Brainy Advertisers Split Den Over the Potential of their Invention | Dragons’ Den
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- Опубликовано: 10 авг 2021
- Kiryl Chykeyuk and Art Stavenka aim to impress the Dragons with their update to a 200-year-old invention, a product they believe creates a whole new way of advertising on Britain's streets. Will the pair's futuristic demonstration be enough to secure the cash they desperately need, or will the investors spot a fatal flaw?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #MediaBuying 
Развлечения
I love the idea of people standing in the street, waving their arms in the air and screaming "I CANT BELIEVE THIS IS HAPPENING", in a mad panic as the bikes go past.
I think he was actually referring to the day of 26 April 1986, in Belarus.
Haha when he said that I couldn't stop laughing. People screaming WHAT IS THIS MAGIC!? WITCH WITCH! CHILDREN GET INTO THE HOUSE!!
Total bullshit! So is the idea!!
lol
lol
But not everybody can see the advertisement if they're coming from the wrong way, so...
We fit a flow signal 🚨🚥 its red in colour.
😂
😂😂😂😂
😂😂😂☠️☠️😭😭
Can I just finish explaining the traffic light problem
I can even hear the chaps voice as I read it! Classic! 😂 😂 😂 😂
Theo just wasted his childrens inheritance finally!
🤣😂🤣😂🤣😂☺️🤣
Peter Jones : I'm out because this would detract attention from my socks.
Jenny: I’m out because I’m not even on the show yet.
I remember the guy with advertising on his socks haha.
Only trouble was you couldn't see them when the pants were down
He is as good as lighting his socks up, and what is the thing with dying his hair all the time?
Peter should advertise on his socks.
10:21 Hilary's "am I a joke to you?" face
Yes man...😆
You can read the faces 😏 as very well.
They ripped off the guy's.😨
I'm a innovator and and I wouldn't gow to the Dragons den never ever.
I designed the best good looking Vehicle ever in the world! . £500 hundreds billions pounds potential in the world trade.
Dragon: I will make you an offer for 40% of the business.
Narrator: The dragon made an offer for 40% of the busines.
so funny. why is DD the greatest comedy in the history of TV. Duncan alone is funnier than anyone i can remember, he just cracks me up.
I hate narrators.
Annoying, isn't it?
They totally ignored Hilary 😅
Is Hilary a guy?
Awkward 😬😬🙈🙈
They're doing very well these guys now. 128 staff members across the globe, under the brand HYPERVSN, with some big clients.
Source?
Bbq
People writing sauce flavours obviously don’t know how to spell….
Weird, their website mentions nothing about Dragons Den, only that they got backed by Branson and Cuban
But is it them or is it the technology? They didn't invent it they don't own any IP they just got a distribution license in the UK.
I don't think anyone shouted "I can't believe this is happening!"
Yeah I was like... (x) Doubt
They did, that was what they said general public are saying when they see the bikes 2:18 is the timestamp
@@IAmTheJayster We know, it means we don't believe that what he is saying is true.
@@ZrixTheMagician3 oh, big whoosh to me
"I can't believe this is happening!" is what a virgin says his first time.
This would be good for Deliveroo etc for their riders...
once you have riders, who are doing it for work reasons, it does open the scope. It does almost make you wonder why Deliveroo are not putting their own logo on bike wheels in this fashion.
Just eat are pretty much doing this now with their own branded bikes
@@Asif-kh-n9r but how noticeable is that, in traffic, at night? I would argue the bags used, show off the brand better than the bikes.
@@ianlister7333 they're bright orange bikes so I'd say they stand out quite well, in day light anyway
this where not living in the city is a downside for me, we dont see those services all that much, and if we do, its not on bikes
They dont own the technology, they're at the mercy of the licensors, they have £4k of sales, and what do the dragons say?- I'm in!?? 😑
Theo said it himself - ‘sometimes you invest in people’
You should go check out what their company grew into, you'll eat your words.
What's the company called I thought it was a terrible investment also
@@remchaill9898 any links you have to check it out I love seeing where the pitches ended up after appearing on the show.
The company is called Kino-Mo Hypervsn, they secured many investments and became very successful, just not with the bike product, but it was used as a prototype
7:58 Deborah : ''You can do something that I cant do. You have a product that I cant get. You have got a good track record. So I want 40% of your business''
Deborah cannot do much!
Eminently logical.
That was 2012...These guys turned it into a company of 150 people as per Linkedin. Their valuation must certainly be over £100m now. Which means it went up 444 times (!!) compared to what Dragons negotiated. Well done Theo and Deborah! Good example of investing in PEOPLE, not in a company
Odd that because it's 2021 now and I've never seen a bicycle wih this type of advertising on it.
