competitors so that they're actually taking a % of every sale their competitor makes... That's the real 4d chess move).
Coca Cola's formula doesn't have copyright protection, since it would have to disclose the actual formula and eventually go into the public domain. It's a trade secret, which is legal to reverse engineer.
Not really. It's quite simple and the difference is due to the tangibility of something.
Copyright - Protects expression of creativity and art. Books, Music, Movies, and because it is written, software code.
Trademark/Registered Trademark - Protects brand identity to prevent counterfeit products/companies from confusing consumers. Brand and product names, logos, packaging or building design elements, slogans.
Patent - Protects technological innovations (and expires after 20 years). Inventions, industrial processes, medicine.
Trade Secret - NOT PROTECTED and as such, can apply to anything a company is looking to keep to themselves. Unless someone burglarizes or hacks a company to get their trade secret, there is no punishment for using another's trade secret.
@@eaglescout1984great comment-
As someone who grew up very very poor. Shasta got us through some hard times when we needed a caffeine rush
Ketchup sammiches
We were Faygo family. Still love me some black cherry Faygo.
Lariat pop was cheaper.
Whoa, you guys got Shasta?!? All we had was the generic dollar store stuff with the yellow label that just said "soda"...
@@admiralrustyshackleford119 Shasta or good ol Hill Country Brand soda here in Texas.
Hospitals across the US love Shasta.
Yeah! Wonder why that is. Anyone know the reason?
Because their sodas are sodium free.
@@jamescooley5744 and here I thought my facilities were just being cheap asses
@@jamescooley5744 huh TIL
And hotels. Good luck finding anything other than Shasta diet ginger ale in the vending machine.
I love the Tiki Punch Shasta. I used to find 2.5 liter bottles of it at the dollar stores in my area.
Was just just saying to my wife lol
Tiki Punch? That's new to me
@@inc2000glw It's like a carbonated Hawaiian Punch, if you've ever had Hawaiian Punch. Pretty good!
@@hawktalon7890 I wished there was a medical iv or frozen fishtank of it made
I can still find it..or something very close at a local grocery store in Penn Cambria PA.
Shasta isn't a generic or off brand, they were once a big player. It's not a coke knock off, it's just yet another cola
⬆️facts
Tastes different than coke and it is better. Always liked Shasta sodas.
Same thing with Royal Crown. It's not a generic store brand, but is seen as one now
Royal crown, Pepsi, Shasta, original cola from HEB, there's so many colas. Oh and BIG Cola
Finding out that Al Jourgensen was involvd in writing an advertising song for Shasta Soda may have broke my brain.
Watch Al's documentary. He did more than jingles to make money
BEST voice-over artist EVER!
He is the only professionally sounding voice-over narrator on this channel. 👍
There's narrator trolls on this dude's videos too? You're pathetic.
but the voice sounds slightly more boomy than usual
The other VO narrator on this channel is A-tier, she's just in the unenviable position of being compared to a true S-tier narrator.
She does a verrrrry good job@@SimuLord
I remember when they sold the 3 Liter bottles at the Dollar Tree a long time ago. When my mom would get soda, it was always Shasta!!! Love the flavors still as an adult.
Sometimes knock offs are just better than the original....and cheaper...sometimes.
Coke went to crap. Shasta always tasted better.
I enjoyed Shasta when I was a kid. They were much less expensive than name brand sodas and tasted just as good
No they don’t taste the same…
@@LAC32Griffinthe cola definitely doesn't taste like Coke
I like Shasta's Dr Pepper and Mountain Dew knockoff flavors.
Walmart has decent knockoffs too with the Sam Cola and Mountain Lightning brands.
Don't forget Dr. Thunder, that's a good soda too.
My low time in life was getting the 3 liter of cola for .89 cents.
I have fond memories of spending a quarter at the Shasta vending machine in front of the local grocery store and getting a strawberry kiwi soda.
Flavors do not fall under one of the enumerated categories of copyrightable subject matter, and thus, as a matter of law, may not be registered for copyright.
It's interesting how many carve-outs they have to make in copyright law just to make it possible to do business. Things like video game genres (you can't copyright "role-playing game" or "RPG", for example), color schemes (even an illiterate can generally tell what is in a soda can by its color), and other things that get dumped into what's basically the "unwritten language" bin.
I haven't been watching because of the girl who was doing the show. When did he start doing the voice over again
Glad someone else noticed that. Of course Mountain Dew was originally a nickname for moonshine, but no one had thought to register it as trademark until someone decided creating a soda and calling it by the name.
@@SimuLord copyright law is largely a joke anyway.
