After you're done with this video, check out this one next, where I go over LEGO Marvel's BIGGEST missed opportunities: ruclips.net/video/aKO2R7cmAtE/видео.htmlsi=knkh5HbVE_kMZ8Hu
Superman: Legacy is the theme's last hope. If they don't make sets for that film, then I'd say the writing is on the wall and it's only Batman for the foreseeable future.
Lego DC might have been greater than Lego Marvel if it made several sets for other famous characters such as Superman or Flash. Hopefully we get a lego Superman:Legacy set when the movie comes out.
I’d absolutely love a Batman Beyond wave of sets or something. It seems like the cartoons like Justice League Unlimited have so many interesting characters they could use.
I dont mind having Batman only as the theme. My problem is how they dont use the potential behind this. Jokerland and the Dynamic Duo Funhouse are my some of my favorite sets for example because the concept of a funfair taken over by supervillains is amazing and you can do so mutch with it. A Mad Hatter based Tea Cup Ride, a scarecrow haunted house, etc. Or just in general more villain based sets, even if they are just vehicles. Scarecrows Harvester of Fear and Jokers Steamroller for example were really unique and amazing sets. Or they could give us actual Gotham Locations like the Monarch Theater, Iceberg Lounge, Gotham Zoo, Ace Chemicals, etc. Instead of using this great potential, we only get the same three Batman Vehicles again and again. And instead of at least including unique villains, we only get Joker and Harley Quinn…
DC is the theme that got me into LEGO and it’s been so sad seeing a decline in what I love and hearing all these idiotic statements the past few years Back in 2021 I proposed that they could’ve done generic JL sets that indirectly tie to The Suicide Squad and ZSJL by including comic versions of the characters Also a lot of their statements and decisions are infuriating 1. They completely forgot ZSJL came out that year and didn’t mention it 2. The past 3 years rule is dumb like you said (and Superman is one of the most iconic characters how can he not get his own set) 3. The lack of comic book sets is just terrible 4. And if DC is failing, well that’s what happened when you remake the same set I really hope for the better but it sucks that they’ve ignored all the last DC movies and shows
My dream is for Lego DC (and Marvel) to get to the point where they can start making sets with Minifigures for comic fans. I don't think that classic versions of characters like the Avengers or Jsa will ever get Minifigures (and if they do they probably won't have leg printing)
At the end of the day, minifigures are some of the major things people NEED from DC, even if they don't get the buildings and such, so yea, a much wider selection and more accessible way to get obsecure-er minifigs would be great, the dc minifigure line included Stargirl, who's in a few renditions of the JSA, and a classic Jay Garrick Flash which was fantastic, I'd honestly die for more of the DC minifgires line
We've gotten several Avengers based off the comic version. The captain america mech minifigure, the wolverine mech minifigure, the hulk mech minifigure.... the new iron man with a hulkbuster which is basically a mech... ok, I see your point. We could use more comic based sets that aren't mechs.
The fact that they’re not even giving joker any accessories or a rival vehicle build is baffling to me. Like that shit would fly off the shelves, why are they so afraid when it comes to Lego DC?
I remember when i was a kid and the DC sets had such cool characters. Supergirl, hawkguy, green latern, martian Manhunter, darkseid. Sucks to be a dc kid these days
Lego’s ruling on what can and can’t be in a set are so ridiculously arbitrary and contradictory. The Lego Daily Bugle didn’t include Mary Jane reportedly because of the MCU MJ, but it did include characters from Into the Spider-Verse a movie featuring classic MJ.
Since James Gunn is pretty active on social media about his DCU i tried to ask him about merchandise for the DCU (mainly Lego), but that was months back and he never responded, might try again because I'd love to see sets for Superman Legacy, Booster Gold, Lanterns, Supergirl Woman of Tomorrow and Creature Commandos
Simply put, the theme didn't sell well in the late 2010s, and the movie tie-ins to Aquaman, Justice League, and others literally stayed on bargain shelves for years after retirement, because so few people bought them. And Aquaman is DCEU's highest grossing film. Since then we've had the moderate success of Shazam, and then immediately 7 DCEU box office bombs in a row. The only DC film in the last 3 or so years to actually turn a profit was, you guessed it, THE BATMAN, and wouldn't you know thatg got a theme of sets! The audience don't see the films, they don't buy the sets. Superman Legcay may very well be a reboot of the line, but that's a last hope
I understand them not making anymore sets for the DCEU, but it would be nice to get something, anything, from the comics or animated movies/DCAU, since those are much more popular
Short answer: No. LEGO DC is not dead. Right now in 2024, they started to make LEGO Batman: The Animated Series sets. I’d like to argue that the peak of LEGO DC is happening right now as the Batman Animated series is the best version of Batman and they are making it into LEGO now. The new LEGO Gotham City set is the best Batman set we’ve ever gotten
My EXACT thoughts. There’s so much potential for DC and they just continue to throw it in the garbage. Hopefully this changes before Superman: Legacy comes out
Right? Like, a Superman vs Parasite set would literally fit right in with their little fixation on large buildable figures, not to mention the Kryptonian robots and so on.
Original toy lines aren't profitable anymore that's why you see less Original lego themes because there not selling as well as they used to that's why they got all of those licences the classic lego themes just aren't what they are in the terms of sales
The thing is when they just put shazam in a batman set for the movie, the set actually sold extremely well. What’s stopping them from doing that again with these new sets?
I just don’t understand why Lego exclusively makes Super Hero sets that are based on/linked to movies, when these are comic book characters. Why don’t they make sets more based on comics like the Daily Bugle? Why is that we can’t have a Superman set just because a Superman movie isn’t coming out?