@@catman4471 they invested in the people not necessarily the idea. They had a hunch money follows these nobs.
I’m highly doubtful the deal even happened
Hamza suspect you are right..if so, this could be one of the biggest misses in the Den’s history
The deal never went through
What were the Dragon’s smoking?
Essentially pre-revenue, no IP, no exclusivity, no market research, no track record. When Deborah started listing all the things she looks for, I expected her to say that these guys had NONE of that (because they didn’t), so when she said the opposite I had to check the calendar to make sure April 1st hadn’t come unexpectedly early.
me too I thought she was building up to declining investment. I think the ones that made offers were just wooed by the academic credentials of these two
Same
This deal probably never happened. Asking for 40% for 90k on a 450k profit is absolute madness.
Projected 450k profit. They haven’t made any profit. They are projecting they will make 450k profit
@@bmoney9330 yes but anyone with half a brain who believes in their projections wouldn’t ever accept that deal.
@@hamza361 *Alright Dave? I would.*
You are correct, it never happened
Am I the only person who sees this bicycle advertising as a distraction for others on the road?
I think the novelty factor would make it a huge distraction initially, but if it became mainstream then other road users would eventually become acclimatized. A bit like those huge animated LED screens as you drive into London - initially they were a distraction but now no one bats an eyelid.
It's probably aimed more for pedestrians than vehicles .
No more distracting than a hottie
A little disappointed about the conspicuous lack of _taken for a ride_ puns.
A rather cycled and bmx'd pitch
Evan Davies must hold the world record for the most amount of puns ever made by one person.
Evan just wasn't in the right gear for puns. The brakes were on.
@@PortlandMan Wheel he does frame his words into the odd pun, but it gets a bit tired when he chains them in a recycled way. I wish I could rack up a penny-for-things he puns sometimes, I don't know why noone spoke to him before about it. He certainly wouldn't be able to handle bars for comedy with them! The state of affairs is sad, 'les miserables' as the French might say, even in-er-tube it'd be wretched. He'll met with a nasty end if he doesn't tandem ways around.
"Dunk and banner time" LOL, love the subs/captions... 8:48
The chap on the left could model.
Duncan Bannatyne lol.
If people who comment on DD videos could get their own original jokes, I'd be happy to invest.
So if you don't get original jokes you're out...
Jenny’s more likely to invest in something pal
@@fyoutube9410 savage 😏
I’m out
This looks like an extension of a bit of coursework.
haha
I’m willing to wager that quite a few assignments can be made profitable in the right hands.
😂 😂 😂 😂 My chicken getting cold
Poor pun-ditry from Evan...where was the companies 'spokes'man, what are they 'pedal'ing, is their pitch proving to be 'tire'some, are they reinventing the 'wheel', etc, etc.
those are wheely good, sounds like you can handle a pun. as for these guys? On yer bike!
Peter must have missed that cars, vans, buses and trucks have advertising on their sides...
Yeah, motor vehicles have stationary advertising,clearly, displayed, on the sides.
Bikes wheels, however, have to have to be spinning, rapidly, to portray a very, succinct, message, and when the bike stands still, the message disappears, altogether ! Hmmmm...
Not on their wheels though, eh? ;)
And these guys are proposing to display video, on road-going vehicles, which may well fall foul of the law (as distracting to other road users).
Not on their wheels you plum. An advert on a bus is bigger than the whole bike and stops at bus stops regularly and has people coming on and off of it.
Not remotely comparable.
The bigger question is why not just use wheel sized cardboard cut outs to advertise on the bike wheels so the wheels don't need to spin AND can be clearly visible during the day light and attaching a light for during the night. Why use this more expensive technology which has too many limitations.
They have much better music here than they do today.
Exactly. Too much music in the current version
I can't believe it's happening 😳 on your bike son
I think they just took the dragons for a ride
These guys went on to found HYPERVSN and made a big success out of the technology.
Just fit a flow signal
lol.
The ultimate dream team.
If they need any help with any breakdowns, they can call Kardoctor.
@@anubusx That doesn't take into account Brian's figures either
@@thediamondgeezer3756
🤣
I love these kids! What a team! Breakfast time here on the east coast of the USA
Me 2...nice idea..hope it worked out
How fast does Peter think a bike goes…?
I mean yeah, if it goes pass you, right next to you, you can‘t see it.