@@petenielsen6683 You need to have something TO trademark though, so no one could trademark unless they had a marketable brand of moonshine. And you can't trademark something that's illegal, which is why folks can't federally protect their cannabis brands.
Damn, I didn't realize shasta was responsible for so many of the standard practices in the soda industry.
Coke and Pepsi are lucky Shasta was primarily content just being the knockoff brand instead of being a major competitor.
Probably not luck, though... Shasta's products are also decidedly inferior. Maybe good from a bang-for-buck standpoint, which is why you can generally get away with them for a eight-year-old's birthday party. But if bars collectively decided to swap Coke for Shasta in a Cuba Libre, the temperance movement might come back.
Most don't refer to the store brands as knockoffs they're more like private labels which tend to be better than the actual main products in some instances, As an example some store brand cereals like their take on Apple Jacks if you read the ingredients list it has apple in it whereas the actual apple jacks has more of a vague fruit flavor.
Shasta twist is the best soda on the market. I work at a nursing home with a relatively unlimited supply of it
They sell it at Dollar Tree, for $1.25 for a 4-pack, but it's not always in stock. They always have Shasta Orange so I'm happy.
Shasta Cola is awful. It tastes like Diet Coke.
@@jeffw1267 ooo dang thats pretty good deal for soda
@@jeffw1267 Wait seriously it tastes like diet coke? Like really tastes just like real diet coke? I probably need to try it then because I love diet coke.
shasta and faygo are proof you can drink the same stuff without paying for the name.
As much as I like Coke the best, there's really not much difference between most soft drinks. It's all the same ingredients and flavors. There's no actual quality difference and the taste differences are slight. Coke is king because of branding more than anything.
Coke tastes way better imo.
@@Kelnx then you've destroyed your taste buds or have gingivitis or some other type of mouth disease because they're all very different. And she has to it's not even a knockoff of coke it is a completely separate flavored Cola
My man don't get me wrong, Shasta is okay. I am fond of RC, but yeah i can tell the difference between Pepsi, Coke, and other cola brands like RC. They all have different levels of sweetness and different mixes of flavors
I lived in Reno for 10 years and drank more than my share of Shasta sodas during some lean economic times as a student at the University of Nevada.
Fun fact: Siskiyou County, California, home of Mount Shasta, contains a town called Weed. It's just off I-5 at the terminus of US-97. It's named after a guy named Abner Weed, which sounds like a great name for a grow op.
I live in Siskiyou county, in Yreka. If you go just outside Weed, head north on 97, and it's full of illegal grows. Mostly Hmongs and Cartels, and the cops rarely mess with them. It's kinda sad driving out there.
The shout-out to Rush made this Rush nerd very happy. 😊
It's kinda hard finding Shasta products in my neck of the woods. You used to see it in just about every grocery store back in the 90s. I loved the Tiki Punch and Dr Shasta. I used to be able to find it in Dollar General stores, but it's nowhere to be found nowadays. Maybe I'm not looking hard enough lol
If you go to their website, you can put in your location and it tells you where to buy around you.
A few years ago Ralph's (Kroger) quit selling Shasta, and replaced it with their Kroger brand, which is execrable swill, not fit for water-boarding. I now go to Smart & Final for Shasta.
They hide them in back you need to ask Hey it’s 4 dollars cheaper and taste the same
@@eileenjulia2841 Correction: Tastes WAY better! Compare Shasta Cola to ANYBODY else's.
Their black cherry soda was my favourite in the 80's.
Even Moxie had imitators.... Hoxie, Proxie, and Modox.
Shasta was the one soda we loaded up the ice chest with before every family camping trip. They were 15 cents a can, and we grabbed every flavor the store had .
I associate Shasta with hospitals and 4oz cans. That's a kind of penetration you can't get anywhere else.
Where were you putting those cans?!
Is that why you were at the hospital?!
@@mdshaleryou’re confusing penetration with insertion
You get that kinda PENETRATION at P Diddy's house ;)
I haven't had a Shasta since like 2006, Heading to Dollar Tree now
Shasta,Sunny D and barf jelly beans this week. Who ever comes up with the ideas for the videos is a evil genius. I approve
Do Detroit's own Faygo, or Vernors
Detroit? Fukn dope af. I didn't know that
Have you ever heard of the Insane Clown Posse ? They're notorious for dowsing their audiences with orange Faygo
@@marylist1236 absolutely genius!
Remember being "Too pooped to participate?"
Towne Club Soda.
I click on your videos and just hope it’s your narrating. Always a great vid when ya do!