They should stop I wish they'd just make their own Lego continuity instead of basing everything in disjointed movies that are starting to flop more and more
I think some of the reason is although lego has a dc lisence they need wb's permission to create sets. Wb doesn't have much of a kid audiance focus and Batman is thier main focus for adults. So if that's the case they don't want much more then Batman on dc merchandise. Wich is actually wierd and selfish on thier part. If they don't care for much more then batman in the adult audiance let toy and animated shows have them and givving these to kids probley wouldn't hert Batman cause they want that for adult audiance. Wb may try to focus on Batman and atract the adult audiance but I feel puting focus on the rest of dc would still atract the adults even more.
The issue is quite simple. LEGO only cares about movies and TV. If the brand isn't popular in their respective mediums, LEGO sees it as a risk. DC has been on the decline, so they don't find it worth pursuing. Batman 89 has always been LEGO's favorite iteration of the character, and the little hype the flash had, was mostly if not only tied to Michael Keaton's return. It made sense they'd refocus that hype of seeing Michael Keaton on screen, with products based on successful Keaton movie sets. IF James Gunn's DCU becomes successful, LEGO will most likely go ham on the sets.
@@the_messageman The issue is LEGO just doesn't care if there aren't movies tied to it. I can't remember where I saw the video, but one of the LEGO Marvel designers mentioned that Movie popularity dictates set selection. Batman is the only guaranteed character due to him being one of the most beloved fictional characters ever created. Maybe when there's an anniversary event, they might visit Batman The animated series, but anything other that that, it'll be hard. We need Gunn to nail his new DCU. Btw, thanks for the reply!
@@fairamano4657 There are strong rumors of at least one B:TAS set coming out next year, thankfully. But other than that, I’m sure it’ll just be the same ol’ same ol’ And of course! I try to at least leave a heart on every comment, but every once in awhile I like to reply as well. It’s really awesome to get to interact with such an awesome community 😁
I think another reason why Lego couldn’t make movie-centric sets was because the movies kept getting their release dates changed multiple times due to covid and lockdowns. However, The Batman sets were released in North America in Oct 2021 (I think, bcs that was the original release date for the movie), whilst in the rest of the world it was released in early 2022. Even if they couldn’t make full sets based on movies, why not just make polybag minifigures or keychains or Brickheadz?
The second biggest mistake Lego made with licensing was trying to do both movie and just general DC/marvel sets. (The first biggest mistake Lego made with licensing was giving the clone wars sets “animation style” mini fig faces.)
Matt Reeves The Batman wasn't exactly for kids entirely either. It dealt with alot of adult things like Suicide Squad did too. The only difference between those movies were the gore in Suicide Squad. But a child could not sit through the entire Batman movie if they tried, since most kids only watch 1 hour movies, if they're watching longer movies they couldn't sit still. Their logic is just very dumb. They could easily make sets based on the comics which i bet would sell quickly. Like there are plenty of awesome new runs in the DC comics which they could make sets on. Like imagine a Ultra-Morpho minifig (as an example), kids would definitely want to get that if they got him right, like there's alot they can do with DC sets if they just wanted to.
That’s very true, I remember when those sets came out, I was surprised that they made them at all, especially after watching the movie. But it’s Batman so of course they would do it :/
A) Either DC/WB Discovery's Licensing cost is incredibly high (there are a lot of other toy/collectible brands that have far less DC rep outside of Batman) B)Either DC/WB Discovery's is very picky about which characters are merchandized C) As mentioned in your video/by others, there is little brand synergy to be had either due to more mature films/tv shows (SS & Peacemaker), PR problems with the performers (Ezra Miller), or Box office flops (Shazam 2, Black Adam) and thus either DC/WBD or Lego don't see them as profitable. Also another thing to consider about Batman, like Spider-Man, Iron man, or Star Wars, he is evergreen in his appearance. Kids do not know the difference between the Burton Films and the Comics or The Batman or The Dark Knight. They know it's Batman, and they want it. We are finally getting decent superman media but it's target demos are young adults-adults. Shazam and Black Adam (and the JSA) are not popular to kids. It's likely a combo of all of the above and it's just frustrating, but what is capitalism if not frustrating.
All of your points are very important to consider, and you’re certainly not wrong. But with this new adult demographic that LEGO is pushing to expand, I’m surprised they haven’t done anything significant with that for DC
@@the_messageman TBF id call the 2 large Batmobiles, Batwing, and batcave pretty substantial. It's just that all of the play sets focus on Batman as well. I wouldn't be surprised if we start getting some variation in the next couple of years with the new projects (that is if it's not just wbd/DC being picky) I definitely want more DC sets (give me superman villains lol) but I'm definitely not losing sleep over the corporate decisions.
Part of it must be WB/DC themselves, which is apparent for one obvious reason: DC merchandise is soooooo obsessed with Batman in general, there's just no way it's a coincidence. Look at McFarlane's toys. Tons of new Batman variants with new detailed sculpts and paint jobs, meanwhile they've been reusing the Bizarro body for Superman over and over again. The line for the Battinson movie screwed up the head sculpt for Catwoman and they actually released a fixed version later. This doesn't happen with other characters. Lego surely has some blame because even a Bat-centric theme should have more variety than constant Batmobile remakes. But at the end of the day, the license holders themselves just aren't interested in marketing other characters very much.
If lego made a direct to consumer Arkham Asylum, Daily Planet, Wayne Tower, Wayne Manor or hall of justice, they’d realize how big the market really is
Lego DC is definitely not dead... It's just the fact that DC doesn't have any appealable movies at the moment to market sets towards. Lego batman animated series is really solid. Batman is their biggest icon- makes sense.