But next time a bike travels past you on the other side of the road and you look at it, tell me you wouldn‘t be able to keep an eye on it long enough to read a message if it was projected on its wheels!
I’ve seen this tech elsewhere….albeit not on a bike wheel, but hologram fans. Anyone who has seen the TechMoan channel will recognise this too.
yeah they made it seem like some terribly difficult technical process but i see them on kiddie light up fans for $5
Um yeah that's these same guys that are making that technology now! The company is Hypervsn.
@@Onlycapybarafans kiddie lightup fans don't display full colour HD vision, like this company's latest products do.
@@remchaill9898 Uhhh no they didn’t invent the tech. They put it on a wheel.
Is the fact a bike wheel has variable rotation speed the tricky part of these systems? We’ve all seen the LEDs on fans and metronomes and the like, but they all have a highly predictable motion. That was all I thought about this being “novel” tech.
The day this was recorded Jenny was outdoor
They're now making a fortune selling high-end corporate custom pseudo-holographic displays constructed from spinning blade arrays of LEDs showing HD video content.
It was a good pitch but it's no AMSBEAR
well it's been about 10 years, and this bike advertising company no longer exists as far as I can tell. They are still doing holographic advertising, but not on bikes. The bike application was a dead end. But they only offered an investment in the bike company.
They should have done a video that shows what the public does and how the public reacts when these bikes go by. How many years ago was this?
I noticed that when they *said* what the public reaction was. A video would have been much more credible.
I’d really be interested to know how this business is currently doing and if it broke even
Have you ever heard of google dude?
Damn, I wanted to hear Hilary's reaction to loosing.
"Oh no we meant if you would work together then we wouldn't like that, we will decline... wait no don't get up"
I saw Hillary eying them early... I was wondering if she was gonna get up and tackle them with her big ass shoulder pads, or have them saddle up on them as they go off on an entrepreneurial journey together.
not seen many ads on bike wheels so i guess its another no go
Love their James bond villain accents, unless they own the ip its pretty worthless to invest in them
they are not worth £700 each wheel lol
nice guys all in all
Can anyone explain this "what's for lunch" joke. I'm a bit slow.
They usually upload around a time when people are eating lunch, so people eat while watching this
Always uploaded at 12pm exactly in UK time.
Thanks!
It's called fishing for likes.
@@BenjaminGoose This is the correct answer
After Peter comment it looked like the others wanted to back out, and after that split it was an easy decision to not lose another 45k
Fish fingers in the oven for me!
No one cares
Human fingers in the oven for me.
Wow learn to cook proper food.
@@BenjaminGoose don't disrespect Captain Birds Eye!
@@SimplyTheBex if you have one, use an airfryer next time! So much better
Aplombness achievement unlocked
What’s everyone having for lunch? 🥪☕️
Your mom
Ultimate BLT from the Spar
greggs lad
@@thevexoffender8197 Lol.
Pot noodle today 😂
2:06 - Debra patiently waits to give someone the finger.
the problem wiht advertising pitches like this, is that they stop being main stream, once its common place, people stop caring.
@nature lover for what its worth, I tend to think its safer to have standard lights, not something that draw too much attention to you.
@nature lover it was a spilt den, so some of the Dragoms liked it, some didnt. Meanwhile Theo was saying his bid was because he liked the guys, more than the product.
Could have asked for 15% each just for namesake, they would have agreed I guess
Plantains with egg sauce
Matoke na matumbo pilipili
Not a bad idea, will be a bit of a grind
Wait did Peter say 15 MILES per hour? Uuuhm... u wot m8
Great idea for marketing seaweed products.
Best job in the world
Paneer curry
They sell this kind of thing in gadget shops for about a fiver
Duncan Hammertime
Art and Kiryl are still with the business.
The last accounts up to 31 Dec 21 shows a Revenue of £3.8m and a Loss of £2.6m. Not too dissimilar form 2020's loss of £2.3m. Balance sheet net worth is -£2.5m. So probably a business you wouldnt want to have significant capital tied in.
Good Morning from Connecticut, USA! Where are you from?!
THAT'S THE FIRST TIME I'VE EVER SEEN HILLARY MAKE AN OFFER..... AND SHE ENDS UP LOSING IT....
On another episode, Hillary made a deal for a hair extension business after every other Dragon criticised the entrepreneur and declared themselves out.
It's everywhere now !!!!! Lmfao
Why was Deborah intrested? It's a product that is probably non-recylable and has a "cost on the planet" when produced. But I guess this is a few years ago and she has changed, which begs the question how she even can invest in anything nowdays.