Another thing. ‘Recipe’ isn’t so much as “one cup flour, half cup sugar, 1 egg, teaspoon vanilla” as it is a formula that might measure flavorings by the milligrams. It’s a very precise formula that will produce the same results every time. That’s why there is Coke and Pepsi and RC and all the rest that sell cola. Each is a distinct formula that might use the same ingredients, just in different ratios. Or have one or more the others don’t. Shasta Cola tastes like Coke? Almost but not quite. Same with all the other copycat flavors❤
I just learned something
I can't believe that Faygo refuses to acknowledge the fact that if it wasn't for ICP noone would know who the hell they are
@2:40 Akshually, he was, he founded Ministry in 1981, released singles in 1982 and released his debut album "With Sympathy" in 1983
There is this small country in Mexico that is addicted to Cola. Most people drink about 2L of coke daily because it is cheaper and safer than water
Mexico is a country lol
This making me really thirsty for a Shasta..
I miss Shasta soda, can hardly find it now that I've moved out of California. I haven't had their raspberry cream soda in so long. Got a case of Tiki Punch at Winco months ago and I was thrilled.
Yo I got the hook ups 😎
It has ta be Shasta was, in fact, in use by 1968 when my family moved to SoCal. The t.v. adverts for Shasta draft root beer were a hoot and the rhyming catch phrase beat this video’s claim by two decades.
Never knew Shasta had lore. Always assumed it was the cheaper Walmart brand.
Pepsi adopted the 12 ounce can in the fifties and had its own jingle to advertise based on it while others were still using 8 ounce cans. My parents still sing it once in a while.
I genuinely have no recollection of ever seeing Shasta anywhere IRL. I remember hearing it in Futurama, but that's about it.
I just found this channel and I'm hype, good stuff
Welcome aboard
I drank so much Shasta as a kid. Loved all the fruit flavors, cola, and cream soda! It's hard to find them locally, now (Minnesota). I crave a grape pop!
Paul Harrell would like a word with you…
I see what you did there.
I love Shasta. Ever since coke and Pepsi started prices non stop I’ve switched and won’t be looking back.
Shasta is soda for the people ngl. Its like 2.50 a case sometimes
They made a Nintendo-themed soda line when I was a kid and that stuff was delicious.
I have not seen Shasta soda in years
I live in a small city in the Midwestern US. When I first moved here in the mid-00's there was actually a Shasta soda machine in the entryway of one of our grocery stores. It was gone within just a few years, and IIRC replaced with a Coke machine. I haven't seen Shasta soda anywhere in the city since then. I remember that it was significantly cheaper then the big name soda brands (I believe 75 cents at the time), and it tasted cheaper too. It wasn't bad soda, but it certainly wasn't a threat to Coke or Pepsi. If you can find a place that sells 12 packs of the stuff, I'd say it's not a bad choice if you're looking to save a couple bucks or just try something different. After watching this video, I'm surprised to learn about how many things Shasta did first! You'd think they'd be a bigger deal with all those innovations.
Thank you Shasta. You saved us so much money in college mixing drinks
Dr Shasta! Having a doctorate in Fizzalogy paid off. 😂
Shasta sounds like some sort of psychedelic a shaman would use, Hydrox sounds like toilet cleaner.
That's hilarious because mount shasta attracts all kinds of hippie new agers.
I would spend a good portion of my paycheck for tiki punch. Love it.
I’m not gonna lie, Diet Shasta was my go to drink for a few years. I’d take them to work and a fellow genXer or old say “Good Lord! I haven’t seen a Shasta in years! I didn’t know they were even around anymore!”
For every Superman there is a Homelander, Supreme, Gladiator and Omni-Man.
I drank Shasta POP on Shasta Lake in 1970's ,I must have snuck over 100 cans to bottom of lake
by not tasting even REMOTELY similar to it, that's how
Back in the 70’s, my grandma use to have the diet Chocolate one in her fridge.
Back in the 40's and 50's there was a cream shampoo named Shasta.
We only had Shasta pop growing up, root beer, kiwi strawberry, orange, grape and tiki punch (although I seem to remember tiki punch coming later..)
A+ video!
LOVE IT! Amazing to see a video about Shasta!
I grew up in Shasta County, near Shasta Lake. When I was a kid I had no idea Shasta Cola was a national brand.
I’m from Oakland we lived on Shasta products growing up. I can really drinking then all over California, Tahoe, SoCal, Mojave Desert, East Bay, on San Francisco Bay. Those old can images bring back various time and place memories.
Later in by the 80s I worked at a place that made the Root Beer flavor for Shasta. If you were drinking their root beer in 88 and 89 I probably mixed the ingredients and poured it into drums for shipping.
Off Brands... the true backbone of America.
the faygo for my west coast upbringing
I like ginger ale Shasta. I don’t see it often at the supermarkets where I live but there is one place I see that is in hospitals. Whenever I would go visit either my mom or dad in the hospital a small can of ginger ale Shasta would be waiting for me. That was one of my childhood memories.