This year has been the worst for LEGO in over two decades; maybe milking a dry cow wasn't worth it, after all! They can't get away with this and Ninjago. Lego has suddenly lost all creativity after Chima died
Just so you know, the summer 2023 wave is based on The Flash movie and that's why Michael Keaton '89 Batman is there. The reason Flash wasn't in the sets was because of the drama around the actor, and LEGO probably thought that they want the characters in their sets to be good role models for kids, and repurposed the sets to Batman. They were Flash sets, and the fact LEGO did sets for a new movie is a REALLY good sign for the future of this theme.
The old dc sets were so awesome. I remember walking into stores getting so excited to look at the dc sets. Now you walk in and it’s like you said, it’s just Batman.
Well I can tell you two pretty good reasons why lego wouldn't want to make DC stuff A) Every DC movie aside from the Batman, schazam and man of steel failed was inappropriate or obscure B) Disney has shown to use its IPs as hostages to make cinemas cooperate and while in legos case there is no concrete proof of something like that happening its a threat anyways
I don’t understand why they don’t just make a Lego DC line that isn’t based off the movies? Bc they were really successful when it wasn’t for the films and they could still add the film set under the Lego DC Superheroes line. They make marvel sets for the films and that aren’t movies sets. They could recreate the Dc Superheroes line and create Lego Superman sets, Lego Flash sets, lego Aquaman sets, because if you really look at it Batman has been the driving force for all of the Lego DC sets since 05! There are plenty of DC heroes they can use for new sets! A Lego Daily Planet would be great!
Do you go to that place that AshNFlash and MiniSuperheroesToday go to at the LEGO HQ? Maybe you could ask questions to the designers but they'll give you a similar answer that it's a marketing decision.
We need to wait for the James gunn verse. All of theses new movies are bombs that kids don't care about. We do need new more villains then just Joker. Like a Catwoman would be nice.
The problem is that Lego go with the success of a brand. And DC movies… urgh. Even if you like Shazam (not bad for me) Nobody whatched It, every single movie from Aquaman 1 not touched 500 million I think and most of them like 200 million or less. Maybe with the DCU in 2025… Batman sell because is Batman, like Spider-Man for Marvel. These two are evergreen
Well, if you do want to make an update on some Lego minifigures, I read about a Deathstroke minifigure SY230C that has a helmet. I think that should definitely be presented to Lego companies. I believe it can be children very happy and it could solve the problems of minifigure heads being scratched. Wouldn't that be better?
One issue with any of LEGOs statements can all be disproven with one show: Teen Titans Go. Love it or hate it, it is still currently coming out with episodes, it’s for kids, and no other companies are making licensed toys for it at the moment. Even though it has hate, it is a lot better than just getting Batman only sets. And that the old dc super hero’s theme was made because of on running dc shows. Great video regardless
Thank you for sharing your thoughts and your research about this theme. I really don't have anything to say (because I've read other comments that are really good at it), so I just wanted to say that We all need Lego to understand this!!! How difficult is to come up with really cool a Superman set? Anyway ... thank you again 😊
Of course! I wanted to try my best to educate people on the subject and accumulate as much knowledge about it as I could into one video. Thank you for your kind words 😁
@@the_messageman You don't know that, Weekly. Watch AshNFlash's video where he talks with Mark Stratford. Stratford says he loves to do more DC. Video is here: ruclips.net/video/vjoxSNmtABU/видео.html
Great tak3s, totally agree. If 5he really wanted to make sets on WB ips, B:TAS is widely available with tons of fan outcry. Or, the could make DCAU sets based on the justice league show from the 2000s. Point is, they're letting the theme die bc they have a grudge against WB.
Is it even accurate to call it lego batman since batman stories have a lot more characters apart of them than what lego was doing just look at batman animated movie they usualy incloude many more characters from a to e list than what lego does
They're could've been so many dceu sets Shazam fury of the Gods could've taken the eternals route where 2-3 sets could've contained the 6 shazam siblings. Such as a small 10 dollar set with a unicorn and a buildable monster that comes with Billy and Darla. Then a slightly bigger monster build with Eugene, Pedro and Mary. Finally the dragon that comes with the 3 sisters, Billy and Freddie Black adam could've had 2 sets A buildable atom smasher with a cyclone figure and the jsa jet with Black Adam, Dr Fate, Hawkman and Sabbac The flash could've just taken the the 2 batmen sets and instead of joker, had the barrys, kara or even a third set with General Zods ship and include a revamped Zod, Kara and Young Barry maybe Dark flash? Blue Beetle i understand, i doubt anyone really wanted the Reyes household but i would've been fine with an accessory pack with Blue Beetle, Conrad Carapax, Victoria Kord, Jenny, and nana who could use reused prints but with exclusive heads.
5:18 I know this might sound stupid, but I was thinking of starting a petition to get Lego to resign their movie deal with Warner Bros. The #RestoretheWBLegoverse movement. Where we will show Lego that we still love the 4 Lego Movies that we got, and that we want to see The Billion Brick Race, Lego Superfriends and The Lego Movie 3. As without WB the lego movies won't be as special. So #RestoretheWBLegoVerse.
That is certainly not stupid at all, it’s a really cool idea and I’m definitely on board with it! The first two LEGO Movies are some of my favorite movies ever and it’s sad that we might never get anything else like them. I will definitely sign your petition if you end up making it #restorethewblegoverse
I kinda think WB is partly to blame. It's difficult for Lego to do anything with a theme when the license holder doesn't seem to care that much... wb just seems more focused on the harry potter lego theme right now than the DC theme. I see WB/DC are more focused on having products targeted for adults right now meaning less Lego DC products... because adults don't collect Lego that isn't batman apparently, according to WB/DC... weird logic honestly.
