Google Vehicle Ads: All you need to know Q&A | Car Dealer Live 2024

In this informative session from Car Dealer Live 2024, Mohammad Lone, an Omnichannel Strategist at Google, delves into the intricacies of Google's new Vehicle Ads format.
Car dealers interested in leveraging Google's latest advertising solution, currently in its closed beta phase, can find out more in this session.
Lone provides a comprehensive overview of how the Vehicle Ads work, including the process of integrating a dealership's stock feed with Google to display their inventory in a shopping-style carousel at the top of search results.
Throughout the Q&A, Lone addresses critical aspects such as the importance of high-quality asset input, the ad's functionality, including user interaction and subsequent redirection to the dealer's website, and the customisation options for calls to action.
The session highlights the flexibility of Vehicle Ads in supporting both new and used car stocks, the role of AI in optimising ad presentation across Google platforms, and the complementary nature of these ads to existing marketing strategies.
Watch this video to discover how Google's Vehicle Ads can transform your dealership's online presence and sales strategy, straight from the experts at Car Dealer Live 2024. For more videos like this, you can watch the full day's sessions at CarDealerLive.co.uk with a replay ticket.