Also a reason why a company wouldn't patent something, in order to get a patent you have to divulge everything in your recipe. Basically it works out to, do you want to have something secret or a patent.
Toast em up is actually sold at dollar tree. That’s wild that both Oreo and Pop Tarts are actually the imitation.
My wife and I used to drink Diet Shasta regularly when we were in our late teens/early 20's and on a super tight budget, when we started making Diet Coke money we moved away from it, but a few years ago I grabbed a case of Diet Shasta for old time sake and I couldn't believe how bad this soda is. It has a bizarre almost cheap vodka after taste to it, very chemical-like.
That's a standard flavor profile for every diet soda, in my opinion. They swapped sucralose into their standard cola around 2017, I feel it tastes more like diet coke now than their diet cola ever did... Which is exactly why I quit buying their cola.
Paul Harrel is probably the only person keeping Shasta's doors open.
Love the squirt shoutout!
Faygo is a Michigan classic! Grew up with those❤
Thanks for this! 🥤
I was a little kid in the 80's...I'd be at the Ski Trek drinking Shasta sodas and watching people wipe out and flip across the top of the water around the ski trek. It never got old. There were shells all over the ground that would cut your feet, and the people that wiped out on the other end of the trek had to walk barefoot all the way back around to the dock to ski again.
The Shasta bottling plant is in Hayward CA and we kids of the Bay Area would buy Shasta because more flavors, fresher taste and cheaper.
Shasta grapes 🍇 is the first soda I've tasted when I immigrated in America. 99 Cents store was our regular store.
I don't know exactly when, but for some time, I got really hooked on Shasta Black Cherry. I also like Mountain Rush.
In Hayward, CA Shasta twist removed their iconic rotating CAN billboard off of California 92 San Mateo Bridge.
I never heard of them until I started working in a hospital. That's usually what they give patient's. If we couldn't afford Coca-Cola, we got the store brands from Walmart, Kroger, etc.
Shout out Hayward, California. Home of Shasta cola. I can still see the soda tower when I close my eyes.
I remember trying Chocolate Shasta as a kid once. Emphasis on the ONCE! Damn that was some nasty shit....
“That’s crazy who drinks just straight mixer?”
-Always Sunny
Does anyone remember Waremart (now Winco) and their two liter pop refilling station? They had so many flavors and paper funnels to fill the empty 2 liter bottles. They also had all these recipes too where you would mix flavor together and get these yummy new flavors.
That’s cool and crazy
Drank Shasta as a kid. I was a fan of the red apple. Haven't had a Shasta in years.
Vess is the St. Louis version of Shasta.
The “real brand” and “knock off” are made in the same factory. I remember working for a cheese company. Once the label or request was done, they would switch the label to the “knock off”. Same product, different labels
You make the best videos
Not really. Quite a few of them have errors.
Shasta go hard. This video makes me want buy one. I wish there was more places where I lived where I can buy cold ones that would be really nice 👍🏽
I started drinking Shasta again I fell in love with their carbonation recently
Never heard of Shasta here in Michigan, although we have Faygo here, which sounds uncannily similar. Perhaps the parent company deems the two too similar to sell them in the same markets.
I live in Grand Rapids and it's available in Menards stores over here.
Fiskel and Blebert give this video TWO THUMBS UP! 👍👍
Howard Johnston's 'Jamaican Cola' was the best!
9:54 they were clearly trying to imitate Pepsi's Mist Twist with this one
Ahhh, Shasta. Their plant is right down the street from my house. Been drinking it since the '60's. Pretty good and the price is right, too.
So you live in Hayward. Used to know a guy that hauled liquid sugar from the Crocket C&H plant to the Shasta bottling plant in Hayward. Shasta also made Cragmont for Safeway in the old days.
As a root beer fiend I'd love to see a video on it and learn everything about it!
I second a video about root beer.
Vienetta! They sold it in America in the 90's, took it away, and recently brought it back! Only one flavor though...
Shasta Tiki Punch is straight GASSSSSSSSSSSSSSSSSSSSS🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
Shasta has a grandfathered law working in their favor. I was surprised not to hear anything about that.
Shasta was my family's go-to cola for years, and then, around 2017, we bought some, and it tasted kinda wierd, checked the ingredients, and they substituted in sucralose. My family no longer drinks Shasta cola.
I used to only be able to get the Shasta's from the Dollar Tree when I was a kid. They weren't bad and were a great deal. Used to feel fun like I was gaming the system or something.
I went to school with a girl named Shasta. She was real chill.