I think the best alternativa for DC fans is Imaginext. Their colection of characters is quite large, which is fantastic, and they even have made some obscure variants
I am fine with the Batman line of legos I love Batman but I’d like some new villains not redesigns of the same old villains. I would like some solo heroes or justice league set, I’d like different heroes maybe Vixen, Atom, Swamp Thing, Booster Gold, Ted Kord Blue Beetle, Vibe, Miss Martian, Kid Flash, Guy Gardner, Black Lightning, Captain Atom. Dc sets used to be so good in the early days 2015 and 2018 was releasing so many new characters and just great sets, seems they’ve just lost inspiration.
*looks at all of the comics both marvel and dc* there’s literally a lot Lego can use instead of just the movies isn’t Lego’s value in creativity so why not instead of sets based completely on movies have characters from the movies and more I say both marvel and dc aren’t really creative when it comes to lego
If wb- who doesn't have an interest in atracting a kids group- is partialy or largeley to blame then I don't think even Batman can save dc at this point. Dc lego at this point is over to me and I look for the old figures at various lego stores that have older legos.
Look I love Batman he is one of my favorite superheroes I agree it is kinda lame we only get Batman based sets I also just wish we had something not related to Batman it doesn’t have to be a movie it can be a comic based set if they atleast make a non Batman set that would be good if not idk.
I really wish we did, there was so much potential and one of the biggest celebrities in the world was the main character, so idk why LEGO didn’t even bother
Im preaty sure is not a lego issue since warner aint doing that well and really hasnt being doing good the last couple of years, i woulndt be suprice if lego aint the only company afiliated whit warner that has similar issues If batman is the only theme going on us cuase is the only one that sells Not in lego but in general
The Lego DC decline is a clear indication of how WB missed their priorities by making everything Batman centric. The reality is finally catching up to them.
After you're done with this video, check out this one next, where I go over LEGO Marvel's BIGGEST missed opportunities:
ruclips.net/video/aKO2R7cmAtE/видео.htmlsi=knkh5HbVE_kMZ8Hu
They should allowed DC except batman in the Lego ideas submission
Superman: Legacy is the theme's last hope. If they don't make sets for that film, then I'd say the writing is on the wall and it's only Batman for the foreseeable future.
I certainly agree with you on that, that movie has a ton of potential for sets with all the awesome characters that will be in it
True the DCU is a great fresh start for the theme.
2016 -17 was peak years for lego dc
Facts.
Nah, it was 2012-16
@@TL-_-Edits 2012-17 legit
@@adam_brickstreetboy fr
Still want the joker fun land
Lego DC might have been greater than Lego Marvel if it made several sets for other famous characters such as Superman or Flash. Hopefully we get a lego Superman:Legacy set when the movie comes out.
Good point, I really hope so too
I’m hopeful that the new DCU might change things around for Lego DC.
I’d absolutely love a Batman Beyond wave of sets or something. It seems like the cartoons like Justice League Unlimited have so many interesting characters they could use.
That would work perfect in LEGO!
FRR
I dont mind having Batman only as the theme. My problem is how they dont use the potential behind this. Jokerland and the Dynamic Duo Funhouse are my some of my favorite sets for example because the concept of a funfair taken over by supervillains is amazing and you can do so mutch with it. A Mad Hatter based Tea Cup Ride, a scarecrow haunted house, etc. Or just in general more villain based sets, even if they are just vehicles. Scarecrows Harvester of Fear and Jokers Steamroller for example were really unique and amazing sets. Or they could give us actual Gotham Locations like the Monarch Theater, Iceberg Lounge, Gotham Zoo, Ace Chemicals, etc.
Instead of using this great potential, we only get the same three Batman Vehicles again and again. And instead of at least including unique villains, we only get Joker and Harley Quinn…
I’m totally with you on that, they just don’t put much effort into it anymore and it’s sad to see it get worse :/
Thank you for addressing this, 2012-2018 was peak. It’s sad to see recent years as just Batman sets. Hope it changes. Great video!
Of course, I definitely agree. Thank you! 😄
Here’s a Batman set idea: Batman and Robin vs Joker with a buildable T-Rex
Guys I just check'd out, and it turns out that there are more lego batmobiles (26) than luke's landspeeders (13). (everything included, polybags too).
Wow…that’s insane 😨
Yea that checks out 😂😂
DC is the theme that got me into LEGO and it’s been so sad seeing a decline in what I love and hearing all these idiotic statements the past few years
Back in 2021 I proposed that they could’ve done generic JL sets that indirectly tie to The Suicide Squad and ZSJL by including comic versions of the characters
Also a lot of their statements and decisions are infuriating
1. They completely forgot ZSJL came out that year and didn’t mention it
2. The past 3 years rule is dumb like you said (and Superman is one of the most iconic characters how can he not get his own set)
3. The lack of comic book sets is just terrible
4. And if DC is failing, well that’s what happened when you remake the same set
I really hope for the better but it sucks that they’ve ignored all the last DC movies and shows
I am right there with you dude, things just aren’t what they used to be and it’s hard to just sit here and watch it all go up in flames :(
Hopefully once the DCU starts with Superman Legacy we’ll get sets that aren’t just Batman. Like what marvel does with the MCU
I’m really hoping for that as well 🤞
Lego finding a way to include batman(Impossible)
My dream is for Lego DC (and Marvel) to get to the point where they can start making sets with Minifigures for comic fans. I don't think that classic versions of characters like the Avengers or Jsa will ever get Minifigures (and if they do they probably won't have leg printing)
At the end of the day, minifigures are some of the major things people NEED from DC, even if they don't get the buildings and such, so yea, a much wider selection and more accessible way to get obsecure-er minifigs would be great, the dc minifigure line included Stargirl, who's in a few renditions of the JSA, and a classic Jay Garrick Flash which was fantastic, I'd honestly die for more of the DC minifgires line
We've gotten several Avengers based off the comic version.
