"Leave the drama to Shahid and the food to Talabat" Campaign by ADVALUE

Ad Value, the creative and production agency, delved into the insights of Egyptian viewers' habits, specifically the tendency to watch TV shows or dramas while enjoying a meal. Leveraging this knowledge, the agency developed the concept: "Leave the drama to Shahid and the food to Talabat."
The video campaign started with a relatable and seemingly normal situation between a couple who were hungry and indecisive about what to order for food. As the tension built up, the atmosphere suddenly shifted, and one of the couple members began to act in an exaggerated, over-the-top, and dramatic way. The exaggerated behavior highlighted the unnecessary drama that can arise when making food choices.
At the peak of the exaggerated performance, the voiceover (VO) intervened, asking why all the drama? The VO then advised the couple to "leave the drama to Shahid" and emphasized that Talabat was there to handle the food-related decision-making process. This simple and catchy phrase tied together the partnership between Talabat and Shahid while effectively conveying the campaign's message.
Production House: Al Pingüino Media Production
Executive Producers: Mahy Sherif Mamdouh AbouYoussef
Creative Agency: AD VALUE
Creative Director: Emad Mahmoud
Director: Mohsen Sherif
First AD: Nadine Elsaid
Second AD: Sara AbdAllah
Assistant Producer: Tarek Elborollossy
DOP: Adnan Abdul Hak
Focus Puller: Karim mohamed
Gaffer: Ahmed gamal
grip: tokhy - nader
Art Director: Aly Ayad
Production Manager: Mohamed Hassan
Stylist: Engy EL-Gabaly
MUA: Mayar Fouly
Sound Engineer: Yasser Shama
Voice Over Artist: Nadeem Khaled
Sound Design and Mix: Yasser Abdelrahman
Video Editor: Mahy Sherif
Colorist: Ahmed El Gendy
Demo Creation and Animation: ahmed el shaer
#talabategypt #talabatmart #shahid #food #Movienight #MunchAndWatch

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