The Business of Bourbon - full documentary
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- Опубликовано: 7 сен 2024
- In this mini documentary, Jeff Hopmayer, managing partner of the Brindiamo Group, and other experts provide an insider’s view of the bourbon industry in the United States. The 4-part video tells the story of the nearly $9 billion industry built around this legendary and uniquely American spirit, why the industry is currently booming and what and who you should know if you're thinking of investing in bourbon.
Generally considered the alcohol beverage industry’s foremost strategist and broker for bulk bourbon and liquid sourcing, Hopmayer shares his insight and expertise in beverage consulting and describes how the industry has evolved and expanded over the past decade. Hopmayer also reveals the success stories behind some of the leading craft bourbon brands, such as Kentucky Owl, Rabbit Hole, Angel’s Envy, Bardstown Bourbon, Nelson’s Greenbrier, O.H. Ingram River Aged Whiskey, Phifer Pavitt Reserve and Brad Paisley’s recently launched American Highway Reserve Bourbon.
Also included in the documentary are profiles of the some of the most innovative bourbon brands and state-of-the-art manufacturers, as well as tips for would-be investors in bourbon barrels and bourbon stocks. Hopmayer and bourbon industry clients with whom he works are leading a kind of revolution in craft bourbon manufacturing by pulling back the curtain of secrecy that has shrouded many of the older bourbon brands and providing a transparent look at best practices in the bourbon industry.
ABOUT BRINDIAMO GROUP
Established in 2012, Brindiamo Group has swiftly risen to become a global leader in sourcing bulk whiskey. The dedicated team of alcohol industry beverage experts leverages a wealth of experience and extensive industry connections to maximize potential for investors, brands and distilleries in the industry. From promising alcohol start-ups to established adult beverage brands to savvy investors, Brindiamo’s team across the United States, Ireland and the United Kingdom is committed to assisting clients in sourcing the right premium liquid at the right time.
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Fueled by an unwavering passion for whiskey, our team at Brindiamo Group relentlessly strives to provide unparalleled liquid sourcing solutions including whiskey barrel storage. Leveraging our wealth of experience and extensive industry connections, we excel in promptly fulfilling your diverse needs. We meticulously source a wide array of aging whiskey from distilleries spanning the globe, ensuring that each barrel or tote is distinctive and tailored precisely to our clients' requirements.
When it comes to exceptional liquid sourcing, Brindiamo Group stands at the forefront, dedicated to delivering unmatched expertise and customized solutions for all your whiskey-related endeavors.
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Stay tuned and subscribe to our channel for stories and intriguing connections in the world of bourbon.
#BrindiamoGroup #rickhouses #storage #barrels #whiskey #partnership #operations #distillery #alcoholindustry #beverageexperts #brands #distilleries #sourcing #premiumliquid #bourbon #whisky #alcohol #business
The middle man that sources barrels of bourbon for Non Distiller Producers. As a consumer I would just as soon stick with the distillers offering their own better priced products such as Jim Beam, Heaven Hill, Wild Turkey, etc.
Hopefully, consumer prices will continue to level out as the inevitable evolution occurs. Have to keep pricing viable for all entities involved. We have a common outcome we all desire... GREAT BOURBON! Keep the conversation going!
That first sentence is incomplete, doesn't sound right at all
Great video, learned a lot and learned of a couple different manufacturers as well.
Bourbon is unique because of its basic tastes it gets from charred oak barrels by accident by Elijah Craig like the auto industry automakers have refined their basic products into a luxury one day another quantum leap will come in the industry through some kind of mistake or fluke like with all inventions it just comes to someone in a dream or oops But diligent people as the little engine who thought he could most generally improve on their craft and that’s the wonder of where we are today when I drink sip of bourbon it unleashes all the tastes of grains sugars the sunshine and earths rich elements that turned a small acorn into a great white oak tree to the water rich in limestone and nitrogen from lightning filled rain drops bourbons are filled with all of these wonderful things the nectar of the universe
Love it - nectar of the universe!
I think it would be awesome if they had a separate category where they could age Bourbon in Scotch Barrels. Imagine the complexities that would evolve. I realize they couldn’t be called “Bourbon” but sign me up, since I love both.
Let's talk more about this! Would love to know your perspective...
@@brindiamogroup I think part of the problem lies in that Scotch is aged in Oak or Bourbon barrels, but Bourbon barrels can’t be aged in “Scotch” Barrels because then it wouldn’t be “Bourbon” by definition. American Single Malts can age their whiskies to their own liking, but I’m not sure what the rules are on this, it’s a new category with new rules and maybe you can enlighten me? I’d love to hear some thoughts in response.
@@Longenecker1776 The rules for American Single Malt (ASM) are continuing to evolve. At present, the Alcohol and Tobacco Tax and Trade Bureau (TTB) defines American single malt whisky as: made from 100% malted barley; distilled entirely at one U.S. distillery, mashed, distilled, and aged in the United States; distilled to 160 proof (80% abv) or less; and matured in oak casks that hold no more than 700 liters.
@@brindiamogroup Thanks for your time..
The bourbon industry will make you a millionaire but only if your a billionaire….
Times are a changin!
This was very interesting. Thank you
Thank you. It's a fun and challenging industry!
Bourbon is a whiskey but a a whiskey is not a bourbon, and that is the only distinction. Whiskey as everyone knows was invented in Ireland right? Wrong. Probably got to give that to the Italians who taught Irish missionaries about grappa. So we Americans invented nothing in regards to whiskey but I think we took something good and made it to some degree better.
Yes!! And bourbon is uniquely American. Cheers!
@@brindiamogroup 🥂 know why?
@@ronaldvoigt6761 Always open to learning more!
Well nobody can say it definitely but the two main choices I think are the long slow process of taking whiskey in barrels slowly down the Mississippi to market in New Orleans. The trip causing swaying and swashing around made the spirit gain much more contact with the wood producing a better color and smoothness to the spirit. Once in New Orleans customers called it bourbon the area in which it came from. Another less likely situation was the customer called it bourbon based on a billing statement glued to a barrel. Spirits being a currency in those days coupled with American distaste for taxes an intentional paper trail left for the tax man seems less likely to me. So whiskey is not bourbon but bourbon is whiskey and folks in Lynchburg been a bit upset ever since.
@@ronaldvoigt6761 More knowledge! Thanks for sharing!
Interesting...
Love Wheated Bourbon
I am curious why you decided on 85 proof
We don’t actually choose the mash bills, our clients do!
Very interesting!
Thanks for weighing in!
Good video
Thanks! More to come. Appreciate you taking the time to check it out.
Some call the three-tier system clandestine and impenetrable...
The rest of us call it a scam and pure horse puckey.
I’m the next bourbon guy Makers Mark my words
This “documentary“ could’ve been distilled down to three minutes. Way too long.
It’s also available on our channel as smaller clips that we compiled into the full documentary. Cheers!
So this about bourbon or Jeff lol sheesh..
Of course the US makes it difficult to do anything.
Definitely a lot of regulations in this industry!
Skip bourbon unless you like sweet I drink rye or scotch
Skip it? Cmon
Room for all in the market!
@@sn1000k ^^ Agree - markets and palates love options.
Plenty of sweet ryes and scotches pal.