The captain america mech minifigure, the wolverine mech minifigure, the hulk mech minifigure.... the new iron man with a hulkbuster which is basically a mech... ok, I see your point. We could use more comic based sets that aren't mechs.
The fact that they’re not even giving joker any accessories or a rival vehicle build is baffling to me. Like that shit would fly off the shelves, why are they so afraid when it comes to Lego DC?
I remember when i was a kid and the DC sets had such cool characters. Supergirl, hawkguy, green latern, martian Manhunter, darkseid. Sucks to be a dc kid these days
Oh how I miss those days…🥹
Lego’s ruling on what can and can’t be in a set are so ridiculously arbitrary and contradictory. The Lego Daily Bugle didn’t include Mary Jane reportedly because of the MCU MJ, but it did include characters from Into the Spider-Verse a movie featuring classic MJ.
I sure hope not. It’d be really cool to see sets based off the new Superman show on HBO Max
Since James Gunn is pretty active on social media about his DCU i tried to ask him about merchandise for the DCU (mainly Lego), but that was months back and he never responded, might try again because I'd love to see sets for Superman Legacy, Booster Gold, Lanterns, Supergirl Woman of Tomorrow and Creature Commandos
Simply put, the theme didn't sell well in the late 2010s, and the movie tie-ins to Aquaman, Justice League, and others literally stayed on bargain shelves for years after retirement, because so few people bought them. And Aquaman is DCEU's highest grossing film. Since then we've had the moderate success of Shazam, and then immediately 7 DCEU box office bombs in a row. The only DC film in the last 3 or so years to actually turn a profit was, you guessed it, THE BATMAN, and wouldn't you know thatg got a theme of sets!
The audience don't see the films, they don't buy the sets.
Superman Legcay may very well be a reboot of the line, but that's a last hope
I understand them not making anymore sets for the DCEU, but it would be nice to get something, anything, from the comics or animated movies/DCAU, since those are much more popular
Short answer: No. LEGO DC is not dead. Right now in 2024, they started to make LEGO Batman: The Animated Series sets. I’d like to argue that the peak of LEGO DC is happening right now as the Batman Animated series is the best version of Batman and they are making it into LEGO now. The new LEGO Gotham City set is the best Batman set we’ve ever gotten
My EXACT thoughts. There’s so much potential for DC and they just continue to throw it in the garbage. Hopefully this changes before Superman: Legacy comes out
Lego: “there’s not many DC movies coming out”
Also Lego: *makes Harry Potter sets when the movies ended 13 years ago*
I subbed good luck with growing the channel 💯🔥🙌
Thank you! That really means a lot 😁
Honestly, MAWS would make for a great sub-theme if lego were to go forward with it.
Right? Like, a Superman vs Parasite set would literally fit right in with their little fixation on large buildable figures, not to mention the Kryptonian robots and so on.
Original toy lines aren't profitable anymore that's why you see less Original lego themes because there not selling as well as they used to that's why they got all of those licences the classic lego themes just aren't what they are in the terms of sales
DC is just making too much adult stuff for kids toys to keep up.
The thing is when they just put shazam in a batman set for the movie, the set actually sold extremely well. What’s stopping them from doing that again with these new sets?
I remember always wanting to buy the Lego Batman movie batmobile, but DAMN was the set expensive.
Looks like I will be putting Lego Marvel sets with Lego Batman sets.
It's crazy that with Marvel, we are finally getting X-men sets, while in this theme, it's like getting nothing but Spider-man.
I just don’t understand why Lego exclusively makes Super Hero sets that are based on/linked to movies, when these are comic book characters. Why don’t they make sets more based on comics like the Daily Bugle? Why is that we can’t have a Superman set just because a Superman movie isn’t coming out?
Because these are children’s toy primarily and kids don’t read comics. Which is why the 300 dollar DTC set targeted at adults can be comic based.
They should stop I wish they'd just make their own Lego continuity instead of basing everything in disjointed movies that are starting to flop more and more
I think some of the reason is although lego has a dc lisence they need wb's permission to create sets. Wb doesn't have much of a kid audiance focus and Batman is thier main focus for adults. So if that's the case they don't want much more then Batman on dc merchandise. Wich is actually wierd and selfish on thier part. If they don't care for much more then batman in the adult audiance let toy and animated shows have them and givving these to kids probley wouldn't hert Batman cause they want that for adult audiance. Wb may try to focus on Batman and atract the adult audiance but I feel puting focus on the rest of dc would still atract the adults even more.
The issue is quite simple. LEGO only cares about movies and TV. If the brand isn't popular in their respective mediums, LEGO sees it as a risk. DC has been on the decline, so they don't find it worth pursuing. Batman 89 has always been LEGO's favorite iteration of the character, and the little hype the flash had, was mostly if not only tied to Michael Keaton's return. It made sense they'd refocus that hype of seeing Michael Keaton on screen, with products based on successful Keaton movie sets.
IF James Gunn's DCU becomes successful, LEGO will most likely go ham on the sets.
There’s many other DC content that LEGO could make sets on, especially fan favorites like the DCAU
@@the_messageman The issue is LEGO just doesn't care if there aren't movies tied to it. I can't remember where I saw the video, but one of the LEGO Marvel designers mentioned that Movie popularity dictates set selection.
Batman is the only guaranteed character due to him being one of the most beloved fictional characters ever created. Maybe when there's an anniversary event, they might visit Batman The animated series, but anything other that that, it'll be hard.