Why didn’t they negotiate, 40% is nutty!
the idea is cool and what they said about getting peoples attention might have been true, but what they failed to realise is that once it becomes the norm no one will bat an eye lid.
This comment does not take into account Brian's figures.
But this comment section takes into account that Jenny is out
God the people in the comments cannot think for themselves.
@@oxymoron02 And that's why I'm going to make you an offer.
Is it coz Brian only gets 20% when he’s the inventor and has the best sales track record?
Can you link me to that video 😂
I also don't see the potential, the wow factor will wane pretty quickly and people would get used to it. After that, it would just be a worse way of advertising.
That has to be one of the stupidest inventions on Dragons Den, I can't believe they got offers.
I whole-heartedly agree with you. I was flabbergasted that anyone snapped at the bait on this RIDICULOUS proposition. It is a clear case of techie 'bells-and-whistles' over practicable application. I hate to say it, but they should have heeded Peter Jones' incredulity on this one!
imagine putting their qualifications onto a business card
This look like a fan hologram system
In Germany that is simply forbidden by the law. There is an exact amount of lights allowed on a bike. THIS istotally distracting in traffic! I am astound, that other European countries allow such a lightshow on the streets.
This was my thought as well. What a horrible distraction to drivers.
Did any one ever choose Hilary over other offers
Well done
Pretty freaking cool....
Yea, hope these guys did well.
Oxford. That's like Harvard.
and does it work in daytime? i think not
They shoul ask peter that then whats the Point of a billboard ad in a highway when cars are going at 70mph and obviously the Driver cant read everything from the billboard
Peter driving with his foot down: 'my car has two moods, stationary and FULL BLAST 100MPH NO ROOM FOR ANY ADVERTS'
We are brainy
A good idea thats what i watch dragons den for their imagination
How many traffic accidents do they project? Driver runs over family because of bike-advert distraction.
Just fit a flow signal.
Pretty sure i’ve seen this product in china years ago 😂
You can get them on eBay for £15, better quality images too.
Deborah's ring isn't big enough.
Missed the fad that produced Hilary's should pads
Crap technology. Noisy spinning LEDs, lacks brightness, flickers and only works from specific viewing angles.
"noisy LEDs"
Okay boomer.
@@oxymoron02 They are LEDs on a spinning fan. Ask yourself why every promo video they release has loud music overlaid.
They don't want you to hear the reality of how old and lame the technology is.
@@edgovan1 I've literally owned things like this when I used to cycle to and from work. LEDs don't make a sound you luddite 😂😂😂
And by your logic, every single advertising campaign that uses music is obviously selling a noisy product. Like Coca Cola, Snickers, Kingsmill bread...
You have absolutely no idea what you're talking about, but are so arrogant that you just assume you're right because you think that what you're saying makes sense.
@@oxymoron02 Do fans make noise? Yes they do. Are you deliberately being obtuse?
I am referring to the SPINNING MOTORS which DO make NOISE.
You muppet.
@@oxymoron02 he's talking about the fans you lug nut. The LEDs need to spin in order to make a holographic image that's why they attached it on a wheel. You can make this for under $20 with a few electronics and basic coding. Heck, probably even you can do it.
Poor Hillary! 😂
Why didn’t they at least thank the other lady dragon who made an offer
40%😲🕵
30% for👴😨
30%for🙍😨
Now ways man!.
That is a robery man😆.
Yar yar.. yar yar… ve see people spinning wheels on every street corner…. Yar yar
I remember this pitch......I also remember that Jenny was OUT!
2:06 - that blond is giving the finger !!!???
Peter ; what about advertising on busses? Think that’s a bad idea also? 😛
I was thinking about that. I think the only difference is that this only displays the ad when it's in motion. A bus stops and people can read the ad. I still think that people would be able to see it as it went past, but maybe it's the motion problem that Jones had on mind.
What’s the point in Taxi adverts or company vehicles with signage if it didn’t work - they are driving past people as well, and a lot faster than bikes. As much as I love Peter, once he gets an idea in his head, he’s made his mind up and that’s it, even if it’s logically flawed.
That's how smug pricks with an over-inflated sense of their worth, behave. 🤷🏻♂️
Theo isn't the sharpest tool in the box is he
Says someone who can't spell "drawer".
If catch it you will see Jenny getting out
Hahah, product is available already.
Once the novelty wears off the product would be useless. Just a pure gimmick. The dragons realise this and they're investing in these guys because of their impressive education and presentation skills.
Jenny is on her bike and is out.
Epilepsy warning guys