We need Gunn to nail his new DCU. Btw, thanks for the reply!
@@fairamano4657 There are strong rumors of at least one B:TAS set coming out next year, thankfully. But other than that, I’m sure it’ll just be the same ol’ same ol’
And of course! I try to at least leave a heart on every comment, but every once in awhile I like to reply as well. It’s really awesome to get to interact with such an awesome community 😁
my current hope, which feels reasonable to me, is that DC will have somewhat of a revival with the release of Superman Legacy and the start of the DCU
I’m right there with you
Lego just loves ruining and then killing themes. I'll never forgive them for killing Bionicle
I found only one time a set with the flash in it , with Batman of course . I thought I would have another chance to found him
I think another reason why Lego couldn’t make movie-centric sets was because the movies kept getting their release dates changed multiple times due to covid and lockdowns. However, The Batman sets were released in North America in Oct 2021 (I think, bcs that was the original release date for the movie), whilst in the rest of the world it was released in early 2022. Even if they couldn’t make full sets based on movies, why not just make polybag minifigures or keychains or Brickheadz?
Good points. They just need to make SOMETHING that’s not Batman for once, even if it’s just a set or two at first
I'd personally love if they made a set based on 2003 Teen Titans were they ever to actually make something other than just Batman vs Joker again
That would be so much fun!
The second biggest mistake Lego made with licensing was trying to do both movie and just general DC/marvel sets. (The first biggest mistake Lego made with licensing was giving the clone wars sets “animation style” mini fig faces.)
I hope not I love DC and lego😔
we need more mr freeze sets or animated series sets
selling my original jokers fun house is a decision that haunts me to this day
‘Tis a tragedy 😟😖
Is it worth something? It's scattered across all my bins lol
Matt Reeves The Batman wasn't exactly for kids entirely either. It dealt with alot of adult things like Suicide Squad did too. The only difference between those movies were the gore in Suicide Squad. But a child could not sit through the entire Batman movie if they tried, since most kids only watch 1 hour movies, if they're watching longer movies they couldn't sit still. Their logic is just very dumb. They could easily make sets based on the comics which i bet would sell quickly. Like there are plenty of awesome new runs in the DC comics which they could make sets on. Like imagine a Ultra-Morpho minifig (as an example), kids would definitely want to get that if they got him right, like there's alot they can do with DC sets if they just wanted to.
That’s very true, I remember when those sets came out, I was surprised that they made them at all, especially after watching the movie. But it’s Batman so of course they would do it :/
It was hard for anyone with decent taste in film to sit through as well.
they also can't make comic book sets since the comics are all recommended for 17+ now (the DC ones)
What about the older comics? Or they could do what they did for marvel making their own versions of some chars like having Mechs and shit
I collect every DC set and have 99% of them. Batman is my favourite superhero. I still want more DC sets without Batman.
A) Either DC/WB Discovery's Licensing cost is incredibly high (there are a lot of other toy/collectible brands that have far less DC rep outside of Batman)
B)Either DC/WB Discovery's is very picky about which characters are merchandized
C) As mentioned in your video/by others, there is little brand synergy to be had either due to more mature films/tv shows (SS & Peacemaker), PR problems with the performers (Ezra Miller), or Box office flops (Shazam 2, Black Adam) and thus either DC/WBD or Lego don't see them as profitable.
Also another thing to consider about Batman, like Spider-Man, Iron man, or Star Wars, he is evergreen in his appearance. Kids do not know the difference between the Burton Films and the Comics or The Batman or The Dark Knight. They know it's Batman, and they want it. We are finally getting decent superman media but it's target demos are young adults-adults. Shazam and Black Adam (and the JSA) are not popular to kids.
It's likely a combo of all of the above and it's just frustrating, but what is capitalism if not frustrating.
All of your points are very important to consider, and you’re certainly not wrong. But with this new adult demographic that LEGO is pushing to expand, I’m surprised they haven’t done anything significant with that for DC
@@the_messageman TBF id call the 2 large Batmobiles, Batwing, and batcave pretty substantial. It's just that all of the play sets focus on Batman as well. I wouldn't be surprised if we start getting some variation in the next couple of years with the new projects (that is if it's not just wbd/DC being picky)
I definitely want more DC sets (give me superman villains lol) but I'm definitely not losing sleep over the corporate decisions.
Part of it must be WB/DC themselves, which is apparent for one obvious reason: DC merchandise is soooooo obsessed with Batman in general, there's just no way it's a coincidence. Look at McFarlane's toys. Tons of new Batman variants with new detailed sculpts and paint jobs, meanwhile they've been reusing the Bizarro body for Superman over and over again. The line for the Battinson movie screwed up the head sculpt for Catwoman and they actually released a fixed version later. This doesn't happen with other characters. Lego surely has some blame because even a Bat-centric theme should have more variety than constant Batmobile remakes. But at the end of the day, the license holders themselves just aren't interested in marketing other characters very much.
But the point there is strong.
If lego made a direct to consumer Arkham Asylum, Daily Planet, Wayne Tower, Wayne Manor or hall of justice, they’d realize how big the market really is
Those are some of my dream DC sets for them to make, can’t believe they’ve gotten away with not making them for this long
Missed opportunity for no Flash sets
Lego DC is definitely not dead... It's just the fact that DC doesn't have any appealable movies at the moment to market sets towards. Lego batman animated series is really solid. Batman is their biggest icon- makes sense.
This year has been the worst for LEGO in over two decades; maybe milking a dry cow wasn't worth it, after all! They can't get away with this and Ninjago. Lego has suddenly lost all creativity after Chima died
5:15 yeah. I've been saying it looks like Lego lost interest ever since they are not making movies with Warner Bros anymore.
I think you should also talk about the fall of the lego dc promotional movies that ended with lego shazam movie in 2020
Just so you know, the summer 2023 wave is based on The Flash movie and that's why Michael Keaton '89 Batman is there. The reason Flash wasn't in the sets was because of the drama around the actor, and LEGO probably thought that they want the characters in their sets to be good role models for kids, and repurposed the sets to Batman. They were Flash sets, and the fact LEGO did sets for a new movie is a REALLY good sign for the future of this theme.
That would explain a lot, especially why it was just Batman and Joker
So you can see there that LEGO is trying to make a non-DC Batman set.
at this point just go back to 2006-08 Batman branding since that's what the theme reverted to lmao
It’s been leaked that four new DC sets will release next year thus far
One of those will be based on Batman: The Animated Series, but hopefully at least one or two of them will be non-Batman
@@the_messageman yeah I’m aware of that and I hope so too. It’s a shame while the Marvel sets r doing so well
@@lukehannah4554 Yeah fr :(
This could be more of WB having flopped movies and David Zaslav cancelling good projects.
The old dc sets were so awesome. I remember walking into stores getting so excited to look at the dc sets. Now you walk in and it’s like you said, it’s just Batman.
dude it died once before, though it was just called Batman then
Would of been so good to get Lego dc super villains sets
The problem with Lego DC is that it was less 'Lego DC' and felt more like 'Lego Batman & Friends'.
That is probably the truest thing you could say about it
Honestly I would love to get a huge daily planet
Well I can tell you two pretty good reasons why lego wouldn't want to make DC stuff
A) Every DC movie aside from the Batman, schazam and man of steel failed was inappropriate or obscure
B) Disney has shown to use its IPs as hostages to make cinemas cooperate and while in legos case there is no concrete proof of something like that happening its a threat anyways
I don’t understand why they don’t just make a Lego DC line that isn’t based off the movies? Bc they were really successful when it wasn’t for the films and they could still add the film set under the Lego DC Superheroes line. They make marvel sets for the films and that aren’t movies sets. They could recreate the Dc Superheroes line and create Lego Superman sets, Lego Flash sets, lego Aquaman sets, because if you really look at it Batman has been the driving force for all of the Lego DC sets since 05! There are plenty of DC heroes they can use for new sets! A Lego Daily Planet would be great!
Exactly! They just need to change it up and give us something new and refreshing
Do you go to that place that AshNFlash and MiniSuperheroesToday go to at the LEGO HQ? Maybe you could ask questions to the designers but they'll give you a similar answer that it's a marketing decision.
the only thing i'd honestly want from Lego DC is a Lego Hall Of Justice set. that would make billions of dollars.
That would be a dream come true
@@the_messageman I know, right?
We’ve never gotten LEGO Mad Hatter after 11 years neither Hush
We need to wait for the James gunn verse. All of theses new movies are bombs that kids don't care about. We do need new more villains then just Joker. Like a Catwoman would be nice.
The problem is that Lego go with the success of a brand. And DC movies… urgh. Even if you like Shazam (not bad for me) Nobody whatched It, every single movie from Aquaman 1 not touched 500 million I think and most of them like 200 million or less. Maybe with the DCU in 2025… Batman sell because is Batman, like Spider-Man for Marvel. These two are evergreen
Literally why can't Batman fight Catwoman, Bane or Two-face?
Honestly I think the answer is as simple as the last 5 years have been awful for DCEU.
Well, if you do want to make an update on some Lego minifigures, I read about a Deathstroke minifigure SY230C that has a helmet. I think that should definitely be presented to Lego companies. I believe it can be children very happy and it could solve the problems of minifigure heads being scratched. Wouldn't that be better?
2:40 Zack Snyder’s justice league 👀
“In theaters”
7:05 *Bionicle fan turns to you* Your first time ?
Haha fr 😂
One issue with any of LEGOs statements can all be disproven with one show: Teen Titans Go. Love it or hate it, it is still currently coming out with episodes, it’s for kids, and no other companies are making licensed toys for it at the moment. Even though it has hate, it is a lot better than just getting Batman only sets. And that the old dc super hero’s theme was made because of on running dc shows.
Great video regardless
I absolutely love that show. Would've been great to get some real sets from it
@@the_messageman Agreed, LEGO Teen Titans has so much potential
06-08 was the golden age for everything
It really grinds my gears when they say it's because of a lack of movies when most sets of the theme's first seven years where based on the COMICS!
Thank you for sharing your thoughts and your research about this theme.
I really don't have anything to say (because I've read other comments that are really good at it), so I just wanted to say that
We all need Lego to understand this!!! How difficult is to come up with really cool a Superman set?
Anyway ... thank you again 😊
Of course! I wanted to try my best to educate people on the subject and accumulate as much knowledge about it as I could into one video. Thank you for your kind words 😁
No, I don’t think it’s dead , they still make the products , there’s a cool Batcave shadowbox you can buy
I’m saying that LEGO DC is dead and LEGO Batman has taken its place, since we only get Batman sets now
@@the_messageman You don't know that, Weekly. Watch AshNFlash's video where he talks with Mark Stratford. Stratford says he loves to do more DC. Video is here:
ruclips.net/video/vjoxSNmtABU/видео.html
Would be so nice if they’d make sets for other superheroes besides Batman. Sucks so much how lazy and boring Lego’s been with it
Great tak3s, totally agree. If 5he really wanted to make sets on WB ips, B:TAS is widely available with tons of fan outcry. Or, the could make DCAU sets based on the justice league show from the 2000s. Point is, they're letting the theme die bc they have a grudge against WB.
Idk if they have a grudge against WB, since the Harry Potter theme is more successful than ever. But those sets would be awesome to get
Is it even accurate to call it lego batman since batman stories have a lot more characters apart of them than what lego was doing just look at batman animated movie they usualy incloude many more characters from a to e list than what lego does
Idk that’s just what LEGO calls it 🤷♂️
They're could've been so many dceu sets
Shazam fury of the Gods could've taken the eternals route where 2-3 sets could've contained the 6 shazam siblings. Such as a small 10 dollar set with a unicorn and a buildable monster that comes with Billy and Darla. Then a slightly bigger monster build with Eugene, Pedro and Mary. Finally the dragon that comes with the 3 sisters, Billy and Freddie
Black adam could've had 2 sets
A buildable atom smasher with a cyclone figure and the jsa jet with Black Adam, Dr Fate, Hawkman and Sabbac
The flash could've just taken the the 2 batmen sets and instead of joker, had the barrys, kara or even a third set with General Zods ship and include a revamped Zod, Kara and Young Barry maybe Dark flash?
Blue Beetle i understand, i doubt anyone really wanted the Reyes household but i would've been fine with an accessory pack with Blue Beetle, Conrad Carapax, Victoria Kord, Jenny, and nana who could use reused prints but with exclusive heads.
Those would’ve been so awesome to get, so much potential wasted :(
@@the_messageman I really don't understand why lego doesn't just pump more effort into the dc sets
@@insomniac3616 With the amount of people who want more non-Batman sets, idk why they wouldn’t just do it. They would make a lot of money off of it
.. but those movies were massive flops. People didn’t even want to see the movies, what makes you think they would clamor for the lego sets ?
But the film was a flop.
5:18 I know this might sound stupid, but I was thinking of starting a petition to get Lego to resign their movie deal with Warner Bros. The #RestoretheWBLegoverse movement. Where we will show Lego that we still love the 4 Lego Movies that we got, and that we want to see The Billion Brick Race, Lego Superfriends and The Lego Movie 3. As without WB the lego movies won't be as special. So #RestoretheWBLegoVerse.
That is certainly not stupid at all, it’s a really cool idea and I’m definitely on board with it! The first two LEGO Movies are some of my favorite movies ever and it’s sad that we might never get anything else like them. I will definitely sign your petition if you end up making it #restorethewblegoverse
I kinda think WB is partly to blame. It's difficult for Lego to do anything with a theme when the license holder doesn't seem to care that much... wb just seems more focused on the harry potter lego theme right now than the DC theme.
I see WB/DC are more focused on having products targeted for adults right now meaning less Lego DC products... because adults don't collect Lego that isn't batman apparently, according to WB/DC... weird logic honestly.
If that’s the case, then that’s such backwards logic :/
Batman sells, nothing else DC does. This isn’t rocket science people.
Lego DC used to be peak now Marvel seems to get all the love.
I think the best alternativa for DC fans is Imaginext. Their colection of characters is quite large, which is fantastic, and they even have made some obscure variants
I am fine with the Batman line of legos I love Batman but I’d like some new villains not redesigns of the same old villains. I would like some solo heroes or justice league set, I’d like different heroes maybe Vixen, Atom, Swamp Thing, Booster Gold, Ted Kord Blue Beetle, Vibe, Miss Martian, Kid Flash, Guy Gardner, Black Lightning, Captain Atom. Dc sets used to be so good in the early days 2015 and 2018 was releasing so many new characters and just great sets, seems they’ve just lost inspiration.
It wouldn't be as bad if it wasn't just Batman and Joker in every set
*looks at all of the comics both marvel and dc* there’s literally a lot Lego can use instead of just the movies isn’t Lego’s value in creativity so why not instead of sets based completely on movies have characters from the movies and more I say both marvel and dc aren’t really creative when it comes to lego
They made the daily bugle! Why dont they make a Daily planet!?!?!?!? Theres plenty of Superman foes to make a great D2C set
There’s so much great potential wasted…
Because Spider-Man is far more popular than Superman.
If wb- who doesn't have an interest in atracting a kids group- is partialy or largeley to blame then I don't think even Batman can save dc at this point. Dc lego at this point is over to me and I look for the old figures at various lego stores that have older legos.
All of DC is going downhill fast, not just in regards to Lego. The only thing that sells is Batman, so they keep churning it out.
The only way I think LEGO DC will return is by another CMF line.
Joker land was peak for me, I remember building it and being so excited that I got titans figs
its foolish that they didnt make ZSJL movesets
Honestly tho, would’ve been so cool
If anything they should make Lego sets based off the games. Even if they’re older a lot of people still play them and would love sets based off them.
Look I love Batman he is one of my favorite superheroes I agree it is kinda lame we only get Batman based sets I also just wish we had something not related to Batman it doesn’t have to be a movie it can be a comic based set if they atleast make a non Batman set that would be good if not idk.
Why didnt we get lego black adam sets
I really wish we did, there was so much potential and one of the biggest celebrities in the world was the main character, so idk why LEGO didn’t even bother
Hopefully Superman legacy gets sets
Im preaty sure is not a lego issue since warner aint doing that well and really hasnt being doing good the last couple of years, i woulndt be suprice if lego aint the only company afiliated whit warner that has similar issues
If batman is the only theme going on us cuase is the only one that sells
Not in lego but in general
Other toys are making a ton of different DC stuff, not just Batman, so I doubt that it’s entirely WB’s fault
I think compared to the 2010s both marvel and dc have been weak
I just want another lego Green Lantern set
The Lego DC decline is a clear indication of how WB missed their priorities by making everything Batman centric. The reality is finally catching up to them.